SMARTLY TAILORED ENSEMBLES
RICH ALL WOOL CLASSICS
Covert Shetland-type | 98
Coat or Suit EA. Coat or Suit EA.
Here’s wonderful classic styling in values to sing about.
Smart 3-button man-tailored jacket has flap pockets;
center-seamed back. Rayon-lined. Skirt is pleated front and
back; zip closing. Three-button single-breasted coat has
closed pleat In back, mannish stitching at the shoulders and
flap pockets. Welt seams down sleeves and back. Arm slings.
Fully Rayon-lined and interlined. Colors: Soldier Blue,
Kelly Green or Brown. Sizes: 12, 14, 16, 18 and 20. See
size scale on page 10. State color and size when ordering.
In fine quality 100% new Wool Covert.
9 B 2420— Two-Piece Suit. Ship. wt. 2 lbs. 10 oz. . $18.98
9 B 2421 — Matching Coat. Ship. wt. 3 lbs. 6 oz. . $18.98
9 B 2422 — Two-Piece Suit and Matching Coat.
Ship. wt. 5 lbs. 8 oz . $37.60
In good quality 100% new Wool in Shetland-typeweave.
9 B 2424 — Two-Piece Suit. Ship. wt. 2 lbs. 10 oz.. $14.98
9 B 2426 — Matching Coat. Ship. wt. 3 lbs. 6 oz. . . $14-98
9 B 2426 — Two-Piece Suit and Matching Coat.
Ship. wt. A lbs. 12 oz . $29.60
2 NATIONAL BELLAS HESS
STUNNING TWO-TONE ENSEMBLE
All Wool
Topper or Suit
14??
50% Wool
Topper or Suit
10??
Striking black against heavenly colors — that’s fashion
news! Suit jacket features mandarin neckline, dramatic black
trim, center-seamed back. Rayon-lined. Skirt is kick-pleated
front and back: zip closing. One-button flare-back topper,
faced with Black down the front and on the raglan sleeves.
Welt pockets, arm slings, center-seamed back. Rayon-lined
and interlined. Colors : Graybeige, Medium Blue or Ameri¬
can Beauty; each with Black trim. Sizes: 12, 14, 16, 18, 20
and 22. See size scale on page 10. State color and size wanted.
In fine quality 100% new Wool in Shetland-type weave.
9 B 2428 — Two-Piece Suit. Ship. wt. 2 lbs. 10 oz. . . $14.98
9 B 2429 — Matching Topper. Ship. wt. 3 lbs. 8 oz. . .$14-98
9 B 2430 — Two-Piece Suit and Matching Topper.
Ship. wt. 5 lbs. 12 oz . $29.60
In good quality Part Wool Shetland-type weave (13%
new Wool, 37% reused Wool, 60% Rayon).
9 B 2432 — Two-Piece Suit. Ship. wt. 2 lbs. 8 oz . $10.98
9 B 2433— Matching Topper. Ship. wt. 3 lbs. 4 oz. . $10-98
9 B 2434 — Two-Piece Suit and Matching Topper.
Ship. wt. 5 lbs. 8 oz . $21.60
Copyright, 1947, National Bellas Host, Inc. Printed in U.S.A.
RICH ALL WOOL COMPANIONS f|4??,
Coat or Suit
BEAUTIFUL TAILORED CLASSIC
- — min~ outfit with new. expensive details. Tailored of 100% virgin
i tn Shetland-type weave. Gleaming gold color metal buttons. Both
suit jacket and the coat are four-button single-breasted and fully
Rat'-h lined They feature the smart club collar, set-in sleeves, center-
\xck and button-trimmed welt pockets. Interlined coat has
tr«T~ment arm slings. Trim eight-gore skirt with zip closing. Colors :
VrE^r.can Beautv. Medium Blue or Forest Green (medium green).
N 12 14. ie\ 18. 20. See size scale, page 10. State color and size
5 B 2440 Two-Piece Suit. Shipping weight 2 lbs. 1 I oz. $14.98
5 B 2441 Matching Coat. Shipping weight 3 lbs. 6 oz. $14.98
t B 2442 —Companion Outfit. Shipping weight 5 lbs. 8 oz. $29. 50
, descriptions of front
a’ Belted Greatcoat [A] New Derby Padre
\ great value in handsome styling. Lux- Be a style leader in this
jrwosiy warm double-breasted style with 4 smart pinched-brim derby
large gold color metal buttons. Big padre — equally flattering
-•avertible coachman s collar, wide revers: worn forward or off the
♦ac^ikler pleats. Big turn-baek cuffs; tvelt face. Of fine Wool Felt
“*-<kets self-material belt with large buckle. (94% Wool. 6 %• Casein),
waist; back center seam with closed Matching grosgrain band
Colors : Kelly Green. Royal Blue. Black and l)OW
* ;rav Sizes: 12. 14. 16. 18 and 20. See 15 B 5377 Fitshead-
. ^ r scale, page 10. Ship. wt. 4 lbs. 14 oz. sizes 21 to 22 Zi inches,
s B 2149 100% new Wool Shetland-type Colors : Brown. Gray or
. $14 98 Black. State color wanted .
J B 2148-Fine 100% new Wool Suede. $18. 98 Ship. wt. 1 lb . $2.69
CHALK-STRIPED GRAY FLANNEL
Slim pencil stripes flatter your figure! Smart ensemble, expertly tailored
of fine 100% new Wool. The wonderful top-all three-button coat has
notched collar, flap pockets, open back vent. Arm slings for casual wear.
Fully Ravon lined; interlined. Smooth-fitting suit accents the fashionable
nipped waist; the keyhole neckline shows off your blouses, lully Rayon-
lined one-button jacket has two flap pockets. Skirt has a kick pleat front
and back; zip closing. Color: Gray only with White chalk stripes. Sizes:
12. 14. 16. 18. 20. See size scale, page 10. State size.
9 B 2436— Two-Piece Suit. Shipping weight 2 lbs. 9 oz . $14. 98
9 B 2437— Matching Coat. Shipping weight 3 lbs. 5 oz . $14-98
9 B 2438 Companion Outfit. Shipping wt. 5 lbs . $29.50
COVER COATS AND HATS
[B] Sparkling Nailhead Beauty
Gorgeous flare-back coat at a spectacular
low price! Dressy double-breasted style with
silver color metal buttons, demure Peter Pan
collar, vertical welt pockets. Dramatic nail-
head trimmed bell sleeves button at wrist.
Square raglan shoulders: deep armholes.
Colors: Gray. Kelly Green. Black. Sizes:
12. 14, 16. 18, 20. See size scale, page 10.
State color and size when ordering.
9 B 2153 100% All new Wool in Shetland-
type weave. Ship. wt. 4 lbs. 14 oz. $14. 98
9 B 2152 -Soft 100% All new Wool Suede.
Shipping weight 5 lbs. 10 oz . $18. 98
[B] Peaked Bonnet
You'll never look lovelier
than in this adorable bon¬
net! Fine All Wool Felt
with full rounded crown
wreathed with self flow¬
ers. Grosgrain ribbon
back bow. Rayon veil.
15 B 5376 - Fits head-
sizes: 21'A to 22 Vi in.
Colors: American Beau¬
ty. Gray. Brown or Black
State color. Ship. *~"
wt. 1 lb . $2.98
§1
NEWEST DRESSMAKER TOUCHES
[A] Our Finest All Wool Suede
You'll treasure this beautifully styled
coat of velvety-soft All new Wool Suede.
One-button closing, with pointed collar,
curved side pockets, waist tucks. Expen¬
sive boucle embroidery trims sleeves and
imitation breast pockets. Leather-back
belt with large covered buckle. Graceful
melon sleeves button at wrist. Full-cut
back has over-raised center seam. Fully
Rayon-lined and warmly interlined
9 B 21 58-Colors: Gray. Black cr Forest
Green Sizes: 12, 14, 16, 18 and 20.
See size scale, page 10. State color and
size. Shipping weight 5 lbs. $22.98
[B]IOO%Wool Shetland-type Weave
You'll have an admiring audience in
this fiared-back charmer. Richly de¬
tailed coat of smart All new Wool
Shetland-type weave. Three-button,
single-breasted style, with club collar
and nailhead-trimmed covered buttons.
Nailhead braid adds glamor to the wide
cuffs and shoulders — and outlines the I
back yoke. Fully Rayon-lined; interlined.
9 B 2157 — Colors: Forest Green, Royal
B _e. Gray or American Beauty. Sizes:
12, 14, 16, 18 and 20. See size scale,
page 10. State color and size wanted.
Snip. wt. 4 lbs. 12 oz . $16.98
[C] YOUR
All Wool
Suede
*16.98
All Wool
Shetland-Type
*14.98
80% Wool
Shetland-Type
*10.98
VELVET-COLLAR CHESTERFIELD
The perfect fall and winter coat — a best-loved classic, trimly
tailored to team gracefully with both date dresses and sports
clothes. Distinctively correct Rayon Velvet collar, peaked lapels
and contrasting plastic buttons. Careful welt seaming throughout;
back center seam ending in an inverted pleat. Arm slings. Fully
Rayon-lined and interlined. Sizes: 12, 14, 16, 18, 20 and 22.
ALL WOOL SUEDE
9 B 2154 — Excellent quality, soft 100% new Wool Suede. Colors:
American Beauty, Medium Blue, Gray or Black. Size scale, p. 10.
State color, size. Ship. wt. 3 lbs. 12 oz . $16.98
ALL WOOL SHETLAND-TYPE
9 B 2155 — Fine, durable 100% new Wool in handsome Shetland-
type weave. Colors: American Beauty, Medium Blue, Black or
Gray. Size scale, p. 10. Shipping weight 3 lbs. 12 oz . $14.98
SHETLAND-TYPE WEAVE— 80% WOOL
9 B 2156 — Serviceable Shetland-type weave . . . 80% reprocessed
Wool, 20% Rayon. Colors: Medium Blue, Wine or Black.
Size scale, p. 10. State color, size. Ship. wt. 3 lbs. 6 oz . $10.98
Sizes
12 to 22 JB
H
b
ION
E RS
FAS
LEA
ShiD
FOR INFORMATION
ABOUT TIME PAYMENTS
SEE PAGE 196
Coc
Her
In f
Shin
In g
9 B
9 B
9 B
4 NATIONAL BELLAS HESS
Cozy
Pile Fabric
Braid Goes
All Around
D] Brilliant Cuff Embroidery
Handsome tuxedo style with fashion-
rtght mandarin collar and set-in sleeves
with deep braid-embroidered cuff. It's
tA'cred in a warm-as-toast 100% new
Wool deep-pile coating on a Cotton
zacking. And such flattering colors!
* s a thrill to wear and to be seen in.
*i':ed pockets. Fully lined with
warmly interlined.
r = 2220— Colors: White, Platinum
Zrx> or Mint (light) Green. Sizes: 12,
a *5, 18 and 20. See size scale on
zmj-e 10. Length about 35 inches. Be
svc to state color and size wanted
•'-en ordering. Shipping weight
rs 8 oz . $24.98
* Flare-Back Flattery
I: A-'ess shorty coat (30 inches long),
from the yoke in back. Smart
and. frosted with silver color, trims
-« sleeves and shoulders, and out-
■-rtt s the yoke in back. Push-up sleeves
* - loop closing; slash pockets. Fully
*a.*2<vlined and interlined. In warm-
m* -atst 100% new Wool Shetland-
re *eave — an extra special value!
* = 2223 — Colors: American Beauty,
I i Green or Royal Blue. Sizes:
I *4, 16, 18 and 20. See size scale
r* rage 10. State color and size when
aering. Ship. wt. 3 lbs . $12.98
[E] Shiny Gold Color Accents
Sporty belted topper trimmed with
gala gold color buttons. Shaped collar
with big revers; deep raglan sleeves
with cuffs; 2 pockets; back center seam
ending in an inverted pleat. Belt with
large buckle, jumbo eyelets. Fully
Rayon lined and interlined. Colors:
Royal Blue, Black or Forest Green.
Sizes: 12, 14, 16, 18, 20, 22. See size
scale p. 10. Length about 35 in. State
color, size. Ship. wt. 4 lbs. 3 oz.
9 B 2221 — 100% new Wool Shetland-
type weave . $14.98
9 B 2222 Part Wool Shetland-type
weave (80% reprocessed Wool, 20%
Rayon) . $10.98
[G] Nailheads for Glamor
Great value! The nailhead-studded
yoke of this double-breasted 100%
new Wool Shetland weave topper adds
the gay glitter you love. Peter Pan
collar; new extended shoulder line;
flared back. Fully Rayon lined; inter¬
lined. The trim-fitting Black skirt has
fly front and zip closing.
9 B 2035 — Colors: Forest Green,
Graybeige or Royal Blue topper, each
with Black skirt. Sizes: 12, 14, 16, 18,
20 and 22. See size scale on page 10.
Length about 35 in. State color, size.
Ship. wt. 4 lbs. 8 oz . Set, $18.98
TOPPERS
Pleated
Peplum Back
Trapunto-
Trimmed Suit
SEE
DESCRIPTIONS
ON PAGE 7
100% Wool
Covert Suit
All Wool
Flannel Suit
6 NATIONAL BELLAS HESS
» ‘
jJ-llt fatale ^zPaJuOns
AT MODEST, DOWN-TO-EARTH PRICES
at Mm best draasod w«
M»r iUm wfc# spend Mm most mortiy for clothos. Wo of Balia* Host
to*« kept o careful wooMmt eye oof for Mm newest, smarfosf stylos
oo« 1 too seeing in all f ho Fall fashion magazines ... but wo have
w4 Mmoi low to give you swbotanHol ravings and help keep Mown
soar of IMog. Boforo I toll you about tho oxciting fashion high-
tor FuM and Wlntor, I Hovo a wonderful bit of nows for you
oa artoti mature figwros who aro under i foot 3 inches tod. Now
i Hots has tho half sixos you’vo boon asking for. Thoy'ro skll-
ayted and proportioned to roafly fit and make you look toll or,
■or Imagine! No expensive and bothersome alterations! (See
s 66 and 67). Now for the style chat! Emphasis Is on femininity!
wilt bo longer (much more flattering, I think). They're closely
I, or gored. Sequins and nailhoads aro shining
’. You'll see them on drosses, coats, suits, hats, and bags.
SEE
DESCRIPTIONS
ON PAGE 7
ps 130, 131, 136, 139). YowH be thrilled with the new shoes.
I leathers aro back . . . black Swede is a top favorite. So many
Ifuiiiwiwwi mfn nvviif nv^fi pfw ■ wnnir ptmy
(See pages 133 to 151.) This Fail you’ll simply
ho * suits, whatever year ago. Very smart (and a thrifty buy, too)
mo 6i companion suits and coats . . . such good wardrobe mixers,
ao pages 2 to 9 and 14 and 15.) The Teen crowd is still going strong
or skirts, sweaters and blouses for school. But come date time and
'eons sally forth In pretty drosses. Hats are tfAUY hotel So becoming
ae* re as antic, with veils, feathers, and sparkling trims . . . oven tho
mam wtt like them. (See pages It to 23). All In all, I cant remember
•ana fashions have boon more frankly flattering. Here's to a new
yard
JLA* —
FASHION AO V1S(S
Write to
HELEN HESS
if you'd like help
with your shopping
Write to Helen Hess if you'd like expert help with shop*
ping problems. Helen Hess is your persons! representative
st National Bellas Hess. She is your "expert on fashions
. . . it's her life's work. Helen Hess will gladly advise you
how to get the most possible value for your clothes budget
and help you with any fashion problems you may have.
Perhaps it's a question of colors, or. the most becoming
styles for your type, accessory needs or assembling a
trousseau wardrobe. These are but a few of the ways in
which she can guide you. Write to Helen Hess, she’ll
answer promptly. Please remember to address your
letters "Care of Helen Hess."
SUIT YOURSELF FOR FALL!
DESCRIPTION OF SUITS SHOWN ON PAGE 6
' eoted Paplum
•re-back peplum
i zz o fashion favor
.:*• this charming suit
AM new Wool Flan-
ran a perky three-
leesnun. In double
t. sparked with
_ l Fully Rayon
; la fashionably
_ bottom. Artfully
sc waist for grace-
S9 ek*lng.
g> — Forest Green.
Arne or Gray. Slses:
. 4 18. 20. See Rise
>» State color, size,
w. Itoadot. $14. 98
[B] Gian Plaid Pat
Your beloved Glen Plaid
la expensively man-tailored
with exacting precision for
the clean-cut lines you like.
It’* woven of 20% Wool.
80% Rayon and made In
double breasted style.
See how the flange pleat
seems to broaden your
shoulders. Wide revere,
notched collar, flap pockets.
Fully Rayon lined. 811m
skirt Is silt in front. Zip
closing, button waistband.
9 B 1039 — Gray Glen Plaid
only. Sixes: It. 14. 16. 18.
tO. See else scale, p. 10.
State else. Shipping weight
2 lbs. 8 os . $16-98
[C] Soft Dressmaker
Lovely enough to be a
brlde*s “golng-away**
suit. The expensive Tra-
punto trim Is seldom
found at this low price.
Tailored of 100% Ail new
Wool 8hetland-type
weave, and designed for
soft flattery. Pretty scal¬
loped yoke, novelty
pockets, graceful dolman
sleeves. Rayon lined.
Skirt has kick pleat front
and back. Zip closing.
9 B 2040 — Blue, Gray or
Brown. Sixes: It. 14. 16.
18. 10- See slxe scale, p.
10. State color and slxe.
Wt. 2 lbs. 9 ox... $16.98
[D] Covert "Tuxedo"
A wonderful suit with the
■•Big City" look that fash¬
ion magazines feature. It’s
youre In 100% new Wool
Covert and priced at much
less than you’d expect.
Smartly tailored In double
breasted Tuxedo-type style,
with cut-away front, center
back seam leading into the
fishtail peplum. Rayon
lined. Smooth-fitting fly-
front skirt; sip closing.
9B20J6- Brown. Mint
Green or Soldier Blue.
Sixes: IX. 14. 16. 18. 20-
See size scale, p. 10. State
color, slxe. Shipping weight
2 lbs. 9 ox . $18.98
[E] Braid-Trimmed
Rich let black braid out¬
lines the Jacket of this
handsome suit. Skilfully
tailored of smart All new
Wool Menswear Gray
Flannel. Jacket has gored
back. Interesting keyhole
neckline, flaring back pe»-
lum, and novelty bead-
center buttou closing. Fully
Rayon lined. Trim, slender¬
izing skirt has kick-pleat
front. Zip closing. You’ll
tike this!
9 B 8038 — Menswear Gray
only Sizes: It. 14. 16. 18.
20- See size scale, p. 10.
State slxe when ordering.
8hip. wt. 2 1 be. 10 ox. $14.96
- - - - - | - I -
SEE PAGE 198 • MONTHLY PAYMENT INFORMATION . . . SEE PAGE 1 96
NATIONAL BELLAS HESS
That Slim
Belted Look
.098
SUIT GEMS FOR FALL
longer jackets • . . cutaways . . . peplums I f
-[A] Fine KX>% Wool Flannel
Just one look at this smartly tailored suit
and you'll fall in love with it. And no won¬
der — it's handsomely styled of soft All
Wool Flannel with wonderful details. The
single-breasted jacket has a chic club
collar and "shirtwaist" sleeves with but¬
ton-cuff closing. Theflattering lines are so
youthful and becoming! Center-seamed
back: self belt. Fully Rayon lined. The
fly-front skirt has a slit at each side — a
smart style feature. Zip closing.
9 B 2042 — Colors: Gray. .Brown or Me¬
dium Green. Sizes: 12, 14, 16, 18 and 20.
See size scale on page 10. State color and
size wanted. Ship. wt. 2 lbs. 7 oz. . .$12.98
[C] Stunning Link-Buttoner
Here's classic styling at its very best. This
super'bly tailored suit has. that mannish
look you go for. Just see those wide peaked
lapels, and two flap pockets. The one-
button closing gives you a perfect back¬
ground for your prettiest blouses and
scarfs. Fully Rayon lined. Figure-perfect
skirt has kick pleat front and back; zip
closing. Masterfully styled in Gabardine
(30% new Wool, 70% Rayon), serviceable
as well as smart looking.
9 B 201 7— Colors: Gray, Black or Blue.
Sizes: 12, 14, 16, 18 and 20. See size scale
on page 10. State color and size when
ordering. Ship. wt. 2 lbs. 10 oz. . . .$16.98
I si
up
xasi
jrab
:t ‘fool.
>.« s
** ith
[B] Richar 100% Wool Flannel
This suit will take top fashion honpi |
wherever it goes. Those exciting ripplin
capelets over shoulders add a delightful! -
feminine touch. The slim long-torso jacki
boasts a snappy Prince Albert collar ar
gold color buttons; pretend flap pockel
There's a ruffly peplum back for bac
appeal. Jacket is Rayon lined. Trim fitti
skirt has slimming trouser pleats and s
in front. Zip- closing. Expertly tailored
rich-bodied. All new Wool Flannel.
9 B 2043 — Colors: Kelly Green, Roy
Blue or Brown. Sizes: 12, 14, 16 and
See size scale on page 10. State color
size. Ship. wt. 2 lbs. 5 oz . $14.9 k
[D] Pleated Peplum Back IQ]
Here's the way you'll want to look thi^Yve
Fall in one of the prettiest suits of this cfc- »hi
any season. Its stunning double-breaste . sty
styling gives you smooth lines. There * qq1
high style in the dashing cutaway fron ,_ttcr
You'll look as pretty going as coming wil
that captivating four-gore pleated peplt* c<;
back. Jacket is Rayon lined. Trim
pleated front and back: Zip closing,
tifully made in luscious Rayori-an<
Gabardine (70% Rayon, 30%
9 B 2041 —Colors: Brown, Black or
dium Blue. Sizes: 12, 14, 16, 18
See size scale on page 1 0. State
size. Ship. wt. 2 lbs. 1 1 oz .
MS FOR FALL BUDGET-HAPPY PRICES
. . cutaways
peplums for serviceable fabrics
-- M
*
»«■
— - *
[B] Richer 100% Wool Flannel
This suit will take top fashion hoi
wherever it goes Those exciting ripp
capeiets over shoulders add a delightf
feminine touch. The slim long-torso jac _ _ J | _
boasts a snappy Prince Albert collar soft fabric woven of 37%
told color buttons; pretend flap pock t *►**. 13% reused Wool and 50% Ra
There's a ruffly peplum back for ba Ri* s»i '
there's a ruffly peplum back for
appeal. Jacket is Rayon lined. Trim fitti
skirt has slimming trouser pleats anc
in front. Zip closing. Expertly tailorec
r-*cr\-bodied All new Wool Flannel
SB 2043 —Colors; Kelly Green, Rc
S ue or Brown Sizes; 12, 14, 16 and
Soft 50% Wool Fabric
. ilar for its smooth tailoring and
fanes — the link-button classic. Dress
or down and it's perfect for every
This beauty is fashioned in a
new
„ _ _ >yon.
rt jacket features a notched collar
See use scale on page 1 0. State color
sue. Ship. wt. 2 lbs. 5 oz .
[Dl Pleated Peplum Back
±3
the way you’ll want to look
Fa!! >n one of the prettiest suits of thu
a*- season Its stunning double-brea:
rr> iftg gives you smooth lines. I b «
**gh style in the dashing - -wgj -
You'll look as pretty going
eye-catching wide revers and two
pockets. Center-seamed back; full
lining. The skirt has 1 pleats front
:k; zip closing.
-Colors: Medium Blue, Brown
. Sizes; 12, 14, 16, 18. 20. See
■cr a^le on pace 10. State color and size
rrdering. Ship. wt. 2 lbs. 3 oz. 59.98
G 62% Wool Striped Flannel
copied a famous general’s jacket
suit that rates a salute for its care-
ig and amazing value. It's tailored
I, — -MB . . — Je-breasted style and sports gay
the dashing cutaway f- trim, smart military tabs and long
- pretty going as coming - «s with buttoned band cuffs Rayon
rvat captivating four-gore pleated pep ining. Trim-fitting skirt has kick
ta;a Jacket is Rayon lined. Trim s» .«*. —nt and beck; zip closing. In penctl-
: rated front and back: Zip closing Ea 1-ay Striped Flannel (27%
ttfuBy made in luscious Rayori-and- A
Gabardine (70% Rayon, 30% W: **
»B 2041 -Color*: Brown, Black or ‘ ^
c .m Blue Slzea: 12, 14, 16, 18 end : a j
- See sxze scale on page 10. State color i
; iJi am. Ship, wt 2 tbs. 1 1 oz . $1€
l new Wool,
Tgcessed, 15% reused. 23% Ray-
Nylon, 5% Cotton). A terrific
3BI4— Gray only with White stripe,
m 12. 14 16, 18 and 20. See size scale
aai 10. State size wanted. Ship. wt.
:=z . $6.98
. gorgeous detail
[F] Super-Tailored In 80% Wool
Meet the youthful looking “pilot" suit —
the smooth classic with a military manner.
Its fine styling makes it look far more ex¬
pensive than its tiny price The figure-
Aattering jacket has loads of eye-appeal,
with its long slim lines, button-trimmed
military flaps and snappy patch pockets.
Rayon yoke lining. The gently flaring skirt
has deep box pleats front and back; side
button closing. Tailored in a soft blend of
80% reprocessed Wool. 20% Rayon.
9 B 2010— Color*: Navy Blue. Brown or
Copen Blue. Sixes: 12, 14, 16, 18, 20. ^ee
size scale on page 10. State color and size
wanted. Ship. wt. 2 lbs. 6 oz . . $6.98
[H] Double- Breasted Plaid V Solid
Here's value! A stunning 100% Wool suit
triced to save you two whole dollars)
verything about this suit is designed to
make, you look pretty. The long, double-
breasted jacket, styled in a brilliant plaid,
has club collar, two flaps at the hips and is
cleverly darted to give your waist that
tapered look. Silver-color buttons march
down the front. Fully Rayon lined. Skirt
has soft unpressed pleats and a center
slit. Zip-closing
9 B 2046 -Colors : Green-and-White plaid
with Green skirt; or Black-and-White
plaid with Black skirt. Sizes; 12, 14, 16,
18, 20. See size scale on page 10. State
color and size. Ship. wt. 2 lbs. 4 oz . $10.98
%
WONDER
VALUE 1
100% Woof
I O’8
■098
S$ZOf
12 to 20
*29*8
w *tv7" iky-
MISSES 9 SIZES
12 to 22
ALL WOOL SUEDE
lavishly trimmed with real fur or fur-effect fabrics
[A] Dreamy Peter Pan Style . . . Richly Trimmed
Rich fur-ltke Rayon plush trims the throat-hugging Peter Pan collar and trims the
deep welt pockets. Fashioned of beautiful 100% virgin Wool Suede. The push-up
sleeves have snug button-and-loop closing. Leather-back self material belt and
buckle nips in your waist; two over-raised back seams. Fully Rayon lined and Interlined.
9 B 2161 — Color* : Green, Royal Blue, American Beauty. Sizes: 12 to 20. See size
scale below. State color and size. Ship. wt. 4 lbs. 15 oz . * . $19.f
Beautiful Squirrel Fur Stand-Up Collar and Cuffs
Expensive-looking Gray genuine Squirrel fur trims this oh-so-flattering coat of
superior quality 100% virgin Wool Suede. New, pretty fur treatment In the rounded
stand-up collar leading down to waist. High button closing, snap waist closing. Shirt¬
waist sleeves cuffed with 2 inches of fur; button-loop closing. Belt starts at sides, ties
in front. Graceful ballerina-type back. Fully Rayon lined and interlined.
9 B 2160-— Coiors: Gray, Black, Forest Green, each with Gray squirrel fur. Sizes:
12 to 22- See size scale below. 8tate color and size. Ship. wt. 5 lbs . . $29.98
[C] Collar and Front Trim of Deep Mouton Lamb
Here Mouton Lamb Is lavishly used in a full length tuxedo on fine quality smooth 100%
All new Wool Suede. The filr encircles your neck and hook-and-eye fasteners keep
front snugly closed. Deep dolman sleeves, roomy and comfortable, even over suits.
Two slashed pockets. Gored back has two double over-raised seams. Fully Rayon
lined and interlined.
9 B 2159 — Colors: Soldier Blue, Forest Green, Brown, each with Brown Mouton
Lamb fur. Sizes*. 12 to 22. Size scale below. State color, size. Ship. wt. 5 lbs. .$34.98
SIZE SCALE FOR MISSES' COATS AMD SUITS E
You wear size .
12
14
16
18
20
22
If your bust is .
32
33*
35
36*
38*
40* in.
If your waist is .
24
26
28
30
32
34 in.
If your hips are .
35
36*
38
40
42
44 in.
Skirt length .
26*
26*
26*
27
27*
27* in.
Fitted Coat length
42*
43
43*
44
44*
45 in.
10
Box Coat length. .
41*
42
42*
43
43*
44 in.
1 79«
[E]
MEN'S SIZES
36 to 46
[0]
*2498
Topper
and Skirt
,-V
|798
WARM AND LUXURIOUS
in 100% wool or stunning fur fabrics
[D] Topper Suit Dressed Up with Persian Fur-Effect Fabric
Rich-looking; Persian fur-effect fabric cuffs and tuxedo front lend spice to this smooth
100% vlrgiu Wool tonper suit. Please note the deftly designed shoulders and full
graceful sleeves with deep armholes. Two deep buttonhole-type pockets. You’ll love
the flare back and slimming lines. Fully Rayon lined and warmly interlined. Slen¬
derizing skirt has kick pleat front and back. .
9 B 2047 — Colors: Wine or Gray topper, each with Black skirt. Sizes: 36 to 46 bust.
See size scale below. State color and size when ordering. Ship. wt. 4 lbs. 5 oz. . . $24.98
[E] Glamorous Coat in Caracul Fur-Effect Fabric
Smart boxy coat cut and styled like a coat of real caracul fur. Sleeves have deep
turned-back cuffs: wing collar buttons high. The caracul fur-effect fabric ( 100% Rayon
pile on knit Cotton back) is warm as well as rich-looking. Fully Rayon lined : interlined.
9 B 2163 — Black only. Sizes: 36 to 46 bust. See size scale below. State size
Ship. wt. 5 lbs . $17.98
[F] All Wool Suede Topper ... A Real Buy!
The shortic dress coat assumes new glamor . . . and look at our sensationally low
price! It’s 100% AH new Wool Suede. The collarless petal neckline closes with a
gleaming gold color button. Stunning new melon sleeves adorned with expensive
Trapunto design — outlined in contrasting stitchhig. CuffS have button-loop closing.
Self-material tie-belt. Fully Rayon lined, warmly interlined.
9 B 2162 Colors: Gray, Green or Black. Sizes: 36 to 46 bust. See size scale below.
State color and size when ordering. Ship. wt. 3 lbs. 14 oz . $17-98
SiZ£ SCALE FOR WOMEN’S AND LARGER
WOMEN’S COATS AND SUITS
You wear size ....
36
| 38
40
42 j
44
_ 46 _
If your bust is. . . .
36
38
40
42
44
46 inches
If your waist is . . .
31*
33!*
35*
37* j
39*
41* inches
If your hips are . .
40
42
44
46
48
50 inches
Skirl: length . . ^ .
27*
27'*
28
28
28*
28* inches
Fitted Coat length.
45
45*
46
46
1 46*
46* in. r— j
Box Coat length . .
44
I 44*
45
45
1 45*
45* in. {II |
1098
[A]
WOMEN'S SIZES
36 to 46
I398
12 NATIONAL BELLAS
I298
m
mmi
WONDER BARGAINS
in fall’s most desirable coat styles
[AJ Popular Boxy Casual at Today's Lowest Price
8e^on after sessott the popular, ever-young Chesterfield 4s the top favorite of smart womei
eutTTalihrf —iff yOU d P™5*^ have 10 iook far and long to find value like this*) It'i
^ SlVtS- Carefu],y taUored; with welt seam around armUh* slasL
pcwkets^wide peaked lapels, cotton velveteen collar. Back center seam leads into Inverted]
(8% ” — Woo,' SS
Waist-Whittling Belted Favorite
16 Wlth Kflattfrln«' easy-to-wear lines for the casual charm you lov
S* broad f?°°th Moulders, travels down to the tucked and belted!
waist. An important fashion note is the becoming Eton collar; full set-in sleeves Two slash
^ novelty plastic belt buckle. Tailored in a good quaUty Carting--
I h ^W****1 Wool 37% Rayon. Rayon lined and Interlined.
9 B 2165— Colors : Gray, Royal Blue or Black. Sizes : 36, 38, 40, 42 44 46 bust See si
scale on page 11. State color and size when ordering. Shipping weight 4 lbs. 4 o*.. . .$12 <
{Cl Smart Wrap-Around . . . Gay Novelty Sleeve Trim
*hat,.combllles expensive-looking details with slenderizing,
thuxri ““^Honorable mention goes to the set-in sleeves with deep armholes dramaJ
S S, Wlth *leaming n&ilh^ trim. N ailhead -sparked button tw
kTc^vi^fn w iZ6S yo^JTaiSt- Keyhole neckline. Back center seam. Coating
9 B JlMkCoton ’ SZLFwE!^ Z°°l' 37^Rayon- R»yon lined and interlined!
e v aloe Color®. Brown, Wine or Medium Blue. Sizes: 36, 38 40 42 44 46 s,..*
0D Page “■ St&te CO,or 411(1 ~ted when m^ei^g. Shipping^ weight
. . .
WOMEN S SIZES
36 TO 44 AND
LARGER WOMEN'S
SIZES 45 TO 53
ALL WOOL SUEDE
Hne quality ... softly detailed. ..slenderizing
D] Velveteen Collar Chesterfield ... In Two Fabrics
finally tailored with that “custom made” look for slim lines. Three-
.tton single-breasted style, dressy Cotton Velveteen collar and wide
were. Welt seaming, flap pockets, convenient arm slings, inverted pleat
i back. Fully Rayon lined, interlined. Colors: Medium Blue, Black or
ray. Sizes: 36. 38, 40. 42, 44; also 45. 47, 49, 51, 53 bust. Site scale,
age 11. State color and size. Ship. wt. 4 lbs. 8 oz.
B 2167— Soft, fine 100% all new Wool Suede . $19.98
i B 2168 — Good quality 100% all new Wool Shetland-type weave. $15.98
E] Richly Becfutiful for Dressy Occasions
ne of the most distinctive coats of the year — our most luxurious 100%
- new Wool Suede. The top and sleeves have lovely Trapunto designs with
•sad centers. Shawl collar; deep set-in sleeves with turned-up cuffs. Three
: - ered buttons; graceful gored back; tie belt. Fully Rayon lined ; interlined.
B 2169— Gray. Blue or Black. Sites: 36, 38, 40. 42. 44; also 46, 47. 49,
1 53 bust. Site scale, p. 11. State color, size. Ship. wt. 4 lbs. 8 oz. $24.98
F] Starred for Success! Flare Back!
-eavenly-soft coat that wraps you inf dramatic beauty. Stunning from
back, with its rippling flare and new pointed yoke covered with beaded
:n broidery. Stunning from the front, where the yoke continues over the
needed shoulders, and cleverly handled seams form curved pockets and
- linue to the hem, Pointed collar and bead-centered covered buttons.
■ tailored of 100% all new Wool Suede. Fully Rayon lined; interlined.
B 2170— Medium Blue, Gray or Wine. Sizes: 36, 38, 40, 42 and 44;
’so 46, 47. 49. 51, 53 bust. See size scale, page 11. State color and size,
hipping weight 4 lbs. 14 oz . $19.98
2A98
1098
BELLAS HESS 13
CLASSIC COAT AND SU I T COMP AN IO N
you’ll love the magically slimming lines . , . women’s sizes 36 to 46
OUTSTANDING BUY! PENCIL-STRIPED FLANNEL
All Wool $ I C 98
Coat or Suit | fcjr EA.
Fashion keeps in step with value at Bellas Hess! Here for example, is
your favorite Gray striped Menswear All new Wool Flannel in a com'
panion suit and coat that has been skilfully tailored for cleanout, slim'
ming lines. Priced so low you can have both at less than you d expect
to pay for one. An amazing value! Color: Gray only, with White stripes.
Sizes: 36, 38, 40, 42, 44, 46 bust. See size scale on page 1 1 . Be sure to
state size wanted when ordering.
9 B 2444 — Two-Piece Suit. Three-button; notched collar, back center
seam. Jacket fully Rayon lined. Skirt has kick pleat, front and back.
Zip closing. Ship. wt. 2 lbs. 8 . . >15.98
9 B 2445— Matching Coat. Notched collar, wide revers with peaked
lapels. Set'in sleeves. Slot pockets have 2-way stripe treatment. Welt
seamed back with closed bottom vent. Arm slings. Fully Rayon lined and
warmly interlined. Ship. wt. 3 lbs. 3 oz . >15.98
9 B 2446— Suit and Matching Coat. Ship, wt. 5 lbs. 3 oz . $31.50
HS NATIONAL BELLAS HESS ]
FLATTERING THREE-BUTTON CLASSIC
All Wool Covert $ I Q9 8 80% Wool * I O
Coot or Suit I M EA. Coat or Suit ■ ^
A suit and companion coat are tops for practical smartness. They n
derful mixers with the rest of your wardrobe. Expensive man-tai
expert craftsmanship and, above all, superb value! Suit » a>buttoni
with notched collar, flap pockets, center back seam. Fully Rayon
Slim-fitting skirt has three box pleats front and back. zip closini
classic coat has over-raised stitching at shoulder, stitched flap p
welt seam down sleeve and back, leading into closed bottom plea
slings. Fully Rayon lined; interlined. Colors: Soldier Blue. BrownJ
Sizes: 36, 38, 40, 42,44, 46 bust. See size scale, p. 11. State col<
In Good Quality All New Wool Covert
9 B 2448— Two-Piece Suit. Ship. wt. 2 bs. 12 oz .
9 B 2449— Matching Coat. Ship, wt^ 3 lbs. 8 oz . . . . • . .
9 B 2450— Suit and Matching Coat. Ship. wt. 5 lbs. 12 oz
In Part Wool Shetland-type Weave (80% reused Wool, 20% Ra>
9 B 2452— Two-Piece Suit. Ship, wt. 2 bs. M oz .
9 B 2453— Matching Coat. Ship. wt. 3 lbs. 15 oz ...... . .
9 B 2454 — Matching Coat and Suit. Ship. wt. 5 lbs. 14 oz .
»KW
IE WEST DRESS-UP SUITS
smartly styled In women’s sizes 36 to 46
- rdlarless suit
■ wonderful fab-
:ts slimming
r design and
Fashionable
sarsnent with
r.ange pleat.
- 1 seams lead,
pockets. Self-
*“4 with brass
fvtiy Rayon
kick pleat
Zip clos-
Blue or
38, 40,42,
Size scale,
color, size.
Wool Crepe.
SI 4.98
ine (70%
cw Wool).
$17.98
[B] Expensive Details
on All Wool Oepe
Expensive details, master
craftsmanship and superb
fabric make' this suit a
spectacular buy at our low
price. Plunging neckline
and shoulder yoke-effect is
pointed up with beautiful
tucking detail. The rest is
all designed along clean-cut
figure-trimming- lines. Tail¬
ored in 100% new Wool
Crepe. Jacket fully Rayon
lined; center back seam.
Slimming fly-front skirt has
two "trouser" pleats at top
front. Zip closing.
9 B 2049 — Colors: Blue,
Gray or Black. Sizes: 36,
38, 40, 42, 44, 46 bust. Size
scale, page II. State color
and size. Shipping weight
2 lbs. 15 oz . $19.98
[C] All Wool
Shetland Typo Weave
Charming soft suit . . . takes
you everywhere in the well
dressed manner. B'eautifully
fashionedof 100% Shetland-
fype new Wool on slim
lines. Nailhead-studded
embroidery trims yoke
and pockets. Graceful dol¬
man sleeves and gentle
tucking give top fullness,
minimizing waist and hips.
Leather-back self belt with
buckle. Jacket Rayon lined.
Straight skirt has stitched
over- raised seam and a
bottom slit. Zip closing;
button waistband.
9 B 2060 — Soldier Blue,
Gray or Green. Sizes: 36/
38, 40, 42, 44, 46 bust.
Size scale, page II. Ship,
wt. 2 lbs. 15 oz . $17.98
Snap-Front
49S
* <u»<v vvui» ana nooas
Rain will roll off you like it does off
a duck's back when you wear this clear
Vinylite Plastic raincoat. It's 100%
waterproof and will retain its crisp
gleaming texture. Nicely tailored with
roomy raglan shoulders and two flap
pockets. Sizes: Small ( 12 to 14);
Medium (16 to 18); Large (20, 40
and 42) See size scales, page 1 0 and II.
[A] 19 B 3041 — Snap Front. Se¬
cure snap.fasteners and tie belt.
Detachable snap-on hood; two-ply
collar. Color: Black-and-White check.
State size. Ship. wt. I lb. 5 oz. $4.98
[B] 19B 3042-Tle Front. Ties at
neck and belt. Equally smart
without belt. Snug attached hood.
Sea Green, Blue or Dusty Rose. State
color, size. Ship. wt. I lb . $3.49
[D] Rayon Safin Twill
or Cotton Gabardine
Glamorous hooded coat. It's water-
repellent and up-to-the-minute in
styling. The detachable hood frames
your face and covered buttons trim
the flap pockets and adjustable cuffs.
Round yoke; pointed collar; waist-
nipping belt with covered buckle.
Colors: Black, Tan or Blue. Sizes:
12, 14, 16, 18 and 20. See size scale,
page 10. State color and size when
ordering.
19 B 3039 — Lustrous Rayon Satin
Twill. Ship. wt. 2 lbs. 3 oz . $12.98
19 B 3040 — Serviceable Cotton Gab¬
ardine. Ship. wt. 1 lb. 14 oz . $6.98
I WSYerSIDII
Here's a Bellas Hess two-way >
When dark skies threaten, you h
water-repellent raincoat of fine C
Gabardine. On brighter days,
have a smart all-season topcoat c
Part Wool (80% reprocessed 1
20% Rayon). It's practically like
ing an extra coat. Styled on the
ular four-button boxy lines, with
pockets and a neat convertible c
19 B 3043 — Blue or Brown, each
Tan Sizes: 12, 14, 16, 18, 20
size scale,, page 10. State color.
Ship. wt. 3 lbs Qjjz . 1
(E] Boxy Casual
Thrifty, smart all-weather coj
Cotton Gabardine that has
1 mpregnole-treated to make it w
repellent. Styled on trim, boxy lin
roomy enough to go over al
everything. Careful tailoring has
into the welt seaming, wide rj
sleeves, flap patch pockets and
vertible collar. Unlined.
1 9 B 3027 — Colors : T an, Soldier
or Red. Sizes: 12, 14, 16, 18 ant
See size scale, page 10. State c
size. Ship. wt. 2 lbs . J
Casual Rain Hat. Water-repel
Cotton Gabardine. Snap brim. Co
as above. State color. Ship. wt. 10
19 B 5021 — Fits Headsizes 21
22 inches
19 B 5023— Fits headsizes 22 VA
23 inches .
GAY IN THE RAIN
they’re grand values In sizes 12 to 20
I098
[H]
RAINY DAY COATS
style-right and thrifty for all girls
Shower-Proof Cotton Gabardine “Boxy”
nt quality Cotton Gabardine, I mpregnole-treated to make it
sient — and styled just the way you like it. Casual three-button
rned convertible collar and two big patch pockets with flaps.
: seaming down thecenter back; wide raglan sleeves and shot/lders.
_ — Tan, Red or Blue. Sizes: 7, 8, 10, 12 and 14. See size scale.
State color and size. Ship. wt. 2 lbs . $3.49
. Jaunty water-repellent Cotton Gabardine rain hat with back
map-fastener adjustment. Colors: Tan, Red or Blue.
s heads izes 20 to 21 Vz inches. Ship. wt. 9 oz.
s headsizes 21 % to 22% inches . . Each, $1.00
Transparent Plastic Raincoat and Hood
. -v-xoat you won't mind taking along “in case it rains." Made
•e-ghr pliant Vinylite Plastic that folds compactly. Its bright,
-^ace is attractive, easy to keep clean and 100% water-repellent.
• :: -ar, raglan sleeves and self belt; five-snap opening. Separate
^ood has White binding.
— transparent Blue, Sea Green or Dusty Rose. Sizes: 7, 8,
a and 16. See size scale, page 43. State color and size wanted.
i t . . Set, $2.79
Double-Duty Plaid Reversible Coat and Hood
K— > kind of weather. One side of Part Wool gay plaids (30% new
-eprocessed Wool, 40% Rayon) the other, of water-repellent
r Gabardine. The detachable hood keeps your curls dry.
eft pockets on both sides. Neat club collar; self-material tie
■ •cr trim fit.
•• — Colorful plaid. Sizes: 7, 8, 9, 10, 12, 14 and 16. See size scale
size. Ship. wt. 3 lbs. 3 oz . $10.98
t K] Gay Plaid “Twinstor” Capos
— kits favor bright plaid rain capes, and especially when they
attached .hoods. Three-button style in rubberized water-
n fabric. Well made, with strong double-stitched seams;
-s; tie neck. Red-and-Blue plaid only. Ship. wt. 1 lb. 4 oz.
— Big Sister's. Sizes: 7, 8, 10, 12 and 14. See size
. 43. State size . $1 .98
» 5 XII — Little Sister’s. Sizes : 3, 4, 5, 6, 6x. State size. . . $1.88
BIG SISTER'S
Sizes $|98
7 to 14 I
LITTLE SISTER'S
^ WJ’ZL ?|88
NATION At BELLAS HESS 17 |
SET
Price Includes
20% Gov’t Tax on Bag
JAUNTY “WAFFLE" BERET AND BAG SET
Stunning set to add a touch of elegance to your outfits Chic beret
and handsome bag beautifully made of soft Felt (70% Wool, 30%
Cotton) with an attractive stamped waffle design Hat has adjust¬
able elastic back with small self bow. Handle bag with rounded
bottom is fully lined; zip closing; inner pocket; mirror; purse.
Colors: Black, Brown, Red or Kelly Green Fits headsizes 21 to
23 inches. State color wanted when ordering.
15 B 5378 — Hat and Bag. Shipping weight 1 lb. 10 oz. ..$4.75
15 B 5413 — Hat alone. Shipping weight I lb . $1.49
[A] High-Crown
Dashing * j
high-crown * ■
suiter of fine A
quality Wool A
Felt. Narrow uptu
brim has a fluffy pc
of large iridescent „
feathers. All caught
cloud of sheer Rayon
ing. Adjustable headb
15 B 5192— Fits headi
21& to 23 In. Col
Black or Brown wit
matching feather; or £_
White with Black teal
State color when ordei
Ship. wt. 12 oz.
[B] Smart High Croy
There’s fash¬
ion charm in
the high
crown of thf
off-the-face Wool 1
Lovely harmontz
feathers pretty the fr
Frothy Rayon veil.
15 B 5383 Fits headi
21& to 22 'A in. Col
Black, Light Coffee. Ora
Smoke White. State c<
Ship. wt. 14 oz..
[C] Off-Faee “Half-H
Beguiling * i
Wool Felt * *
half hat,
edged with
luscious Rayon Vel
Downy-soft feathers
cade down the side. M
Rayon veiling.
15 B 5382— Fits head*
21 '/t to 23 inches. Col
Black with Pink: Br
with Chartreuse; or Si
White with Black,
color. Ship. wt. 12 oz. !
[D] Velvel-Cuff Bun
Designed to * <
capture P
hearts, this ■
Wool Felt ^
bumper with sllky-
Rayon Velvet cuff,
monlzlng feathers p
on the side. A Rayon
with plump chenille
15 B 5381— Fits head!
21J4 to 23 inches. Co
Solid Black; Black wit-1
Blue; Brown with
Green; or Smoke W
with Black. State
Ship. wt. 14 oz .
{E] Fluffy Pouf
A cluster of *
soft, curled ?
l35
•«*
feathers
gaily tops
your curls to give you
oh-so-feminine look. Se
a disc of fine quality
Cloth (70% Wool,
Cotton). Snug-fitting
clip for comfortable f
15 B 5380— Fits heads
21 to 23 inches. Col
Black, Beauty Red, Wj
Kelly Green or Brown. S
color. 8hip. wt. 11 oz. $
FUR-TRIMMED FELTS
•<Glamorou$ Bumper
Silky fur trims this lux¬
urious bumper. Crown
of pleated Felt (70%
Wool. 30% Cotton).
The large felt bow adds
a dramatic touch.
Pleated adjustable
headband.
15 B 5194 — Fits head-
sizes 21M2 to 23 in.
Colors: Black, Kelly
Green or Fuchsia, all
with Black Coney fur,
also Brown with Brown
Coney: or Black with
Sliver Fox-dyed Coney.
State color and fur
wanted. Shipping
weight 14 oz . $3.60
-^Elegant Off-Face
The entire front of this
off-the-face half-hat is
lavishly trimmed with
gorgeous fur. Exquis¬
itely made of fine qual¬
ity Wool Felt (70%
Wool, 30% Cotton),
with a great big bow at
the side for extra special
flattery.
15 B 5379— Fits head-
sizes 21& to 23 in.
Colors : Brown with
Brown Beaver-dyed
Mouton Lamb fur: or
Black with Black Coney
fur. State color. Ship.
Wt. 12 oz..' . $3 98
NATIONAL BELLAS HESS 19 j
u
ffl
ids
:oi(
wt
a. S'
5. $:
Sequined Sweetheart Bonnet
*2^9
come in wearing this pretty Wool
Felt half hat. The demure “sweet¬
heart” brim Is all aglow with
wide l ■ ' - -
»°flliny mlsTof llayon veiling.
15 B 5385- Fits headsizes 21 & to 23 in. Solid
Black also Gray with Black: Red with Black;
Kelly Green with Brown; or Light Coffee with
Brown. State color. Ship. wt. 13 oz . $2.49
e band of sparkling sequins. There's a large
r of gleaming Rayon Satin at the side. All in
l my mist of Rayon veiling.
Enchanting Sequin Trim
fine Wool Felt with that look of
elegance you adore. Novelty
sequin trim ornaments the V-
dented crown and brim. Large Rayon Satin
bow and streamers for back appeal. Elastic
headband. Rayon veiling.
15 B 5386 — Fits headsizes 21& to 23 in.
Solid Black; Kelly Green with Black: Lt. Coffee
with Brown. Red with Black; or Soldier Blue
with Black. State color. Ship. wt. 12 oz. $2-98
Sequined Forward Bumper
Bright forward-tilt bumper of # AQ
Wool Felt, with a smart creased * M 07
crown. Glittery sequins form a
novelty design. Cluster of felt
posies. Rayon veil for a dress-up finish
15 B 5384— Fits headsizes 2114 to 23 Inches.
Colors: Black, Red, Light Coffee. Soldier Blue
or Gray. State color. Ship. wt. 13 oz . $2. 69
*|69
Brilliant Sequin Calot
Wonderful little calot, all aglitter
with bright sequins covered with
net. It’s a “must” for those Im¬
portant occasions when you want
to look especially lovely. Flattering double net
forms a stunning draped snood-effect, studded
with glittering sequins.
15 B 5388 — Fits headsizes 21 to 23 inches.
Black or Brown. State color. Ship. wt. 12 oz. $1.69
Sunburst of “Jewels” ’n1 Nailheads
3parky "Jewels” and nailheads are
set in a charming sunburst-effect
>n this head-hugging calot of fine
Wool Felt. A pert bow at each side -
md the sheer Rayon veiling Is edged with
tricky little cut felt bows.
15 B 5254— Fits headsizes 21 >4 to 23 inches.
Colors: Black, Brown, Navy Blue, Red or
Tiers of Gleaming Nailheads!
It’s new! It's different! It’s sen¬
sational! Three-tiered calot of fine
quality Wool Felt, with glittering
gold color nailheads bordering
each tier and four smart loops posed In front.
Deep head-hugging crown. Misty Rayon veiling.
15 B 5387— Fits headsizes 21J4 to 23 inches.
Colors: Black, Light Coffee, Red, Kelly Green
or Soldier Blue. State color. Ship. wt. 12 oz. $2.69
*269
Sequin-Bright Padre
Our becoming Padre has gone e BOP
sophisticated. Its smart high cuff ▼ ■ 7 O
is ablaze with brilliant sequins.
Rich Wool Felt with a deep, head-
hugging crown, elastic headband. Rayon veiling .
16 B 5389— Fits headsizes 21 J4 to 23 inches
Colors: Black, Soldier Blue, Gray' or Red all
with Black sequins; also Light Coffee with
Brown sequins. State color. Ship. wt. 13 oz.$1.98
Sequined Poke Bonnet
A pert poke bonnet of Wool Felt t AAQ
with a completely enchanting air. ▼ jLjF
All glamorized with a sequin-bor-
dered brim and four saucy loops.
You’ll particularly like the deep comfortable
crown. Self-material headband.
15 B 5390— Fits headsizes 2154 to 23 inches.
Colors: Black, Brown, Fuchsia or Kelly Green.
State color. Ship. wt. 1 lb. 2 oz . $2.29
EkSBE I
*2*9
Shimmering Velvet and Sequins
This captivating bow-trimmed
calot of Rayon Velvet is circled
with sequins. The draped peplum
back rates compliments, too. with
its chenille and gimp trim. Hatpin included,
15 B 5391— Fits headsizes 21 to 23 in. Colors:
Black or Brown; also Fuchsia with Black, or
Royal Blue with Black. State color. Ship. wt.
1 lb. 2oz . $2.69
20 NATIONAL BELLAS HESS |
Sporty Pork Pie
Ideal hat to top all of your casual# ■ AtQ
clothes — youthful snap-brim swag'* B OY
ger style of fine Wool Felt. The B
draped nailhead-studded fabric band makes
a bright, new accent. Colors: Black, Brown,
Navy Blue, Jungle Green or Wine. State color
when ordering. Ship. wt. I lb. 2 oz.
15 B 5226 — Fits heads 21)4 to 22 <4 in. $1.69
15 B 5227 — Fits heads 22 to 23 Va In. $1.69
Snowdrop Sequin Charmer
*|49
Such a wonderful gay, light-hearted
little bumper — so becoming to
everyone. Goes equally well with _
dressy clothes and suits. Made of soft Wool Felt
and has dainty snowdrop sequins flashing here
and there. Comes in the most-wanted colors.
15 B 5395— Fits heads Izes 21 to 23 inches.
Black, Red, Kelly Green, Royal Blue or Smoke
White. State color. Ship. wt. 12 oz . $1.49
SMART FALL FELTS
easy on the eyes , , . the budget, too
GIHferingCoachman
[A] Smartest accent
1 for your new Fall
suits and dresses. Dash¬
ing Wool Felt “coach¬
man” takes on the
season's glitter. Tiny
sequins and n allheads
sparkle the groegrain
band above the softly
rolled brim.
15 B 5396— Fits head-
aizes 21)4 to 22% to.
Colors: Black, Brown,
Soldier Blue, Red,
Kelly Green or Gray.
State eolor wanted.
Ship, w t . t| tA
12 os . *I.OT
Port Colot
[q] A thrift-priced
1 J calot charmer
that will go with all
your Fall and Winter
outfits. Made of Wool
Felt In wonderful
colors, with four pixie
bows going round
. . . and each one agleam
with gold color nail-
heads. Popular colors.
15 B 5399— Fits head-
sizes 21 to 23 inches.
Colors: Black, Brown,
Red, Kelly Green, Sol¬
dier Blue, Gold or Gray.
State color. t| aa
Wt. 10 os.... *I.VW
Captivating Feathers
[Rl Very new and
1 J different! The
novel creased brim of
our lovely bumper does
such nice things for
your face. Gay trim¬
ming of downy fan-
tip feathers and gros-
graln bow. Made of fine
quality Wool Felt.
Elastic headband.
15 B 5394— Fits head-
sizes 21 to 23 inches.
Colors * Black, light
Coffee, Moss Green or
Soldier Blue. State color
wanted. Ship, ca aa
wt. 14 oz... *I.TO
Visor Brim
[cr] Fascinating Is
the word for It!
Bright nailheads on the
visor .brim, and In a
sunburst-effect witt^a
“jewel” center on the
new "blouse” crown.
In the center is a gold
color woven band and
bow.- Of Wool Felt.
15 B 5397— Fits head-
sizes 21)4 to 23 in.
Colors r Soldier Blue,
Black, Red. Brown,
Gold or Kelly Green.
State color wanted.
Ship. Wt . Cl AA
12 oz .
High Horn burg
[Cl Gr»cIously
styled Horn burg
certain to please the
men In your life. Glow¬
ing sequins accent the
cuff brim and a wide
groegrain band points
up the high crown.
Back bow ; sheer Rayon
veil. Made of smooth
Wool Felt.
15 B 5403— Fits head-
sizes 21)4 to 23 in.
Colors: Black, Brown,
Soldier Blue, Gray or
Fuchsia. State color
wanted. Ship. «| AA
wt. 14 0*.. . *i.yo
Sparkling Sequin*
[rl Picture yourself
1 J in this strikingly
smart cuff bumper.
Beautifully styled of
soft Wool Felt with
gleaming snowdrop
sequins on the crown
and the feminine back
bows. Felt head clip;
Sheer Rayon veil.
15 B 5405— Fits head-
sizes 21 to 23 inches.
Colors : Black, Ligl
Coffee, Red, Royi
Blue or Kelly Greei
State color wante<
u‘oxD:.wt: *1.91
Dressy Felt Bumper
There's so much style and flattery c B O ft
in this Wool Felt bumper. It's high- * 107
lighted with unusual designs of nail- |
heads and .sequins. Sheer Rayon veil.
15 B 5392— Fits headsizes 21 to 23 inches.
Colors: Black, Navy Blue. Brown. Jungle Green
or Fuchsia. State color. Ship. wt. 12 oz. $1.89
look your loveliest in these glamor felts
Glitter Trim Bumper
Enchanting visor bumper, gay with
pamor. Nailhead and sequin de-
: j-j charm the grosgrain band,
--■ss'ned with side loops. Nicely made of Wool
=e»: with a comfortable deep crown. Rayon veil.
• 5 B 5406 — Fit* head si res 21 V2 to 23 Inches.
Colors: Black, Brown, Navy Blue. Red or Kelly
C-*en. Be sure to state color when ordering.
S- .p. wt. 12 oz . $1.98
Pleated Bumper
Style-leading silhouette! The/e's t AQ
headline news in our high cuff- T
brim bumper with its dramatic JKk I
accordion-pleated brim. Made of All Wool Felt
with a large self bow high in back.
15 B 5404— Fits headsizes 21 to 23 inches .
Colors: Black, Lt. Coffee, Kelly Green, Purple.
Royal Blue or Gray. State color when order¬
ing. Ship. wt. 14 oz . $2.69
Glitter Breton
Lavishly beauti-
l i ful from every
riew. The brim of this
Breton roller shimmers
with a wide band of
sequins; loops of Rayon
Satin ribbon peek over
•Jje top. In fine Wool
Felt. Rayon veil.
14 B 5408— Fits head-
lizes 21*4 to 23 in.
Colors: Black, Brown;
Lso Gray with Black;
Fuchsia with Black; or
soldier Blue with
31ack. State color.
*2.69
Large Beret
Large, softly
1 draped beret. All
ves will approve it
.nm every angle —
ffmmtng from the left
Ode where a large groa-
min rosette glitters
wtth sequins. Of fine
?•& Cloth (70% Wool,
Xi% Cotton).
14 B 6407— Fits head-
fixes 21^ to 2214 in.
otors: Black. Brown.
•Idly Green, Gray or
roklier Blue. State
Ship. Wt. mmQ
. 2). 2 oz. . . . " V
Flattering Shako
fMl Fretty you. In
l i this high crown
shako of smooth Wool
Felt. Youthfully styled
to show your hairline,
and topped with dainty
self-material flowers.
There’s a perky little
bow In back for rear¬
view interest. Filmy
Rayon veil.
15 B 5396— Fits head-
sizes 2114 to 22 !4 in.
Colors : Black, Brown.
Soldier Blue, Wine or
Jungle Green. 8tate
color. Ship, tn ja
Wt. 14 oz. . . .
Nailhead Padre
A fashion thrill.
Fine Wool Fqlt
padre hat with the new
Fall look. The cuff-
crown Is trimmed with
n&ilheads and three
'•jeweled” rosettes.
Sheer Rayon half-veil.
Elastic headband.
15 B 5401— Fits head-
sizes 2114 to 23 in.
Colors : Black, Kelly
Green, Brown, Fuchsia,
Royal Blue or Turf
Tan. State color.
Ship. wt. *| ao
13 oz .
[L]
F«h Flower*
111 Brilliant new
1 J bumper with a
center cluster of self¬
material flowers. Smart
women favor Its high
crown and flattering
chenille-dotted veil.
Made of excellent qual¬
ity Wool Felt; self band
In back.
15 B 5402— Fits head-
sizes 2114 to 23 in.
Colors : Black, Turf
Tan, Navy Blue,
Fuchsia or Smoke
White. State color.
uhoV: wt:*2.98
Feathered Profile
real A star performer
1 J at smart gather¬
ings! Downy maribou
feathers tower over the
high tucked crown,
giving you fashionable
height. Made of fine
Wool Felt in style¬
making colors. Self
band and side tabs.
15 B 6400— Fits head-
sizes 21 & to 22*4 in.
Colors: Black, Brown,
Gray, Jungle Green
or Smoke White. State
color.. Ship, to AO
wt. 1 lb. 2 oz.
Charming "riorrorm Dumper
Grand all-occasion hat of dur-
able Wool Felt. Small crown with * J
grosgrain ribbon trim. Felt bow Jfk i
and back head band. Rayon veil.
15 B 5393- Fit* headsizes 21 to 23 inches.
Colors: Black, Brown, Red, Soldier Blue or
Kelly Green. State color. Ship. wt. 12 oz. $2.29
I NATIONAL BELLAS HESS ill
Nailhead-Trimmed Horn burg
The ever- popular Homburg style t |QC
displays new interest with n&iihe&d- ’I/O
trimmed brim and large grosgrain I
ribbon bow. Flattering Rayon veil'
ing. Fine quality Wool Felt, styled for both dress
and casual wear. Colors: Black. Brown. Wine,
Jungle Green or Gray. State color when order¬
ing. Ship. wt. 1 lb. 2 oz.
15 B 5409 — Fits headsizes 22 to 22«/z In. 1.98
1 5 B 541 0— Fits headsizes22% to23 i n . 1 .98
*3*9
Gay Feathers and Felt
Expert designing skill shows in
this forward bumper of fine
quality Wool Felt. Expensive-
looking iridescent coque feather
trim caught with small felt bow. Felt head clip
for comfortable fit. Rayon veil.
15B 5418 — Fits headsizes 21 to 23 inches.
Colors: Black, Brown, Gray, Soldier Blue or
Wine. State color when ordering. Shipping
wt. 12 oz . . .$3.69
Sequin-Trimmed Cloche
Charming kettle-brim cloche of fine • a I
quality Wool Felt which has dressy * >
novel sequin-trimmed crown and
large Rayon Satin bow caught with
a gold color metal ornament. Deep, head-hugginj
back. Rayon veil.
15 B 5412 - Fits headsizes 22% to 24 inchej
Colors: Black, Brpwn, Wine, Soldier Blu
Jungle Green. State color wanted. Shippin
wt. I lb. 4 oz . $1.9
Smart Felt Casual
Always in good taste! The classic e
casual you love with suits and *
tailored clothes. Fine Wool Felt
with novelty stitching on brim and
crown, neat band and side bow. Colors: Black,
Light Coffee, Gray or Soldier Blue. State color.
Ship. wt. 1 lb. 4 oz.
15 B 5414- Fits headsizes 22 to 22% In. $1.98
15 B 5415- Fits headsizes 23 to 23% in. $1.98
Cuff-Brim Visor
Everything about this hat says e jpfe JLQ
it’s new — Smart! Fashioned of * M wTF
100% Wool Felt Cloth with Mm
novel cuff and shshed brim.
Large self-bow on side. Back headband.
15 B 5411-Fits headsizes 21 Hi to 23 inches.
Colors: Black, Brown, Soldier Blue, Gray,
Wine or Jungle Green. State color wanted.
Shipping weight 15 oz . . $2.69
Sparkling Sequins
Soutache braid and sparkling se- e
quins headlight the front of this *
forward bumper and end io large
fancy pattern on high side. Deep
snug-fitting back. All Wool Felt. Rayon veilj
Colors: Black, Brown, Wine, Jungle Green o
Soldier Blue. State color wanted. Ship. wt. 12 J
15B 5416-Fits headsizes 21% to 22]^ in. $2
15B5417-Flts headsizes 22% to 23J£ in. $2
SCARFS ARE COSTUME-MAKERS
[A] Sequin-Trimmed Scarf
Add new glamor to any costUL
with a new scarf. Size: 30 inch
square. Ship. wt. 4 os.
15 B 5029 — Sheer Rayon. Spark!
sequins highlight one corner of tl*
floral design. Assorted colorfi*
florals . $2*4,
16 B 5031 — Pure Silk without
sequins. (Not shown.) Colon
Brown, Black, Red or Kelly Oret_
with harmonizing print . $1.91
[B] All Wool Plaid or Solid
Smart, versatile, toasty-warm sciu
In 100% Wool. Size: 30 Inchej
square, ship. wt. 4 oz.
15B 5003— Plaids : Red.
Blue, Kelly Green or Brown 1
harmonizing plaids .........
'15 B 5025— Solid Colors :
White, Kelly Green, Copen Blu<
Black or Brown. Pretty nover
weave pattern .
[C] All Wool Knitted Foscin
Soft as a bunny, deliciously v
All Wool In dainty lacy knit-
flattering face-framer.
15 B 5061— White, Pink, Co]
Blue. Yellow. Red or Kelly Gr<
Size: 48 x 18 in. Ship. wt. 6 oz.
[G] Beauty Felt Beret
100% Wool Felt beret. White,
Red, Kelly Green, Navy Blue
or Gold. Ship. wt. 5 oz.
15B 5039— With “star”
sequins. Headsizes aq.
2154 to 2254 inches. TOC
15 B 5063— (Not shown.)
Nosequins. Sizes: Small (fits
1954 to 21 In.); -Medium
(21% to 21* in.);
Large (22 to 22*4 In.) OTC
[H] Worm Cay Hood
70% Felt Wool Cloth.30% Cot¬
ton. Nailheads; contrast lac¬
ing; drawstring. Fits all sizes.
15 B 6041— Red with Navy;
Brown with Kelly Green;
Navy Blue with Red; Kelly
Green with Brown; Gray with
Black; White with cl JLQ
Red. Ship. wt. 4 oz. *l»OT
[J] Worm Stocking Cop
Knit Cotton. .Pert tassel.
15 B 5033— Fits all head-
sizes. Colors: White, Red,
Brown, Royal Blue, Kelly
Green, all with contrasting
stripes. State color, aa.
Ship. wt. 0 oz . OoC
[D] Smart Felt Cloche
The soda set’s favorite! Deep-
crown classic of fine Wool
Felt. Colorful braided felt
band and streamers.
15 B 5419 — Fits headsizes
21 to 2254 in. Colors: Black,
Brown, Red, Kelly Green or
Soldier Blue. State ‘ color.
Shipping weight c| to
13 oz . •'■-or
[E] Perky Felt Bumper
Wool Felt bumper style with
diamond-shaped nailhead
cluster, sunburst stitching.
15 8*6420— Fits headsizes
21 to 22* inches. Colors:
Black. Brown. Red, Kelly
Green, Soldier Blue or Smoke
White. Shipping <4 ja
weight 9 oz . * ■
[F] Bright Cotton Square
Bright floral Cotton squares
specially processed to be
water-repellent and stain-
resistant. Color: White
ground with multicolor
florals. Ship. wt. 4 oz.
15 B 5067—27 in. sq. #7 C
15 B 5069—31 in. sq . 984
[N] Bewitching Bumper
Wool Felt bumper. Nailhead-
studded bows; back band.
15 B 5422— Fits headsizes
21 to 22 inches. Colors:
Red, Brown, Navy Blue, Wine
or Jungle Green. <1 ja
Ship. wt. 12 oz. . . .
[P] Saucy Felt Scoff ie
Wool Felt with side feather,
grosgraln ribbon band, bow,
streamers. Navy Blue, Brown,
KellyGreen or Red. Wt. 12 oz.
15 B 6423— Fits headsizes
19* to 20 54 inches.
15B 5424— Fitshead- t| 4Q
sizes 20* to 21 54 in.fl«^T
[ R] Hat and Bag Set
“Dutch’’ hat and shoulder
bag. Lacing, embroidery and
Felt trim. Hat fits all sizes.
Set is made of Felt Cloth
,(70% Wool, 30% Cotton).
Brown, Navy Blue, Jungle
Green, Red or Wine.
15B5049-Hat and Bag. Ship,
wt. 6 oz. Incl. Gov't ca to
tax on bag. . . .Set,
15 B 5051— The Hat <1 AA
alone. Ship. wt. 4 oz.
[K] Felt Casual
Cute casual of fine Wool Felt.
Grosgraln ribbon band, side
bow. Rlbbon-iaced brim.
15 B 8421— Fits headsizes
21 to 22 in. Navy Blue with
Red; or Red with Navy Blue;
also solid Wine, Brown or
Jungle Qreen. Ship. <1 jlq
wt. 1 lb. 2 oz _
[L] Popular Felt Beret
Classic beret of Felt Cloth
(70% Wool, 30% Cotton).
15 B 6047— tits headsizes
2154 to 2254 in* Brown, Red,
Navy Blue, Kelly Green or
White. Shipping t| AA
weight 4 oz . ?*'VV
[Ml Two-Way Smartie
Snug-fitting visor cap with
ear flaps that tie on crown or
to wear down on cold days.
Front bow studded with gold
color nailheads. Felt Cloth
(70% Wool. 30% Cotton).
15 B 5425— Fits headsizes
21 to 22 in. Red, Brown,
Navy Blue, Gray or Jungle
Green. Ship. wt. || ^
All Wool . . . Detachable Buckle
Double-duty beauty; wear it'with * JIAO
the new belt with the Luclte shield ▼ Mu V O
for sports; wear it plain for dress- “T-
up — twice as beautiful in this All
new Wool Flannel. Inverted front pleat; gathere
at each side, front and back, form clusters of im¬
pressed pleats. Zip placket.
6 B 1142 — Colors: Black, Navy Blue or Kelly
Green. Sizes : 24, 26, 28, 30, 32 inch waist. See
size scale on page 25. State color and size.
Shipping weight 1 lb. 2 oz . $4.98
65% Wool . . . Wide Belted Striper
A hit In Striped Flannel (30% » 0^ ^ q
new Wool, 20% reprocessed ▼ " J 7 O
Wool, 15% reused Wool, 30% Mm,
Rayon, 5% Nylon) . Fly front-
effect with two unpressed pleats each side; two-
button waistband; concealed zip placket. Smart
wide matching belt with large self buckle, four
belt loops.
6 B 1132 — Gray only with White chalk stripes.
Sizes: 24, 26, 28, 30, 32 inch waist. See size
scale on page 25. State size. Ship. wt. 1 lb. $2.98
100% Wool . . . All-Around Floater
Swing and sway In this All Wool » 0^
Flannel skirt. Fitted and smooth ▼ “J
over the hips, full and flaring torso
style below the hips. You’ll love the
beautiful way It’s tailored! The fabric Is som
thing extra special, tob. One-button veals
band, zip placket. Perfect with all your bloua
6 B 1141 — Colors: Black, Navy Blue or Gree
Sizes: 24, 26, 28, 30, 32 inch waist. See si
scale on page 25. State color and size when ordi
ing. Ship. wt. 1 lb. 2 oz . $3.
MULTIPLY YOUR WARDROBE
All Wool with Double Pockets
A skirt you Just can’t get along with- * ,
out! Well tailored of lovely 100% ▼
new Wool Flannel. Stitched -down
inverted center pleat, and easy-
stride 2-gore back; dandy double patch pockets.
One-button waistband with belt loops, zip plac¬
ket. Belt not Included.
6 B 1137— Colors : Red. Kelly Green or Black.
Sizes: 24, 26, 28, 30, 32 inch waist. See size
scale on page 25. State color and size. Ship, wt
1 lb. 2 oz . . $3.49
Ij4 NATIONAL BELLAS HESS I
Checks and Plaats in 45% Wool
Check, and double check! Torso *
skirt with all-around knife- ▼
pleats. Handsome In *25% new
pleats. Handsome In '25% new M..
Wool, 20% reused Wool. 55%
Rayon. The swing-out pleats are the newest
thing this season. One-button waistband; con¬
cealed zip placket.
6 B 1100 — .Colors : Black-and-White ; or
Brown-and-Whlte checks. Sizes: 24, 26, 28,
30, 32-inch waist. See size scale on page 25.
State color and size wanted when ordering.
Shipping weight 1 lb. 2 oz . $2.98
WITH
Graceful Swing Skirt in All Wool
A figure-flatterer — slim and trim * .
— with lots of flare. Tailored with » 1
bias front and 2-gore bias-cut
back In beautiful soft drape All
new Wool Flannel. Flatters every figure,
to every taste — and goes everywhere from di
to date, day or night. One-button waistband,
placket. For tailored or frilly blouses!
6 B 1143 — Colors: Black. Red, or Copen J31i_
Sizes: 24. 26, 28, 30, 32-inch waist. See s
scale on page 25. State color and size want
t. fib. “
Ship. wt.
. 2 oz.
$24
•a-tv Fitted and smooth
- full and flaring torso
r tae hips. You’ll love the
• J%ACftsr t!
> *3 V r»lum-
sSiest,
this dramatic draped
i-eflect skirt with your
;, most feminine blouses.
XI delightfully flattering in
dressy Rayon Faille. One-button waist-
*298
_ __ « tailored! The fabric is som-** <*»•««> Rayon Faille. One-button walst-
^HuLtSb. YoU'n l0Ve the Ch,C 8Ut
*c ; atlet. Perfect with all your bloi
I _ 4^. — Colors : Black, Navy Blue of Gree:
U 26. 28. 30, 32 Inch waist. See
: rate 25 State color and size when ord<
st 1 lb. 2 oi . . $3.
the front!
.30- Colors : Brown, Black or Navy
Sizes: 24, 26, 28, 30, 32 inch waist,
size scale below. Be sure to state color
size. Shipping weight 1 lb. 2 oz . . .$2.98
Draped A I pa co- Weave Jtayon
Pretty and dressy, this side- *
draped skirt in exciting wrap- ▼
around style In luxurious
Alpaca-weave Rayon, a flrm-
bodied Crepe. Neat two-button closing: one
button concealed at the right holds the
under-piece securely In place.
6 B 1131— Colors: Black, Melon Rose, Navy
Blue or Luggage Tan. Sizes: 24, 26, 28, $0,
32- inch waist. See size scale below. State
color and size. Shipping weight 1 lb. 2 oz. $3.98
WITH SKIRTS ...YOU’LL LIVE IN THEM
SLIM STYLES IN MISSES' AND WOMEN’S SIZES
Swing Skirt in All Wool
29
wr .—-laAierw — slim and trim t
> a if flare. Tailored with *
■■a iwa* and 2-gore bias-cut
mb a fceoottful soft drape All
-» V , "Aanei. Flatters every figure, appe:
• — • — — and goes everywhere from dr~
it . ,7 -r night One-button waistband,
* _ - • -x vaBored or frilly blouses!
Mia wa. 1A 2 oa -
i. value here! Smartly tailored 8-gore skirt
-e» a one-button waistband; zip placket.
Wool (40% Reused Wool, 15% Rayon,
Cotton) . Gray, Brown or Navy Blue.
“1 — Misses’ Sizes: 24, 26, t| Aft
32-in. waist. Wt. 1 lb. 2 oz.
.6 — Women’s Sizes: 34, to aQ
40-in. waist. Wt. 1 lb. 2 o*.
>ol Flannel. Colors: Black, Navy
, Rust Brown.
14 — Misses’ Sizes: 24, 26, $A Oft
32-in. waist. Wt. 1 lb. 2 oz.
Women’s Sizes : 34, 36, ^
Hack. Red, or Copen Bln-
* 32-inch waist. 8ec all
color and size want>- - -----------
. $21 48-In. waist. jVt. 1 lb. 2 oz.. .
fasblon scoop. So wonderful, too. In this
All New Wool Crepe of very fine quality.
Carefully tailored, with three gores in front
and two In back to give a whlriy-twlriy swing!
Three fan pleats in front and a kick pleat in
back. One-button waistband; zip placket.
Colors: Navy Blue, Black, Gray or Kelly
Green. See size scales at right. State color
and size wanted.
6 B 1133— Misses’ Sizes: 24, 26, % m ja
28, 30, 32-in. waist. Wt. 1 lb. 2 oz.
6B 1134— Women’s Sl*es:34, 36, $r OA
38, 40-in. waist. Wt. 1 lb. 2 oz.
- \
THE FALL
SKIRT STORY
wide belts... swingy pleats
exciting side drapes
smart, serviceable fabrics
BOX-PLEATED CLASSIC
In All Wool or 50% Wool
Favorite of all time — the box-
pleater In two fine quality fabrics.
The swingy box pleats in front are
stitched down — keep their press.
Kick pleat in back. One-button
waistband; zip placket. Sizes: 24,
26. 28, 30, 32-inch waist. See size
scales below. State color and size
when ordering. Shipping weight
1 lb. 2 oz.
%
6 B 1138— Finer quality — All new
Wool Flannel. Colors : Black, Kelly
Green or Brown . $3.98
In 50%
Wool
*2*8
In 100%
Wool
*398
SIZE SCALE FOR SKIRTS
To fit 1
Waist |
1 To fit 1
! Hips j
Length
MISSES* SIZES
24
35
26 in.
26
36/2
264 In.
28
38
26% In.
30
40
27 in.
32
42
274 in.
WOMEN'S SIZES
34
1 44 1
| 28 in.
36
46
284 in-
38
48
29 in.
40 i
1 50
| 294 »n.
249
NEW FALL
BLOUSES
to pair with suits,
skirts and slacks
-
t
[A] Smartly Tucked
The perfeet complement
to your new suits and
skirts. This lovely Fuji
Rayon Crepe blouse has a
becoming jewel neckline
and a stunning tucked,
pleated front. Short
sleeves with make-believe
cuffs. Closes in back
with buttons.
6 B 1055-Colors : White.
Pink or Aqua. Sizes: 32
to 40 bust. State color
and size when ordering.
Ship. wt. 10 oz _ $1.98
[D] Detachable Jabot
Charming blouse to wear
two ways — as a tailored
button-front beauty with
soft bow neck, or attach
the ruffled jabot (by
means of three concealed
buttonholes) and it's a
frilly dater. In two fine
fabrics. Colors : White,
Pink or Black. Sices: 32
to 44 bust. State color
and size. Ship. wt. 14 oz.
6 B 1001 — Lustrous Ray¬
on Satin . $2.98
5 B 1031 — Fine Rayon
Crepe . $2.98
[B] $2.98 Value
What a sensational buy I
This lovely blouse sells In
many stores for much
more. Beautifully made
of good quality Fuji Ray¬
on Crepe with button
front. Has soft bow tie
neckline, gathered yoke
front and short sleeves
with make-believe cuffs.
6 B 1056-Colors: White,
Pink or Maize. Sizes: 32
to 40 bust. State color
and size. Shipping weight
12 oz . $1.98
[E] Cotton or Rayon
A tailored treasure with
your favorite details: be¬
coming notched collar,
button-cuff long sleeves,
and roomy yoke back.
Perfect with your slacks
and tailored skirts. Sizes:
$2 to 44 bust. State color
and size. Ship. wt. 12 oz.
6 B 1018 — Good quality
Cotton. Colors : White or
Rose . $1.49
6 B 1017 — Fine quality
Fuji Rayon Crepe. Col¬
ors : White, Pink or
Aqua . $2.98
[C] Detachable B<
Our enchanting R
blouse Is two-faced,
can wear it plain
adore its sweet ro
neck edged with da
Cotton lace; or yo
dress Iv up with the tl
detachable Cotton I
“butterfly* ’ bows. It
honey either way.
6 B 1057-Colors: W]
Pink or Light Blue. Si;
32 to 38 bust. 3
color and size. Ship.
12 oz . $j
[Fj Choice of Fab
You’ll alwayB look
and smart In this
tailored classic. It’s
well tailored, with s
sleeves, stitched cuffs,
pocket. Comfortable)
back Is cut for acl
Sizes: 32 to 44 b«
Ship. wt. 10 oz.
6 B 1020 — Durable
ton. Colors : White
Rose . $:
6 B 1019 — Smooth
Rayon Crepe. Coli
White, Pink or I
Blue . . Sir
TAILORED
OR FRILLY
wardrobe builders
that go everywhere
498
'^] Tucks V Pleats
tucks and pleats
ike this rich Rayon
blouse something
, special. The be-
l collar ties In a
; bow. Pearl-like
;ons for front cloe-
long button cuff
a. Colors : White,
_ or Black. State
tx and size. Ship.
;*t 14 oz.
?tt 1061— Sizes : 32 to
>bust . $2.98
2t 1062— Sizes: 42 to
^auat . $3.49
4 Pretty Scallops
t«ty little scallops
vp r the Peter Pan col¬
lie znd adorable “bib”
.1 :hls sweetheart.
y«c U love everything
tipB it. Skilfully made
»uj Fuji Rayon Crepe
ik short sleeves,
cLn-like buttons, and
e 1 irresistible Rayon
tltfbbow tie.
White or Pink.
: 32 to 40 bust.
_ | color and size.
I1!* wt. 10 oz.. .$2.98
[H] Dainty Laco Edging
Button-front charmer
with dainty cotton lace
edging. Long sleeves; but¬
ton cuffs. Ship. wt. 14 oz.
In Rayon Crepe. Colors :
White, Pink or Black.
6 B 1063-Misses’ Sizes:
32 to 40 bust . $2-98
6B1064- Women’s Sizes:
42 to 48 bust. . t. . $3 49
In Rayon Satin. Colors :
White or Pink.
6 8 1065-Misses’ Sizes:
32 to 40 bust . $2.98
6B1066- Women ’ s Sizes:
42 to 48 bust . $3.49
[L] Push-Up Sleeves
My — how they’ll sit up
and take notice when you
wear this news-maker.
Just look at those wide,
wide push-up sleeves, that
Jewel neckline. Two Cot¬
ton lace medallions grace
the front. Of luxurious
Rayon Crepe. Button-
back closing. You’ll.wear
It from desk to date.
6 B 1058 — Colors : White
or Pink. Sizes: 32 to 40
bust. State color, size.
Ship. wt. 12 oz . $2.98
[JjRuffHy Rayon Crop*
A stunning striped
blouse that is as flatter¬
ing as can be! The ruf¬
fled jabot and ruffled
cuffs on long sleeves
add that feminine
touch. Of rich French--
type Rayon Crepe.
Colors: Red, Blue or
Green stripes on White.
State color and size.
Ship. wt. 14 oz.
6 B 1069— Sizes: 32 to
40 bust . $2.98
6 B 1070— Sizes: 42 to
48 bust . $3.49
[M] Lacy Gldmor
Gorgeous blouse that
invites sweet music,
soft lights . . . romance.
Superbly made of soft
Rayon with seven cot¬
ton lace medallions
across the front; lace
medallions edge the
leg-o’-mutton sleeves.
Back-button closing.
6B1060— Colors :
White or Black. Sizes :
32 to 40 bust. State
color and size. Ship. wt.
12 oz . $4.98
like buttons for cl
open bottom vent.
. Seam in center back;
tned . Shoulder pads,
n or Navy Blue. Sizes :
fit 32, 33*4, 35, 36)4,
CASUAL
JACKETS
to team up
with your
skirts and
slacks
tagged
with tiny
orices, too!
Checked and Solid
*698
Popular leisure Jacket cut for
casual comfort. Big patch pockets,
3 leather-llke buttons. Fully Ray¬
on lined. Checked back, sleeves
s 55% K*yon. Solid
na7on7% TOW W°°'- ,8%
Blaf^nd_Whlte checks, or
Brown with Brown-and-White checks. Sizes:
4* *14, .16, 18, 20 (to fit 32, 33 J4, 35, 36*4, 38 K
bust). Ship. wt. I lb. 14 oz.. . . ^
$6.98
[B] Capeskin Leather . . . Lined
Good-looking “frontier” style * m a a n
Jacket of hale and hardy Cape- ? I W A
skin Leather that's almost | J * w
impossible to wear out. Toast y ■
warm, with plaid Cotton Flannel lining, and
fashion-right year after year. Front yoke and
sleeves have fringe trim. Concealed zip closing
2R®“* way. Waist-whittling darts.
6 B 1314 — Brown only. Sizes: 12, 14, 16, 18.
lK?'i?3^* 35, 36)4, 38*4 bUSt).
Ship. wt. 2 lbs. 14 oz . $12-98
1C] Soft Two-Toner
It’s a wonderful wardrobe- * a
stretcher, this two-tone Jacket, e
Team it with skirts or slacks to «
make an outfit. Wear it over your
casual frocks. Smoothly tailored <& soft Hi
Fleece . . bright color front with Beige
sleeves, collar, pocket flaps. Leather-llke
„?«ced *ow enough for your budget.
£ B 21 Green, each with Beige. SI
12, 14. 16. 18, 20 (to fit 32, 33)4, 35, 38)4,
bust). State color, size. Ship. wt. 1 lb. 9 oz.
Newest Flore-Back Shorty
This wonderful flare-back shorty knows no
season *or brisk days ahead team it with skirts
to make a suit, wear it with slacks and dresses.
When Spring comes, it’s an all-purpose to
5 for 80°*’ " — * — • * •• - ‘
All this I
VXMU3 IUI OUUI a UiO-vU. ,
Flannel, fully Rayon lined. Two slit pockets;
double-breasted effect, with 8 silver-like buttons
./ool
)kets;
Notched collar.
Red’ Navy Blue, Gray or
Kelly Green. Sizes: 12. 14, 16, 18, 20 (to fit
ra 3V1% 38.36)4. 38)4 bS) Shipping
| 28 j weight 1 lb. 9 oz . . $7.9$
Sturdy Pinwole Corduroy
Your favorite plnwale Corduroy Jacket gets
high credits on the campus ... for "rough ’n’
ready” sports wear. You’ll wear this Jacket the
year round. Expertly tailored on cleah-cut
lines. Has 2 big patch pockets for plenty of
storage space.” Notched collar and revers;
One SlmuiA'f.pri flnn hr^not fwilrof • o
j® orown, ureen or jsi
12. 14, 16, 18, 20 (to fit 32, .
38)4 bust). Shipvwt. 1 lb. 6 oz..
Pllot-Stylod , , . Thrifty!
Three-button pilot jacket cut on classic
Easy to wear . . . easy to mix with other *
robe “separates." Trimly tailored of Fart 1
Shetland-type — 37% new Wool, 13%
Wool, 50% Rayon. Rayon-llned yoke;
patch pockets; button-trimmed simulated t,
pockets. Notched collar. Front and back t.
for smooth fit. Terrific value — priced j
enough for the smallest budget.
r«>31yr'9olor8: Navy Blue, Green or Brt
12, 14. 16, 18, 20 (to -fit 32. 33)4. 35. 36)4, 1
bust). State color, slze.,Shlp. wt. 1 lb. 6 oz. t
OMEN’S IOO°/o WOOL BLOUSE-TYPE SWEATERS
Cable Front Cardigan
Your favorite
cardigan dressed * . Tw
up with four smart
cable-stitch panels in front. Firmly
knit of fine, soft 100% Zephyr
Wool with half-sleeves, rib-knit
neck and bottom. Inner grosgrain
band button front.
20 B 149— Colors: Ciel Blue,
White, Black or Maize (Sun
Yellow). Sizes: 32 to 3£ bust.
State color and size wanted. Ship,
wt. 1 lb. 2oz . $2.49
G/RLS ' 100% WOOL CLASSiCS
Gey and Pretty! Choice
mtr novelty knit sweater
soft 100% virgin
■nth long sleeves,
zk, cuffs and bot-
'•»' colors that are
becoming. A grand
r for school or play.
: 55 — Colors: Jockey Red,
_ ^ or Kelly Green. Sizes:
i :c fit 28 to 36 chest). State
size wanted. Ship. wt.
. $1.98
Boxy Checks
Smart boxy check stitch in
fine 1 00% virgin Wool —
looks hand-knit. Every girl
loves the bright, attractive
colors, the smooth, flatter¬
ing fit. Warm long sleeves, rib-knit
neck, cuffs and bottom.
20 B 156 — Colors: Ciel Blue, Kelly
Green or Joe key Red. Sizes : 8 to 1 6
(to fit 28 to 36 chest). State color and
size wanted when ordering. Ship,
wt If 02 . $1.98
>198
98'
SMART STRIPERS FOR WOMEN
Heavy Knit 100% Wool
It’s new, it's different, *
it's for you! Heavy *
link stitch in All Wool
Worsted, looks hand-knit! Color¬
ful Red and Blue stripes on snowy
White — grand for slacks,
brightens up your wardrobe. Rib
knit neck, cuffs and bottom.
20 B 157 -Color: Red-and-Blue
stripes on White only. Sizes: 34
to 40 bust. State size wanted. r— . . . ■
Ship. wt. I lb. 2 oz . $1.98 | NATIONAL BELLAS HESS 29
Cotton Blazer
Rib knit overblouse, t
Extra long length. "
Fast color Cotton.
Saddle shoulders, short sleeves.
20 B 119 — Maize-and- Brown;
Navy Blue-and-,White; Red-and-
White; or Brown-and- White.
Sizes: Small (L2 to 14); Medium
(16 to 18); or Large (20). Ship,
wt. 12 oz. . . 98^
!Wm
^eal
Leaf Pattern Choice Diamond Designs
A wonderful buy in All new
Wool — outstanding be¬
cause of the new diamond
design that gives it such an
expensive look! Short
sleeves, rib-knit cuffs, neck and
bottom. You'll love the flattering
fit, too.
20 B 147— Colors: Silver Gray,
Black, Ciel Blue or California Rose.
Sizes: 32 to 38 bust. Be sure to
state color and size wanted when
ordering. Ship. wt. 14 oz . $1.98
love the heavenly
-ess of this All Wool
: jse-sty led pull-over
cater. Knit in a beauti¬
es/ pattern. Comfort-
: short sleeves, firm rib knit
1 cuffs and bottom. Grand
d with skirts or slacks.
148 — Colors: California Rose,
im Green, Aqua Blue or White,
m: 32 to 38 bust. Be sure to
fctte color and size wanted. Ship.
4 oz . $1.98
|98
Cable-Front Slip-on
Brand new, and at- *
tractive, too, is this *
smart cable-front _
slip-on. Four rows of’ cables that
look hand-knit give such a smart,
flattering line. Delightfully soft
100% virgin Wool that's so com¬
fortable with rib-knit neck, cuffs
and bottom.
20 B 148-Colors: Ciel Blue,
White, Black or Maize. Sizes: 32
to 38 bust. State color and size
wanted. Ship. wt. 14 oz. . . .$1.98
65% Wool
HEAVY KNIT COAT STYLE
... for real Winter comfort. Wear it chilly
mornings around the house, or for added
warmth under your coat. Heavy-knit cardigan
with double Iroll shawl collar, two pockets,
ribbed cuffs. In long-wearing 97% Wool (50%
virgin Wool, 47% reused Wool, 3% other
fibers). Hand washable.
20 B 112 — Navy Blue, Black or Maroon.
Sizes: 34 to 46 bust. State color, and- size.
Ship. wt. I lb. 14 oz . $3.39
THRIFTY WINTER CARDIGAN
Wonderful value in a warm practical sweater.
Trim cardigan in a sturdy flat rib knit that will
hold its shape. Attractive V-neck style. Well
made of 65% Wool (35% virgin Wool, 30%
reused Wool), 20% Cotton, 15% Rayon. Two
handy pockets; snug rib-knit cuffs. Hand wash¬
able.
20 B 115 — Maroon or Navy Blue. Sizes: 34 to
46 bust. State color and size when ordering.
Ship. wt. 1 lb. 8 oz . $1.98
^ Sizes 36 to 44
’3.59
Sizes 46 to 52
*3.98
m
RIB-KNIT WORSTED
You'll get so much wear out of this smart, extra
warm sweater. Made of rib-knit pre-shrunk All
Wool Worsted yarns and shaped to fit. Two
pockets; reinforced neck seams. Choice of rteck-
iine. Hand washable. Colors: Navy Blue,
Wine or Black. Sizes: 34 to 44 bust. State
color, size. Ship. wt. I lb. 8 oz.
20 B 125 — With two-way notched collar. $4.49
20 B 126- With classic V-neck . $3.98
fio NATIONAL BELLAS HESS ]
WARM, HEAVY SHAKER KNIT
Soft All Woo! cardigan that is flattering and
sensible. Knit in a close heavy Shaker stitch
that looks hand done. Five-button front with
popular V-neck. Snug-fitting ribbed waistband
and cuffs. Full cut shoulders. Hand washable.
Colors: Black, Navy Blue, Wine or Alpine
Rose. Shipping weight I lb. State color and size.
20 B 127— Sizes: 36 to 44 bust. $3.59
20 B 140- Sizes: 46 to 52 bust. . $3.98
V
DESCRIPTIONS OF
Sweaters
SHOWN ON PAGE 31
[A] Gay Ski-Style Pullover
For you who like the new and differentj
— this smart, colorful sweater for sport*
wear. Heavy-knit All virgin Wool in a brtgh
pattern of ski figures and snowflakes. Styles
for warmth, with snug-fitting ribbed neck
cuffs and bottom. Hand washable. Colors
Red-and-White combination; or Navy Blue
and- White combination. State color and siz
wanted. Ship. wt. 1 lb. 6 oz.
20 B 132— Girls’ Sizes: 10 to 16 (to fii
30, 32, 34. 36 chest) . . $3.65
20 B 131 — Women’s: 34 to 40 bust. $3,91
[B] Long-Sleeve Classic
Your beloved boxy slip-over — perfect witl
skirts, jumpers, slacks. Loose, casual lines
long sleeves to wear1 pushed up or down
Carefully made, with hand-looped ribbet
neck, cuffs and bottom. You'll want severs
in these beautiful Colors: American Beaut'
Rose. Blossom Blue, White, Lime Green
Maize or Black. Sizes: 32 to 40 bust. Stat
color and size wanted when ordering
Ship. wt. 14 oz.
20 B 129— Fine 100% Wool Worsted. $1.9!
20 B 102— Soft All Wool Zephyr . $2.7!
[C] Popular Cardigan
Add sparkling variety to your wardrobe
Team your cardigan with a slip-over sweater
in luscious mixed or matched colors. Thii
long-sleeved boxy cardigan has expensivt
details. Hand-looped shoulders, ribbed neck,
cuffs and bottom. Lustrous grosgrain innei
band with pearl-like buttons. Hand wash<
able. Colors: American Beauty Rose, Blos¬
som Blue, White, Lime Green, Maize oi
Black. Sizes: 32 to 40 bust. State coloi
and size. Ship. wt. 1 lb.
20 B 130—100% All Wool Worsted.. $2.<
20 B 101— Soft 100% Wool Zephyr.. . $2.98
[D] Winter Favorite
You'll be a "cute trick" in this cozy turtle*
neck sweater and matching pompon cap.
It's the ideal outfit for outdoor cold weather
fun. Soft, sturdy All Wool Worsted in s
heavy Shaker knit. Firm, neat ribbed turtle
neck, cuffs and bottom. Hand washable.
20 B 1 23— White, Royal Blue, Jockey Red,
Kelly Green or Silver Gray. Sizes: 6, 8, 1“
12, 14 and 16 (to fit 26, 28, 30, 32, 34, :
chest). State color and size wanted. Shippin)
weight I lb. 4 oz . $2.7!
20 B 124 — Pompon cap to match. Colors;
as above. Fits any size. State color wanted
Ship. wt. 4 oz . . 69c
[E] Brilliant Stripes
Youthful pullover that girls adore. Smart!*
styled with two wide contrasting coloi
stripes and ribbed crew neck. Extra warm ^4
our heaviest All Wool Worsted Shaker kniB
Close-fitting ribbed cuffs and bottom. Hand
washable.
20 B 134 — Red with White and-Blue stripei
or White with Red and-Blue stripes. Sizes
8, 10, 12, 14, 16 (to fit 28. 30, 32. 34, 3
chest. State color, size. Ship. wt. 1 lb. $2.5
20 B 135 — Pompon Cap to match. Colors
Red or White. Fits any size. State coloi
Ship. wt. 6 oz .
[F] Slip-Over Smoothie
Extra long casual — a smart boxy style knk
of warm, soft 100% pure virgin Wool. Lon
sleeves to wear pushed up or down. Ribbec
neck, cuffs and bottom. Hand washable.
20 B 150 — American Beauty Rose, Li
Green, Maize. Blossom Blue or Jockey R<
Sizes: 6. 8, 10, 12, 14, 16 (to fit 26, 28. 3
32, 34, 3g chest). State color and size wante
Ship. wt. 12 oz . $1
[G] Soft Cardigan
Warm, care-free cardigan — wonderful fc
all around wear. Mate with your slip-
sweaters for striking combinations. Nici
made of kitten-soft 100% Wool Zeph;
Inner grosgrain banding with matching bi
tons. Smooth-fitting ribbed neck, cuffs ai
bottom. Extra long length. Hand washabl
20 B151 — Blossom Blue, American Beau
Rose, Kelly Green or Brown. Sizes: 8,1
12, 14, 16 (to fit 28, 30, 32, 34, 36 chesl
State color, size. Ship. wt. 14 oz . $2.7!
i
DESCRIPTIONS
ON PAGE 30
100% WOOL SWEATER BEAUTIES
~ SORWEGIAN SKI PATTERN LONG BOXY CASUALS IN GORGEOUS COLORS
tie For Girls
For Women
Worsted Zephyr
Worsted Zephyr
S *369 *398
$00% WOOL
*|98 *279
*249 *298
SWEATERS FOR GIRLS
DESCRIPTIONS
ON PAGE 30
m
'URTLE NECK NEW CAMPUS HIT
SOFT SLIP-OVER
BOXY CARDIGAN
Heavy
Shaker Knit
*259
Long-Sleeve
Classic
*279 g
American Baouty
Silver Gray
White
100% WOOL HOLLYWOOD-ST YLED S A D D L E -S H O U L D E R SOFTIES
Long Sleeve Slip-On. Figure flattery in baby-
soft 100% Wool Zephyr. New, expensive details
in the high ribbed neckline, saddle shoulders
and pleated puffed long sleeves. Ribbed cuffs and
bottom. Comes in seven glorious colors.
20 B 136 — Silver Gray, American Beauty, Maize,
Blossom Blue, White, Black or Lime Green.
Sizes: 32 to 40 bust. State color and size.
Shipping weight I lb. 2 oz . $2.98
Slip-On Blouse. A smooth lovely, at a tiny
price. Fine virgin Wool styled with the latest
saddle shoulders and pleated puffed short
sleeves. Long ribbed waist fits snugly. Perfect
with slacks, skirts and jumpers.
20 B 110 — American Beauty, Maize, Blossom
Blue, White, Black, Silver Gray or Lime Green.
Sizes: 32 to 40 bust. State color and size.
Shipping weight 12 oz . $1.98
Long Cardigan. So smart and becoming in sof
cozy-warm All Wool Zephyr. Has the fashionabl
saddle shoulders and pleated puffed long sleeve
Ribbed cuffs and bottom. Inner grosgrain ban<
Ideal to mix and match with slacks and skirt
20 B 128— Li me Green, American Beauty, Maiz
Blossom Blue, White, Black or Silver Gra;
Sizes: 32 to 40 bust. State color and siz
Shipping weight 1 lb. 2 oz . . $3.1!
Slip-On
*1.98
Cardigan
*2.98
Twin Set
*4.95
ZEPHYR-SOFT 100 % WOOL FAVORITES
Dressy Fitted Cardigan. Add sparkle to your
wardrobe with this rich-looking novelty knit
cardigan with leaf design front. Attractively
styled with ribbed cuffs, bottom and crew neck.
Inner grosgrain band. You'll love the smooth,
slenderizing fit of this soft All Wool Zephyr.
20 B 133 — California Rose, Silver Gray, Sea
Green or Mission Blue. Sizes: 32 to 38 bust.
State color, size. Shipping weight 1 4 oz . . . . $2.98
32 NATIONAL BELLAS HESS
Luscious Match Mates. Pullover and cardi¬
gan in 100% Wool Zephyr with new fancy
ribbed neck and yoke. Colors: Blossom Blue,
American Beauty, California Brown, Lime
Green, Black or Silver Gray. 32 to 40 bust.
20 B 138 — Slip-over. Puffed short sleeves.
State color and size. Ship. wt. 1 2 oz . $1 .98
20 B 137 — Cardigan. Long sleeves; button
front. State color and size. Ship. wt. 1 4 oz. $2.98
20 B 141 — Twin Set. Cardigan and matching
slip-over. Ship, wt. 1 lb. 10 oz.. . . $4.95
All Wool
Worsted
Extro
COZY-WARM TURTLE NEC
Heavy Shaker Knit. Just made for outdoL
winter fun. Warm sweater of soft yet sturq
100% All Wool Worsted at a thrift price. Snl
ribbed turtle neck, cuffs and bottom. Makes!
dashing sports outfit with the pompon cap pi*
tured. Match or contrast the colors.
20 B 106 — White, Mission Blue, Kelly Greq
Jockey Red or Silver Gray. Sizes : 32 to 40 bus<
State color and size. Ship. wt. I lb. 8 oz. . $2.9
20 B 107 — Pompon Cap. Fits any size. CokJ
as above. State color. Ship.-wt. 4 oz . 79
■ "GO-EVERYWHERE" BLOUSE BEAUTIES
»r
LIVELY JACKET
AND SLIT SKIRT
IN 100 % WOOL
"Slim-as-a-Reed” Skirt
The sweetest bit g OO
of skirt perfec-
tion you've seen
in many a moon. Beautifully
tailored of rich 100% new Wool
on pencil-slim lines. It features
the newest skirt rave — a slit at
each side for a free-swinging
stride. Has a gored front, one-
button waistband and concealed
zip closing. It's an all-occasion
hit that goes equally well with
your feminine or tailored blouses.
Here's a tip — it's terrific with
the striped jacket above!
6 B 1128 —Colors: B rown.
Black or Green. Sizes: 24, 26,
28, 30, 32-inch waist. See size
scale on page 25. State color and
size. Ship. wt. 1 lb . $3.98
PLAID ’N’ PLEATS
IN 100% WOOL
doc Vk
ird
>nu
ust
,2.9
olo:
.79
Tie fashion headlines
trim belted lines . . .
•r ft treats . . . brilliant
y.Mj&s, Here are all
nr-e in a honey of a
cn. wonderfully styled
warm 100% Wool in
wcraetive basket weave.
~~ze wide waist-hugging
pells in your mid-
> to give you the slim
jm you love. Three
pleats front
. Concealed
9 dosing. A perfect
ace to your blouses
at rweaters.
? LL29-Colors : Red-
. --and - White or
- w^-Blue-and-White
S;zes:24, 26, 28,
IJ-inch waist. See
ae scale on page 25.
^ e color and size.
. ; wt. 1 lb.. . $3.98
Curve-Hugging Jacket
Here's a snappy ^ fl
wardrobe- mixer
with super sleek
lines. A real news-maker with its
smart stripes on White and its
pretend flap pockets. Shiny
bright silver color metal buttons
add sparkle to the front and
button-cuffs. Back has center
seam and a waist dart at each
side for figure-perfect fit. Mar¬
velously Tailored in 50% Wocl
Flannel (35% new Wool, 15%
Reprocessed), 50% Rayon.
Rayon-lined throughout.
6 B 1310 — Colors: Brown or
Black stripes on White ground.
Sizes: 12, 14, 16, 18, 20
(to fit 32, 33^2. 35, 36J/2,
38 Yz bust). State color
and size wanted.
Ship. wt. 1 lb. 8 oz. $7.98
WHIPPED CREAM-SMOOTH RAYONS
i Precious Orchid . . . All for You
» : r ke to pin an orchid on you . . . and what a luscious beauty
z Just see how it glorifies this charming blouse. Beautifully
-iX of rich pebbly finish Rayon Sandgrain Crepe, with a saucy
: r ter Pan collar and short sleeves with turn-back cuffs. Button
i : « closing. Grand with all your skirts and slacks.
- = *053 -White only. Sizes: 32 to 38 bust. State size when ordering.
: Wt. 12 oz . $2.98
s Stunning Quilted Button-Fronter
: -ne Rayon Crepe beauty leads a busy life. Its high-fashion
jr • mg makes it equally beautiful at a dinner date or behind a desk.
Yaa'B love the deep quilting on the smart pointed collar and
yoke; and look — even the long sleeves have quilted button-
: _■? s for added appeal.
z 5 * 032— Colors: Chartreuse, White or Pink. Sizes: 32 to 40 bust.
S are :olor and size. Ship. wt. 1 lb . $3.98
Peplum and Bows on Our Draped Siren
compliments will come in a rush when you step out in this
•-chanting Rayon Crepe model. The exciting overblouse styling
a >«cw — terrific! It makes a glamorous outfit with any skirt. The
zrx. r«sd side-swept neckline ties into a striking bow; a hip-slimming
:->c -m gently drapes into a bow at the side. Button side closing
4.-C back neck opening. A glorious addition to your wardrobe.
- S 1051 — Colors: White, Gray or Black. Sizes: 32 to 40 bust.
' a*? color and size. Ship. wt. 1 lb . . $3.49
J
SLACK AND SHIRT HITS
[A] The Shirt. Tailored of fine Rayon. Gathered
yoke back, long sleeves, button cuffs.
6 B 1048— Red or Blue Plaid. Sizes : 32 to 40 bust.
State color and size. Ship. wt. 12 oz . $2.98
The Stacks. Man-tailored on trim, feminine lines.
Waistband; concealed zip placket. Belt not in¬
cluded. Sizes : 24 to 32 waist. Ship. wt. 1 lb. 8 oz.
6B1210- Rayon Gabardine. Navy Blue, Brown.
or Black . $3.98
681211-100% Wool. Green, Navy Blue, Black. 3-98
rp] Blouse of French-type Rayon Crepe. Red
embroidered design on pocket. Button cuffs.
6 B 1049 — White only. Sizes: 32 to 40 bust.
State size. Ship. wt. 12 oz . $2.98
The Slacks. Fabric is 25% new Wool, 20% reused
Wool. 55% Rayon. Waistband; concealed zip
placket. Belt not included.
6 B 1212 — Black-and-White or Brown-and-White
checks. Sizes: 24 to 32 waist. State color, size.
Ship. wt. 1 lb. 8 oz . $2-98
fpl The Blouse. 50% WTool, 50%Cotton Jersey.
Bright contrasting color front yoke.
6 B 1050— Black with Green: or Brown with Gold.
Sizes: 32 to 40 bust. Ship. wt. 12 oz . $2.98
The Slacks. Fabric is 15% new Wool, 27% reused
Wool, 23% reprocessed wool, and 35% Rayon.
Waistband : concealed zip placket. No belt.
6 B 1213 — Menswear Gray, Navy Blue or Brown.
Sizes : 12. 14. 16, 18. 20. Ship. wt. 1 lb. 9 oz. $2.98
[nl The Shirt. Wool-and-Rayon (37% new
Wool, 13% reused Wool, 50% Rayon) in a
bold buffalo plaid. Two-way collar; button cuiTs.
6 B 1005 — Red-and-Black; or Black-and-White
plaids. Sizes: 12. 14. 16. 18, 20 (to fit 32, 34, 36,
38, 40 inch bust). Ship. wt. 1 lb. 4 oz . $3.79
The Dungarees. Sanforized Cotton Twill with Red
double stitching throughout. Button side opening.
6 B 1204 — Navy Blue only. Sizes : 24 to 32 waist.
State size wanted. Ship. wt. 1 lb. 9 oz . $1.98
f rl The Shirt. Western style. Rayon Gabardine,
iLJ gaily piped and embroidered with flowers.
Pointed Peter Pan collar; 2-button cuffs.
6 B 1214 -Aqua with Yellow-and-Red trim; or
Beige with Aqua-and-Yellow trim. Sizes: 32 to 38
bust. State color, size. Ship. wt. 14 oz . $5.98
The Jodhpurs. Durable Cotton Cavalry Twill
reinforced with Suede Leather knee guards and
crotch. Lined waistband and pockets. Button-on
leather foot straps. Button side placket. No belt.
6 B 1205 — Brown, Green or Black. Sizes : 24 to 32
waist. State color, size. Ship-, wt. 1 lb. 10 oz. . $4.98
Shirt
*3.79
Dungarees
M.98
TOGETHERS_
100 % WOOL
• - ck'
-*■ for p
- Say Flannel Stunner
- .3 a 3-button, man-
<-*il favorite in All new
Flannel. Club collar, 2
►ckets, center back
r precision fit. Fully
l lined. Hip-slimming
- izs front 'n' back kick
* Coat is a well tailored
- . son classic. Center
■nwB k back, leading into
Twa-wnt. Flange shoulder,
mt a sleeves, arm slings,
pockets. Fully Rayon
warmly interlined.
. Lir: Gray only with
.3* stripes. Sizes: 10 to
« v* size scale, page 43.
• Two- Piece Suit.
■ w: 2 lbs. 2 oz. $12.98
ti-IiT-Matching Coat,
v:. 2 lbs. 6 oz. $12.98
4i l OS8-Two- Piece Suit
. hatching Coat. Ship,
be. 3 oz . $25. 50
Zetland Weave
Classic
; new Wool, Shet-
weave, carefully
for perfect fit.
itton notched-col-
.... has flap pockets,
- Hir.gs. Fully Rayon,
-- Skirt has kick-pleat
-mt a back. Zip closing.
■*- the matching coat
- ta -»*rything. Fully Ray-
mat warmly interlined.
Ui center welt seam.
• r» ; Soldier Blue,
American Beauty,
cws :: to 16. See size
MBB-Two-Piece Suit,
wt . ibs. S oz. $11.98
Matching Coat.
»- 15 oz. $11.98
-Two- Piece Suit
at .hing Coat. Ship.
• ‘3 oz . $23 50
100% wool shetland-weave
[F] Flouncy Peplum Back
Look! Here's the rave-about suit designed
especially for you fashion-hep teeners. It has
just about everything! Buttery-soft 100% new
Wool in lush colors, a perky back peplum,
notched sweetheart lapels, and lines that “do
things" for teen figures. Fully Rayon-lined
jacket. The trim-fitting skirt Was a front kick
pleat, zip closing, and button waistband. No
one will believe you paid so little for this
charmer ... it looks so much more expensive!
40 B 4094 — Colors: Light Blue, Green or
American Beauty. Sizes: 10, 12, 14, 16. See
size scale page 43. Be sure to state color and
size wanted when ordering. Shipping weight
2 lbs. 4 oz . $12.98
[G] A-Sparkle With Buttons
And this, you suit-seeking teeners, is our
notched knockout! Please notice how the
notched theme is carried out at the neck line,
the two small breast-pockets, and the two large
hip-pockets. You'll get pretty compliments
galore! It's fashioned of 100% new Wool and
sparked with gleaming gold color buttons. A
one-button style favorite — fully Rayon-lined
jacket with set-in sleeves and center sekm down
back. The graceful skirt has a kick pleat front
and back, zip closing and button waistband.
What a wonderful buyl
40 B 4093 — Colors: American Beauty, Soldier
Blue, Forest Green. Sizes: 10, 12, 14, 16.
See size scale, page 43. State color and size.
Shipping weight 2 lbs. 9 oz . $11.98
Suit
,098
<||98
35
Dashing
Wrap-Around
Chesterfield
Favorite
|3’8
M
Our Glamor
Tuxedo
1098
TEEN
Swingy
Flare Back
|498
NATIONAL BELLAS HESS
ALL WOOL COATS
toasty-warm treasures with grown-up styling
[A] Velvety Wool Suede
A gay winter is ahead for you in this
charming coat. You'll adore the
flattering high collar and graceful
four-gored flared back. Six gold
color metal buttons highlight the
double-breasted style. Superbly
tailored of smooth, luscious All new
Wool Suede, with a flange pleat at
the shoulder and slit pockets. Set-in
sleeves have smart turned-up cuffs.
Completely Rayon-lined; interlined.
40 B 4084 — Colors: Medium Green,
Graybeige or Royal Blue. Sizes: 10,
1 2, 1 4 and 1 6. See size scale on page
44. State color and size when order¬
ing. Ship. wt. 3 lbs. 8 oz. . . .$14.98
[B] Yummy Wool Suede
Meet a new friendl Our smooth'
tailored Chesterfield can go every-
where with you. It's dressy for
dates, casual for school. Three-
button single-breasted with smart
Cotton velveteen collar and slash
pockets. Notice the shoulder flange
pleat and long pointed revers. Back
center seam; inverted pleat. Fully
Rayon-lined and interlined. Colors:
Royal Blue, American Beauty,
Black or Camel Tan. Sizes: 10, 12,
14 and 16. See size scale, page 44.
State color and size when ordering.
40 B 4082 — Soft, good quality 1 00%
new Wool Suede. Shipping we ght
3 lbs. 11 oz . $13.98
40 B 4083 — Serviceable Part Wool
Shetland-type weave (37% new
Wool, 13% reused; 50% Rayon).
Ship. wt. 3 lbs. 5 oz . $9.98
[C] Rich Shetland-Weaves
Wear-with-evervthing wrap coa
warm all new Wool Shetland-
weave. Features wide pointed re
and snuggle-up storm collar. SI
der flange pleat continues dow
outline the large square slit pocl
"Shirtwaist” sleeve with
Smart buttons trim the yoke
pockets. Stitched self-material
Double over-raised back s
pinch tucks at waist. Fully Ra;
lined and interlined.
40 B 4085- Colors: Camel
Green or Royal Blue. Sizes: 10t
14 and 16. Size scale, p. 44. S
color, size. Wt. 3 lbs. 8 oz.. . $1
[D] Lush Wool Pile
Soft and cozy, short and jaunt
that's our glamor topper! Its dc
texture is the kind ypu di
about . . . light in weight bi
warm. Features the kind of s
tailoring that teens-in-the-kno<
mand. Smart collarless fashion
features fur-coat styling — notic
Eopular tuxedo front and the sn
ack that you always like,
sleeves are extra special, with
derful big turn-back cuffs. Be
fully detailed in rich All new
deep-pile fabric with firm C<
backing. About 33 inches loi
40 B 4081 —Colors: White, j
(light) Green or Honey Bf
Sizes: 10, 12, 14 and 16. See
scale on page 44. State color
size when ordering. Shij
weight 4 lbs . $'
TEENS LIVE IN
THESE JACKETS
Z Snappy Solids frT Checks . . . Part Wool
_r rest pal — a warm, peppy jacket to team with all
.ports outfits. Solid color front in Shetland-type
pockets, sleeves, collar and back in gay checks.
Yeek is 25% new Wool, 20% reused Wool, 55%
lopea. Solid color is 37% new Wool, 13% reused Wool,
~ Rayon). Leather-like buttons. Rayon yoke lining,
i a super value.
11 B M2— Red with Black-and -White checks; or Brown
rti Brown-and-Wliite checks. Sizes: 10, 12, 14, 16
±: 29, 31, 33, 34^-inch chest). State color, size.
* — wt. 1 lb. 5 oz . $4.98
r Keen Mixer in 100% Wool Buffalo Plaid
~:p kit 100% Wool sportster . . . it’s got everything
zx: teen agers go for in jacket styling — smart notched
- xz two big patch pockets and long sleeves with one-
— cuffs. Fully Rayon lined. You’ll love that warm
-~-_7 plaid — it’s super with all your skirts and slacks,
o.: :t s a grand value!
: s Ml — Red-and-Black plaid; or Black-and-White
x : Sizes: 10, 12, 14, 16 (to fit 29, 31, 33, 34J4-inch
tax State color, size. Ship. wt. 1 lb. 10 oz . $6.98
: OJ>. SERVICE . . . SEE PAGE 196
SC - Wool Shirt
17% new Wool, 13%
- 50% Rayon).
id-Black; or Black-
Sizes: 10. 12, 14,
- 4 oz . $2.98
Wool Slacks
Wool. 27% reused
£ Wool and
dosing. No belt
„ . Navy Blue c|
10 12. 14. 16. Shij
or
Rayon Blouse
Gay trim. Flap pocket, button cuffs.
12 B 992— White only with Red
trim. Sizes: 10, 12, 14. 16. State
size. Ship. wt. 11 oz . $2 59
45% Wool Slacks
Check-happy pleated slacks. Dur¬
able Part Wool fabric (25% new
Wool, 20% reused Wool, 55%
Rayon). Zip closing. No belt.
12 B 991— Brown or Black with
White checks. Sizes: 10, 12, 14, 16.
Ship. wt. 1 lb. 5 oz . $2.98
Jerkin Suit
All Wool Plaid
Go-everywhere plaid suit that
teens adore. Semi-fitted jacket
lias smart round neck, 2 pockets.
Smoothie skirt with center pleat
front and back; zip closing. Well
tailored in a rich 100% Wool
basket weave fabric.
12 B 995 — Plaid combinations in
Green-and-Red or Brown-and-
Gold, each with White. Sizes : 10,
12, 14, 16. State color and size
when ordering. Shipping —
weight 1 lb. 10 oz. . . $6-98
Colorful Jerkin Suit
Part Wool t^annel — 5% new
Wool, 17% reprocessed. 28% re¬
used, 19% Rayon and 31% Cotton.
12 B 990— Gray. Navy Blue or
Green. Sizes : 10, 12, 14, 16. State
size. Ship. wt. 1 lb. 5 oz. . . $4.59
Drawstring Blouse
Smooth White Rayon Crepe.
12 B 968— Sizes : 10, 12, 14, 16.
State size. Ship. wt. 12 oz. $2.59
NATIONAL BELLAS HESS 3 7]
Ruffled
Bertha Collar
Our Finest
Rayon Dress-Up
Whirl-Pleated
Two-Piecer
wo-Coior £
Delight
29«^f|
Yummy
Two-Toner
M m
m
Cute Little
Peasant
Sweet As
Apple Pie!
$|98
7 to 14 DRESSES
DESCRIBED
ON PAGE 39
1
Jm
38 NATIONAL BELLAS HESS
DESCRIPTIONS OF THE
DRESSES SHOWN
ON PAGE 38
i Spun Rayon Two-Toner
- -e! Whirly pleats all
the skirt of this smart
-piece Spun Rayon frock!
short-sleeved jacket is a
y — with a blaze of con¬
ing color down each side
l front; self-covered buttons
latcli. Darts front and back
►rnooth fit. Dry clean.
785— Melon Rose with
b: Copen Blue with Rose;
ireen with Gold.
7. 8. 10. 12. 14. See size
below. State color size
wt. 14 oz . $3.98
Pert Cut-Out Design
'Jsnt touches of contrasting
r across the bodice make
- a schoolgirl’s dream. Just
a at that eye-catching cut-
tz design. Round neck, wide
e deeves, all-around gathered
rt Tie-back sash; back neck
--ng in good Quality Spun
m. Dry clean.
786— Royal Blue with
or Melon Rose with Aqua.
7. 8, 10, 12, 14. See size
below. State color size,
wt. 15 oz . $2.98
ibroidered Spun Rayon
a sassy two-toner. Cute
be, with notched collar,
p embroidered breast pocket
:*e bodice front in contrast-
-~k>r. Full gathered dirndl
- has back sash. In kitten-
spun Rayon.
1788— Green with Gold; or
ea Blue with Pink.
7. 8. 10. 12, 14- See size
tm below. State color, size.
Wt. 12 oz . $2 98
Sparkling White Bands
w ptmnr for 7 to 14’s! Spark i-
* Edte bands outline the
ire-pretty bertha collar,
taree more encircle the ail-
mikI dirndl skirt. Sweet puff
i - with cuffs, button-back
njg to waist, a sash that ties
*ek. In crisp, tine quality
-.•kLtbte Cotton,
i -*9_ Red or Blue with
- polka dots. Sizes: 7, 8,
_• 14. See size scale below.
- color and size. Ship, wt
. $2-49
I i rffles, Pleats V Posies
^a^Uous Rayon dress-up
i — just look at the ex¬
it *mt detail. A rumed trim-
pretties the contrasting
rront yoke, plus three gay
•nr *mies. Party-pretty skirt,
all around. Self-belt ties
tack: back neck opening.
££IBF^-Copcn with Rose; or
I -EEC Rose with Gold. Sizes:
1 D 12. 14. See size scale
* * 14o*.... $4.98
Sassy Checks *n* Solid
j young frock! The cute
1 basque-bodice has lac-
ends in a bow. Round
«&ort sleeves, all-around
! skirt. Solid color back;
sash; back neck open-
ut j tae washable Cotton.
— Green with White
r— . or Blue with White
tar*. Sizes: 7, 8, 10, 12,
s. Sb* size scale below. State
■mr u*l «lze. Shipping weight
. * . $1.98
. White Ric-Rac
red apples all for you
washable charmer with
ikste trimming. Rows of
~c- rac spice the bodice
r^. Dainty White Peter
puff sleeves, and all-
gasbered skirt. Tie-back
neck opening. In
Joy-to-wear good
. Splendid value!
Hue or Rose with
^ed trim. Sizes: 7,
14. See size scale at
color, size, Ship.
. $1.98
nsa
DARLING FROCKS
sparkling values for 7 to 14’s
|H] A Shower of Pleats
A grand little frock the
grammar school set will
choose for Sunday-go-visit-
lng and party-beat. Styled
in Rayon Taffeta, with all-
around pleated skirt. Rows
of bright White braid ex¬
tend across the bodice and
dainty White looping edges
the Peter Pan collar. Short
sleeves, self sash . Back neck
opening. Dry clean.
12 B 792 — Light Blue or
Coral. Sizes: 7. 8. 10, 12,
14. See size scale below.
State color and size. Ship,
wt. 10 oz . $2.98
[K] Ric-Rac Skips Down
Our perky checked princess
frock to make a girl look
charming. Sugar-white ric.
rac accents’ the flattering
lines. Saucy button trim in
front adds a gay touch.
Pointed Peter Pan collar;
short sleeves; tie-back sash.
Back neck opening. In good
quality washable Cotton.
An outstanding buy!
12 B 793— Red or Blue
checks on White. Sizes: 7,
8, 10, 12, 14. See size scale
below. State color and size.
Ship. wt. 10 oz . $1.79
[JjEyelet-Spiced Butt on er
Unusually fine value in a
sweet peppermint candy
striper. Well made of a
fine quality Percale ... It
washes like a dream and
always stays crisp and fresh.
Easy-lnto button-front
styling. Pretty eyelet trims
the notched collar and two
big pockets. Cute puff
sleeves. Full dirndl skirt
with tie-back sashes.
12 B 795— Blue or Red
stripes on White. Sizes: 7,
8, 10, 12, 14. See size scale
below. State color and size.
Ship. wt. 12 oz . $1.98
[L] Silky-Smooth Rayon
This captivating little frock
is made of fine Spun Rayon
— smooth and soft as
pussy-willow. Cross-stitch¬
ing adorns front and Is re¬
peated on the pockets.
Peter Pan collar. All-around
gathered skirt; tie-back
sashes. Back neck opening.
Dry clean.
12 lB 791 — Rose with Blue
stitching or Copen Blue
with Red stitching. Sizes:
7, 8, 10, 12, 14. Size scale
below. State color, size.
Ship. wt. 1 lb. 2 oz. . $2-98
Checked
“Princess"
79
SIZE SCALE FOR 7 TO 14 DRESSES
Order Size
7
8
10
12
14
To fit chest . . .
.26
27
29
31
33
inches
To fit waist . .
.23
23 '/z
24 fc
25 &
26 Yz inches
Dress length. .
. .27
28
31
34
37
inches
See Page 197 for How to Measure
NATIONAL BELLAS HESS 39
THB 7 TO 14 $E1
goes strong for tricky team-ups
Dungarees
I98
Cotton Flannel Shirt
Lively plaUl shirt that’s styled just
like a boy’s. In soft Cotton Flannel
with convertible collar, patch pocket
and button cuff long sleeves. Double¬
needle stitched seams for long wear.
12 B 900— Colorful Plaids. Sizes :
7, 8, 10. 12 and 14. State size
wanted when ordering. Ship. wt.
1 lb . $1-98
Sanforized Dungarees
Your fun-loving dungarees, made
to take rough wear. Sturdy Cotton
Twill — Sanforized for minimum
shrinkage. Two large pockets; but¬
ton side placket. Double stitching in
red for extra wear.
12 B 987— Navy Blue. Sizes: 7. 8.
10. 12 and 14. State size wanted.
Ship, wt. 1 lb. 2 oz . $1.98
1 40 NATIONAL BELLAS HESS |
COZY-WARM JACKET NEWS
[A] Cuddly Mouton Lamb Collar
Chill-chasing all-weather jacket made of sturdy Cotton Pc
with that wonderful Impregnoie finish to make it
repellent. Fluffy soft Brown Mouton Lamb fur collar b
you so warm and is so becoming. Just look at that ‘‘all-the-t
down" zip front — makes jacket a whiz to get In and
Two handy pockets with gay color trim. Elastlcized at *
back for trim fit. Fully lined with Cotton kasha.
12 B 902— Colors: Red or Tan. Sizes: 7, 8. 10. 12
(to fit 26. 27. 29. 31, 33-lnch chest). State color and size
Ship. wt. 1 lb. 12 oz .
[B] Rayon Fleece Two-Toner
Warm-as-toast Rayon Fleece jacket. Its two-tone boxj
makes a hit with the school crowd. Tailored with note he
big pockets and snappy leather-like buttons down th
Looks super with skirt and jumpers. Mother will be
„e with Greer
- __ - - . _4}4-Inch ches
color and size wanted when ordering. Ship. wt. I lb. 5 o
Blouse
*|39
Button-Front
Perky embroidered ruffling makes
this sweet blouse a delight. Has
button front, Peter Pan collar and
short sleeves with band cuffs. Well
made of good quality Cotton.
12 B 997 — White with contrasting
trim. Sizes: 7. 8, 10. 12 and 14.
See Hize scale on page 39. State
size. Ship. wt. 8 oz . $1.39
Skirt in Two Fabrics
Go-everywhere beauty for the
sundae set. Has knife pleats all
around. Sizes : 7, 8, 10, 12 and 14.
Shipping weight 1 lb.
12 B 996-Sturdy Flannel — 5%
new Wool. 50% reprocessed, 20%
Rayon, 25% Cotton. Colors:
Gray, Navy Blue or Brown. $1.98
12 B 910— Durable Rayon-and-
Cotton. Colors: Red or Copen
Blue . . $1.98
Blouse Spiced with Red
Pretty W'hlte blouse all peppe<
with rows of red stitching marc
down the front. Beautifully style
luscious French-type Rayon Ci
Pointed collar; fitted-cuff 1
sleeves; button back closing.
12 B 999— White. Sizes: 7. 8.
12 and 14. See size scale on pag
Ship. wt. 12 oz . . 7$
50% Wool Jumper
A merry little jumper of cozy, w
50% reused Wool, 20% Rayon
30% Cotton. Shiny metal bur*
sparkle each shoulder. Has "V”
stitched-down knife pleats front
back. Smooth button side cla
Trim self-belt with metal buck!
12 B 998-Gray, Red, or Navy
Sizes: 7. 8, 10, 12 and 14. See
scale, page 39. State color and i
Ship. wt. 1 lb .
Slacks
All Wool Sweater
Gay stripes zoom across the front
and back of this link-stltch beauty.
Rib-knit collar, cuffs, bottom.
20 B 142 Colors: White with
Red and Rlue stripes; or Red with
White and Blue stripes. Sizesc 8,
10, 12. 14 and 16 (to fit 28, 30, 32
34, 36 chest). State color and size.
Ship. wt. 14 oz . $1.98
Corduroy or 50% Wool
Well tailored slacks with front
pleats, back dart, back pocket,
smooth button placket. Double
stitching reinforces the front and
back rise. Sizes: 7. 8. 10, 12, 14.
Ship. wt. 1 lb. 5 oz.
12 B 951 Part Wool (50% reused
Wool, 20% Rayon, 30% Cotton).
Gray, Brown. Navy Blue. . $2 98
12 B 950 Corduroy. Colors :
Royal Blue or Green . $2.98
DRESS-UPS IN COZY-WARM 100% WOOL MELTON
‘.‘grown up” coat,
apish the yoke of rich-
far-effect fabric. Bright
; scallops, Peter Pan
pockets. Beautifully
100% All new Wool
st darts and graceful
^—-around tie belt. Fully
Colors : Teal
re American Beauty.
t. See size scale below.
5 oz.
7. 8 and
10. 12 '
CASUALS
»d 9. . .*11.!
. 14 . $12.!
98
. YOUR
wrap style — tope with
These smart, quality
are amazingly low-
rraons, generous col-
Buttons also
Say on lined; inter-
Blue or Ameri-
■e &ae scale below,
r Wool Fleece (10%
: ^ reprocessed Wool),
4 BL
’ 8. 9 . $8.98
13. 12. 14 . $9.98
3 2% new Wool,
>:«c4 back. Ship.
• 8 9 $6.98
11 12. 14 $798
[Ql Fashion flash in this marvelous
1 J Bellas Hess coat value for girls!
The double-breasted front shines
with a double row of buttons, and
nallheads outline the interesting shoul¬
der flaps. Smart push-up buttoned
sleeves; slash pockets and demure
Peter Pan collar. Expertly tailored of
Boft, warm 100% new Wool Melton.
Colors: Navy Blue, American Beauty
or Teal Blue. State color, size. See size
scale below. Ship. wt. 4 lbs. 8 oz.
40 B 4098 — Sizes : 7, 8 and 9. $10-98
40 B 4099— Sizes: 10. 12, 14.. .$11.98
CHOICE OF WONDERFUL FABRICS
[pi The famous Chesterfield —
1 1 always flattering. Equally smart
for school or dress-up. Precision tail¬
ored, with welt seaming detail. Dressy
Cotton Velveteen collar; two large flap
pockets. Rayon lined and interlined.
State color, size. See size scale below.
Ship. wt. 2 lbs. 15 oz.
100% All new Wool Shetland-type
Weave. Colors: Royal Blue, Kelly
Green or American Beauty.
40 B 4106 — Sizes: 7, 8, 9 . $8.98
40 B 4107— Sizes: 10. 12. 14. . $9.98
Part Wool Herringbone Weave
(75% Wool, 25% Rayon). Colors:
Medium Tan or Medium Brae.
40 B 4108— Sizes : 7, 8, 9 . $7.98
40 B 4109 — Sizes: 10, 12, 14. . $8-98
SIZE SCALE FOR COATS ...7 TO 14
>tw 5 re .
. 7
8
9
10
12
14
^ t is .
. 26
27
28
29
31
33 inches
~ -myths ....
. 27
29
30
32
34
36 inches
Bellas Hess scoops in style and value
NATIONAL BELLAS HESS
hwwlike
*ce Trim
7 to 14“ COATS
100% Wool
75% Wool
7’8
YOUR PET
CHESTERFIELD
149*
si
W
10’*
STARRED FOR TEE
dress-up or school fashions . • . sizes 10 to II
[C] All Wool . . . Push-Up Slos
Easy to see why this wrap coat Is
success. It combines beautiful stylli
luxurious fabric — and for such a i f
price! The push-up sleeves. studdt {
triittprv nailheads. rate high in eye*
[A] “Ballerina” Back
Charming coat to flatter your trim teen¬
age figure. Superbly tailored with smooth
moulded lines. Flares gently from the
nipped-in waist to the graceful “Ballerina”
back. Smart notched collar; peaked lapels;
stitched-down belt ties casually in front.
Deep set-in sleeves and welt pockets.
Carefully tailored in soft Part Wool Shet¬
land-type weave (60% Wool, 40% Rayon).
Fully Rayon lined and interlined.
40 B 4111— Colors : Soldier Blue, Amer¬
ican Beauty or Kelly Green. Teen Sizes:
10. 12, 14 and 16. See size scale, page 43.
State color and size. Shipping weight
3 lbs. 6 . . $10.98
[B] All Wool Capo Style
Dream of a coat for smart, style-loving
girls. It has exciting new details found only
in higher priced coats. The detachable
capelet will add drama to your dressiest
occasions. It is highlighted by dainty
nailheads with bead centers — which match
the bright buttons on the double-breasted
coat. Expertly tailored in rich, warm 100%
new Wool In Shetland type weave. Set-in
sleeves, club collar, slash pockets and
softly gored back with inverted pleat.
Fully Rayon lined and interlined.
40 B 4110— Colors: Medium Green, Royal
Blue or Gray beige. Teen Sizes: 10, 12,
14 and 16. See size scale on page 43. State
color, size. Ship. wt. 3 lbs. 8 oz . $14.98
a i*v - ] ■
glittery nailheads, rate high in eye*
Popular details include two-button i
welt pockets; club . collar and i
tucks above and below the tie bel
fully tailored of cozy, warm 100% J
Wool in smart Shetland-type weavi '
pletely Rayon lined and interlined.
40 B 4112 — Colors: Royal Blue
Green or Graybetge. Teen Sizes:
14, 16. See size scale, page 43 ,
color, size. Ship. wt. 3 lbs. 7 oz.. .
[D] Your Favorite “Boxy”
Pride and Joy of every girl — w<
Wear-wlth-every thing boxy coat,
breasted — the way you like it, i
new importance in the bright gi
metal buttons and smart nailhead*
shoulders. Superior workmanship
out, with roomy set-in Bleeves;
notched collar and welt pockets
seam down the back. Tailored
long-wearing Part Wool Coating
reprocessed Wool, 48% Rayon on
backing. Rayon lined and Interim
40 B 4113— Colors : Soldier Blue,
Gray. Teen Sizes: 10, 12. 14 and
size scale on page 43. State color
Ship. wt. 4 lbs .
WE PA Y POSTAGE ON CASH ORDERS OF $S i
OR MORE . . . SEE PAGE 19S FOR DETAILS
Flops
PERKY TEEN SUITS
in rich all wool and part wool fabrics
f» 50% Wool Flannel
m sud suit heads the honor roll. It
mMMes smart styling with fine fabric,
■8 ■ priced the thrifty Bellas Hess way!
'Me a serviceable 50% Wool Flannel
% snr Wool, 17% reprocessed, 28%
19% Rayon and 31% Cotton.
~ (-button notched collar jacket
„ button-trimmed * ‘pilot' ’ flaps
Lets. Rayon yoke lining. Skirt is
■ont and back.
Colors : Navy Blue, Brown or
in Sizes: 10, 12, 14, 16. See size
t»w. State color and size when
Ship. wt. 2 lbs . $6-98
Plaids . . . Pleated Skirt!
high, wide and handsome on
youthful suit. Being the per-
with your solid color outfits,
more of a bargain at this low
ie fully Rayon-lined three-button
■ notched collar, flap pockets and
sser seam. Skirt has popular
s pleats front and back ; zip
Tailored of a fine Part Wool
new Wool, 55% Rayon).
Colorful Plaid. Teen Sizes:
16. See size scale below. State
‘ when ordering. Shipping
5 oz . $9-98
[F] Check and Double Check
We borrowed the dashing military styling
of this checked suit from a famous com¬
mander. The short jacket has smart
button-cuff full sleeves and a trim-fitting
waistband. Rayon yoke lining. Skirt is
action-pleated front and back: button
closing. Smoothly tailored of a durable
Part Wool fabric in a blend of 37% new
Wool. 13% reused Wool, and 50% Rayon.
A wonderful value!
40 B 4036 — Colors: Black-and-White; or
Brown-and-White checks. Teen Sizes: 10,
12, 14, 16. See size scale below. State color
and size. Ship. wt. 2 lbs. 4 oz . $6-98
[H] All Wool Shetland Weave
This new modified cutaway suit does such
pretty things for your figure. The expen¬
sively detailed double-breasted jacket is
accented with gleaming silver color metal
buttons. Notched collar, shaped flap
pockets, back center seam. Skirt has
waist tucks In front; zip closing. The hem
is slit at the center front. Expertly tailored
of All Wool Shetland-type weave — 75%
new Wool, 25% reprocessed Wool.
40 B 4097-Colors : Brown, Green or Blue.
Teen Sizes: 10. 12, 14, 16. See size scale
below. State color and size wanted when
ordering. Ship. wt. 2 lbs. 5 oz . $9.98
SCALE FOR TEEN-AGE COATS AND SUITS
Order Size.
If chest is . . .
Coat length . .
Skirt Length .
Fits waist
31/2
39
24
26
33
40/2
25
27
34 /z inches
41/j inches
26 inches
28 inches
V
Newest
Hit Style
998
NATIONAL BELLAS HESS 43
TEEN-PERFECT STYLES
bright new dresses at pint-sized prices
Fabrics
[C] Exciting Color Contrast
When you want to look extra super,
the frock to wear. It's new as can I
bright color trim and an eye-catchi
pling peplum you'll love. Fitted bodk
flattering! Lowered neckline, "dil
treatment at waist. Button back to
full skirt. Made of a rich blend of I
and-Cotton.
12 B 879 — Colors: Royal Blue with
or Melon Rose with Aqua. Sizes: 10,1
16. See size scale below. State color ai
when ordering. Ship. wt. 1 lb . :
[D] “Look-At-Me” Pockets
The buy of the season — with c
placed buttons on this pert striper c
quality washable Cotton. Cleverly d<
to give you flattering lines with its sli
stripes and fitted waistband. Two
pockets. Gathered skirt. Button back <
sash ties. Looks like dollars more. ]
12 B 882 — Colors: Blue with White i
or Red with White stripes. Sizes: 10,
and 16. See size scale below. Be sure I
color and size. Shipping weight 1 lb...
[E] Saucy Checked Cotton
Bow-trimmed for beau-catching — yes,
sure to catch many an eye in this
Cotton check print. Bows at shoulde
big pockets! All-around set-in waistbi
a "hug-me-tight" Jook. Gathered dirnt
wide and nicely flaring. Snap plac
will be your favorite dress.
12 B 883— Colors: Red-and- White <
or Blue-and-White checks. Sizes: 10,
and 16. See size scale below. Be sure t
color and size wanted when or
Ship. wt. I lb .
In Two
<4— (A] Aglitter with Nailheads
You'll get countless compliments in this
slick two-piecer of Spun Rayon in rich
colors. Long-torso top is headline news, and
so flattering! Trimmed with a gay, glittery
nailhead ornament, cute slit neckline. The
all-around sunburst pleats swing out delight¬
fully as you walk. Self belt with a gold
color buckle.
12 B 878 — Colors: Melon Rose, Lime Green,
$r Copen Blue. Sizes: 10, 12, 14, 16. See
size scale below. Be sure to state color and
size wanted. Ship. wt. 1 lb. 2 oz . $4.98
[B] Button-Happy Classic
Your pet classic to take you through the
season at a sensible Bellas Hess price. AH
dressed-up with contrasting color buttons
to below waist; contrasting buttons trim
the square patch pockets. Narrow belt; soft
unpressed pleats in the skirt front. Sizes:
10, 12, 14, 16. See size scale below. Be sure
to state color and size wanted.
12 B 880-Sturdy Rayon-and-Cotton. Plastic
belt. Colors: Melon Rose, Copen Blue or
Luggage Brown. Ship. wt. 11 oz, . $2.98
12 B 881 — Fine Rayon Gabardine. Leather
belt. Colors: Aqua, Melon Rose or Soldier
Blue. Ship. wt. I lb . $4.98
TEEN-AGE SIZE SCALE
FOR DRESSES
Order Size .
10
12
14
16
If bust is .
.30
31J/2
33
34^2 In.
If waist is _
.. .25]
26
27
28 in.
Dress length. .
36
38
39^
40^ In.
See Page 197 for How to Measure
*498
Pleated
2-Piecer
Jitterbug
Delight
[e]
size 10 to 16’s brimming with super detail!
Darling Capelet Sleeves
tmm important occasions here's the
•*m * creamy frocks for you! Black braid
m n* cutest sleeves and trims the
- Braid scroll for a smart accent;
Lacket. Skirt is circular in front,
ick. Smart and fashionable in
5- Spun Rayon. It's sure to be
i zr-zt. Dry clean.
qM f -Colors: Aqua, Melon Rose or
mk Hk Black trim. Sizes: 10, 12, 14
cKiL Les size scale on page 14. State
JL-- ase wanted. Ship. wt. 1 lb.. $3.98
’ jrtls Neck Smoothie
i» charmer of Acetate-and-Spun
m r*: % destined to go places. It
Sign of happy dancing teens
musical notes! Expensive-
- ; earns in front! Flattering turtle
gathered skirt complete the
: such fun to wear, too! Buttons
’ the waist. Dry clean,
s: Royal Blue, Red or Gold,
trim. Sizes: 10, 12, 14 and
laie on page 44. State color and
ib . $3.98
SHpes and Solid
Lrter than one — it's a fact
A Spun Rayon lovely
collar and skirt in slim
it bodice in a rich solid
__ at shoulders) . Stunning!
. % length push-up sleeves
Simulated patent trim. Full
button placket. Dry clean.
Melon Rose with White
top; Aqua with White
top: or Navy Blue with
.ed top. Size*: 10, 12, 14.
. page 44. State color and
wt. 1 Ib. 2 oz . $4.98
[J] Waist-Nipping Wide Belt
You'll dance with delight when you see this
joyous addition to your wardrobe. Cuta tie
at the neck, full push-up sleeves, bright gold
color buttons «to match the big buckle on the
self belt! Luscious soft unpressed pleats for a
new "rounded" look like big sister. Button
placket. Beautifully made in firm Spun
Rayon. Dry clean.
12 B 872 — Colors: Melon Rose, Copen Blue
or Kelly Green. Sizes: 10, 12, 14 and 16.
See size scale on page 44. State color and
size wanted. Ship. wt. I lb. 4 oz . $4.98
[K] In Two Grand Fabrics
Twice as cute double peplum swishes delight¬
fully on this two-piece suiter. Fitted jacket
is cutaway styled, with gay twinkling but¬
tons. Bracelet length sleeves, notched collar.
Daintily gathered skirt; button placket. Our
finest for teens! Choose it in wonderful lus¬
trous Rayon Faillette, or crisp, crease-
resistant Rayon Gabardine. You'll adore it
either way. Dry clean. Sizes: 10, 12, 14
and 16. See size scale on page 44. State color
and size wanted.
12 B 873 — Rich Rayon Faillette. Colors:
Mint Green, Coral Rose br Electric Blue.
Shipping weight 1 lb. 6 oz . $6.98
12 B 874 — Fine quality Rayon Gabardine.
Colors: Melon Rose, Soldier Blue. Aqua or
Black. Shipping weight I lb. 6 oz . $7.98
WE PAY
THE POSTAGE
ON CASH ORDERS OF <5
OR MORE. ..SEE PAGE 198
Double-Peplum
Back
*C98
UP
M
EEN RAYONS FOR FALL
TEENS GO FOR MIX ’EMS
TO WEAR TO SCHOOL OR DA
[E] Rayon Bow-Tie
Sweet Rayon Crepe
ready to take you ev
looking fresh and pret
string neckline — ties
bow. The bow is
bright Red embroid
pearl-like buttons, lo
12 B 968— White only
trim. Sizes: 10. 12. 14
See size scale, page 44.
12 oz .
[F] All Wool
Teen-lovely styling ii
100% new Wool FI
Has three unpressed p
side, front and back,
like belt to nip in your
a neat, slim look; g
metal buckle. All-aro
waistband, button p
12 B 904— Colors: N
Red or Kelly Green. S
12. 14 and 16. Shipp
1 lb .
[H]
Sanforized
[A] Long-Sleeve Blouse
The Ideal blouse to do justice to
your pretty jumpers, skirts and
slacks. Dainty eyelet edges the
Peter Pan collar and the cuffs
of the long sleeves. Beautifully
styled In rich French-typs
Rayon Crepe. Wonderful value!
12 B 908— White only. Sizes:
10. 12, 14 and 16. See size scale,
page 44. State size. Ship. wt.
12 oz . ,$2.59
[B] Part Wool Flannel
Bands of contrasting color ex¬
tend from shoulder to waist on
this darling square necked jum¬
per. In sturdy, warm Flannel —
5% new Wool, 28% reused,
17% reprocessed, 31% Cotton,
19% Rayon. Full skirt has two
pleats front and back: button
side closing. Matching leather¬
like belt completes the
picture. Dry clean.
12 B 907 — Colors : Gray, Navy
Blue or Brown. Sizes: 10, 12,
14 and 16. See size scale, page
44. State color, size. Ship. wt.
1 lb. 4 oz . $3.98
[C] Tailored Rayon
A smart tailored button-fronter
like this one is a ••must'’ In a
busy teen's wardrobe. Just look
at that super detail. Notched
collar, button cuff long sleeves,
flap pocket. Roomy yoke back.
Well made of fine Fuji Rayon
Crepe. Dry clean.
12 B 909 — White only. Sizes:
10, 12, 14. and 16. See size
scale, page 44. State size. Ship.
wt. -12 oz . $1.98
[D] All Wool Plaid “Kiltie”
You’ll be a "sassy lassie" In our
glad plaid "kiltie skirt." In rich
100% new Wool, with fringe
from waist to hem. And look —
there’s a whopping novelty
safety pin! Three side pleats in
front, one in back. Smooth
3-button placket.
12 B 903— Colors : Red-Blue-
and-Whlte; or Brown-Blue-and-
White plaids. Sizes: 10. 12, 14,
16. Ship. wt. 1 lb . $3-98
[G] Rayon 2-Pe.
Happy little Jerkin
aglitter with spark
heads. The two big
glamorized with nai
Torso skirt has
pleats. Buttonslde clos
of Spun-and-Acetate
Dry clean. Blouse not
12 B 905— Colors : Co
Melon or Kelly G
10. 12, 14 and 16. See
page 44. Ship. wt. 1 lb.
You’ll look like a d
this scrumptious i "
dress. Darling jacket
away front and a
around peplum. B
smartens the front
length sleeves. Waist
cized for perfect fit.
Eleats in front ana
ack: snap placket. 1
forized woven Cot
12 B 906— Black-
check. Sizes: 10. 1L,
See size scale, page 4
1 lb. 4 oz .
DREAMY
TEEN
STYLES
high in style
low in price
SIZES 10 TO 16
[46 BELLAS HESS [
Jerkin Set
498
2-Pc. Dress
TODAY'S YOUTHFUL STYLES
With Hidden Adjustment Features
498
JUST AS PRETTY AFTERWARDS
Order Your Usual Size . . . Sizes 12 to 42
b$« Jacket Two-Piecer
ng, smart, well dressed in this con*
Butcher Boy” style in smart, serv-
Spuntone Print (Cotton-and-Spun
Yoke-effect jacket top features Eve¬
ning, with pleats each side, pert
ar and cuffs. Neatly pleated skirt
adjustable waistline. Dry clean,
lorful Prints. Sizes: 12, 14, 16,
ize scale, p. 53); also 40 and 42
p. 69). State size. (Order your
) Ship. wt. I lb. 2 oz . $2.98
Sweet Flattering Ruffles
and youthful — a delightful style,
s later, too. Made of durable
itton-and-Spun Rayon) designed
ng redingote-effect lines — so
Shirred yoke front boasts a perky
;e white collar and tie front. Set-in
for easy adjustment. Dry clean.
Medium Blue, Medium Green or
n. Sizes: 12, 14, 16, 18 and
. p. 53); also 40 and 42 (size
State color, size. (Order your
Ship. wt. I lb . $2.98
[H] "Picture Frame" Neckline
Be pretty as a picture in this glamorous All
Spun Rayon shirtwaist frock. Pleated ruffle
across front and around neckline . . . three
gay buttons . . . graceful butterfly sleeves.
Softly gored skirt; snap fasteners for expan¬
sion. Sash belt of self-material. Dry clean.
10 B 70& -Luggage Brown, Medium Green
or Royal Blue. Sizes: 12, 14, 16, 18 and 20
(size scale, p. 53); also 40 and 42 (size scale,
p. 69). State color, size. (Order your regular
size.) Ship. wt. I lb. 5 oz . $4.98
[J| Elegant Dress-Up
A dressy deceiver — a dress you'll enjoy
wearing afterwards, too. Lovely Rayon
Faillette with checked Rayon Taffeta run
through top and ending in a soft bow. Grace¬
ful gored skirt; snap fasteners for expansion.
Sash belt of self-material. Dry clean.
10 B 706 Royal Blue, Black or Gray, each
with Red-and-White checked trim. Sizes:
12, 14, 16, 18 and 2Q (size scale, p. 53);
also 40 and 42 (size scale, p. 69). State
color and size. (Order your regular size.)
Ship. wt. 1 lb. 4 oz . $6.98
Whistle-Rating ^
Long-Torso
^98
Charmed
With Bows
Showered With
Nailheads
Bands of
Goy Color
r*
KEEN JUNIOR STYLES
enchanting 1 1 to 1 9 frocks at tiny prices
.[A] Low-Priced Jerkin Suit
At our allowance-stretching price there’s
no need to resist this Jaunty jerkin of
smooth Spuntone (Cotton-and-Spun Ray¬
on). Wonderful wardrobe mixer. Big
appliqued felt bows spice the jacket, which
has set-in waistband and peplum-effect
bottom. Skirt has inverted kick pleat front,
gored back. Button closing. Dry clean.
(Blouse not included.)
10 B 343 — Colors: Kelly Green, Copper
Brown, or Navy Blue. Sizes: 11 to 19.
See size scale below. State color and size.
Ship. wt. 1 lb. 5 oz . $3.98
[C] Curve-Hugging Long Lines
Stagger the stag line with your long-torso,
curve-hugging date dress! And notice the
sensible Bellas Hess price. Good quality
Spuntone, (Cotton-and-Spun Rayon) . . .
all pepped up with shiny nailheads, turtle
neck, and all-around dirndl-effect skirt.
Cute push-up sleeves. Tie-back belt.
Dry clean.
10 B 344 — Colors: Aqua, Royal Blue or
American Beauty Rose. Sizes: 11 to 19.
See size scale below. State color, size.
Ship. wt. 1 lb. 3 oz . $3.98
[B] Sweet Lace V Polka Dots
"Pick a pet of pretty polka,” chant j
size smarties . . . especially at this 1
price. There’s a demure air in the ;
with lace-like edge; sweet bow ui
V-neckline. Bodice hugs your figure, s
swirls in front, has gored back and tle-b
belt. In Spuntex (Cotton-and-Spun Ray<
Dry clean.
10 B 341 — Colors : Kelly Green, Coi
Brown or Medium Blue all with W1
dots. Sizes: 11 to 19. See size scale be
State color and size. Shipping we!
1 lb. 1 oz . $2
[D] Bow At Your Shoulder
Solid and contrasting bands team' up
this basque beauty of Spuntex (Col
and-Spun Rayon). Skirt-front is so
gathered at each side for flattering full
.. . gored in back, with tie-back belt,
bow matches bands. Slashed card
neckline. Dry clean.
10 B 342 — Colors: Gray with Royal B
Royal Blue with American Beauty R
or Lime Green with Navy Blue bi
Sizes: 11 to 19. See size scale below,
wt. 1 lb. 4 oz . $3.
SIZE SCALE FOR JUNIOR DRESSES
You wear size . 11
13
15
17
19
If your bust is . 31
If your waist is . 24
If your hips are . 34
Dress Length . 41
U'A
S*
34
27
37
36
29
39
43
38
31
41
43 ft
All-Around
Pleated
$
Bright
Jocket
5 JUNIOR TWO-PIECERS
styled just for you who wear sizes 11 to 19
t Juni
lis til
ie yo:
unc
re, ski
Rayo-
cot
i wh:
e belo
weig
$2
(Cotto
; fulln
elt. P
card!
; bai
)w. S
For Class or Dates
two-plecer aglow with nallheads
everywhere . . . always in good
iet has long sleeves, darted at the
t-down notched lapel collar. Long
back for snug, flattering flt. Trim
- J- -» Inverted kick pleat front:
ilp side closing. Well made
_ Rayon. Terrific value . . . but
Dry clean.
lors: Aqua, Copper Brown
Biue. Sizes: 11 to 19- See size
e 48. State color and size wanted.
1 lb. 8 oz.. . . . $4.98
tush Alpaca-Weave Rayon
exceptional value! Sequins twinkle
on this wardrobe star of Alpaca-
Layon. Long jacket, cleverly darted
id back for trim flt. Four self-
tuttons, band cuff sleeves. Skirt
t believe fly front and is shirred
_ waist, gored in back. Zip closing,
everywhere, any time. Dry clean,
lors: Soldier Biue, Black or
11 to 19. See size scale,
_jte color and size when order-
wt. 1 lb. 8 oz . $9.98
[F] Pleated Fishtail Back
Stripes! Stripes! Stripes! ... big news in
Fall fashions! And you'll wear this striped
All Spun Rayon two-plecer to classes or
dates. So much interest in the cutaway
Jacket with gay metal buttons, pleated
coachman fishtail peplum in back. Long
darts for expert flt. Simulated pocket flaps;
band cuff sleeves. Skirt has kick-pleat
front, gored back.. Zip closing. Dry clean.
10 B 346 — Colors : Powder Blue, Copper
Brown or Gray, each with White stripe.
Sizes: 11 to 19- See size scale, page 48.
State color and size. Ship. wt. 1 lb. 4 oz. $6.98
[H] Cute Shortie Push-Ups ->
Pleats are back In full swing, and you
who wear junior sizes are lucky: The skirt
of this adorable All Spun Rayon two-
piecer has yards of all-around jitterbug
pleating. Zip side closing. Jacket has short
push-up sleeves, full shirred shoulders.
Sparkling white collar . . . removable for
quick washing. Novelty buttons. Dry clean.
10 B 347-Colors: Aqua, American Beauty
Rose or Royal Blue. Sizes: 11 to 19. See
size scale, page 48. State color and size
wanted. Ship. wt. 1 lb. 12 oz . $6.98
OR” IS A SIZE , NOT AN AGE GROUP
thrilling selection of charming new frocks specially de¬
make the most of your Junior Miss figure. Whether you
■ 40, you may still be a Junior, for junior is a size — not
tck your measurements with the size scale on page 48.
HELEN HESS, Fashion Adviser
498
M
Brilliant
Torso Fleeter
Shimmering
Rayon Velvet
you’ll be the girl he can’t forget
(B] Colorful Sequin Dozzler
Destined to shine on many a
occasion! Dreamed up in shimn
Rayon Velvet, with set-in midrii
round neck flashing with co
sequins. Skirt center is shirred i
dirndl-effect you juniors “go for
back of skirt gracefully gored,
back belt completes the "tiny i
look. Zip side closing. Comes in
[A] Rustly Rayon Taffeta
The kind of dress dreams are made ofl
He'll long remember how lovely you
looked on that very special occasion.
Fashioned of Rayon Taffeta, with full
skirt that rustles softly when you
dance. Square low-back neckline and
skirt trimmed with frilly Rayon Mar¬
quisette ruffles. Bodice shirred softly
for figure flattery, tiny puff sleeves.
Zip side closing. A perfect dress for
bridesmaids, too. Dry clean.
10 B 350-Color*: Blush Pink or Alice
Blue. Sizes: 11 to 19. Sire scale,
page 48. Ship. wt. 1 lb. 4 oz. . . .$9.98
[C] A Rainbow of Color
“Three colors are better than one,''
say juniors in the fashion “know/
Especially when cleverly used in a
long-torso honey of Rayon Faillette.
Self-covered buttons; % push-up
sleeves. All-around pleated skirt swirls
from torso band. Zip closing. Dry clean.
10 B 351 —Color*: Gray with Royal
Blue - and - American Beauty Rose
bands; American Beauty Rose with
Gray-and- Royal Blue; Royal Blue with
Gray - and - American Beauty Rose
bands. Sizes: 11 to 19. See size scale,
page 48. State color and size. Ship,
wt. 1 lb. 8 oz . $6.98
Bewitching
Party-Goer
ijl x J
The peplum starts at midriff in
and cascades all the way to heir
back . . . forming softly draped I
effect. Pretty butterfly sleeves,
derizing gored skirt front and
Zip side closing. Dry clean. i
10 B 349 — Colors: Black, Royi
or Aqua. Sizes: 11 to 19. S<
scale, page 48. State color am
Ship. wt. 1 lb. 4 oz . .
for information about
MONTHLY PAYMENTS - SEE PAGE 1*
rr
FOR NIGHT AND DAY
in these junior dresses . . . sizes II to 19
[F] Gay Contrast Embroidery
What style "does the most" for your
pretty young figure? You're right —
it's the princess pet. Here we have it
in a budget-priced AH Spun Rayon,
prettied up with colored zig-zagging
embroidery, ending in jaunty tassels.
Gored skirt for free-swinging fullness.
Short push-up sleeves, so new and
nice. Tie-back belt for slimming lines.
Back neck opening. Dry clean.
10 B 354 — Colors: Kelly Green with
Copper Brown embroidery; Copper
Brown with Kelly Green embroidery;
Gray with Red embroidery. Sizes: 11
to 19. See size scale, page 48. State
color, size. Ship. wt. I lb. 9 oz. $4.98
[H] Lacy Medallion^ . . Pert Bow
A smart junior picks a party-pretty,
eye-catching princess frock. The big
news about this knockout in . dressy
Rayon Faillette is the coachman-tail
belt. Other important features of this
perfect date frock are shoulder-shirred
short push-up sleeves, full gored skirt
and a perky bow over tne dainty
lacy medallion. How you'll love the
ultra-fashionable, sure-to-be-becoming
keyhole neckline. Zip side closing.
Dry clean only.
10 B 356 — Colors: Black, American
Beauty Rose or Royal Blue. Sizes: 11
to 19. See size scale, page 48. State
color and size wanted when ordering.
Ship. wt. I lb. II oz . $6.98
WE PA Y POSTAGE ON CASH
* MOSERS or $5.00 OR MORE . . . SEE PAGE 198
£ >.pple Rayon Gabardine
r- ->* Gabardine classic for the
»cr~ «st •-*< junior who likes clean,
ram i.onng combined with those
softening touches. For
the bright novelty metal
irching down the sleeves
tch pockets. Make-believe
igure-flattering darts and
a: the waistline. Zip side
In three newer and more
-z shades. Dry clean.
3 — Colors: Aqua, Melon or
:~»n Sizes: 11 to 19. See
page 48. Be sure to state
I tmd size. Shipping weight
. $6.98
Smart Tucked Front
^avcnte two-piece spectator
»r;ll make spectators look
■L The gang will think you
more for this smartly
Rayon frock. Look at
trimly stitched tucks,
skirted peplum-effect.
kind of details you
y in much more ex-
Self belt and buckle,
around. Zip side closing.
Kelly Green, Wine
Sizes: 11 to 19. See
•e 48. Be sure to state
%-t wanted when ordering.
: 5 oz . $5.98
in d only
messes
Ripple-Back
Princess
698
BELLAS HESS HELPS YOU
SAVE MONEY
FALL'S NEWEST STYLES
AT A ROCK BOTTOM PRICE
*098
Wkjm CHOICE
THE PA
OF
PAGE
Frosty Whito Embroidery Trim
You'll be proud this Fall when you step out in this
new buttoner ... for you'll know how lovely and
feminine it makes you look. The rich, lavish white
embroidery makes it a sensational buy at this low
price. It frames the slashed cardigan neckline and
trims the smart patch pockets. The buttons repeat
the refreshing touch of white. You'll find the darted
waistline and gored skirt very slenderizing. Comfort¬
able short sleeves; neat self-material belt and buckle*
This charming all-occasion dress is beautifully made
of Spuntone (Cotton-and-Spun Rayon). Dry clean.
10 B 511 — Colors: Lime Green, Copper Brown
or Royal Blue. Sires: 12, 14, 16, 18, 20, 22.
See size scale on page 53. State color and size
when ordering. Ship. wt. I lb. 1 1 oz . $3.98
Crispy Polka Dot Suiter — >
Your beloved polka dots are always youthful and
smart, and here they take on new importance. There's
exciting style and wonderful figure flattery in this
graceful short-sleeved suiter. The longer-length jacket
has a pretty all-around peplum that makes the belted
waist look so tiny. White buttons accent the front
closing and the square patch pockets. Notched collar;
trim-fitting shirred waistline. Softly gored skirt closes
smoothly with a button-and-buttonhole placket.
Carefully made of Spuntone, a blend of Cotton and
Spun Rayon. A fine Bellas Hess value. Dry clean.
10 B 512 — Colors: Medium Blue, Copper Brown or
Med. Green. Sizes: 12, 14, 16, 18, 20, 22. See size
scale, p. 53. State color, size. Ship. wt. I lb. 3 oz. $3.98
•<— Dressed-Up Shirtwaist Style
Here's a marvelous two-way bargain! This charming
dress is equally becoming and correct for casual or
dressy wear. Expertly tailored of Spuntone (Cotton-
and-Spun Rayon) and boasting many expensive
details. A distinctive monogram-effect adorns the
three-button shirtwaist front. And notice the interest¬
ing skirt — it has three inverted front pleats,
it saddle-stitched down to the hipline; the back is
8°recl f°r easy fit. Short sleeves; self-material belt
and buckle and button placket complete the
W picture of this practical, flattering dress. It will be
one of your wardrobe favorites. Dry clean only.
10 B 513 — Colors: Aqua with Navy Blue embroid¬
ery; Copper Brown with Kelly Green embroidery; or
Melon Rose with Navy Blue embroidery. Sizes: 12,
14, 16, 18, 20 and 22. See size scale on page 53.
State color and size. Ship. wt. 1 lb. 4 oz . $3.98
Hand-Painted Torso Beauty — >
Can you believe this glamorous dress is thrift-priced I
Just think of how lovely and smoothly-curved your
figure will look in it. The long torso-effect is carefully
darted to make the most of a small waist, and whittle
the larger one. Gay butterflies and delicate flowers
are hand-painted on the front. Youthful pointed col¬
lar and short sleeves. A snug hip tuck emphasizes the
all-around pleated skirt. Buttons in the back from the
neck to the hipline. Made of fine Spuntone (Cotton-
and-Spun Rayon). Dry clean only.
10 B 510 — Colors: Aqua, American Beauty Rose or
Copper Brown. Sizes: 12, 14, 16, 18 and 20. See size
scale, p. 53. State color, size. Ship. wt. I lb. 7 oz. $3.98
DO A FRIEND A FAVOR
Give a friend or neighbor the postcard that
came with this Book. If entitles her also to a
copy of this National Bellas Hess Money-
Saving Style Catalog.
MONEY-SAVING
DRESSES
CHOICE OF TWO STYLES
$
298
<— Polka Dot Shirtwaist*?
You're "right-on-the-dot" — both fashion-wise
and value-wise in this smart shirtwaist-type”
frock. It looks more than our pin-money price.
Wear it all through the day and on to your
evening date. Made of Spuntex (Cotton-and-
Rayon) with tiny polka dots ... big plastic
buttons. Sleeves, cuffed at wrist, have button
closing. Skirt has fly-effect front, gored back.
Self-material belt. You'll like the neat-looking
lay-down collar. Dry clean only.
10 B 509 — Medium Blue, Copper Brown, Kelly
Green, each with White dots. Sizes: 12 to 22.
See size scale below. State color and size.
Ship. wt. I lb. 3 oz . $2.98
Nailhead-Studded Jumper — >»
Our jaunty jumper goes glamorous and puts
up a pretty front. See the waist-diminishing
midriff band studded with contrasting nail-
heads. Cardigan neckline slashed 'way down to
waist. Skirt gracefully gored front 'n' back.
Wear it with long or short sleeved blouses and
sweaters. You'll agree it looks more expensive
than our tiny price. Fabric is Spuntex (Cotton-
and- Rayon). Dry clean. Blouse not included.-
10 B 508 — Kelly Green, Copper Brown, Red.
Sizes: 12 to 22. See size scale below. State
color, size. Ship. wt. 1 lb. 5 oz . $2.98
EXCITING STYLES
PRICED LOW
CHOICE OF TWO STYLES
*4 — Colorfully Embroidered
New as a Paris flash and brimming over with
originality and style-assurance. Above all,
you'll hail the modest Bellas Hess price. This
All-Spun Rayon smoothie boasts details you'd
expect only in more expensive dresses. For
example, colorful embroidery trims the peplum
arid the bodice below the shoulders. Skirt has
slenderizing gores front and back. Sleeves push
up in newest manner. Contacting simulated
leather belt. Zip side closing. Dry clean only.
10 B 514 — Gold, Aqua or Black. Sizes: 12 to
22. See size scale below. State color and size.
Ship. wt. 1 lb. 6 oz . $4.98
Two-Tone Casual Hit —>•
Casual, yesl But with a dressed-up look, a soft¬
ness of styling and so flattering that it can
double for date duty as well as a daytime
standby. Sleeves, shoulder yoke, collar, belt
and godets are all in interesting color-contrast.
Shirtwaist front has two patch pockets with
"monogrammed” flap; %. length bell sleeves.
Slimming gored skirt with set-in front godets.
Zip side closing. It's a wonderful buy — this
All Spun Rayon charmer. Dry clean only.
10 B 515 — Aqua with Melon Rose; or Copper
Brown with Kelly Green. Sizes: 12 to 22.
See size scale below. State color and size.
Ship. wt. I lb. 6 oz . $4.98
SIZE SCALE MISSES’ DRESSES
BELLAS HESS
53
NATIONAL
Bust . . .
Waist . .
Hips . . .
Length
32
24
35
42)4
33)4
26
36)4
43
35
28
38
43)4
36)4
30
40
38)4
32
42
44)4
40)4 in.
34 In.
44 in.
45 in.
zL fcL* Size. . .
COLOR-GJ
ROBES
descriptions of pag<
Girls’ Robes
Designed For Glamor
Yummy Quilted Cotton
[Cl W h a t a t m AA
1 . wonderful ♦/lyO
feeling to snuggle
up in this chill'
chasing quilted Cotton luxury
robe. It's light as a cream puff
and SO'O'O warm. Full cut with a
wide, wide skirt, % length
sleeves, patch pocket. Inside
ties; tie-in-front belt. Edges are
bound in bright contrasting
color. Lined with self-material.
Unusually fine value at this
Bellas Hess low price.
17 B 289 — Blue or Rose floral.
Girls’ Sizes: 7, 8, 10, 12, 14
(to fit 26, 27, 29, 31, 33 chest).
State color and size wanted.
Ship. wt. 1 lb. 8 oz . $4.98
Fluffy Soft Chenille
|D1 c'heni He **98
wrap-around
robe for you pig-
tailers is soft and warm. It's
designed with a soft roll collar,
bracelet length sleeves, patch
pocket. Edges are tufted in
darker shade and there's a
darling heart design on each
side. Tie-in-front sash; inside
ties to hold it snug. Washable
— and never needs ironing.
with
with
with
8, 10, 12,
31, 33, 35
te color and size,
wt. 2 lbs . $4.98
[E] Luscious Cotton Chenill*
Wrap yourself in the warm lu
this thickly tufted Cotton Chenii
Favorite wrap-around styling wi
collar; % length sleeves; patch
Contrasting color tufting forms a i
border all around the skirt and fini
edges. Tie-front sash; inside ties.
. . . needs no ironing. Colors: Cop<
with Royal Blue; American Beaui
Wine; or Dusty Rose with Win*
color and size. Ship. wt. 2 lbs.
17 B 293 — Misses’ Sizes: 12, 14,
20(tofit32, 33J4, 35, 36J/2, 38^ bus*
17 B 294 — Women’s Sizes: 40,
46 and 48 bust. .
[F] Ankle-Length Floral
Sweet violets bloom on this chi
quilted housecoat — on the lining
as the outside. Light weight bu
derfully warm. Soft lapel collar,
pocket. Full-cut skirt with tie-in-fro
inside tie strings. Contrast bindi*
delightful color accent. In fine
puffy quilted Cotton.
17 B 286 — Rose or Blue ground wi
print. Sizes: 12, 14, 16, 18, 20 (u
33|/2, 35, 36J4, 38% bust . State c<
size when ordering. Ship. wt. 2 lbs.
[G] Youthful Step-in Style
Charming housecoat with a gay, ]
air. Opens to below the waist so it'
off in a flash — a front pleat concea
opening. Wide midriff tapers your
flattering lines. Becoming point©
short sleeves, tie-back sash. Fash
glorious printed Cotton — and w
17 B 286 — Colors: Rose or Blue
with floral print. Sizes: 32, 34, 36,
42, 44 bust. State color and si*
ordering. Ship. wt. 1 lb. 3 oz .
[H] Sparkling with Posies
Be a glamor queen at home in this \
soft quilted Rayon Satin robe. 1
ciously warm and comfy. Wrap
style with a wide pointed collar, I
sash, inside ties. Rayon-lined,
fitted back give^you figure-lovely I
this in shimmering posy-splashed li
Rayon Satin.
17 B 287— Colors: Pink or Blue
with flo-al print. Sizes: 12, 14, 16
(to fit 32, 33J4, 35, 36ft, 38J4 busi
color and size. Ship. wt. 2 lbs. 8 oz.
[J] No-Iron Cotton Seersucb
Garden-fresh flowers shower thi
housecoat with loveliness. Quick a
to get into, thanks to the cone*
closing to below your waist. Sw
neckline, short sleeves and a waist-*
tie-back sash. Two handy pocki
pretty-as-a-picture look goes right
to the charming design on the bat
wide skirt. In joy-to-wash Cotti
sucker — needs no ironing.
17 B 288 — Brilliant print with Ni
predominating. Sizes: 12, 14, 16,
(to fit 32. 33J4, 35, 36/2, 38 J/2 bui
color and size. Ship. wt. I lb . j
V
[K] Gay Quilted Tub-Urns
Darling quilted Tub-Urns* — gaj
comfortable slippers in attractivi
prints. They're tubbable. They fol
easy packing. Each pair conges wr
Cellophane.
8 B 1064 — Assorted floral print*
Small (4 to 5); Medium (6 to 7);i
(8, 9, 10). State size. Ship. wt.
♦Reg. U. S. Pat. Off.
Leisure Loves
Sizes 12 to 20
Cozy 100% Wool Flannel
blow — they won’t
bother you one bit. You’ll
be snug as a bug in a rug
In this toast y-warm 100%
new Wool Flannel beauty.
It’s soft as a baby’s touch
and keeps you comfy and
looking pretty around the
house. Favorite wrap-
style. glamorized with
bright white braid. Beau¬
tifully fashioned with
notched collar and lapels,
breast pockets, stltched-
down cuffs. Smooth fitted
back. Inside ties.
290— Royal Blue or
Sizes: 12, 14. 16,
(to fit 32. 33 35,
38 bust). State
and size. Ship. wt.
5oz . $9.98
Ruffly Brunch Coat — ■
[gl You’ll look bright
1 and pretty as you
go about your household
duties in this gaily printed
floral brunch coat. Its
•easy-on wrap styling Is a
Joy. Has a demure sweet¬
heart neck, enchanting
double-ruffle sleeves and
a handy ruffle-trimmed
pocket. All-around set-in
belt ties in front. Three-
Sore back; inside ties. In
ne washable Cotton.
17 B 291 — Blue or Rose
floral print. Sizes : 12, 14,
16,18,20(tofR32,33'/2,3o.
36)6, 38 & bust). Ship¬
ping weight 1 lb _ $2-98
COLOR-GJ
ROBES
descriptions of page
[E] Luscious Cotton Chenille
Wrap yourself in the warm lux.
this thickly tufted Cotton Chenii
Favorite wrap-around styling wi
collar; % length sleeves; patch
Contrasting color tufting forms a $
border all around the skirt and finis
edges. Tie-front sash; inside ties. V*
. 'needs no ironing. Colors: Cop
with Royal Blue; American Beau-
Wine; or Dusty Rose with Wine
color and size. Ship. wt. 2 lbs
17 B 293 — Misses’ Sizes: 12, 14,
20 (to fit 32. 33J/2, 35. 36} /fe, 38!£bus:
17 B 294— Women’s Sizes: 40,
46 and 48 bust .
[F] Ankle-Length Floral
Sweet violets bloom on this ch
quilted housecoat — on the lining
as the outside. Light weight bu:
derfully warm. Soft lapel collar,
pocket. Full-cut skirt with tie-in-f
inside tie strings. Contrast bindir
delightful color accent. In fine
puffy quilted Cotton.
17 B 285 — Rose or Blue ground wi
print. Sizes: 12, 14, 16, 18, 20 i
33 Yt. 35. 36^2, 38 bust . State
size when ordering. Ship. wt. 2 lbs
[G] Youthful Step-in Style
Charming housecoat with a gay, y
air. Opens to below the waist so it's
off in a flash — a front pleat concea
opening. Wide midriff tapers your
flattering lines. Becoming pointec
short sleeves, tie-back sash. Fash:
glorious printed Cotton — and
17 B 286— Colors: Rose or Bl
with floral print. Sizes: 32, 34,
42, 44 bust. State color and
ordering. Ship. wt. 1 lb. 3 oz . . .
[H] Sparkling with Posies
Be a glamor queen at home in this
soft quilted Rayon Satin robe. 1
ciously warm and comfy,
style with a wide pointed collar,
sash, inside ties. Rayon-lined,
fitted back give^you figure-lovely
this in shimmering posy-splashed 1
Rayon Satin.
17 B 287 — Colors: Pink or Blue
with flo'al print. Sizes: 12, 14, 16,
(to fit 32, yy/z. 35, 36}£, 38& bus
color and size. Ship. wt. 2 lbs. 8 oz !
[J] No-Iron Cotton Seersuck*
Garden-fresh flowers shower this
housecoat with loveliness. Quick a
to get into, thanks to the concea
closing to below your waist. Sw«
neckline, short sleeves and a waist-v*.
tie-back sash. Two handy pocke:
pretty-as-a -picture look goes right
to the charming design on the bac
wide skirt. In joy-to-wash Cottc
sucker — needs no ironing.
17 B 288 — Brilliant print with Na -
predominating. Sizes: 12, 14, 16 €■
(to fit 32. 33}^, 35. 36} 4. 38J/2 bus *
color and size. Ship. wt. I lb . ^ mT - -
[K] Gay Quilled Tub-Urns •
Darling quilted Tub-Urns* — ga; ■
comfortable slippers in attractive
prints. They're tubbable. They folc * - ± ai e
easy packing. Each pair comes wra: "
Cellophane. P"® £ R S
8 B 1054 — Assorted floral prints
Small (4 to 5); Medium (6 to 7); ccR
(8, 9, 10). State size. Ship, wt
♦Res. U. S. Pat. Off. Pair
Rayon Satin
10
ALPACA-WEAVE RAYO
our best quality . . . soft, supple, luxurious
[A] Rippling Bustle Back
Glorify your figure for
glamorous evenings. This
heart-stealing fashion is
enchanting from the front,
highly dramatic from the
back. Designed for utmost
flattery in rich Alpaca-
weave Rayon. The short
slashed-front peplum spirals
down the back, forming the
long, rippling bustle-effect.
This expensive detail gives
you the new graceful hip¬
line. Youthful round neck
and brief sleeves. The deli¬
cate flower, belt and buckle
are of self-material. Waist-
nipping tucks; smooth side
zip closing. Dry clean.
10 B 516— Royal Blue with
Pink, or Black with Pink.
Sizes: 12, 14, 16, 18 and
20. See size scale on page
53. State color and size.
Ship. wt. 1 lb. 6 oz. . .58.98
[B] The New Long Line
I098
Helen Hess raves about this
excitingly beautiful dress —
and so will you! It is lavish
with details and fine work¬
manship. In lovely Alpaca-
weave Rayon with long,
flowing lines to make you
look slender and tall. Sequin
embroidery twinkles on the
bodice front and smooth,
snug hip-band. The skirt is
slit high under the unpressed
side pleats, giving freedom
for walking or dancing.
Fabric is wrinkle-resistant.
Band cuffs finish the long,
full sleeves. Skirt is gored
in back and has waist darts.
Zip side closing. Dry clean.
10 B 518— Gold, Black or
American Beauty Rose.
Sizes: 12, 14, 16, 18, 20
and 22. See size scale, page
53. State color, size. Ship,
wt. 1 lb. 5 oz . $10.98
[c] Flashing Seqi
$^98
Here is one of thj
stunning dresses
season. Ravishing
piece style that giv
long, trim silhouet^ F
desire. Brilliant se
broidery in a
bow-knot design co'
front of the smart
less jacket. Darts
and back for perfi
long sleeves darted
elbow. You’ll lil
flattering deep V-n,
Concealed center sil
ing. The graceful J
gored front and b
has a zip side
Well made of soft I
weave Rayon. Dry <
10 B 51 7 — Soldier
Black. Sizes: 12,
18, 20 and 22. See s
page 53. State cok
Ship. wt. 1 lb. 7 oz.J
I SELECT YOUR
in the material you prefer .
DRESSES
. sizes 12 to 22
hmu Classic
wardrobe
ss chose
rzs handsome
patch
aned waist
■sc cagth sleeves
[E] Yards of Pleats
Whirl through gay dances
in this enticing dress. Its
graceful, new swing-pleated
skirt is amazingly full. And
look at the sweet butterfly
sleeves with dressmaker tucks.
The smooth, flattering bodice
has a self flower and daintily
slashed round neckline. Gold
color metal rings accent the
self-material belt, which buck¬
les in the back. Waist darts;
zip side closing. Dry clean.
Colors: American Beauty
Rose, Black or Royal Blue.
Sizes: 12, 14, 16, 18, 20 and
22. See size scale, page 53. Be
sure to state color and size
wanted when ordering.
Ship. wt. I lb. 6 oz.
10 B 524— Soft All t A OR
Spun Rayon .
10 B 523— Rich e* OQ
Rayon Faillette. ..
10 B522 — Our finest Alpaca-
weave Rayon. Our tQ QQ
best workmanship. * ^ * + 0
[F] Nailhead-Trimmed
Irresistible two-piecer that
will win you compliments.
Helen Hess says, "Combine
the new sleek, long lines with
effective trim." Nailhead-
studded tabs look so smart
on the shoulders and front of
this figure-moulding jacket.
The cardigan neckline and
long, full sleeves with band
cuffs are added drama. Care¬
fully darted front and back
and with snap-fastened clos¬
ing. Gracefully gored skirt;
zip side placket. Dry clean.
Colors: Gray, Gold or Black.
Sizes: 12, 14, 16, 18, 20 and
22. See size scale, page 53.
State color and size when or¬
dering. Ship. wt. 1 lb. 7 oz.
10 B 527— Soft All AQ
Spun Rayon . ▼•t.TO
10 B 526— Rich tJiOQ
Rayon Faillette. ..
10 B 525 — Our finest Alpaca-
weave Rayon. OR
Superior tailoring..
OF THREE STYLES
G O O D • • •
SPUN
RAYON
$
498
BETTER . . .
RICH
RAYON
FAILLETTE
*698
BEST. . .
*998
ALPACA-
WEAVE
RAYON
Embroidered
!• ' Monogram
EXCITING
TWO-PIECE
DRESSES
with swish pepiums
new whiriy pleats • • •
smart "back details"
SEE DESCRiPTiONS
ON PAGE 59
* *£§
Fish-Tail
Bock
698
1 58 NATIONAL BELLAS HESS |
Flaring
Peplum
Smart
498
THE NEW
LONGER LINE IS
FOR YOU
as a Picture
■■9 eanmx this two-piece suit-dress
tm Mar* sequin embroidery! Nipped-
: -i~— jp sleeves; a generously
mm m jar-ered peplum that minimizes
• naa sc_-t is gently gored front and
mm- * - : a ed zip placket. In our love-
«*»— ■ - i Rayon Crepe that drapes so
nuUlF ms : V-ses to hold wrinkles. Dry
Soldier Blue, Black or Gray.
"4. 18, 20 and 22. See size scale
j zoior and size when ordering.
mm— ST- h f or . $10.98
[F] Dressmaker Details
Because you love that feeling of being dressed
just right — you'll love this dress in soft, lus¬
trous Rayon Faillette. Softly pleated long-torso
top is slashed to the waistline and trimmed
with white braid embroidery. Detachable white
vestee with passementerie bows at the demure
young neckline. Wide three-quarter length em¬
broidered sleeves; self belt and buckle. Sepa¬
rate gored skirt; zip placket. Dry clean.
10 B 529 — Colors: American Beauty Rose,
Royal Blue or Black. Sizes: 12, 14, 16, 18, 20
and 22. See size scale, page 53. State color
and size. Ship. wt. 1 lb. 5 oz . $7.98
[G] Spun Rayon in Two Colors
If ever a jerkin deserved a place in the top ranks
it's this one. It's designed with eye appeal as well
as being practical. Embroidered in front, with a
waistband that matches the embroidery. Sleeve¬
less so you can wear it with pretty blouses.
Gored skirt has contrasting godets to make
fashion news! Zip placket. Well made of All Spun
Rayon. Dry clean. (Blouse is not included.)
10 B 528 — Colors: Aqua with Navy Blue; Navy
Blue with Aqua; or Kelly Green with Copper
Brown. Sizes: 12, 14, 16, 18 and 20. See size
scale on page 53. State color and size when
ordering. Shipping weight 1 lb. 7 oz . $4.98
FOR INFORMATION ABOUT TIME PAYMENTS , SEE PAGE 196
DESCRIPTIONS OF DRESSES SHOWN ON PAGE 58
i Lines
[B] Spun Rayon Cut-Away
[C]
Two-Piece Dater
[D] Rich Rayon Alpaca
—i if • - 3 goes — this
rwr-piece dress
00001 i*- srx top. Fea-
• aainor Oon flowing from
MMOa mu k striking large
- m pleated from
z ' 1 in
Dry dean.
4 :*-en with
wm mtsr~ m — Rzval Blue
enMOnn 3wij Bose em-
— I r Brown with
Sizes:
SX site scale,
mmmtmm m * tol size. Ship.
$6.98
Stripes are fashion news! And here’s
your striped cutaway — the up-to-
the-minute two-piecer. Fashioned of
Spun Rayon, with a shawl collar and
the new side treatment in a softly
draped double peplum. New coach¬
man back with fishtail flare. Skirt
has front kick pleat; back gores;
zip placket. In Fashion’s favorite
shades. Dry clean only.
10 B 531 — Copper Brown, Gray or
Copen Blue, each with White pencil
stripes. Sizes: 12, 14, 16, 18, 20.
See size scale, page 53. State color
and size when ordering. Ship. wt.
1 lb. 6 oz . $6.98
You’ll love this two-piece date dress
with the ripply peplum! Round
young neckline ; richly embroidered
push-up sleeves. Made of fine qual¬
ity Spun Rayon on youthful, style-
right lines and so flattering in this
season’s luscious colors! Generously
gored skirt with zip placket. Dry
clean only.
10 B 530— Gold with Black em¬
broidery; Copper Brown with
Chartreuse embroidery: or Royal
Blue with American Beauty Rose
embroidery. Sizes: 12 to 22. See size
scale, page 53. State color, size.
Ship. wt. 1 lb. 10 oz. . $5.98
Adorable two-piecer with turn¬
back flaps faced in a contrasting
color — a smart style touch copied
from a Colonial uniform. Flatter¬
ing long slim jacket with %
sleeves. Beautifully made of
wrinkle -resistant Alpaca- weave
Rayon Crepe. Trim-fitting gored
skirt; zip placket. Dry clean.
10 B 532 — Royal Blue or Black,
each with American Beauty Rose
trim. Sizes : 12, 14. 16, 18. 20, 22.
See size scale, page 53. State color,
size. Ship. wt. 1 lb. 9 oz . $9.98
1 NATIONAL BELLAS HESS 59
f At # 1
*£¥» YO**
bright idea for fall:
SPUN RAY<
GABARDII
beautifully modele
into four of fall’
outstanding fashioni
So new — and s-o-o slimming, with its all-
around concertina pleated skirt; contrasting
color long torso-effect back ’n’ front, with
attractive chatelaine-effect trimming. Soft
full sleeves flow from jerkin-type armholes.
Beautifully made in our fine Spun Rayon
Gabardine. Zip closing. Dry clean only.
10 B 536 — Copper Brown-and-Gold ; Royal
Blue-and-Melon Rose; or Aqua-and-Melon
Rose. Sizes : 12 to 20. Size scale, page 53. State
color, size. Ship. wt. 1 lb. 10 oz . $8.98
Your Classic Gets Dressed Up
All the virtues of the well loved classic plus
wonderful new flattering feminine details. For
example, the wonderful deep-tuck yoke front,
pretty gilt buttons, double strap-and-hamess
buckles on the wide belt, softly shirred waist
and sleeves. Buttons from neck to hem under
fly-front. Back of skirt is gored. In fine Spun
Rayon Gabardine. Dry clean only.
10 B 538— Melon Rose, Soldier Blue or Gold.
Sizes: 12 to 22- Size scale, page 53. State
color, size. Ship. wt. 1 lb. 13 oz . $7.98
Big Gold Buttons on o Basic Frock
Enchantingly young and simple. Equally at
home in daylight or candlelight . . . smartly
accented by gleaming gold color buttons.
Deep-slashed neckline, cap sleeves, deep, soft
tucks In skirt front; gored back. Zip closing.
In lovely Spun Rayon Gabardine. Dry clean.
10 B 537 — Gold, Soldier Blue or Gray. Sizes:
12 to 20. See size scale, page 53. State color,
size. Ship. wt. 1 lb. 11 oz . $6-98
Swish Peplum on a Pert Suit
Our Spun Rayon Gabardine 2-piecer is such a
flatterer . . . designed to make your waist look
tiny. The peplum slopes into a fishtail back
with deep inverted center pleat. Appliqued
Felt motifs add a festive touch. Skirt is gored
front and back. Zip placket. Dry clean.
10 B 535— Aqua with Black trim; Black with
Aqua; or Gray with Black. Sizes: 12 to 20.
See size scale on page 53. State color, size.
Ship. wt. 1 lb. 10 oz . $7.98
60 NATIONAL BELLAS HESS
selected for you by
«»e en Hess, your style adviser
[E] Your Rainbow of Sequins
Your “dress-up” dress should be very special
... like this one, for example. Beautifully made
of crease-resistant Alpaca-weave Rayon Crepe,
with Jewel-tone sequins cascading from shoulder
to waist and finishing the sash end. Slim,
beautiful lines; three-quarter length sleeves.
Skirt is gored front and back. Dry clean.
10 B 540 — American Beauty Rose, Black or
Royal Blue. Sizes: 12 to 22- See size scale on
page 53. State color and size. Shipping weight
1 lb. 4 oz . $10.98
[F] Your Sunburst of Pleats
So new, so dressy, so reasonably priced! The
flattering keyhole neckline is accented with
corded embroidery and glittering nailheads.
And here is Fashion’s newest skirt . . . all-
around concertina pleats. Zip side closing.
Beautifully fashioned of wrinkle-resistant
Alpaca-weave Rayon Crepe. Dry clean.
10 B 542 — Soldier Blue, American Beauty Rose
or Black. Sizes: 12 to 22. See size scale on
page 53. State color and size when ordering.
Ship. wt. lib . $8-98
[G] Rayon Jersey for Flattery
You know how sleek, smooth Rayon Jersey
flatters your figure! In this lovely frock, we’ve
gathered the waist-line all around for a soft
dirndl effect. Three-quarter balloon sleeves
smartly banded in black. An added glamor
touch is the girdle-type belt spiked with shiny
metal nailheads and colored squares. Zip
placket. Dry clean.
10 B 539-Melon Rose or Aqua, each with Black.
Sizes : 12 to 20. Size scale on page 53. State
color and size. Ship. wt. 1 lb. 7 oz . $7 98
[H] Tier Upon Tier of Pleats
Look your loveliest in this crease-resistant
Alpaca-weave Rayon Crepe with beautiful lines.
There’s important fashion news in the 4-tiered
skirt front of concertina pleats. (Back of skirt is
gored). Designed to slenderize. An important
touch is the belt and flower of gold color
simulated leather. Zip closing. Dry clean.
10 B 541 — Purple, Black or American Beauty
Rose. Sizes: 12 to 22. See size scale on page 53.
State color and size. Ship. wt. 1 lb. 8 oz. $9. 98
1 NATIONAL BELLAS HESS 6T[
THRILLING
MEW FASHIONS
You'll be thrilled by the new Fall and
Winter fashions. Look at these four
lovelies that play up to romance. Note
the longer, slimming length, new excite¬
ment in concertina pleats, glamorous
glitter, and softly gathered skirts. They
look so expensive but are priced budget-
low. Please write me about your fashion
problems — I'd love to hear from you.
HELEN HESS
,^v
Styled
[B]
m
i
the bargain of the year • • •
smart sanforized frocks at only
M
Rainbow
Stripes
[A] Bow-Trimmed Two-Pieeer
Two perky bows add a feminine touch to this
multi-colored carnival-striped two-piece dress.
It's the perfect all-year-round tubbable frock.
Made of fine Sanforized Chambray, and you
know what that means. . .washes like a dream,
with shrinkage of not more than \%. The top
is trim and neat, with set-in waistband for
slimming flattery. Skirt boasts a front kick
pleat. There's a lot of dress value here for a
very moderate price.
17 B190 — Color: Multi-colored stripes. Sires:
12 to 20. See size scale on page 53. State size
when ordering. Shipping weight 14 oz .$2.98
[C] Novelty Button Trim
No one will ever believe you paid so little for
this woven striped Chambray charmer. Look at
the expensive details! Large buttons and braid
trim the smart surplice neck. See the tricky
way the side unbuttons, and presto . . . there's
a deep diagonal pocket. Contrasting belt. Front
gathers below the waist for fullness. All seams
pinked. Shoulder pads. An adorable style . . .
a truly wonderful buy at this low price. Wash¬
able, and Sanforized for minimum shrinkage.
17 B 191 — Colors: Yellow-and- Brown stripes;
Blue-and-White stripes. Sizes: 12 to 20. Size
scale on page 53. Be sure to state color and size.
Shipping weight 15 oz . $2.98
i_j Day Info Date-Time Frock
Sweet and appealing and with a "much-nr
money'' look about it, this darling frocfc
easy-to-wash Sanforized Chambray. It
snowy white strips from shoulder to w
and white buttons. The graceful skirt is ge
ously gored. Button side opening. All se
are pinked to prevent raveling. Shoulder p
assure better fit, becoming lines. No need
resist this cute dress when it's priced so low
17 B 209— Colors: Blue, Rose or Brc
Sizes: 12 to 20. See size scale on page 53
sure to state color and size when orderinj
Shipping weight 14 oz . $2.
[D] Ever-Popular Classic
The style you choose year after year . . .
button-front classic! It seems no wardrob
complete without one, but you seldom see tl
at this miracle-low price. Look what you
here! Washable, Sanforized Chambray
contrasting plastic buttons, 2-way diag<
striped front yoke and deep pockets. Se
waistband with a half-sash that ties in frc
Pleat at each side of skirt front, gored back,
comfortable, convenient and becoming!
17 B 193 — Blue-and-White; Brown-and-Wh
or Creen-and- White stripes. Sizes: 12 to
Size scale on page 53. State color and size w!
ordering. Shipping weight 14 oz..' . $2.
STURDY COTTON VALUES
mx * *'ont dresses for nurses and utility wear for all sizes
poplin
[Fj Smart Long Sleeves [G] Striped or Solid
. hutton-
y Cotton
* likr a
, notched
. handy
a gener-
«*ar well,
wt- value
Sessional
nseful for
kite. Blue
11. 14-
Right for your job - home¬
maker, beautician, lab tech¬
nician, waitress, medical or
dental assistant this uni¬
form of sturdy Cotton Poplin
in smart, trim long-sleeve
style. Easy-to-iron buttoned
front, with rows of stitched
tucks below yoke front;
set-in long sleeves with button
cuffs Generous 2-in. hem;
sturdy stitching throughout.
Patch pocket
17 B 204— White only. Sizes:
12. 14. 16. 18 and 20 (size
scale, p. 53); also 40, 42 and
44 bust (size scale, p. 69).
State size. »Shlp. wt. 1 lb. $2-98
Excellent quality uniform that
will give you sturdy service.
Made of long-wearing, easy-
to-launder Cotton in button-
front style, with white trim
on collar and cuffs. Set-in
waistband ; two patch pockets.
Generous 2-in. hem. Sizes:
14. 16, 18. 20 (see size scale,'
page 53) : also 40. 42. 44, 46,
48, 50, 52 bust. Ship, wt 1 lb.
17 B 202 Fine Percale
Stripes: Rlue. Red or Green
with White stripes . $2 69
17 B 203 Good quality Cot¬
ton Broadcloth. Solid Colors :
Blue, Green or White. State
color, size . $269
ZC^ORFUL POSY PRINT PERCALE APRONS
Trim [J] Snowy White Ruffles
i*u put on a gay You'll be pleased to show off this pretty hostess
-s k»- t * -^sturdy tubbable apron. It’s dainty, yet as sturdy as can be In
x jrrily zanien-fresh this pretty Percale. Gay posy print provides
l protecting your colorful contrast for the white ruffle all around
. — - • <p«ek>us pockets. bottom: white midriff and ties and white band
wfcite-edge trim around bib. Priced very low.
Hwufto r-i « White ground. 17 B 206 - Colorful print on White ground.
- ppmg one size only — fits sizes 32 to 38 bust.
98e Shipping weight 6 oz . 39c
( -
YEAR-ROUND
COTTONS
SIZES 12 to 20
beautifully styled
budget washables
to keep you looking
fresh and pretty
from morn till dusk
_
■
S:?
[A] Enchanting Star Design
It's such a pretty and well made frock
you'll welcome unexpected visitors. Fi
quality tubbable Percale in colorful star
tern print on White. Adorable white ins
and self bows for a feminine touch. :
sleeves with shoulder pads. Dirndl-type
with sash back; 7-button back opening. "
stitching throughout; all seams pinked,
inch hem.
17 B 192 — Color:Print as pictured on W
ground. Sizes: 12 to 20. See size
page 53. Ship. wt. 14 oz .
[B] Garden-Fresh Floral
Pretty posy print Percale wrap brunchi
— serves as a dress or goes on over |
"dress-up" clothes like an apron. St
waistband ties at side. Handy patch pa
So comfortable to work in, trim-fitting
pretty; a joy to wash and iron.
17 B 130— Assorted floral ‘ prints. Size,
to 20. See size scale, page 53. State
Ship. wt. 14 oz .
[C] Dainty Ruffle Trim *
Look sweet as a candy stick in this tw<
stripe tubbable Percale. Young, light he
styling in the square neck, white ruffle
and dirndl-type skirt. Buttons all thei \
down side; opens flat for easy ironing.^®1 -
17 B 210 — Red-and-White; Blue-and-1
or Green-and-White. Sizes: 12 to 20.
color.. Ship. wt. 1 4 oz
1'-
[D] Perky White Polka Dots
Smart, washable one-piece polka dot Pi
to wear shopping, when you drop in
neighbor, or just to look fresh and p t
around the house. White plastic buttons L.
the front and peplum. Self belt; p L
buckle. Set-in sleeve; two-inch hem. P
17 B 208 — Blue, Rose or Green, each
White polka dots. Sizes: 12 to 20. S«
scale, page 53. State color and size
ordering. Ship. wt. 1 lb . J
L
TRIM-STYLE
COTTONS
FOR WOMEN
SIZES 34 to 44
AND LARGER
SIZES 46 to 52
Embroidered Fly Front
polka dot Percale dress — smart and
il looking. The slenderizing fly front-effect
lighted with white embroidery; darted
* for trim fit; neat tie belt. Club collar;
__ble set-in sleeVes; snap placket. Gen-
hem; all seams pinked. Launders nicejy.
: Blue, Rose or Green, each with White
4ml State color, size. Ship. wt. 1 lb.
= 96 Sizes: 34, 36, 38, 40, 42, 44 bust. S2.
i '97-Sizes: 46, 48, 50, 52 bust . $3.39
C Eyelet-Trim meef Zipster
.rsable Percale print with pretty feminine
ao. s — with quick-zip front for busy women.
curved collar, fan shape pockets and
Otor ceeves are spiced with white eyelet and
tators. Tie-back belt; deep 2-inch hem. A won-
v nh>e! Colors: Rose, Green or Blue with
print. State color, size. Ship. wt. I lb.
“ -34, 36, 38, 40, 42, 44 bust. . . $2.98
-Sizes : 46, 48, 50, 52 bust . $3.39
Ruffled Shirtwaist Dress
sudsable frock in smart Paisley print
Battering ruffles from the notched collar
belt. The trim pleated skirt has saucy
pockets; smooth snap placket. Care-
-nship makes this an excellent buy.
Coiorful Paisley prints on White ground.
Ship. wt. I lb.
34, 36, 38, 40, 42, 44 bust. . $2.98
Sizes : 46, 48, 50, 52 bust. .... $3.39
Striped Cham bray Buttoner
.« this bargain beauty. Our buttoner
itripe Chambray. Sanforized — it won't
■cce than \%. Stripes arc cleverly
to slenderize. Stitched-down cuffs;
m waistband, front ties, peaked patch
N*cely made, with gathers below the
collar, set-in sleeves. Contrasting
. The slim skirt has front pleats;
Color: Multicolor stripes. State
•t. 1 4 oz.
34. 36, 38, 40, 42, 44 bust . $2.98
5< zes: 46, 48, 50, 52 bust. . . $3.39
2.98
CHOICE
3.39
CHOICE
BELLAS HESS PRESENTS NEW FASHIONS
Thrifty Coot Dress
Every woman loves the convenient button-down-
the-front dress. So easy to slip into ... so simple
to wash and iron. Here it is in pretty, flower-fresh-
Percale to take you neatly through the day.
Cleverly designed to make you look slim and
trim Notched collar, flattering V-neckline,
Softly gathered shoulders. Two flap pockets, self-
material tie belt and loops. Skirt is gored from
and back Colors: Rpse or Blue ground with
colorful floral print. Sizes: Regular women’s
siites, also half sizes. See below. State color and
size wanted when ordering. Shipping weight I lb.
Becoming Two-Piece Effect
Attractive two-piece effect dress of washable
flowered Percale. T wo pert buttons trim tabs at
each side of collar; four more buttons dress up
the jacket. Note especially the two pockets
featuring novel and pretty "bubble" shirring.
Self-material belt with trim buckle. Gently
flared skirt has gored front, button-placket
closing. A dress you'll wear day-in and day-
out. Colors: Rose or Blue ground with colorful
floral print Sizes: Regular women's sizes, also
half sizes. See below State color and size
wanted when ordering. Shipping weight I lb.
Eyelet-Charmed Butfoner
Your old favorite — the button-down-the-
dress displays new and pretty airs. It fea
details you'd expect only in a more ex| _
frock. Look at the crispy White eyelet trim,
softly gathered front yoke-effect. Nipj
back with set-in waistband that ties in
Good quality washable Cotton in attn
novelty print. Opens flat for easy ironing.
Blue-and- White, or Green-and- White
Sizes: Regular women’s sizes, also half
See below. State color and size wanted
ordering. Shipping weight I lb.
HALF SIZES
17 B 218 - S i zes :
16/2, I8I/2, 20/z,
22/2, 24/2. See size
scale, p. 67 . $2,19
WOMEN’S SIZES
17 B 217 Sizes: 34,
36, 38, 40, 42, 44 bust.
See women's size scale,
page 69. . $2.19
HALF SIZES
17 B 212- S I z e s :
I6/2, 18/2i 20/2,
22'/2i 24 /j. See size
scale, page 67 $2.98
WOMEN’S SIZES
17 B 211 Sizes: 34,
36,38,40,42,44bust.
See women's size
scale, page 69. $2.98
HALF SIZES
1 7 B 21 6 — S i z e s :
I6/2, I8/2, 20/2,
22J/2, 24J4. See size
scale, page 67 $2.79
WOMEN’S S
17 B 215- Size
36,38,40,42,44
See women's
scale, page 69
IF YOU’RE S FEET 3 INCHES OR UNDER
(in stocking feet) ORDER “HALF SIZES ”
NOW National Bellas Hess brings Half Sizes to you women with mature
figures who are 5 feet 3 inches or under. Scientifically proportioned to
nt right without expensive cost or bother of alterations. Cleverly
esigned to make you look taller and slimmer. See size scale on page 67
66|
IF YOU’RE OVER 5 FEET 3 INCHES
(in stocking feet) ORDER WOMEN’S SIZES
Our Women's Sizes are carefully proportioned for you women]
mature figures who are over 5 feet 3 inches tall. They are design*
slenderize and fit right eliminating expensive and bothersome at
tions. Waistlines are larger than misses' sizes. See size scale on pag«
5 Siz4k*_: sjzes
Sixes r*; Sizes: 1654,
->44t-"»2#;2i 22!/2f
:n’s A ;« size scale
69 S- K $6.98
WOMEN’S SIZES
10 8 627 Sizes: 34,
36, 38, 40, 42, 44 bust.
See women's size scale,
page 69 . $6.98
HALF SIZES
103740 Sizes: 1654,
18'/2i 2054, 225/z,
24(4- See size scale
below . $10.98
WOMEN’S SIZES
10B625-- Sizes: 34,
36,38,40,42,44bust.
See women's size
scale, page 69. $10.98
HALF SIZES
10 B 741 Sizes : 16 '/2,
185/2, 2054. 225/2 and
2454- See size scale
below. . $8.98
WOMEN’S SIZES
10 B 626 Sizes: 34,
36,38, 40,42, 44bust.
See women's size
scale, page 69 $8.98
AVERAGE AND SHORTER WOMAN
ISWR THE
Scalloped Spun Rayon
slimming shirtwaist style in rich-
fea: -ipl Spun Rayon. Such pretty, feminine
;xp(r at -sent in the way the neck and peplum are
trim. -JBezHoped all the way 'round Darted at
qjppe and waistline for smoother fit. Skirt is
in f and hack to Sive you long, slender
ittra Mfc !*-f -material belt and buckle. Zip side
A frock that really looks as if it cost dol-
e p- Xiwnrc than this Bellas Hess low price.
ialf : Black, Wine or Gray. Sizes: Regular
,eCj ib t sizes, also half sizes. See below. State
size. Shipping weight 1 lb. 5 oz.
Two-Piecer in Alpaca-Weave Rayon
You'd have to look far and long before you,
could duplicate this value in an attractive
two piecer at our modest price. In fine Alpaca'
weave Rayon and smartky designed to give an
illusion of slenderness. Cardigan jacket has
rich self material corded embroidery. Flange-
effect creates a slim shoulder line. Softly shirred
waistline. Removable white dickey; novelty
pin. Skirt boasrs front inverted kick-pleat,
gored back. Zip side closing Colors: Soldier
Blue, Black or Gray. Sizes: Regular women's
sizes, also half sizes. See below. Ship. wt. I lb. 7 oz.
Embroidered Alpaca-Weave Rayon
Here's the slimming, delightfully flattering dress
you'll wear on all important occasions. Beau¬
tifully made of luxurious Alpaca-weave Rayon,
with expensive details like colorful insets at each
shoulder, outlined with goid-like embroidery;
matching gold color buttons. Plunging V-neckline.
Gracefully gored skirt features saslt tabs edged
with color contrast. Self material belt, buckle.
Colors: Black with Aqua: Royal Blue with Pow¬
der Blue; or Gray with Pink. Sizes: Regular
women's sizes, also half sizes. See below. State
color and size yvanted. Ship. wt. I lb. 7 oz.
es
ZES
lesign-:
n pa
t't it wonderful that now you can buy dresses
fit as though they were custom-made to your
_ } |'ve selected these attractive styles because
» slenderizing and can be had in both regular and
wm -*if sizes . . no cost or bother of alterations. Be
■ck your size carefully with the size scale on this
page 69. HELEN HESS
Fashion Adviser
SIZE SCALE FOR HALF SIZE DRESSES
You wear size
16>/2
18 5/2
205/2
2254
_ 2454
If your bust is. .
If your waist is .
If hips are
Dress length .
35
305/2
39
43
37
3254
41
4354
39
345/2
43
43'/2
41
36 J4
45
44
43 inches
38J4 inches
47 inches
44 inches
See “How to Measure”
on Page 197
NATIONAL BELLAS HESS 67
[A] Rayon Gabardine Dress-Up
Here's a dress that artfully combines
clever secrets of fashion designing to give
you the youngest, slimmest lines possible.
It's a good classic model so charmingly
styled you can wear it anywhere. Clean-
cut tailoring in Rayon Gabardine, with
flattering feminine touches. The slen¬
derizing make-believe fly front boasts
novelty spaghetti-bow buttons. Soft
shirring where it does the most good for
your figure. V-neck. Deep kick pleats in
front; gored back. Self-material belt; zip
side closing. All at a remarkably low
Bellas Hess price. Dry clean.
10 B 630-Powder Blue, Melon, or Gray.
Sizes: 34, 36, 38, 40, 42, 44 bust. See
size scale, page 69. State color and .size.
Ship. wt. I lb. 6 oz . $7.98
[B] Embroidered Suiter
Everything about this smart Rayon
Faillette two-piecer is planned to give a
slimming illusion. The long-sleeved jacket
has a gently flaring peplum-like bottom
that comes well down over the hips to
give a long-line effect. Picturesque touch
in the gold color tinsel-embroidered
motif sparked with gleaming nailheads.
Pointed revers and flattering V neckline.
Graceful gored skirt is wonderful for hip-
diminisbing . . . longer, height-giving
lines. Zip side closing. Dry clean only.
10 B 629 — Black, Gray or Wine. Sizes:
34, 36, 38, 40, 42, 44 bust. See size
scale, page 69. State color and size.
ShiD, wt. 1 lb. 7 oz. . $7.98
68 NATIONAL BELLAS HESS
>798
M
SOFTLY STYLED
FOR SLIM LINES
charming new fall styles for
women who wear sizes 34 to 44
... at thrifty low prices, too!
V _ I
[C] Striped Button Classic
Somehow, no wardrobe seems complete
without a striped classic. This All-Spun
Rayon casual will be the joy of your
busy life. It's so becoming to a woman's
figure, so adaptable for 'round-the-clock
wear. The neck-to-hem front closing is
wonderfully convenient as well, as slen¬
derizing. Artfully placed- shoulder and
waist darts lend softness to bodice.
Pocket has interesting passementerie
top. Smooth-fitting skirt, gored front and
back. Tailored self-belt. So much value
for so little money! Dry clean only.
10 B 628 — Gray, Royal Blue or Copper
Brown. Sizes: 34, 36, 38, 40, 42, 44
bust. See size scale, page 69. State color
and size. Ship. wt. 1 lb. 5 oz _ _ . .$5.98
YOUTHFUL
STYLES
**gure magic in
u /nming fashions
for women
Bellas Hess
SiZES 34 to 44
Exciting
Bargain
SIZE SCALE 34 to 44 and 45 to 53 BUST
You wear size .
... 1 34 | 36
38
40
42
44
45
47
49
61
53
If your bust is ... .
. . . |34 36
38
40
42
44 in.
45
47
49
51
53 in.
If your waist is . . .
28* 30*
32*
34*
36*
38* in.
42
44
46
48
50 in.
If your hips are .'
....38 40
42
44
46
48 in.
51
53
55
57
59 in.
Dress length
. . 44 144*
43
45*
46
46* in.
46*
47
47*
48
,48 in.
i W
W
Surplice Front
Rayon Faillette
$698
' [Dl You’ll Treasure This All-Occasion Frock
You’ve often wished for a dress as smart and slenderizing as this one-piecer. It's
beautifully made of rich Rayon Faillette. And notice how we accented the new
slimming line — contrasting applique borders surplice neckline and curved-front
peplum. Shirring at shoulders; bracelet-length sleeves. Soft bow at waistline; darted
back. Trim gored skirt; zip closing. Self-material belt and buckle. Dry clean only.
10 B 634— -Royal Blue with Powder Blue; Black with Aqua Blue; or Gray with
American Beauty. Sizes: 34, 36, 38, 40, 42, 44. See size scale below. State color, size.
Ship. wt. 1 lb. 5 oz . $6. 98
[E] Thu Evor-Popular Shirtwaistor Rates High!
Smartly simple shirtwaist dress with unusually nice details, such as the shoulder
monogram-effect and your favorite notched collar. Comfortable short sleeves;
three-button front; trim darted waistline. The carefully cut skirt has front pleats
and a gored back. Self-material belt and buckle. Button side placket. Made of
Spuntex — a C-otton-and-Spun Rayon blend. Dry clean only.
10 B 631 - Wine with Blue monogram-effect; Navy Blue with Red monogram-effect;
or Medium Brown with Green monogram-effect. Sizes: 34, 36, 38, 40, 42, 44.
See size scale below. Btate color and size. Ship. wt. I lb. 4 oz . $3-49
[F] Dra**-Up Pauy Print in Choice of Two Fabrics
Fashion-wise women will love this slim-line dress. Nicely detailed, with a modified
neckline and divided front peplum. Removable V-neck dickey with a soft bow
flattering to your face. Smooth-fitting darted waistline; self-material belt, plastic
buckle. Short sleeves. Gracefully gored skirt with side button placket. Dry clean.
Colors: Medium Blue, Medium Green or Rose floral print. Sizes: 34, 36, 38, 40,
42. 44. See size scale below. State color and size. Shipping weight 1 lb. 5 oz.
10 B 632 -Spuntone (durable Cotton-and-Spun Rayon blend) . $3.98
10 B 633 — luxurious Rayon Crepe . $6-98
Dazzling
Trim
FALL’S LOVELIEST NEW FASHIONS
proportioned for both average and larger figures
Rich-Bodied Spurt Rayon
For that fashion-slim “willowy" look, here’s
an all-occasion dress that's almost a wardrobe
necessity. You'll love it for its smart fabric —
it's fashioned in easy-to-wear,’ rich-textured
Spun Rayon ... for its neckline interest, its
gleaming nailhead front trim You'll love it for
its nice added details — string bow accents,
front and back darts, graceful three-quarter
length sleeves. The skirt is gored for gentle
flare and has a smooth, easy zip closing. Self
material belt and buckle. Dry clean
10 B 675 Colors: Black, Cray or Soldier Blue
Sizes :36,38, 40, 42 and 44 bust; also 45 to 53
Bust. See size scale below State color and size
when ordering. Ship. wt. 1 lb. 4 oz . $5.98
Rayon Faillefte Two-Piecer
An around-the-calendar “dress-up" dress ex¬
quisitely detailed. It's made of luxurious, beau¬
tiful Rayon Faillette — in your favorite two-
piece style. The gala jacket calls attention to its
lay-down revers with contrasting removable
washable over' -collar. Gleaming braid and glitter¬
ing nailheads extend from shoulder to waistline
(for an accent on slim lines!) to circle off in a
peplum-effect. Graceful % length bell sleeves;
softly shirred waistline. Gored skirt has zip side
closing. Self materia! belt and buckle. Dry clean.
10 B67& — Soldier Blue, Black or Gray. Sizes:
36, 38, 40, 42 and 44 bust; al?o 45 to 53 bust.
See size scale below. State color and size wanted
when ordering. Ship. wt. 1 lb. 9 oz . $8.98
Glorious Printed Spunfone
The classic shirtwaist frock is everybody's
heart. In gay printed Spuntone (a blend f
ton and Spun Rayon) it's a dress you'll-
love. Gracious “sweetheart" neckline erw
pointed “V" finished with a novelty pin*
attention-getting detail in the tucks at
shoulder with soft dressmaker bow;
waistline for a smooth fit. Short sleeves fi
with turn-back cuffs Graceful flowing i
gently gored front and back. Self matend
and buckle. Dry clean
10 B 674 — Assorted color prints. Sizes: 3
40, 42, 44 bust; also 45 to 53 bust. S
scale below. Be sure to state size wanted
ordering. Shipping weight I lb. 3 oz . . J
1 70 NATIONAL BELLAS HESS I
HELEN HESS , Fashion Adviser
Are you one of those women who think that pretty
dresses come only in misses' sizes? Of course it's not
true, as you can see here I selected these dresses in
sizes 36 to 44, and 45 to 53 for their youthful styling,
slenderizing lines, smart good looks. You'll love them.
SIZE SCALE 36 to 44 and 45 to 53 BUST
You wear size .
36
38
40
42
44
! 45
47
49
51
— -
If your bust is. .
36
38
40
42
44 in.
45
47
49
51
If your waist is .
30 &
40
32 Yi
3454
3614
3854 in.
42
44
46
48
If your hips are .
42
44
46
48 in.
51
53
56
67
Dress length .
44 &
46
4554
46
4614 in.
46
47
4714
48
Read “How to Measure" on Page 197
Showered With
Nailheads
Stunning New
Side Drape
STYLED FOR
AVERAGE
AND LARGER
WOMEN
SIZES 36 TO 44
AND 45 TO 53
LEGANCE FOR YOU
in luxurious rayon alpaca
Enchanting Print Top
tuition in print and plain that you'll wear whenever it's impor-
*r loveliest. Beautifully made of rich Alpaca-weave Rayon, this
see style features a perfectly proportioned all around peplum,
Topped off with a trimming of gleaming buttons, soft shoulder
darts front and back, % length bell sleeves, . . . it's truly
. Skirt gently gored front and back; zip closing. Self material
l>rv clean only.
Etuc, Black or Wine. Sizes: 36, 38, 40, 42 and 44; also 45
itrc scale on page 70. State color and si2e wanted when ordering.
I tb 5 oz . $8.98
Gorgeous Sequin Motifs
tf It’s sequin starred! It's stunning! Glamorous "dress-op
tea -weave Rayon — a dress to lure compliments! Sparkling
trim the shoulder and side drape; novelty pin included.
front and back; % length bell sleeves. Slimming skirt
*e side drape and back gores. Zip side closing; self material
* value at this Bellas Hess moderate price. Dry clean only.
* ... Black or Wine. Slzes:36, 38,40, 42and 44;also45to53
on page 70. State color, size. Ship. wt. I lb. 4 oz. $9.98
Ensemble . . . Breath-Takingly Lovely
and jacket that you'll wear with pride and distinction.
Ter in luxurious Alpaca-weave Rayon. The long-sleeve
*n front from top to bottom. The dress is your classic
_:hing embroidery at shoulders. Bracelet length sleeves;
cored front and back; zip closing. Seif belt. Dry clean.
- Blue or Wine. Sizes: 36, 38,40, 42 and 44; also 45 to 53
- oage 70. State color, size. Ship. wt. I lb. 13 oz. $12.98
Jacket
998
Dress and
OUR FINEST
All Wool
Coat-ond-
Logging Set
998
52% Wool
72 BELLAS HESSj
Toa sty- Warm Coats . . . Sizes 3 to <
Smart
Two-Toner
Adorable double breasted
coat. Shirred waist-back.
Elastic-back suspender
leggings, Cotton kasha-
lined; zip legs; leather
toot straps. Colors : Blue
with Red: or Red with
Blue. 3, 4, 5. 6, 6X.
40 B 4142 — Fine 100%
new Wool, Shetland-type
weave. Rayon-lined; Cot¬
ton kasha interlined.
Ship. wt. 3 lbs . $9.98
40 B 4143 — 5 2 % new
Wool, 48% Rayon: Cot¬
ton back. Shipping weight
2 lbs. 10 oz . $5.98
fRl All Wool
Shetland Type
The soft Mouton Lamb
fur collar will delight lit¬
tle ladles. Ideal winter
coat of cozy-warm 100%
All new Wool In smart
Shetland-type weave.
Single breasted style:
snug elastic waist shirr¬
ing: tie belt. Rayon-llned
and Interlined.
40 B 4146 — Red. Copen
Blue or Medium Green.
Sizes: 3. 4, 5. 6. 6X.
State color, size. Ship,
wt. 2 lbs. 9 oz . $8.98
|ai 56% Wool
Chesterfield
Lovely coat, thrift-priced.
Has a dressy Cotton vel¬
veteen collar that can be
buttoned up for warmth.
Single-breasted, with flap
pockets ; smart welt seams
in back. Tailored of dur¬
able Part Wool — 56%
reprocessed Wool, 30%
Rayon, 14% Cotton.
Rayon lined: Interlined.
40 B 4145 — Colors: Teal
Blue. Wine or Tan.
3, 4, 5, 6, 6X. Ship. wt.
2 lbs. 3 oz . $4.98
All Wool
Dress-Up
Darling "Sunday best”
coat of. soft 100% All new
Wool, Shetland-type
weave. Double breasted
style has smart nallhead-
t rimmed epaulets. Neat
notched collar can be
buttoned up. Two flap
pockets. Fully Rayon
lined and Interlined.
40 B 4144— Colors : Red
or Royal Blue. Sizes: 3.
4, 5. 6. 6X. State color
and size when ordering.
Ship. wt. 2 lbs. 9 oz. $7-98
rpi Prtfty
lt) Wrap-Around
Warm coat price*
please budget-
mothers. The young
will love Its d
breasted wrap-an
style. Slit pock
notched collar. Mm
durable fabric, 52%
Wool, 48% Rayor
Cotton back. Fully
with warm Cotton k,
40 B 4141— Medium
or Red. Sizes: 3, 4.
6X. State color,
Ship. wt. 2 lbs. 3 oz.
r—i Outstanding
Buy!
Attractive, sturdy
warm — a real coat
gain! Cute three-bi
“boy” style with r
collar and two patch
kets. Tailored, of
serviceable Part Wo
52% new Wool,
Rayon on Cotton I
Lined with Cotton k
40 B 4140 — Colors : .
Medium Blue
Sizes: 3, 4, 5. 6.
State color, size. ShJ
2 lbs .
FOR HATS PICTURED SEE PAGE 77
IOO% WOOL SWEATERS . . . SIZES I to 3
Novelty-Trimmed, Thrifty
Cozy sweater with front
^Lc5,,ar In ,anc>' stitch.
Ribbed cuffs.
42 B 732 — Colors : Blue,
Pink or mite. Sizes: 1, 2,
3. State color, size. Ship,
to* . $1.69
Our Finest Coat Swm
Tots look sweet in this
larless style of warm, he
Wool. Fancy knit front
back: ribbed cuffs and ne<
42 B 731— Colors : Blue,
or White. Sizes: 1, 2. 3.
color, size. Ship. wt. 6 oz. $
WARM THREE-PIECE SETS . . . SIZES 2 TO 4
Do
r '*t\
La U
•a a
■ -< ]
E?.:
m- T„
BL'
adorable Styles for Tots. . .Outdoors and Indoors!
Picture-Pretty \^|*93 £ V
Caftan Floral _ _ • % %
Wool aud 48%
ce on firm Cot-
Double breasted-
_ Cotton velvct-
or. belt-back, 2
Leggings have ad-
suspenders, zip
Llne<l peak hel-
chln strap.
_ Copen Blue,
Tan or Brown.
! to 4. Ship. wt.
. . . $5.98
Kitten-soft angora trims
the collar of sister’s warmly
lined princess coat of soft
Fleece — 52% Wool, 48%
Rayon on Cotton back.
Embroidered front. Leg-
lngs have adjustable sus¬
penders, zip-leg openings.
Lined bonnet; chin ties.
42 B 843 Red or Copen
Blue. Sizes: 2 to 4. State
color aud size. Shipping wt.
2 lbs. 4 oz . $5 98
Budget-beauty for little
girls. Princess-effect coat
of 35% Wool, 65% Rayon
Fleece on firm Cotton back.
Warmly lined ; has stitching
down front, pretty em¬
broidery trim, ^egglngs
with elastic-back waist¬
band. Bonnet Is lined; chin
ties.
42 B 845 — Red or Blue.
Sizes: 2 to 4- Shipping
weight 2 lbs. 4 oz . . . $4-98
l-Pc. Twill Snowsuit
Sturdy lustrous Rayon
Twill snowsuit — water¬
proof, stainproof, wind-
Groof. Cotton kasha
utng. 50% Wool anklets,
wristlets. Zip-front clos¬
ing. Attached drawstring
hood edged with White
Utskinlamb.
42 B 846— Copen Blue or
Red. Sizes: 1 to 4- State
color and size. Ship. wt.
2 lbs. 2 oz . $6.98
Out Finest Outfit
Adorable outfit of Shetland-
tyi>e 100% Wool. Leopard -
dyed' Rabbit fur trims col¬
lar, front and bonnet. Gath¬
ered waistline: inverted
pleat back. Rayon-lined ; in¬
terlined. Lined leggings,
with adjustable suspenders,
zip openings. Lined bonnet.
42 B 847— Red or Copen
Blue. Sizes: 1 to 4. State
color and size. Ship, wt.
3 lbs. 2 oz . $9.98
I98c
Sizes
I to 3
94
Cotton Floral
Priced at a new
low! Dainty little
frock in washable
Cotton floral
print. Cute as
they come, with
perky white cob
lar and pockets
trimmed with
embroidery edge.
Pressed front
pleats, tiny puff
sleeves, and all-
around self sash.
42 B 570— Rose
or Blue floral.
Sizes: 1 to 3.
State color and
size. Ship. wt.
4 oz . 98^
Ruffle Trim
Washable
Cotton
Yes, mothers,
it's true! Bellas
Hess stretches
your budget with
this unbeatable
low price. Ador¬
able posy-print
sudsable Cotton,
with ruffles and
ric-rac trim.
Snow-white col¬
lar and cuffs; cute
side-sash ties.
Little girls look
pretty as a pic¬
ture in this dar¬
ling everyday
frock.
42 B 568— Rose
or Blue floral.
Sizes: 1 to 3.
State color, size.
•7: Ship. wt.
3U 4oz.94*
Sizes
. I to 3
CUTE TODDLER
[G] Rayon Crepe
Rayon Crepe with sweet
smocking and pretty
party airs to delight any
little miss (our price
will delight thrifty
mothers). Lace-edged
white Rayon Taffeta col¬
lar; tiny puff sleeves.
Hand washable.
42 B 571— Pink or Blue.
Sizes : 1 to 3- State color
and size. Shipping weight
4 oz . $1-98
[J] Corduroy *Princess'
Pet style of every little
girl. Good quality pinwale
Corduroy that can take
plenty of wear . . . it’s
dressy and warm. Prin¬
cess-effect button front,
tie-back sash .White collar
and cuffs.
42 B 566 — Red or Blue.
Sizes: 1 to 3. State color
and size. Shipping weight
7 oz . $2-98
*2.98
*1.39
MI
2.29
DRESSES . . . SIZES I TO 3
[Hi Ruffle Trim Percale
Flower-garden Percale
with ripply White rutiles
down the front and edg¬
ing the whice Peter Pan
collar. All-around self
sash. Washes and irons
beautifully.
42 B 569— Rost; or Blue
floral print. Sizes: 1 to 3-
Be sure to state color and
size. Ship. wt. 4 oz. $1-39
[K] RoyonNinonDress
Sheer Rayon Ninon
dream dress complete
with matching All-Rayon
slip. Dainty lace edges
the Peter Pan collar.
Fancy stitching trims
yoke aiid skirt front. Side
sash tie, tiny puff sleeves.
Slip Is nicely made and
carefully finished.
42 B 672— Pink or Blue.
Sizes: 1 to 3. State color
and size. Shipping wt.
lot . Set, $229
TODDLERS
BONNETS
TOTS’ WARM PART WOOL SE
YOUR iJt 9g
CHOICE s„
[E} 52%Wool ‘Princess'
Double-breasted princess
style coat has stitching and
dainty embroidery. UnUned
zip leggings: button sus¬
pender straps. Lined bon¬
net : grosgrain ties. In warm
52% Wool, 48% Cotton.
42 B 848 — Pink or Blue.
Sizes: 6 mos., 1 and 2
years. Ship. wt. 2 lbs. $4-98
[F] 52% Wool Set
Boys’ 3-piece set in durable,
warm 52% Wool, 48% Cot¬
ton. Double-breasted lined
coat: belted back. Unlined
zip leggings: button-on sus¬
pender straps: elastic-back
waist. Matching peak hel¬
met with ribbon ties. Lined.
42 B 848-Copen blue only.
Sizes: 6 mos., 1 and 2
years. Ship. wt. 2 lbs. $4.98
IG] 50% Wool Snowsuit
Warm snowsuit of durable
Fleece— 50% Wool, 50%
Rayon on strong knit Cot¬
ton back. "Warm, soft Cot¬
ton ka*sha lining. Snowsuit
has raglan sleeves: gathered
elastic waistline, zip front:
zip opening from anklet, to
crotch. Lined hood;
42 B 1850— Baby Pink or
Baby Blue. 9 months to 18
months. Shipping weight
1 lb. 10 oz . $4 98
Rayon Satin Set
Baby will look so sweet In
this Rayon Satin dress.
Lace trims the Peter Pan
collar and embroidered
front. Short puff sleeves:
back neck opening. Tail¬
ored Rayon Satin slip to
match. Hand washable.
42 B 573— Pink. Blue or
White. 6 mos., 1 and 2
yrs. State color, size.
3hip. wt. 4 oz. Set, $2.19
Embroidered Batiste
Fine quality Infants'
dresses in Cotton Batiste.
Unusually good value!
Dainty embroidery trims
front. Some have em¬
broidered collars: others
are collarless with lace
trim. Pink or Blue bow
adds a pretty touch.
42 B 554— White only.
Size: fits infants up to 1
year. Ship. wt. 2 oz. $1.00
Trimmed Nainsook
Pretty Cotton Nainsook
dress for baby. Darling
embroidery trims collar
and front . Well made with
short puff sleeves: back
neck opening: regulation
hemline. It makes a splen¬
did gift at a very modest
price.
42 B 544 — White only.
Size: Fits infants up to 1
year. Ship. wt. 2 oz. 87C
Thrifty Cotton
Here’s top value in
White Cotton dresse
baby. They’re very oh
made. Some have col
some are collarlea
they’re all adora
You'll want sever*
this economy price.
42B 548— White w
colorful trim. Size:
up to 6 months. Ship.
[A] Pkture Pretty
Corduroy
Dainty Corduroy bonnet
with saucy scalloped brim.
Self material band; bow.
Ribbon ties. Lined.
42 B 892— Pink or Blue.
Headsizes: 13. 14 and 15
in. State color and size.
Ship. wt. 8 oz . $1.00
[B] Shirred Brim
Adorable Rayon-and-Cot-
ton Bengaline bonnet with
shirred brim. Self material
band; ribbon ties. Lined.
42 B 893— Pink or Blue.
Headsizes: 13. 14 and 15
in. Ship. wt. 6 oz $1.00
[C] Dainty Edge
A darling poke bonnet in
Corduroy. Stiffened shirred
brim with dainty edge.
Ribbon chin ties. Lined.
42 B 891— Pink or Blue.
Headsizes: 13, 14 and 15
inches. State color and
•size. Ship. wt. 8 oz. $1.59
[D] Wide Brim "Poke"
Rayon-andrCotton Benga¬
lee poke bonnet with a
stiffened shirred brim.
Flower trims side. Ribbon
chin ties. Lined.
42 B 890— Pink with Blue;
■r Blue with Pink trim.
Headsizes: 13. 14 and 15
in. Ship, wt. 6 oz. $1.39
COTTON GABAI
74 BELLAS HESS
of Rayon
Pants
l.DDLY SOFT SLEEPERS Rib-Knit Cotton
Cotton Flannels
. -aftdly Cotton Flan-
wyer with extra pants
w than doubles the
krf wear. Top buttons
■ct to waist : button-
■1 pants. Knitted
■r louble-fabric feet,
r Pink. Sizes: 1. 2.
i t State color, size.
!•»— 3-pc. sleeper.
-r « OZ . $189
S’" 2-pc. sleeper.
mTi oz . $139
Brushed Knit Cotton
Soft-as-a-bunny two-piccc
ribbed Cotton: brushed
surface. Crand for cozy
winter warmth. Dutton-
back from neck to waist.
AH around button-on pants.
Double fabric feet for extra
warmth. Colors: Tearose
or Blue. Sizes: 1. 2. 3 and
4. State color and size.
42 B 684- 2-pc. sleeper.
Ship. wt. 10 oz . $1.29
42 B 68{F Matching extra
pants with feet. Ship. wt.
4 Oz . 69£
Chill-chasing t|RLQ
2-pc. pajamas of ▼ | 3 kP
soft brush knit
Cotton. Slip-over top fea¬
tures closely ribbed neck¬
line, wrist-hugging ribbed
culls, double band bottom.
Matching pants have snug
ribbed anklets to keep out
chilly breezes. All-around
elastic waistband.
42 B 679— Tearose or Blue.
.Sizes: 4, 6 and 8. §tate
'color and size. Ship. wt.
10 oz . $1.69
Striped or Solid
Soft I -pc. pa- # | q
jamas of good ▼ 1 w Tr
quality Cotton
Flannel — solids or stripes.
Strong gripper-front open¬
ing, self-help belt, drop
seat. Knit wristlets and
anklets. Sizes: 2. 4. 6. 8.
State color and size when
ordering. Ship. wt. 8 oz.
42 B 681— Solid Pink or
Blue . $1.39
42 B 682- Striped Pink-
and- White; or Blue-and-
White. . . . r . $1.39
Rib-Knit Cotton
All-in-one E-Z t|AA
sleepers of rib- ▼
knit Cotton with
soft brushed surface. Toasty
warm! Easy-to-button
down front; drop seat.
Double sole feet for extra
warmth and wear. Care¬
fully made — wonderful for
active children; keeps them
warm all night.
42 B 675— Blue or Tearose.
Sizes: 1. 2, 3, 4, and 6-
State color and size wanted
when ordering. Ship. wt.
10 oz.. . $1.44
Size*
I to 4
Training
3 for 95c
i 3-ply crotch,
■eband : comfort-
* openings.
White. Sizes: 1,
•no wt ca. 3 oz.
r Each; 3 for 95c
cable
' eh* 3 for 72e
i wwwrband. ribbed
Sizes: 2, 4. 6.
wait Cotton.
r. Ship. wt.
Tearose
wt. ea 2 oz.
: 3 for
Chenille Robe
Warm n* r AQQ
pretty ' n' # #70
practical! **
FlufTy, washable Cotton
Chenille robe. Favorite
princess-elTect style. It’s
trimmed with contrasting
color design. Front-tie
belt. Little girls love this
“grown-up” styling.
42 B 268— It e d , C open
Blue or Dusty Rose.
Sizes : 3. 4, 5, 6. 6X.
State color and size. Ship,
wt . I lb. 8 oz . $2- 98
Sizes
2 to 6
Girls’ Slips
Well fitting
ruffle-bot-
tom slips. OP
Built-up shoulders.
2. 4. 6. Ship. wt. 2 oz.
42 B 680— warm Cotton
Flannel. Tearose or
White. Stitched neck and
armholes . 59e
42 B 664— S er vice ab ie
Nainsook. Hemstitched
neck. White . 64f
42 B 665 — Dressy Rayon
Tarteta. Lace-trimmed.
Tearose . 89e
OVERALLS FOR BOYS
GIRLS
Pinwole Corduroy
Warm, practical » ■ a JC
overalls for both ▼ I “ 3
boys and girls. ■
Sturdy pin wale Corduroy.
Adjustable suspenders;
durable bib top; haudy
pocket.
42 B 267 — Brown. Wine,
Green, Navy Blue. Sizes 2,
3, 4. 5, 6 and 6X. State col¬
or and size. Ship,
wt. 10 oz.. $195
Cotton Gabardine
Sanforized Cot- # IAA
ton Gabardine f|wW
overalls (not ■
more than 1% shrinkage).
For boys and girls. Double
bib top; button-on suspen¬
ders. Washable.
42 B 713 — Navy Blue or
Tan. Sizes: 2. 3.4, 5, 6. 6X.
Ship. wt. 8 oz . $1.00
NATIONAL BELLAS HESS 75
PERKY COTTONS AND DRESSY RAYONS IN SIZES 3
School and Party Pretl
RAYONS
A
Corduroy ^Princess”
Pretty 'n' practical — a warm .but-
ton-front pet in serviceable pinwale
Corduroy. Detachable Peter Pan
collar and cuffs of white pique for a
perky touch. Side sash ties.
42 B 555 — Red or Blue. S^zes: 3,
4, 5, 6, 6x. State color and size
wanted. Ship. wt. 8 oz . .$2.91
Rayon Taffeta
Look at this adorable
party-going Rayon Taf'
feta honey with all-
around pleated skirt,
cute loop-the-loop trim,
self-sash tie. It's hand-
washable and a typical
Bellas Hess more-for-
your-money buy.
42 B 557 — Tearose or
Blue. Sizes: 3, 4, 5, 6,
6x. State color and size.
Ship. wt. 7 oz...$1.98
Rayon Crepe
"Sunday-best" dress.
Criss-cross trim on front
insert and pockets Is hand-
stitched. Crispy white
edges on the Peter Pan
collar. Tiny puff sleeves,
all-around gathered waist.
Tie-in-back sash. Hand-
washable Rayon Crepe.
42 B 555 — Rose or Blue.
Sizes: 3, 4, 5, 6, 6x. State
color and size wanted.
Ship. wt. 7 oz... ...$2.98
All Spun Rayon
"Sugar 'n' sjpice and
everything nice . . . that's
how a little girl looks in
this pretty Spun Rayon
dress. Puff sleeves and full
skirt. Multi-color bodice
trim, Peter Pan collar,
sash ties. Back opening.
Hand-washable.
42 B 558 — Rose or Blue.
Sizes : 3, 4, 5, 6, 6x. State
color and size when order¬
ing. Ship. wt. 6 oz . $1.98
Round Rufl
When have y
cuter dress
ts tiny
Dainty floral
washab
Ruffledyoke,p
and gay ric
that
sweet e
; 0 0 k
42 B 562
As
florals. Sizes: 3
Gx. State size
Ship, wt
Carnival Stripes
I magine your little darling
in this dress of peppermint
stripe-and-solid color Cot¬
ton. Winsome "Bo-Peep"
laced bodice, full skirt and
puff sleeves.
42 B 559-- Blue-and- White
stripes with solid Blue; or
Red-and-White stripes with
solid Red. Sizes: 3, 4, 5, 6,
6x. State color and size.
Ship, wt. 6 oz . . $1.59
76 NATIONAL BELLAS
Jumbo Apple Trim
The "apple dress" will be
your small daughter's fa¬
vorite. What could be cuter
than the apple 'n' stripe
trim, puffy sleeves, Peter
Pan collar. Gathered skirt.
Buttons to waist in back;
sash ties. Washable Cotton.
42 B 560 — Blue with Red
trim, or Rose with Blue
trim. Sizes: 3, 4, 5, 6, 6x.
Be sure to state color and
size. Ship. wt.
HESS 6 oz . $1.59
School Days’ Check
That "neat 'n' sweet" look
in this washable Cotton i
checked dress trimmed with
white embroidery edge and
white Peter Pan collar.
She'll love the pretty colors.
Repeated washings leave it
fresh-looking as ever. But¬
tons down front to waist;
puff sleeves, back sash.
42 B 561- Red or Blue
checks on White. Sizes: 3,
4, 5, 6, 6x. State color, size.
Ship. wt. 6 oz. . . . $1.39
Sweetie Pie
A thrifty choice. Good
quality tubbabie Cotton
that looks and acts like a
more expensive dress.
Dainty floral prints with a
parade of buttons (top but¬
ton opening); gay ric-rac
trim, two pockets, a tie-
back sa$h — all important
details to little girls.
42 B 564 — Assorted florals.
Sizes: 3, 4, 5, 6, 6x. State
size wanted when ordering.
Ship. wt. 6 oz . 97<£
Adorable Fl<
Pick a pretty posy pr
'way low price. Little
ter will thank you
look pretty as a
when she wears it. Ii
able Cotton with
Peter Pan collar,
trim on collar and
Piped V waistline,
boasts 4 pressed fron
and back tie sash.
42 B 563 — Assorted
Sizes: 3, 4, 5, 6, 6x
size. Ship. wt. 6 oz.
RETTY RUFFLED BONNETS FOR LITTLE GIRLS
Brim
. <e $|39
Seely made of
►ooi Felt with
•■eacband and
* perky feather
Colors: Wine,
wy S ue Head-
21,21 '/2
■=Asr. size. Ship.
$1.39
Shirred Velveteen
For little angels $14*0
— bonnet of soft * |
Cotton Velve-
teen. Da i n t i 1 y s h i r r ed
flower-trimmed brim, edged
with narrow row of felt
scallops. Horseshoe crown;
self headband; grosgrain
’chin ties. State color, size.
42 B 885 — Red, Brown,
Wine or Copen Blue. Head-
sizes: 19 /2, 20, 20 /2> 21
in. Ship. wt. 12 oz,.$1.69
Trimmed Hi-Crown
Lovely feather- $|AQ
trimmed bon- ^ | '
net to frame
little faces. Made of fine
100% Wool Felt with
smart high crown, scal¬
loped shirred brim. Gros¬
grain headband; chin ties.
42 B 856- — Red, Brown
or Navy Blue. Head-
sizes: 19{/2, 20, 20/2, 21
in. State color, size. Ship,
wt. 12 oz . $1.49
Hat
Jaunty Scottie
Pert "Scottie" tlOO
cap of 100%
Wool Felt with
grosgrain headband. There's
a pert back bow and jaunty
streamers to set off her
curls. She'll adore the nail-
head Scottie dog trim!
42 B 884— Colors: Navy
Blue or Red. Headsizes:
19/2,20,20/2,21 inches.
State color, size. Ship. wt.
8 oz . $1.29
$2»8
Cotton Velve¬
teen bonnet and _ _
mufl. Shirred, SET
lined brim bonnet has ostrich
feather trim; chin ties. Square-
back crown. Lined muff.
Colors: Red, Brown. Wine,
or Copen Blue. Headsizes:
19&, 20. 20& in.
42 B 851 — Bonnet & Muff.
Ship. wt. 1 lb _ Set. $2.88
42 B 850— B o n n e t ~~l
alone. Wt. 12 oz. $1 89 77
THRIFTY PRETTIES FOR SIZES 3 TO 6X
Suspender Skirt
Ll-around pleated
skirt in gay
Sturdily made of a
pie fabric woven of
-«w Wool, 24%
50% Cotton.
Red-and-Navy
x : Sizes: 2, 3, 4, 5,
1 State size wanted.
• - I0oz . $1.89
Washable Blouses
Embroidery- trimmed.
Colors: White with Red
or Blue trim. Sizes: 3, 4,
5, 6, 6X. Give color, size.
[A] 42 B 264— S a n f o r -
ized Broadcloth.
Front opening. Ship wt.
5 oz . $1.59
[B1 42 B 262— Cotton.
- Button back Ship,
wt. 3 oz . 98c
Jill Wool Coat Sweater in Two Qualities
rve coat sweater of cozy-warm 100% All
Wool. Firmly knit to Tiold its shape; snug
t bottom and cuffs. Collarless; button front.
TJ4— Our Best Quality. Heavier Wool.
"» Red or Xavy Blue. Sizes: 4. 5. 6. State
cad size. Ship. wt. 6 oz . $2.98
IW Not illustrated. Good Quality 100%
Colors: Beige. Red or Blue. Sizes: 4, 5, 6.
p lor and size. Ship. wt. 5 oz . $1-98
All Wool Slipover Sweater
Kepular long-sleeve slipover sweater of fine
■r 100% All new Wool. Comfortable and
: vuhout feeling bulky; soft against young.
tr akin. Round neckline; ribbed bottom and
ir better fit. Thrift-priced winter buy.
Wi— Colors : Copen Blue. Red or Maize.
1 4. 6. State color and size. Shipping- weight
. . $1.98
Warm Fleece Jacket
t to wear this all the time! Comfortable
-Cotton Fleece jacket with snug rib¬
and bottom in attractive bright contrast,
‘ducky- - appliques on chest; two bound
Xeat pointed collar; contrasting buttons
olors: Red or Blue. Sizes: 2. 4. 6.
and size. Ship. wt. 12 oz . $1.98
50% Wool Jumper
Smart jumper in a sturdy
fabric — 37% new Wool,.
13% reused Wool, 50%
Rayon. Inverted pleat front
and back; button placket.
Blouse not included.
42 B 265 — Red or Copen
Blue. Sizes: 3, 4, 5, 6, 6X.
State color and size. Ship,
wt 8 oz . $1 .98
All Wool Skirt
She'll love this skirt with
all-around pleats. Fine
100% new Wool Flannel,
with detachable suspenders;
side opening. Warm, dur¬
able. Blouse not included.
42 B 261— Red, Navy Blue
or Copen Blue. Sizes: 3, 4,
5, 6, 6X. State color, size.
Ship. wt. 6 oz . $1.98
STURDY RAINCAPE
She'll have fun in the rain
— and be well protected in
this weatherproof hooded
cape. Made or sturdy trans¬
parent Vinylite Plastic with
convenient arm slits; but¬
ton-snap opening.
42B709— Clear White,
Red, Blue or Green. Fits
Sizes 4 to 6. Length 37
inches with hood. State
color. Ship. wt. 7 oz. $1.89
Molly Eaton is at your serv
SHE'LL BE HAPPY TO ANSWER YOUR QUESTIONS AND A
IN SELECTING YOUR INFANTS AND CHILDREN'S CLO
Meet. Molly Eaton, your personal representa¬
tive at National Bellas Hess. A mother who
has raised five wonderful ehildren of her own,
she’s been with us for many years and handled
thousands o'f problems just like yours. She
knows kiddie styles and needs thoroughly . . .
we’re proud to have her as our expert at YOUR
service. Mrs. Eaton understands so well those
problems that mothers face. She wants to get
acquainted with you and help in choosing
your children’s clothes. Ask her guidance
she’ll give you invaluable assistance. 1
years of experience she’ll tell you Bell
is tops for fine quality and real re
Write her today, whether it’s for ad
formation about any item listed or for
choosing proper garments, sizes or
Molly is a grand, friendly person, you’
hearing from her.
This service is free, of course. Write t
Eaton, Care of National Bellas He*
Kansas City 9, Missouri.
MOLLY EATON
i$ your personal adviser
at National Bellas Hess
■
Complete Layettes for the New Ba
698
Our Thrifty
34-Piece Layette
To enable you to give
baby the care and atten¬
tion he needs, here’s our
thrifty basic layette.
Every item is of good quality, depend¬
able, and ready to use. Attractively
packaged. Includes 12 Cotton Flannel
diapers. 4 Cotton Flannel bands, 2 cards
of safety pins. 2 pairs of hose, 2 cakes of
baby soap, 2 bibs, 1 waterproof pantie,
1 waterproof sheet, 1 quilted pad: 1 slip,
1 gown. 1 kimono. 1 sacque, all of Cotton
Flannel; 1 knit Cotton shirt. 1 Cotton
receiving blanket, and 1 dress.
42 B 913 — White with Pink or Blue.
Ship. wt. 4 lbs. 8 oz . 34 pieces. $698
[78 NATIONAL BELLAS HESS 1
tg98
Our Popular 43-Piece Layette
Mother's job is easier when she * a
knows she has everything baby * I
needs right, at hand. And you
can be sure every article is of
fine quality. It was selected hy Molly Eaton
it’s convenient, compact, moderately priced,
and all ready to use. Fayette includes 12 Cot¬
ton Flannel diapers, 4 Cotton Flannel bands,
2 cards of safety pins, 2 pairs of hose, 3 cakes
of baby soap. 2 bibs. 2 waterproof sheets. I
waterproof pantie; 2 slips. 2 gowns. 2 kimonos,
2 sacques. all made of soft Cotton Flannel;
2 soft knit Cotton shirts. I Cotton receiving
blanket, 1 dress, I Cotton nursery blanket,
and 2 quilted pads
42 B 914 White with Pink or Blue trim. State
choice. Ship. wt. fl lbs. 8 oz. 43 pieces, $9.98
Our Finest 55-Piece Layette
Luxury layette that will take care of
baby’s needs for some time. Here is
enough of everything for the little
newcomer to Keep him happy and set
mother’s mind at rest. Assortment even contains
important ‘’First” pair of shoes. IX* luxe equip
your baby. Each item is carefully chosen for
quality. Layette is carefully wrapped; evei
ready to use. Consists of 12 Cotton Flannel ill
Cotton Flannel bands, 2 cards of safety pins. 3
hose, 3 cakes of baby soap, 3 bibs, 2 waterproof
3 slips. 3 gowns. 3 kimonos. 3 sacques, all mad<
< 'otton Flannel; 3 knit- Cotton shirts. 2 receiving '
1 nursery blanket, 1 pair of shoes, 1 can of talcum
i diaper bag. 1 dress. 2 waterproof panties, 2 quilt
42 B 915 White, trimmed with Pink or Blue
choice. Ship. wt. 8 lbs. 12 oz 55 pieces.
E-Z Brand Infants' Wear
E-Z Flat KnH Gown
nbed Cotton gown with
“slip over” shoulder
t-and off with no bother.
ring cuffs help prevent
r sucking; drawstring bot-
t keeps baby comfy warm.
a seams,
ft 669 — White only. One
» — fits infants up to 6
m. Ship. wt. 4 oz.. . $1.05
E-Z Rib-Knit Shirt*
Stretchy combed Cotton
shirts. Strong flat seams.
Color : White only. Lengths :
11. 12. 14, 15 and 17 Inches.
State length wanted. Ship,
wt. ea. 4 oz.
42B652— Slip-on shirt.
Short sleeves . 57 e
42B 653— Side-tie shirt.
Long sleeves . 630
E-Z Binder or Vest
42 B 655 — Binder of fine rib-
knit Cotton Adjustable ties.
White only. One size. Ship.
wt 4 oz . 33c
42 B 654— Vest in soft rib-
knit combed Cotton. Sleeve^
less. Reinforced diaper hem.
White only. Lengths: 11, 12.
14. 15. 17 inches. Be sure to
state length. Ship. wt. 4 oz. 370
SERVICE
SEE
PACE
m
SWe-Tift
29u,
22J
teas brings you firm, smooth
Cotton Flannel, Birdseye
r at thrifty prices. Soft and
Rib-Knit Cotton Shirts
Stretchy rib-knit shirts of fine carded Cot¬
ton. Carefully finished. Long sleeve styles.
Color: Cream only. Lengths: 10, 12, 14
and 16 inches. State length wanted when
ordering. Shipping weight 4 oz.
-Good quality Cotton
with soft nap finish. Steril-
uned. White. Size: 27 x 27
wt. doz. 1 lb. 10 oz.
Dozen. $2.27
—Famous Cotton Birdseye.
»vy quality. Hemmed. Steri¬
lise. Size: 27 x 27 inches.
So*. 1 lb. 10 oz. Dozen ,$2-77
-Highly absorbent Cotton
lapers. No seams or rough
■STlight weight. Dry Jiffy-
xite. Size: 20 x 40 inches,
tosen 2 lbs.. Dozen, $2.98
GOOD QUALITY
42 B 658— Pin-Back Shirt
42 B 659— Side-Tie Shirt. Each , 290 ;
42 B 674— Button-front Shirt. 3 for 850
BETTER QUALITY
42 B 660— Pin-Back Shirt.
42 B 661— Side-Tie Shirt. Each 330 ;
42 B 676 — Button-Front Shirt. 3 for 950
48
Alt Wool Sweater
Sleeveless Vest
er-repel-
>ven Cot-
Tab-ends
te. Sizes:
10 lbs.) ;
i 10 to 10
e 16 lbs.
sue. 3hU>.
i posable
^al gause
lib. 12 oz.
. 980
Sanforized Cotton Flannel
That precious little newcomer will keep cozy warm
in these soft, cuddly Cotton Flannel “first” gar¬
ments. They’re Sanforized, won’t shrink more than
1%. Carefully made, with stitched edges. Colors:
White with Pink or Blue trim. State color. One
size for infants. Shipping weight each 4 oz.
42 B 644 — Kimono . 53* each; 3 for $1.55
42 B 645 — Gown . 530 each ; 3 for $1.55
42 B 646 — Slip. Two-button opening on each
shoulder . . 390 each; 3 for $1-05
Here’s a sturdy sleeve¬
less vest well made of
quality knit Cotton.
_ tly hemmed bottom.
A grand value at this low
price. Order a supply for
baby — you can never
have too many.
42 B 673 — Color : White.
Sizes: 2, 3, 4. 5 and 6.
State size when ordering.
Ship. wt. ea. 4 oz.
180 Each; 3 for 50*
Baby will be toasty warm
in this darling sweater
of soft, cuddly 100%
Wool. Cute open-front
styling with dainty
novelty stitching. Tiny
pearl-like buttons; turn¬
over collar; ribbed cuffs.
42 B 739 -Colors: Blue.
Pink or White. One size
to lit all Infants. State
color wanted when order¬
ing. Ship. wt. 4 oz. .$1.00
WATERPROOF PANTIES
[A] Gum Rubber
Easy-to-clean
water-proof gum
rubber pan.tie.
Strong, long-wear¬
ing. Comfy elastic
waist and leg open¬
ings. Boilahle.
42 B 619— White.
Sizes: 6 mos., 1
and 2 years. State
size. Ship. wt. ea.
4 oz. 27* each;
2 for 530
[B] Seamless
These Beamless
Latex panties are
soft and stretch¬
able. Washable,
and non-chafing.
Ventilation open¬
ings. Give enduring
service.
42 B 175— Color:
Flesh. Sizes:
Small, Medium,
Large. State size.
Ship. wt. 4 oz. 390
[C] Gripper-Front
Stretchy VinyJite
Plastic panties with
gripper-type front
opening. Water¬
proof. Give long,
sturdy wear. Elas¬
tic top and leg
bands.
42B 600— White.
Sizes: Small,
Medium or Large.
State size wanted.
Ship. wt. 4 oz. 480
Towel
BA
BY
OS
Anklet*
Double-Knit Cotton
Absorbent, extra fine
double-knit Cotton for
baby’s sensitive skin. Col¬
or: White with Pink or
Blue stitching. State color.
42 B 641— Towel. Size:
18 x27 in. Wt. 6 oz. 490
42 B $40 — Towel. Size:
26 x 40 in. Ship. wt.
12 oz . . . : . 890
42 B 642—' Wash cloths.
Size: 9 x 9 in. Ship. wt.
3 oz. for 2 . 2 for 250
ID] Infants’ Long Hose
White. Sizes: 4 to 5 Vz. State
size. Ship. wt. pr. 2 oz.
5 B 600- Superior quality soft
combed Cotton knit In fine clas¬
ts: rib. Seamless. Reinforced
heels, toes. 23* pr.; 3 pr*., 670
SB 611— Our best. 28% new
Wool, 6% Cotton, 60% Spun
Rayon . Pair, 39C
[Ej Infants’ Anklets
Excellent quality fine gauge
Cotton. Ribbed turn-over cuffs;
seamless foot for baby’s comfort.
5 B 506— Pink. Maize. Blue or
White. Sizes : 3Hs to 6&. Ship,
wt. pr. 2 oz. 150 pr. : 3 prs., 43*
IF] Infants’ Anklets
Long-wearing fine gauge mer¬
cerized Cotton. Ribbed turn¬
over cuff ; reinforced heels, toes.
6 B 516— White, Blue, Pink,
Maize. 3J4 to 6 Ship wt.
3 pairs 5 oz. 190 pair ; r
3 pairs, 55o | 79 |
Fits Up
to 6 Mot
COMFY CLOTHES
FOR INFANTS
PRICED LOW!
SAVE THE
POSTAGE
SEE PAGE
198
3-PIECE SETS
Legging Set
Cuddly brushed 100% * ^ "TO
Wool set. Button-front ▼ A Jr
sweater has white-trim
front, cuffs and bottom. Drawstring
leggings with open feet. Hat has
white turn-back cuff; ribbon chin
tics. A warm, cozy outfit.
42 B 735 Blue or Pink trimmed
with White. Size: Fits infants up
to 6 months. State color wanted.
Ship. wt. M oz . Set, $2-79
IN ALL WOOL
Bootee Set
Warm All Wool bootee set + ■
that washes beautifully.
Consists of cute sweater, ■
cap with turn-back cuff and ribbon
chin tics; cute bootees. All are
trimmed with contrasting stitching.
A darling gift for baby.
42 B 734— White with Pink trim or
White with Blue. State color when
ordering. Size: Fits infants up to
6 months. Ship. wt. 10 oz. Set, $1-79
Fits Up j
to I Yr. \
ZIPPED PRAM SUIT
Worm 52% Wool
Cozy one-piece pram
suit and hood of
downy Fleece — 52%
new Wool and 48% Rayon on all
Cotton back. Zip front, closed
hands and feet; button-opening
and au all-around belt with buckle.
Drawstring hood with tassel cord.
42 B 1851 — Baby Blue or Baby
Pink. Fits up to 1 year. Stab: color.
Ship. wt. 1 lb. 10 oz . $2.98
3-PC. BUNTING
Beacon Blanket
Snug ’n“ warm bunt¬
ing of fine soft Cotton
Blanket Cloth, with
Rayon Satin trim. Zip- froi
ing bag, -with cute nurse '
ques. Sacque has Ray<
binding, closed hands, t
has turn-back cuff.
42 B 620 -Pink, Blue or
Size: Fits infants up to
Ship. wt. 2 lbs. . .
$259
Our Finest Bootee Set
Beautifully
made 3-pc.
bootee set of
heavy quality 100% Wool.
Adorable sweater with 3-
buttou top closing and
dainty embroidery trim.
Embroidered cap to match,
with turn-back cuff, ribbon
bows and chin ties. Em¬
broidered bootees.
42 B 733— Colors : Pink,
Blue or White. Size: Fits
infants up to 6 mos. State
color. Ship. wt. 12 oz. $2 59
All Wool Sweater
*|59
Keep baby
fcoasty warm and
comfortable in
this sweet little sweater. It
is nicely made of lluffy-soft
100% Wool. The front is
knit in novelty design with
dainty touches of embroi¬
dery. Snug ribbed cuffs and
neckline.
42 B 738 Colors : White.
Pink or Blue. Sizes: 6
months. I and 2 years. Be
sure to state color and size.
Ship. wt. 4 oz . $1-59
Cotton Broadcloth Creeper
Boys* creeper of
fine quality Cot-
ton Broadcloth W *
— adorably styled. Has a
Peter Pan collar, short
sleeves, and trimmed on the
front with pretty embroid¬
ery. Two-button bottom
opening; half belt In front,
finished with a buckle.
42 B 176- Colors: White
with Blue embroidery or
Blue with White. Sizes: 1
and 2 years. State color,
size. Ship. wt. 3 oz. . . 89e
Cotton Knit Creeper
Sturdy knit Cot- jm _
ton creeper at a
low price. lt*s **
both warm and practical.
Made with two-button
shoulder opening, comfy
short sleeves, ribbed neck¬
line, cuffs and bottom. Con¬
venient two-snap bottom
opening. All-around belt
with buckle.
42 B 727— Colors : Blue,
Maize or Aqua. Sizes: 1,
2 and 3. State color and
size. Ship. wt. 4 oz. . . .844
All Wool Sh«
Novelty de- *
signs. Easy to ▼
wash. Colors:
Pink, Blue pr Whit
color.
f Al *2 B 737-1
Weight.
knotted fringe all
Size: 42 x 50 inC
eluding fringe).
9 oz .
f R| 42 B 736— i
* - all around.
36 x 38 inches (in
fringe). Wt. 6 oz..
Fit*
Mos
79*
Boy’s Corduroy Cop
Cute peak hel¬
met of sturdy
corduroy, with -
top of cap, peak and back
trimmed with binding.
Lined. Chin, ties.
42 B 896 Blue or Maize.
Face Sizes: 13, 14 and 15
in. Ship. wt. I oz . 794
BONNETS AND CAPS FOR YOUR FAVORITE BABY
Ruffled Bonnet
Rayon -and -Cot- 0^ 0% —
ton Bengaiine et/JCC
bonnet with M ^
“horseshoe” crown. Double
ruffle edge. Lined. Chin ties.
42 B 895— White or Pink,
each with Blue trim. Face
Sizes: 11. 12, 13- in. Suite
color, size. Shipping
| 80 NATIONAL BELLAS HESS | 3 02
Royon Crepe
Bonnet in good * ■ ■
quality soft ▼ 1 1 V
Rayou Crepe. ■
Dainty lacc-edged ruffle.
Headband has Rayon Satin
trim. Lined. Chin ties.
42 B 894 Pink or White.
Face Sizes: 11 and 12 in.
State color, size. Ship. wt.
4 oz . $1.19
Corduroy Bonnet
*|00
Sweet looking ,
bonnet of fine
Corduroy. Face
ruffle edged in contrasting
color. Inner facing of Cordu¬
roy. Lined. Ribbon chin ties.
42 B 897- Pink or Blue.
Face Sizes: 11, 12, 13 in.
State color, size. Ship. wt.
4 os . . . $1.00
All Wool Soaker
Soft 100% All -or
Wool knit /
”8o»kcr”
pantie. Fits snugi;
diaper — keeps
comfortable. Rib
Drawstring v
band.
42 B 725— Pink, 1
White. Fits infanta
6 months. State
Ship. wt. 3 oz . . . .
3 to 6
SOFT LEATHER SOLE CREEPERS
i Elkgrain
t ▼ White t|oO
shoes
creeper
■l constructed on a
*1B7 moccasin last for
* - feet. Perforated
m.- Chrome leather
5^0*-White. Whole
Kk 1 to 4. State size,
tn, 6 oz. . . . $1.29
3-Strap Sandal
White Elk- tllO
grain Leath- * | 1 ~
er 3-strap
creeper — cute as can
be, with 3 pearl-like
buttons. Chrome
leather soles.
42 B 949— W hite.
Whole Sizes: 0 to 4.
State size. Ship. wt.
5 oz . $1.19
Elkgrain Boot
Dainty Elk- t|CO
grain Leather
boot with strap
and a double creeper
sole. Gives excellent
support to tiny feet;
plenty of toe room.
42 B §50- White. Whelp
Sizes: 0 to 4. State
size when ordering.
Ship. wt. 6 oz. . . . $1.59
FLEXIBLE LEATHER SOLES
Cute Majorette
Elkjpain Laced Shoe
High Shoe of tlOfl
smooth Elk-
grain Leather.
Comfortably interlined;
flexible leather soles ;
spring heels. Half
Sizes: 2 to 6. State
size. Ship. wt. 12 oz.
42 B 952— White.
42 B 953 — Brown.
Pair, $1.98
Baby major-t#lOft
ette boot, gold* A.* ®
color nailh
trim. Smooth Elkgrain
Leather. Flexible leather
soles; spring heels. Half
Sizes: 3 to 5. State size.
Ship. wt. 1 lb.
42 B 954— White.
42 B 955 — Brown.
Pair, $2.98
”Moc’* Vamp
Cuddly-soft
Lambskin In ?|UU
this moccasin-
vamp infants’ shoe. Tops
for cozy comfort. Soft
padded soles.
42 B 951 — White only.
Whole Sizes: 0 to 4. Be
sure to state size. Ship,
wt. 5 oz.k . $1.00
Size!
Sizes
AN SANDAL
Ue Leather Sole
iigh shoes t
BABY BOOTEES
PADDED LEATHER SOLES
Zip-Fronter
Warm bootees O C
(75% Wool. 25% y Q
Fur-Trimmed
Capeskin Leather
Infants' lace-up * ■
shoe lavishly ▼ | WW
trimmed with
perforations. Roomy toe. In
good quality soft Capeskin
Leather.
42B 938— White only.
Whole Sizes: 0 to 4. Be
sure to state size. Ship. wt.
5 oz . $1.00
Adorable soft tlOO
Leather bootee ▼ | ^ Tr
trimmed with a
cuff of fluffy Coney fur.
Soft padded soles.
42 B 939— White. Whole
Sizes: 0 to 4 (fits infants
up to 6 months) . Be sure
to state size. Ship. wt.
8 oz . . $1.29
Ugh shoes * | q o
* popular ▼ I y O
kdals. Pre-
-jction, with flexible
Isb and rubber-top
i. Half Sizes : 2 to 6.
Ship. wt. 1 lb.
lack Patent Leather,
rhite Elkgrain
. Pair, $1.98
Cotton) with zip-
closing and soft matching
cuff of Rayon Plush. Soft
padded soles.
42 B 930 — Colors: Pink or
Blue. Whole Sizes: 2 to 8.
State color and size. Ship,
wt. 6 oz . 980
Tors Training Soot
Hardwood and Plywood + AO O
base; half-back folding f /7 O
chair, safety strap, ^
adjustable foot rest.
42 B 647 — With de¬
flector. Colors: Blue or Maple.
Ship. wt. 5 lbs . $2.98
42 B 649 — (Not pictured). Without
deflector. Colors: Pink. Blue or
Maple. Ship. wt. 4 lbs . $2.79
Diaper Bag
= 98*
compart-
snap pock-
t in nursery
or Rose. 12
m 6 x 5 in.
wt. 6 oz. 980
Baby Auto Soot
Keep baby safe in the
car! This safety seat
has a hard covered bot¬
tom covered with sturdy duck
fabric. Strong webbing strap with
buckle. Even the most active
baby can’t wriggle out. Colorful
picture decoration.
42 B 621— Ship. wt. 3 lbs.. $1.84
Jumpor Swing
Keep baby
happy and out
of harm’s way.
Handy jumper
swing. Sturdy
Cotton cover
and heavy web¬
bing stay-in
strap. Safety
spring. Colorful
picture decora¬
tion.
42 B 622-White.
Shipping weight
2 lbs. 8 oz. $1.84
REAL VALUES FOR YOUR BABY
Make Grand
Gilts, Too !
* Educator” Fork and Spoon
Silver-plated fork and spoon. (Base Is 18% Nick¬
el.) Adorable design. Fine for your baby or a gift.
42 B 648— Ship wt. set 4 oz . Set, 95*
[D] Three-Piece Feeding Set
A plate, a cup and a feeding spoon In durable
Plastic. Plate has 3 compartments. Darling
nursery design on cup. Comes gift-boxed.
42 B 623 — Pink or Blue. State color. Shipping
weight 12 oz . Set, 76*
[E] Electric Bottle Warmer
Quick-heating semi-porcelain bottle warmer and
vaporizer with automatic turn-off switch. Just
add water and plug-in.
90 B 185 — Ivory color. Plug and cord. AC only.
Ship. wt. 2 lbs. Including 10% Gov’t tax, $1.79
L FOR
SAFE!
BELLAS
HESS
Nursery Seat Pad
Open nursery Heat ring, covered In Rally
printed plastio Vlnyllte and Ailed with «oft
new Cotton. Carefully bound edges. Tie
tapes.
42 B 770— Pink or Blue nursery print. State
color. Ship. wt. 6 os . 47*
Muslin Sheets, Pillow Cases
Fine, serviceable White Cotton crib sheets,
made with 2 ^ -Inch double top hem and 1-inch
double bottom hem.
42 B 767 Size: 36 x 64 inches. Shipping
weight 6 ox . 89c
42 B 766 Size: 42 x 72 inches. Shipping
weight 10 oz . . $129
42 B 768 Pillow Case of soft Cotton made
with 2}6-inch double hem. Size: 21 x 28
Inches. Shin. wt. ea. 4 o*. 29* Each ; 2 for 57*
Chenille Crib Spreads
Adorable crib spreads made of t O O
fluffy Cotton Chenille tufted * O O
on strong sheeting. Fancy Jmm
border outlines gay nursery design. Adds
an attractive note to baby’s room.
42 B 769 — Blue background with Pink
trim ; Pink with Blue trim or White back¬
ground with Pink or Blue trim. Size:
About 43 J A x 66 in. State color wanted.
Ship. wt. 1 lb. 8 oz . . $2.88
Comforter and Pillow Set
ReversibleRayonSatin.Com- * mm
forter is filled with soft Lamb’s *
Wool; pillow is filled with
Kapok. Comforter has bright stii
floral design on both sides. Design©
maximum warmth with minimum w<
42 B 764 — Color: Blue on one side,
on the other. Size: Comforter: 36
inches; Pillow: 12 x 16 inches. Ship
weight 1 lb. 10 oz . Set, !
MOLLY EATON SELECTIONS FOR YOUR B
am
179*
7 M
fcX £ ■ -
WONDERFUL VALUES IN COZY, WARM BABY BLANKETS
Our Finest Quality
Molly Eaton recommends
this comfortable soft-
napped Part Wool crib
blanket (25% Wool. 50%
Rayon. 25% Cotton). Fin¬
ished with Acetate Rayon
Batin binding all around.
42 B 618 — Pink or Blue.
Size: 36 x 50 inches. State
color wanted. Ship. wt.
1 Ib.Soz . $2.74
Heavy Weight Cotton
Full-size reversible blanket
well made of warm fluffy
napped heavy weight Cot¬
ton with gleaming Rayon
Satin binding. Cute nursery
design. Reversible — doubles
the wear.
42 B 613 — Blue or Pink,
each with White. 36 x 50 in .
State color wanted. Ship,
wt. 15 oz . $1.98
Medium Weight
Low priced medium
weight soft napped Cot¬
ton full size crib blanket
with an adorable nursery
design. Reversible. Care¬
fully stitched edges pre¬
vent raveling.
42 B 614 — Blue or Pink,
each with White. Size
36 x 50 in. State color.
Ship. wt. 14 oz . $1.19
Receiving Blankets
Reversible, practical
Jacquard design on this
economical soft nursery
blanket of medium weight
Cotton. Neatly stitched
edges. Handy crib Hlze.
42 B 615 — Pink or Blue,
each with White. Size:
30 x 40 inches. Be sure to
state color when ordering.
Ship. wt. 12 oz . 79*
Economy-Prici
Good weight so
Cotton Flannel _
blankets with firm, i
stitched edges.
42 B 616 White wit!
or Blute plaids. Size:!
inches. Ship. wt. 4 «_
42 B 617— White with
or Blue border stripi
30 x 40 inches. Stal
Ship. wt. 6 oz .
Waterproof Lap Pads
Waterproofed Cotton Flannel lap pads- made
of two layers of absorbent Cotton Flannel
processed together with synthetic rubber.
Washable — and so very convenient . Two pads
come in each package.
42 B 763 — White. Size: 12 x 14 inches.
Ship. wt. 8 oz. for 2 . 2 for 49*
Sturdy Rubber
Durable waterproof crib
sheet made of 2-ply gum
rubber. You need one to
put under the baby’s reg¬
ular sheet. Protects the
mattress. Easy to wipe
clean. Color: White.
42 B 752-Size: 18x27 in.
Ship. wt. 6 oz . 34*
42 B 753-Size: 27x36 in.
Sliip. wt. 12 oz . 65*
42 B 754-Size: 36x54 in.
Ship. wt. 1 lb. 5 oz. $1.25
Cotton Flannel Backing
Bleached Cotton Flannel
crib sheet. The nap is
waterproofed on one side
with gum rubber. Protects
baby’s bedding. Boil-
able. Your choice of 3
handy sizes. Color: White.
42 B 755-Size: 18x27 in.
Ship. wt. 8 oz . 44?
42 B 756-Size: 27 x 36 in.
Ship. wt. 13 oz . 84*
42 B 757— Size: 36 x 54 in.
Ship. wt. 1 lb . $1.59
Quilted Cotton Pa
Firmly stitched C<j
quilted pads that are j
for lap, crib or carriage. 1
find they come in liair
many ways. Zig-zag p
stitching. Choose tlu_
that is best suited to |
new is. Color: White.
42 B 761 -Size: 15 x 3
Ship. wt. 5 oz .
42 B 762 — Size: 18 x !
Sliip. wt. 12 oz. . . .
42 B 765 — Size: 27 x J
Ship. wt. 15 oz. . . .
Elatticiztd Cuffs
Boys and girls go for these
beiow-the-knee hose In
smart novelty rib. They
like the elasticized turn¬
over cuffs that ‘'stay up.”
Durable soft finest quality
mercerized Cotton with re¬
inforced heels and toes.
5 B 60S — Chocolate Brown,
Navy Blue, Tartan Green.
Red. Sizes : 6 to 9 & . State
color, size. Ship. wt. pr. 3 oz.
37* pair; 3 pairs. $109
Full Length Hose
Full length combed Cotton
hose knit In genuine Derby
rib to toe. They have the
smooth fit and comfort boys
and girls demand, plus dur¬
ability and value mothers
look for. Heels and toes
strongly reinforced. Full
seamless for added wear.
SB 614 — Sun Tan only.
Sizes: 6 to 9&. State size.
Shipping weight pair 4 o«.
35* pair; 3 pairs, $1.00
ChlU-Chasing
it full length Cotton
for active boys and
. Medium fine rib —
and smooth-fitting.
* and toes are rein-
rf for longer wear,
v several pairs at this
jv.ee : you can be sure of
rnng quality and value.
Bi-Color : Camel Tan
Sizes: 6 to 9 State
Ship. wt. pr. 4 o».
19* pair ; 3 pairs. 85*
kNKLIT HITS FOR ALL THE FAMILY
[G] Nylon-Roinforcod
3 prs. guaranteed to wear 3 months
or new ones free! Two-thread Durene
mercerized Cotton. Nylon-rein¬
forced heels and toes. English rib
turn-over cuffs. Seamless feet.
5B515— Bluet te. Royal Blue.
Dusty Pink, Red, Maize, White,
Green. Sizes: 8J6 to IOMj. Ship,
wt. 3 prs. 5 oz . 3 pairs, 89*
(H] Fine Mercerized Cotton
Rib -to -toe anklet of mercerized
Cotton. Turn-over cuffs. Reinforced
heels and toes. Seamless feet.
5 B 513 — Maize, Bluette, White.
Dusty Pink, Red, Royal Blue,
Green, Brown. Sizes: 8& to 1054.
Ship. wt. pr. 2 oz. 97* pr. : 3 prs. . 79*
[E] Ribbed-Cuff Favorites
Bargain-priced anklets for women
and children. Soft, durable Cot¬
ton: fine rib turn-over cuffs. Rein¬
forced heels, toes. Seamless feet.
5 B 611— White, Red, Hunter
Green, Pink, Royal Blue, Maize,
Beige, Navy Blue. Sizes: 6 to
10&. State color, size. Ship. wt.
3prs. 5oz . 3 pairs, 47*
[F] Gay Striped Cuffs
Contrasting stripes on turn-over
cuffs add zip to these fine gauge
fast color Cotton anklets. Rein¬
forced heels, toes. Seamless feet.
5 B 514 — Royal Blue. Bluette,
Red, W'hite, Maize, Dusty Pink.
Sizes: 8 to 10J6 . Ship. wt. pr.
2 oz . 21* pair; 3 pairs, 59*
[C] Fine Quality Anklets
Excellent quality 2-ply mercerized
Cotton. Ribbed turn-over cuffs,
reinforced heels, toes. Seamless
feet. For women and children.
6 B 509— Red, Navy Blue, Cadet
Blue, Pink, Camel Tan, Maize,
White. Sizes: 6 to 10 fc. State
color, size. Ship. wt. pr. 2 oz.
25* pair; 3 pairs, 72*
[D] Elasticized Cuffs
Women’s, children's anklets. Good
quality Cotton. Up-or-down elas-
tlcized cuff in honeycomb stitch.
Double heels, toes. Seamless.
5B 510— White, Bluette. Maize,
Green, Red, Royal Blue. Sizes:
8 to 10& . State color, size. Ship,
wt. pr. 2 oz. 17* pair ; 3 pairs, 49*
I
GLAMOROUS “WUNDERHOSE” RAYOi
Shorties, Teens
Knit shorter and nar¬
rower than the average
hose, these sheer, dressy
“Wunderhose” will fit
the short slender leg
smoothly. Knit in -300
needle high twist, dull
finish Rayon, with trim
tailored seam, fashion¬
ing marks. Fine Cotton
toe and heel: double
garter welt.
5 B 203 — Beigetone
only. Sizes: 8 to 10.
State size when order¬
ing. Ship. wt. pr. 2 oz.
42c pair; 2 pairs, 81C
Drossy No-Seams
You’ll admire the beauty
and sleek fit of these
No-Seam "Wunderhose”.
Knit in fine 300 needle,
these chiffon-sheer high
twist Rayons have a
smart dull finish. They
help make your legs look
ultra-glamorous. Rein¬
forced heel and toe for
added wear. Double gar¬
ter welt.
5 B 201-Color : Beigetone
only. Sizes: 854 to 1054 •
Be sure to state size.
Ship. wt. pr. 2 oz.
42c pair; 2 pairs, 81t
Grand value la
"Wunderhose”.
tone. Sizes: (
1054 - Ship. wt. i
TAILORED SI
Fine 300 needje
sheer Rayons,
seam : fashioning
Mercerized C«
heels, toes. Bel.
Double garter w<
5 B 202 — 42e
2 pal
FULL FASHU
Dressy fine 42-ga
fashioned sheerl
Cotton-reinfoi
5 B 106 — 59<
2 oairi
DESCRIPTIONS OF HOSIERY COLORS
SUNTONE ... a radiant, golden tan.
Wear it with Brown. Blue, Green,
Wine. Autumn pastels and Black.
BEIGETONE ... a soft, neutral
beige. Can be worn with Black. Misty
Beige, Gray and all neutral shades.
BROWN MAGIC ... a smart, new
subtle dark brown shade. So new
and smart with Brown, Black, Blue,
Green and all spicy tones.
BEAVERTONE ... an ultra smi
brownish gray. Wear it with
Gray. Green. Brown, Blue, all
Fall and Winter shades.
OFF-BLACK . . . very dark Gu
Very smart worn with Black, Dai
and Dark Green.
WINETONE ... a vibrant ruby-
rich and glamorous. To wear i
Fall and Winter shades.
NYLONS
89‘ w
CLEAR, SHEER NO-SEAM “ DRESS-UPS ”
Exquisite No-Seam "Wunderhose” — a famous brand you can trust for la
lasting sheer beauty. Knit in fine 540 needle All Nylon from top to tot
superbly smooth-fitting and wrinkle-free, with no seams to keep straight,
can wash and dry them in a jiffy. At this Bellas Hess low price, you can
to keep your legs looking glamorous all the time.
5B105 — Colors: Beigetone or Brown Magic (described below). Sires:
10J4- State color and size. Ship. wt. pr. 2 oz . 89p pair; 2 pain
" NATIONAL BELLE
v&mJ- FULL FASHIONED
NYLONS
m
42 Gauge 45 Gauge 51 Gauge
Sheer Quality Extra Sheer Our Sheerest
m 98c i09 i39
-
Precious “National Belle” Nylons — there's nothing like them for
sheer leg flattery and long service. Here they are at below pre-war
prices! Full fashioned of Du Pont Nylon from top to toe, with a
well reinforced comfortable foot. Flawlessly crystal clear throughout
and made to hug your leg like a second skin. It's a joy how quickly
they dry. For important occasions, be sure of your leg beauty —
wear “National Belle” Nylons. Choice of three qualities. Colors:
Brown Magic, Off-Black, Beaverto/ie, Suntone or Beigetone (de¬
scribed at bottom of page). Sizes: 854 to 10 54. State color and size
wanted. Shipping weight pair 2 oz.
5 B 1 1 5 — Sheer — 42 gauge . 98c pair; 2 pairs, $1.93
5 B 100 — Finer Sheer — 45 gauge . $1.09 pair; 2 pairs, $2.13
5 B 102 — Our Finest Sheer — 51 gauge. $1.39 pair; 2 pairs, $2.73
63‘
Full Fashioned
Sheer 45-gauge
“National Belle” .
Rayons for durable I
chiffon-sheer
beauty. Sleek full fashioned
stockings knit of high twist, dull
finish Rayon. Comfortable Cot¬
ton Lisle-reinforced foot.
Stretcliee double garter welt .
6 B 111 — Colors : Suntone or
Beigetone. Sizes: 854 to 1054-
State color, size. W’t. pr. 2 oz.
63c pair; 2 pairs. $1.21
| 84 NATIONAL BELLAS HESS
J05
Finest 400 Needle
You’ll cherish these *■
luxuriously sheer f |
No-Seam Nylons.
Their sleek -fitting
beauty will bring new loveliness
To your legs. Knit for long serv¬
ice in extra fine 400 needle All-
Nylon from top to toe.
5 B 101 — Colors : Beigetone or
Brown Magic (described at
right) . Sizes : 8 54 to 10 54 • State
color and size when ordering.
. Ship. wt. pr. 2 oz.
$105 pair; 2 pairs, $2.05
Rayon Plated Over Cotton
_ Rayon plated over
i Cotton. Soft, durable
urithout-bulk hose. Cora-
s double garter welt, reln-
Cotton heels and toes.
\ back; seamless feet,
leigetoue or Gunmetal. Sizes: 854 to
_ ore to state color, size wanted. Ship.
i ax . 45* pair: 2 pairs. 87*
45‘
Slenderizing
Soft, Warm 30% Wool
75‘
e for cold weather. Knit
Wool, 40% fine
30% strong Cotton.
— ' and comfortable,
_ _ i “no-bind" double garter welt.
Cotton heels, toes. Seamed back;
•a. The utmost in serviceability.
_.igetone or Gunmetal. Sizes: 9 to
l wt. pr. 3 oz. .75* pair; 2 pairs, $1.45
3 Pairs Guaranteed 3 Months
Three pairs must wear 3 months or we will
replace them Free. Must be worn by the same
person. Sizes: 854 to 1054- State color, size.
[A] Good Quality Cotton
5 B 210— Medium weight Cotton with reinforced
heels and toes. Double hem. 8eam-e fleet back.
Colors : Beigetone, Suntone. * OQ/>
Black, White.8hlp.wt.3pr.6oz. * pairs, TOC
5 B 209 — Better quality mercerized Cotton.
Medium fine gauge. Seamed back; reinforced
heels, toes. Colors: Suntone. Beigetone, Blush-
tone or White. Sizes: 856 to * $1 IQ
1054 - Ship. wt. 3 prs. 9 oz * pairs, fl.l7
[Bl Rib-to-Toe Combed Cotton
5B211 — Superior quality combed Cotton.
Smart English rib to toe. Stretchee “no-bind”
top. Reinforced heels, toes. Plain knit sole.
Color: Suntone. 854 to 1054- 9 . <1 AQ
Ship. wt. 3 pra. 9 oz . * pairs, *I.V7
OUTSIZE
HOSIERY
Nylon
Rayon
Colton
KNIT TO FIT
LARGER LEGS
Full-Fashioned Nylon. Extra long and
actually knit outsize (not stretched). Semi-
sheer, 42 gauge Nylon; mercerized Cotton
top and foot. Long-wearing, lovely.
5 B 113 Beigetone or Gunmetal. Sizes : 954
to 11. Ship. wt. pr. 3 oz. $1-49; 2 pairs, $2 93
Full Fashioned Rayon. Extra long. Knit
outsize (not stretched). Sheer, dressy, fine
Rayon hose. Full fashioned, 42 gauge. Mer¬
cerized Cotton garter welt and foot.
5 B 114 — Beigetone or Gunmetal. Sizes : 954
to 11. Ship. wt. pr. 3 oz. 98*; 2 pairs, $1.93
Fine Mercerized Cotton. Actually knit
outsize (not stretched) . Superior quality fine
mercerized Cotton. Fine rib Stretchee top.
Seamed back, seamless foot. Reinforced
heels, toes. Extremely durable, and an excel¬
lent value
5 B 213 — White, Black. Gunmetal, Beige¬
tone. Sizes: 9 to 11. Ship. wt. pr. 3 oz.
59* pair; 2 pairs, $1.15
FULL
FASHIONED
NYLON
45 Gauge
EXCELLENT
VALUES
PRACTICAL
WEIGHTS
'Princess Lace”
Glamor Mesh
REPLACED FREE
. . . IF THEY RUN
Full-Fashioned Lisle
Durable Rayons
AJJ-
•9 to
ened.
wzeer 45 gauge,
try beautiful, but
iroed feet and the
with ruu-
■ to buy at
_e time.
. Magic, Belge-
i described on
s 9 54 to 11.
r Ship. wt. pr.
2 prs., $2-53
for daily wear,
smart enough for
dress wear. Full-
fashioned, semi-sheer and
smooth fitting. In fine mercer¬
ized Cotton Lisle. Reinforced
feet for added wear. Stretchee
“no-bind" double garter welt.
Slenderizing French heel. In
new. fashionable shades.
5 B 118 Black, White, Gun¬
metal, Beigetone. Sizes : 854 to
1054- State color, size. Ship. wt.
pr. 2 oz. $1.00 pr.,2 prs.,$l.r_
95
With seam-effect
back; fashioning
marks. Seamless
sole. Double gar¬
ter welt. Reinforced mercerized
Cotton heels and toes. Typical
Bellas Hess quality at a low
price. Color: Beigetone. Sizes:
854 to 1054- Ship. wt. pr. 2 oz.
5 B 214 — Service weight Ray¬
on . 29* pair; 3 pairs, 85*
5 B 207-Service sheer Rayon.
Fine 280-needle. Seamed back;
seamless foot. 35* ; 3 pairs, $1.00
Precious Sheer Nylon *
Sheer, long-wearing Nylon in ▼■07
Invisible runproof lacy mesh. ■
(Replaced free If they run). m
5 B 112 — Suntone, Winetone, Black. 854 to
1054. Ship. wt. pr. 2 oz. $1.39; 2 prs., $2-73
Smoothly-Fitting Lisle
Luxurious sheer Cotton Lisle
in dainty lace mesh. Runpi
(replaced free if they run) . P -
knft foot, garter welt. Rein¬
forced at points of wear.
5 B 117 — Black, Winetone Suntone. Sizes:
854 to 1054- Ship. wt. pr. 2 oz. Form¬
erly $1.39. No
t Lisle ■wjp^c
nproof M KJ
.Plain M
kpIh- m *
Now 79* pair ; 2 pairs $1.55 } 85 [
Size*
WINTER WEIGHTS
THRIFTY BUYS FOR GIRLS N' BOYS
Sizes
Short
Sleeve
Vest
Bloomer
E A
CH
Sleeveless
Vest
yen
391
COZY WARM KNITTED SLIPS
Big Sister*s JLQc
Fine values in Oy Ud
durable warm ~
slips for girls. Close rib knit
to fit. smoothly. Will not
twist or sag. Comfortable
built-up shoulders. Neat
shell-stitched edges. Colors:
Cream White. Gray, Tan or
Tearose. Sizes: 8 to 16.
State color and size wanted.
13 B 930 — Good quality
winter weight Cotton.
Ship. wt. 7 oz . 69*
13 B 931 — 10% warm dur¬
able new Wool; balance
Cotton. Ship. wt. 9oz. . . 94ft
Little Sister’s
Soft, smooth¬
fitting slips
to keep little girls warm.
Firm ribbed knit; won’t
twist or sag. Built-up
shoulders ; shell-stitched
edges. Long wearing — low
priced. Cream White,
Gray, Tan or Tearose.
2 to 6. State color, size.
13 B 937 — Good quality
winter weight Cotton.
Ship. wt. 7 oz . 49*
13 B 938-10% warm new
Wool, balance Cotton.
Ship. wt. 9 oz . 74*
WARM RIBBED-KNIT SUIT
Knee Length
Knee-Length
waist suits for
boys and girls. Medium
winter weight Cotton,
fleeced inside for added
warmth. Elastic rib knit —
fit trimly, stretch easily
with every movement. Care¬
fully tailored for long wear,
with a Dutch neck, short
sleeves, convenient drop
seat, A Bellas Hess money-
saving value.
13 B 914— Color: White.
Sizes: 2 to 12. State size.
Ship. wt. 10 oz . 69*
WARM VESTS AND BLOOMERS
Girls’ Sizes 6 to 16
Carefully tailored, sleek fitting wii
weight vests and bloomers for wai
and service. Rib knit of superior qu
combed Cotton yarns. Smooth, stn
fiatlock seams. Color: Cream Wh
Sizes : 6 to 16. State size when ord«
Shipping weight 4 oz.
13 B 932 — Sleeveless Vest. Built
shoulders: drawstring neck .
13 B 933 — Short Sleeve Vest. S
high neck ; button front .
13 B 934 — Bloomers. All-around
tic waist and knees. Double crotch
added wear .
Sizes
Sizes
Sizes
Sizes
FLEECE RIB KNIT SUIT
FAMOUS E-Z BRAND UNDERWEAR
For little boys and
girls — medium win¬
ter weight Cotton
waist suit ileeced In¬
side for added warmth. Elastic, rib
knit for stretchy comfort. Dutch
neck, short sleeves, shorty legs,
convenient drop seat.
13 B 939 White. Sizes: 2 to 12.
State size. Ship. wt. 10 oz . 69<*
NATIONAL BELLAS HESS
Warm Waist Sul!
Superior workmanship in
these famous E-Z brand
suits for boys and girls.
Heavy winter weight ex¬
cellent quality Cotton in
stretchy rib knit. Dutch
neck, short sleeves, shorty leg, con¬
venient drop seat.
13 B 928 Cream White or White.
Sizes: 2 to 12. State color and size.
Ship. wt. 12 oz . 94*
Choice 2-Pc. Training Suit
Famous E-Z brand
2-piece training suit for
boys and girls. Warm
wiuter weight superior
quality Cotton In
stretchy elastic rib knit.
Pull-over short sleeve shirt but¬
tons to drop-seat pantie. Snug
ribbed cuffs; double crotch.
13 B 929— Cream White. Sizes: 2
to 8. State size. Ship. wt. 8 oz. 94*
RAYON-STRIPED SUI1
Boys’ and girls’ warm ■
winter weight waist
suit of rib-kult Rayon- A
striped Cotton, Keeps 4
active youngsters snug and wi
Nicely tailored, with Dutch 1
short sleeves, shorty legs andd
venlent elastic-back drop :
Smooth fiatlock seams; Rl
trim on neck and down frontJ
13 B 942— Cream White. SlJ
2 to 12. State size when orf
Ship. wt. 12 oz .
E-Z Brand
Brief
rooty
EA.
FAMOUS
Z
BRAND
Sixes
WARM SNUGGIES
FAVORITES OF ALL GIRLS
,Y WARM and COMFORTABLE
E-Z brand “Snuggies" —
i for excellent fit, long wear,
tailored of soft, fine quality
x io a stretchy comfortable
t Hitch. They’re cozy-warm and
y. Order a supply for your
■ now'. Color: Tearose only.
jgwali (6 to 8) ; Medium (10
* -l or Large (14 to 16). State
v -tup. wt. 4 oz.
M — Sleeveless Vest. Warmth
t bulk. Snug shaped waist. 44*
I • SS — Panties. Regular length,
nt, elastic back, reinforced
r extra durability . 44*
— Brief Panties. Yoke front,
r jack. Double crotch for added
.44*
Short Sleeve
Vest
Vests
Vest
Snuggle
Vests
Pantie
Panties
TUCK STITCH
Fine Quality Cotton
Cliildren’s reliable E-Z
brand “Snuggies" rib
knit in tuck stitch of
exceUent quality warm
Cotton. Fit smoothly
and stretch with active
bodies. Well tailored,
long-wearing and cor¬
rectly sized. Color:
Tearose only. Sizes: 2,
4V 6, 8. State size when
ordering. Ship. wt. 4 oz.
IS B 940 — Vest. Short
sleeve . S3*
13 B 927-Pantie. Reg¬
ular length. Yoke front,
elastic back, double
crotch. . 44*
Vests ond Panties
Cozy, warm “Snuggies"
in two qualities. Form-
fitting short slfeeve vest
has Dutch neck. Regu¬
lar length panties. Elas¬
tic waistband; reinforced
crotch. Color: Tearose.
Sizes: Small (2 to 4);
Medium (6 to 8). State
size. Ship. wt. 4 oz.
13 B 921-Vest. Tuck-stitch
Cotton . 33*
13 B 920 — Vest. 10% new
Wool, 90% (Cotton . 42*
13 B 923 Panties. Tuck-
stitch Cotton . 27*
13 B 922 Panties. 10%
new Wool. 90% Cotton. 42*
. FIT LIKE A SECOND SKIN
Vests and Panties — Sizes 6 to 16
Typical Bellas Hess values! Warm
tuck-stitch “Snuggie" vests and pan¬
ties for girls. Stretch without strain;
fit smootlily without bulging. Color :
Tearose. Sizes: Small (6 to 8);
Medium (10 to 12); Large (14 to
16). State size. Siiipping weight 4 oz.
13 B 917 Sleeveless Vest. Tuck-stltch
Cotton. Stay-up shoulders . 29*
13 B 919-Short sleeve Vest. Tuck-stitch
Cotton. Dutch neck . 38*
13 B 918- Short sleeve Vest. 10% new
Wool, balance Cotton. Dutch neck. . .45*
13 B 918-Pantie. Cotton. Elastic waist¬
band; double crotch . 29*
13 B 915- Pantie. 10% new Wool, bal¬
ance Cotton. Elastic waistband; double
crotch . 45c
CHILDREN’S THRIFTY PANTIES AND BLOOMERS
Sizes
Sizes
6 to 16
2 to 14
COTTON
r panties of
Ue-nt quality
tton. Smooth.
COTTON BLOOMERS
RUN-RESIST RAYON
DAINTY LACE TRIM
( year 'round,
elastic waist-
iie crotch for
Extra low pricel
Color: White.
Sixes : 2 to 12-
wanted when
in. wt. 4 ox. 29*
Girls’ and Misses’ hard-to-
flnd well tailored' bloomers
of fine flat-knit soft Cotton
— warm, comfortable. Pit
smoothly without bulk. All-
around elastic waist; elastic
at knees. Double crotch for
added wear. Smooth seams.
13 B 941 — Color: Tearose.
Sizes: 6 to 16. State size
wanted when ordering.
Ship. wt. 4 ox . 43*
You can count on these
bloomers for comfort and
durability. They’re beau¬
tifully tailored of fine run-
resist Rayon, with dur¬
able double crotch for
longer wear. Elastic at
waist and knees. Smooth,
strongly sewn seams.
13 B 936- Color : Tearose.
Sizes : 6 to 16. State size.
Ship. wt. Sox . 49*
The run-proof, deluxe qual¬
ity tricot-knit Rayon makes
these girls ’panties an extra
good buy. They’re our finest
quality. Leg openings are
trimmed with dainty lace
and ribbon bows. All-around
elastic waist ; double crotch
for added wear. Smooth,
soft, sleek-fitting.
13 B 911— Color: Tearose.
Sizes : 2 to 14.
Wt. 4 oz. 69*
TRICOT-KNIT RAYON
Superior quality tricot-
knit Rayon panties for girls.
Guaranteed run-proof.
Carefully tailored for sleek
fit and long wear. All-
around clastic waist and
snug cuff bands. Durable
double crotch.
13 B 912 — Color: Tearose.
Sizes : 2 to 14. State size.
Shin. wt. 4 ox . 49*
NATIONAL BELLAS HESS 87 |
WOMEN’S WINTER
Warm, Smooth Fitting
KNITTED SLIPS
Heavy Durable Cotton
Warm, firmly knit Cot-mr *■ q
ton slips with shell-edge M rl..n
trim, drawstring neck e^ur
Form-fitting — won’t rideor bunch.
Colors: Tan. Tearose or Gray.
Sizes: 34 to 44 bust. State color
and size. Shipping weight 9 oz.
13 B 729— Length 39 inches. . .75*
13 B 730 — Length 42 inches. . .79*
Extra Sixes 46 to 54 Bust
Warm, serviceable Cot- M .
ton slips in extra sizes
for stout-figure comfort. M w
They fit smoothly — won t sag.
Shell-edge trim, drawstring neck.
13 B 735— Colors : Gray, Tan or
Tearose. Sizes: 46 to 54 bust.
Length about 45 inches. State
color and size. Ship. wt. 9 ox. 94*
Cozy 10% Wool
For extra warmth, <|QQ
form-fitting sIIib of 10% ▼ I **
Wool, balance firmly ■ HP
knit Cotton. Durable, comfort¬
able. Shell-edge trim, drawstring
neck. Colors: Tan. Gray, Tearose
or ('ream. Sizes: 34 to 44 bust.
State color, size. Ship. wt. 9 oz.
13 B 731— Length 39 Inches. $1.29
13 B 732— Length 42 inches. $1.39
Our Warmest —50% Wool
Our best knitted slip — t^lO
50% virgin Wool, 50% #
selected firmly knit ** UP
Cotton. Luxuriously soft and extra
warm. Fits smoothly. Shell-edge
trim, drawstring neck. Colors:
Gray, Tan, Tearose, Cream White.
Sizes : 34 to 44 bust. State color
and size. Shipping weight 9 oz.
13 B 733 1 -ength 39 inches. $2.19
13 B 734— Length 42 inches. $2.29
WEIGHT
RIB-KNIT COTTON UNION SUITS
Hoavy Weight
Knee-length union
suits, lightly fleeced
inside for cozy warmth.
Heavy weight elastic
rib-knit Cotton. Soft, warm and long-
wearing. Shaped sides for smooth fit.
Dutch neck with drawstring; short
sleeves; smooth fiat lock seams.
13 B 739- White. Ship. wt. 14 oz.
Sizes: 34 to 44 bust . $1.29
Sizes: 46 to 60 bust . $145
(15 NATIONAL BELLAS HESS |
Warm Combed Cotton
Smooth - fitting winter,
weight knee-length Cot-'
ton union suits knit
in comfortable fine rib
They cling snugly and provide
warmth without bulk. Well tailored.
Wide-lapped seat, flatlock seams.
Cream White. Ship. wt. 12 oz.
Ini 13 B 756 — Low neck, sjeeve-
less. Sizes: 34 to 50 bust. 96C
1d1 13 B 762 High nock, button-
11 front style with short sleeves.
■Sizes 34 to 50 bust . $1.25
UNDIE
Warm, Heavy Coi
VESTS ANl
DRAWERS
Lighfly Fleeced
Excellent quality h
winter weight Coll
Knit in comforts
stretchy elastic rib, C
soft and long-weai
Lightly fleeced inskfc
greater warmth. Snw
strong, flatlock ses
Fine quality firmly i
buttons. Color: W
Shipping weight 10
Vests
13 » /4U — Mlgn
long sleeve, bui
front vest. Strong
lar binding at l
with convenient (
string. State size.
34 to 44 bust . . .
46 to 50 bust . . .
Drawers
13 B 742-Ankle le
Open-seat style
side-buttoned cai
waistband. State
34 to 44 hip -
46 to 50 hip
SAVE THE POSTA
SEE PAGE 198
miiiiiii mill 1 1 n ~ ii "ifii
r;.
Vesl
Short Sleeve
Vest
WARM WINTER WEIGHT COTTONS
Short Sleeve Vest Sleeveless Vests . . . Bloomers
For cozy winter warmth
without bulk — our Smooth-fitting. Drawstring neck,
finest aualitv short ^ ream White. 34 to 50 bust. Ship. wt. C.
steltve vS o yrib-knlt *3 » 736— Good winter weight Cotton. . i
combed Cotton. Beau- ^ ® V&u* Cor*
tifully tailored, with Arm shields for added protection,
high neck and strong. Bloomers. Warm, smooth-fitting. Klb
smooth flatiock scams. winter weight Cotton. Elastic waist
Button front. knees. Double crotch. Color: Cream 1
13 B 737 Cream White. Sizes: 34 to 50 hip. Ship. wt. 6 oz.
Sizes: 34 to 50 bust. 13 B 738 Good quality Cotton .
State size wanted. 13 B 755— -Better quality combed Col
Ship. wt. 6 o* . 79* Warm but not bulky .
OTH-FITTING SNUGGIES PRICED LOW
Worm “Snuggio" Union Suit
Here’s the jierfect answer to cold, wintry weather
— these “Snuggle” union suits. Soft and clinging,
extra durable, warm but not bulky. Knit of
finest quality combed Cotton yarns in a stretchy
tuck-stitch that gives when you l>end or move —
and they retain their elasticity after many, many
washings. You'll be delighted with the wriuklc-
free Ot — even under your sheerest frocks. Wide
lapped seat for real comfort; double crotch for
added wear. Dainty shoulder straps and neat
binding around neck. Smooth reinforced seams.
Fine elastic in leg openings. Color: Tearose.
State size wanted when ordering. Shipping
weight 7 os.
13 B 747-Sizes : Small (34 to 36 bust) ; Medium
(38 to 40) ; or Large (42 to 44) . 98*
13 B 749-Extra Large Sizes : 46 to 48 bust. $1 .09
Tuck-Stitch Favorites
Soft, warm "Snuggles’ ’ for cozy comfort. They
fit like a second skin. Well tailored of fine quality
Cotton in an elastic tuck-stitch; won’t bind.
VESTS. Sleeveless "Snuggle’ ’ vest. Shaped at
waist for sleek fit. Dainty shoulder straps; neat
binding around neck. Color: Tearose. State size.
Ship. wt. 5 oz.
13 B 70S Sizes : Small (32 to 34 bust) ; Medium
(36 to 38) ; or Large (40 to 42) . 39*
13 B 743 -Extra Large Sizes : 44 to 50 bust. 49*
PANTIES. Well tailored panties with all-around
elastic waist; double crotch for added wear. Fine
elastic in knees. Reinforced seams. Color: Tea-
rose. State size. Ship. wt. 6 oz.
13 B 709- Sizes: Small (32 to 34 in. hip);
Medium (36 to 38 hip) ; or Large (40 to 42) . 39*
13 B 710— Exti;a Large Sizes : 44 to 50 hip. 49*
Woof-and Nylon
z-fittiug "Snuggles” for cold-weather com-
Knit in resilient tuek-vStitch, of warm 10%
2V4% Nylon. 87)4% Cotton. State size
rt Sleeve Vest. Shai>ed at waist. Color :
■a*?. State size wanted. Ship. wt. 5 oz.
*48 Sizes: Small (34 to 30 bust):
i : j m (38 to 40) ; or Large (42 to 44) . 69*
1 745— Extra Large Vests. Sizes: 46 to
. . 79*
rm -the- Knee Panties. All-around clastic
c fine elastic at knees. Shaped saddle-
Efc for added wear. Tearose. State size.
*44 -Sizes: Small (34 to 36 in. hip);
jm (38 to 40);' or Large (42 to 44).
i wt. 5 oz . 69*
I T46— Extra Large Panties. Sizes: 46 to
a hip. Shin wt. 5 oz . . 79*
FINE NIB-KNIT COTTONS
FOR YEAR ' ROUND WEAR
4- Vast, BriaH and Pantia*
Excellent quality garments, beau¬
tifully tailored of fine rib-knit
Cotton. Highly absorbent and
long-wearing. Sleek and smooth.
Full -cut sizes. Very low priced.
Tearose. State size. Ship. wt. 4 o*.
[Cl 13 B 718— Vest. Sleeveless
1 1 vest with built-up shoulder
straps. Cut full and long. Sizes:
Small (32 to 34 bust) ; Medium
(36 to 38); or Large (40 to 42
bust) . 44* Each; 3 for 85*
[q| 13 B 719 Briefs. AII-
1 around elastic waist. Dou¬
ble crotch; ribbed cuffs Sizes:
Small (32 to 34 In. hip) ; Medium
(36 to 38); or Large (40 to 42).
44* Each; S for 85*
f £\ 13 B 720 — Panties. All-
1 1 around elastic waist. Dou¬
ble crotch. Elastic at leg openings.
Sizes: Small (32 to 34 in. hip);
Medium (36 to 38) : or Large (40
to 42) . 44* Each ; 2 for 85*
■m Cotton Bloom or*
■ lor cosy «■
er comfort
inn bloom- ^ M
* f soft, M
iCh-fUting Cotton. All-
td elastic waist and elastic
■res. Long-wearing, not
r Very low priced. Color:
k. State size. Ship. wt. 5 oz.
986 Sizes: Small (30 to
. up ■ ; Medium (34 to 36) ;
■rge (38 to 40) . 59*
WJ Extra Large (42 to
l Okp) . 69*
Wondorfwl-Fit Union Suit-*
[pi Our year-round union suit
1 1 of superior quality fine
ribbed Cotton. Full cut. with
excellent workmanship through¬
out — will give long-lasting wear.
Smooth seams; shell stitched
edges. Soft, durable, absorbent.
Easy to wash, needs no ironing.
Color : White. State size wanted.
13 B 70C1 -Shipping weight 8 os.
Sizes: 34 to 44 bust . . . .74*j -
Sizes: 46 to 50 bust . . . .84* NA
Step-In Panties
Flare-leg step-in ,
panties, beauti¬
fully tailored of
superior quality
runproof tricot- _ ,
knit Rayon. 2 for
Comfortable, *i
sleek-fitting, lux-
Vs urious. Double en)tcti for
:\ added wear. All-around
\ i !f\ elastic waist. Terrific
. 7 i value at the low price you
\ V J expect at Bellas Hess.
5 13 B 750 Colors : Tea-
rose or White. Sizes: 5
(30 to 32 hip); 6 (34 to
30) ; 7 (38 to 40) . State col¬
or and size when ordering.
Ship. wt. ea. 6 oz.
64 < Each ; 2 for $1.23
FINE QUALITY RUNPROOF TRICOT KNIT RAYONS
Loco Trim
Band-Leg Brief
These sleek- A Jf*
fitting band-leg ft« n «
briefs in run- f
proof tricot- '
knit, tine, sort _ .
Rayon are ac- 2 for
tually $1.00 t| oa
value...
marked low the Hellas
Hess way . Expertly tail¬
ored-, with all-around
elastic waistband; dou¬
ble crotch; nicely fin¬
ished throughout.
13 B 702 — Tearose or
White. Sizes: 5 (30 to
32 hip), 6 (34 to 36);
7 (38 to 40) . State color,
size. Ship. wt. ea. 6 ob.
644 Each; 2 for $1.23
‘Hollywood-Type Brief
Your favorite A |p
Hollywood briefs ft* A**
In superior qual- I jU
ity runproof ** ■
tricot knit Ray- _ .
on. Actual value 2 for
$1.00 .. . now tl rt
only 644. Long-
wearing and expertly fin¬
ished — they fit like your
own skin. Comfortable
all-around elastic waist¬
band; double crotch lor
longer wear.
13 B 703— White, or Tea-
rose. Sizes; 5 (30 to 32
hip) ; 6 (34 to 36) ; 7 (38 to
40) . State color and size
Shipping weight ea. 6 o*.
644 Each; 2 for $1.23
Our finest —
de luxe quality
tricot knit
Rayon panties
trimmed with
lace. Guaran¬
teed runproof.
Smooth-fitting;
dainty lookln
long-lasting. C’
able all-around
waist band and i
crotch for long
13 B 716-Tear
Sizes: Small (3
hip); Medium
36); Large (38
He sure to
Ship. wt.
734 Each •
mm
LUXURIOUS CHEMISE
Tricot-Knit Rayon
Smooth, sleek- tHAA
fitting chemise Jy
of finest quality |
runproof tricot-knit Rayon —
soft and long-wearing. Adjust¬
able drawstring at neck;
bodice top; comfortable flare
leg; double crotch for extra
wear. Generously cut. Wash«*
m a jiffy ... no ironing
needed. Smooth-fitting under
your daintiest frocks.
A3 B 713 — Tearose only.
Sixes: 34 to 44 bust. State
size. Ship. wt. 8 oz _ $1.39
SAVE THE POSTAGE
See Page 198
THRIFT SPECIAL
Tailored Rayons . . . Only
43e
Ea. Gar.
2 for 79*
We can’t remem¬
ber when we've
seen so much
value for this
extra low Hellas
Hess price! Look,
you eau get two
panties for less
than you'd expect to pay for one.
Well tailored of excellent quality
run-resistant Rayon. Correctly pro¬
portioned for perfect fit. Elastic
waistband; long-wearing double
crotch. Color: Tearose only. 8tate
size. Ship. wt. ea. 5 oz.
13 B 725 Panties. Sizes: Small
(30 to 32 hip) ; Medium <34 to 36) ;
Large (38 to 40) . 434 Each ; 2 for 794
13 B 728— Briefs. Sizes: Small (30
to 32 hip); Medium (34 to 36);
Large (38 to 40). 434 Ea. ; 2 for 794
13 B 726 Panties. Extra Large (42
to 46 hip) ; Double Extra Large (48
to 50) . 634 Each; 2 for $1.00
Royon Pantie Buy!
An outstanding example of | An
Bellas Hew values. Excel- JVIJv
lent quality closely knit CLrl
Rayon brier pantie with ■ V
strongly stitched double - -
crotch, all-around elastic 2 for
waistband, leg-hugging ot,
cuffs. Wonderful fit. 95c
13 B 715— Tearose or White. Sizes:
Small (30-32 hip); Medium (34-
36) ; or Large (38-40). State color
and size when ordering. Ship. wt.
t-a- 5 Qg . 494 Each ; 2 for 964
1 90 NATIONAL BELLAS HESS \
Dainty Laco-Trhn Rayon
For you who love dainty, r-nr
feminine lingerie . . . ou/ U
soft, smooth-fitting pantie B|B|
knit of excellent quality WV
Rayon with pretty lace
trim. Soft, smooth-fitting, -* for
well tailored, comfortable, nn
All round elastic waist.
double crotch for longer wear. Top
notch value!
13 B 751 — Tearose only. Sizes:
Small (30 to 32 hip) ; Medium (34
38). or Large (38-40). He sure to
state size wanted. Ship. wt. ea. 5 oz.
534 Each ; 2 for $1.00
DoLuxe Quality Bloomer
Superior quality run- nhp
resistant Rayon bloomers . I II u
. ! /O
Excellent value at this
extra low price. Goner- a w
ously cut for comfortable wear;
durable. Strongly sewn seams,
double crotch for longer wear. All-
around elastic at waist and knee.
Color: Tearose. 8hip.wt.ea. 6 oz-
13 B 717 — Sizes: Medium (34 to
39 hip) ; or Large (40 to 44f. State
site . 794 Each; 2 for $1.63
13 B 724 — Extra Large Size (45
to 49 hip). . .894 Each ; 2 for $1.73
Run-Resist Rayon 1
Priced extra low the
Hellas Hew way. Excel¬
lent quality run-resist
Rayon vest with adjust¬
able drawstring neck,
underarm shields for
longer wear. Matching
ribbon shoulder straps. C
proportioned sizes. Super!
manship throughout. Wa*
ily — no Ironing neccssarj
13 B 727- Tearose only.
34 to 44 bust. Be sure
size. Ship. wt. ea. 4 oz.
594 Each; 2 U
mm m mg:
Costume Jewelry
ALL PRICES INCLUDE
20% GOVERNMENT TAX
" s. -iZBf
□ sp
i |
1 1
-i Uh
V> v.. :£).'
0
Sparkling Cut Stones
-rreuus silver eolor metal Jewelry ablaxe
2 sb i sunburst-effect rhinestones. These
iiinrh r tl pieces make your simplest dress stun-
■*cx. Colors: Red, Blue, Green, or pearl-llke
, j saner. all with White stones. State color.
m 91 B 1321 Pin with safety catch. ©a
Measures 1*# In. Ship. wt. 4 ox. TOC
a Jb 91 B 1320 -Matching screw-back Ear-
^ rings. Measure 1 Inch. Ship. wt. Oft*-
. Pair, TOC
j- 91 B 1319- Dramatic Chatelaine joined
^m0- by tine link chains. 6 Vi in. long. $|
.
_iy tine link chains. 6 Vi in. long. <■ ij
tyclasponeach piece. Ship. wt.6ox ■ «**9
Beautiful Simulated Pearls
fnl 91 B 1312 — Earrings. Cluster of slmu-
l**ri lated pearls. Metal screw back, rn
Cream color. Measure % in.Wt. 3 ox. Pr. ®Tv
fc*l Simulated pearl button earrings.
1^1 Measure % inch. Ship. wt. 3 ox. rr.
91 B 1314 Sterling Silver screw back. Pr.® ®v
91 B 1313 With Sterling Silver post. For r K -
pierced ears only . Pair ®®C
(CM Simulated pearl “choker” Necklace.
lr » Push-in metal clasp. Length about 17 in.
91 B 1309-Single strand. Ship. wt. 4 ox. 89C
91 B 1310- Double strand. Ship. wt. 6 os. SI. 69
91 B 1311-Triple strand. Ship. wt. 8 ox. $2 39
Matching Nacklaca, Bracelet and Earrings
Glamorous accent for every costume. Smart
Yellow-and-Rose Gold color metal combined in a
new matching knotted design. Jewelry that you
can wear with both casual and dressed-up styles,
and look well-dressed either way.
Ini 91 B 1318 — Screw-back Earrings, er.
About % Inches. Ship. wt. 3 ox. Pair, ®®C
(ul 91 B 1317— Bracelet. Length 7J4 in. g£k
ir|l Secure clasp. Ship. wt. 5 ox . wTC
m91 B 1316 — Matching
Secure clasp. Length
Sbipplag weight 6 ox .
‘choker” necklace.
14 }4 inches. $|
tmmawtmwmnm,
Pierced Ears
Hoop earrings. Deli¬
cately engraved.
Gold plated. 1/20
id filled Sterling Sll-
wires.
S3 — Inch, r o _
. 1. 3ox. Pair, 5VC
Peat-back earrings.
Exquisite Gokl-plated
kg Silver with radiant
rhinestone. For
tn only.
Inch, cl it
3 ox. Pr.,
Multi-Color Stones
(Ml Pin- You'll be thrilled with
*nr,i this beautiful bow-knot de¬
sign. Gold color metal, prong-set
with flashing multi-color stones and
large center stone. Safety clasp.
Length 2 Inches. qa.
91 B 1328— Ship. wt. 4 ox.. . ®TC
(Hi Earrings. Gold color metal
with sparkling cluster-effect
multi-color stones. Prong setting;
screw back. Measure % Inch. tA#
91 B 132* Ship. wt. 3 ox. Pr., ®TC
91 B 1330 Pm and ear- 51 an
rings. Ship, wt. 5 ox. Set. *i«®T
ini Diamond Shape Ear-
l1* rings. Glittering rhine-
Htones with larger center stone.
Metal screw back. Measure
(4 Inch.
*1.14
fnl Rhinestone Bracelet,
inj Three rows of flexible
brilliance. Sliver color metal
with 108 flashing stones.
Secure catch. Makes an im¬
pressive gift for little money.
91 B 1324 Length
7 In. Shin, wt. a ox.
mesh with sparkling center stones.
91 B 1326 — Colors: Yellow Gold color or Pink
Gold color metal, both with Red-and-Whltc
stones. State color. Lengthen inches. 51 rr
Ship. wt. 4 ox . ♦I*®®
m Flower-Bud Earrings. Gold color metal
with 7 bright rhinestones. Screw back.
Measure % Inch. AQ.
91 B 1323— Ship. wt. 4 ox . Pair, TOC
[til Flower-Bud Bracelet. Links of Gold
color metal. Each dainty bud Is set with
flittering rhinestones. Secure catch. Length
Inches.
91 B 1322— Ship. wt. 5 ox.
*2.25
ing Comb
jus new beauty
Beautiful shell
■at with a tlara-
f gold color metal
_ with flashing rhlne-
The comb Is of Plas-
atay securely in
must" for your
evenings. Adds
many coiffure —
your simplest cos-
p«rth 3 In.
-Ship. wt.
Birthstone
King
"Mothor” Pin
A lovely gift for your
mother. Show her how often
you think of her — she'll
appreciate your gift every
time she wears this lovely
pin. And she’ll be proud to
wear this exquisite orna¬
ment. It is daintily designed
in gleaming Silver Color
metal studded with shining
marcaslte stones. Strong
safety catch. Length 2 In.
91 B 1327 Ship. 51 90
wt. 4 ox . *I.TO
Starling Silvar
You'll cherish this
beautiful cross and
chain necklace for
many years. The
shining Sterling Sil¬
ver cross Is one inch
long and is set with
twelve brilliant, flash¬
ing rhinestones. The
ftnellnkchalnis eight¬
een inches long and
is Included.
91 B 1318 Ship-
*1.14
READ "HOW TO ORDER
Choice of Sterling Sliver or
1/20 10K Gold filled Gift
boxed. Whole Sizes: 4 to 9.
State slxe and color wanted.
91 B 1334 — Engagement
Ring. Sparkling %-in. White
stone; two small 51 rA
stones. Ship. wt. Sox. ‘rla®T
91 B 1336— Wedding Ring.
Fishtail design with six
radiant white stones. 51 fa
Ship. wt. 6 ox . *I.®T
91 B 1282 — Engagement
and Wedding Ring, ta A(
Ship. wt. 5ox . **«T®
RINGS'1 ON PAGE 93
Sterling Silver: Plastic birth-
stones. Tiffany-stylcsettlng.
91 B 1293 - Colors: Jan.
Garnet; Feb.: Amethyst
Mar.: Aqua (It.): April
Crystal; May: Emerald col
or ; J une : Violet Alexandrite
July: Ruby color; August:
Green Peridot; Sept.: Sap¬
phire color; Oct.: Rose
Nov.: Topaz color: Dec.
Aqua (dk.). Whole Sizes
4 to 9. State month, give
ring size. Ship,
wt. 3 ox.
:79c H
095
FINE WATCHE
BY WELL KNOWN MAKER
495
" HARMAN
“VARSITY”
TREASURE
“ NEW HAVEN”
10K Rolled Gold Plate
Seven Jewel
|A] (,ur fanious-
1 1 tor-quality men’s
wrist watch — made and
guaranteed by "Harman."
Luxurious looking 10K Yel¬
low rolled Gold Plated case;
stainless steel back. 7-Jewel
guaranteed iiu|K>rted Swiss
movement. Smartly styled
sun-dial model sllvertone
face has luminous figures
and hands; sweep second
hand. Genuine leather strap.
Gift boxed. (Shown actual
shse.)
94 B 1140 — Shipping
weight 14 oz . $19 95
IBI A truly handsome
1 1 watch of excellent
quality. Has the smart styl¬
ing men go for. It’s the
7-jewel pin-lever “Varsity”
with a guaranteed time-
tested Swiss movement.
Ueautiruity styled dressy
chrome-finished case, with
etched silver color dial;
black numerals, sweep sec¬
ond hand. Flue leather wrist
strap. A wonderful gift to
give or receive. Gift boxed.
(Shown actual size.)
94 B 1141 — S h i p p 1 n g
weight 12 02 . $12.95
395
Made by Ingraham
Here’s a really ter¬
rific value in a flue,
dcjiendable watch. Its dis¬
tinctive styling makes it
look far more expensive
than our sjieclal budget
price. Has a 10K rolled
Yellow Gold Plated case
with wrist-fitting chrome
plated back. Gold color nu¬
merals and hands. Smart
genuine leather strap.
Makes a splendid gift.
Nicely boxed. (Shown
actual size.)
94 B 1134 — Shipping
weight 8 oz . $4.95
Distinctively Styled
[Q| Chrome Plated —
1 J Non-tarnish “New
Haven.’’ Stainless steel
back. Tested movement,
compensated spring.
Leather strap. Boxed.
Shown actual size.
94 B 1135 — Wt. 8 oz. $8.25
Yellow Gold Plated.
Stainless steel back. Two-
jewel tested movement ;
compensated hairspring;
silver-finish dial; gold color
numerals. Leather strap.
Boxed.
94 B 1136 — (Not shown.)
Ship. wt. 8 oz . $10.45
WRIST-o-CR
By Ingraham
Ifrl Bellas He
11 brings
Ingraham's "Wrl
O-Crat” — an
rate, good-Iookil
watch at an
Ingly low price. Ha
sturdy Chromia
plated case wi
wrlst-flt back, pis
silver-color dia
Black numerals 1
hands. Unbreaka!
crystal. Boxe
(Shown actual sis
94 B 1133 Shipp*
weight 8 oz. . $3
LEATHER OR EXPANSION BANDS
[G]
[r] Alligator Leather. Gen-
11 utne Alligator Leather
watch strap, plgskln-llned. Fits
%-ln. watch lugs. 10K rolled
fold plate buckle; 2 gold color
cepers. (Shown actual size.)
94 B 1138 — Color: Brown only.
54 in. wide. Ship. wt. 4 oz.. .95*
Pigskin. (Not shown.) Sturdy
fenuine Pigskin leather strap.
its % -in. watch lugs. Gold
color metal buckle; 2 keepers.
ITT] 94 B 1139 Light or l>ark
1 I Tau. Ship. wt. 4 oz. 59c
Gold-Filled on Sterling
Silver. Expansion brace¬
let w atch band for men’s watches
only. Fits any size wrist. Clever¬
ly styled in woven link-effect of
1/20 12K Gold Filled on Sterling
Silver, with stainless steel back.
Strong rivets. Fits % -Inch lugs.
A gift that Is thoughtful, lux¬
urious and economical. (Shown
actual size.)
94 B 1120 - Choice of White,
Pink or Yellow Gold. State
choice. Ship. wt. 6 oz . $3 96
27?
DEPENDABLE POCKET WATCHES
Gold Plated “New Haven.’
mous popular priced "New H
pocket watch In gold-plated cas
etched back. Two-tone etched
color dial; black numerals. 1
Compensated hairspring for g
accuracy and dependability. (J
about actual size.)
94 B 392- Yellow Gold. 8h
weight 8 oz .
Nickel Plated “Bilfmore"
pi_ _ _ _ J
streamlined model pocket watch with
a durable dust-proof nickel plated
case. Plain back. Has clear unbreak¬
able crystal with silver color dial;
second band; black easy-to-read nu¬
merals and black hands. You’ll find It
convenient for pocket, handbag or
desk. Boxed. (Shown about actual
size.)
94 B 1437 Nickel color. Shipping .
weight 8 oz . . . $1.98
Nickel Plated. Same style but I
*ver color nickel plated case.
94 B 391— Ship. wt. 8 oz
— ' ' ' • '
BEAUTIFUL WATCH
-Filled Jj J Bar Expan-
BANDS
IK] Nylon Cord.
Gold-Filled
Expansion .
tamor for your
i ! Women’s
ng baud that
Is to fit any
without pres-
Fit8 watches
x>p ends only.
L45 — 1/20 12K
Hied. Stainless
zck. In Yellow,
r White gold.
4 oz
Ing
*3.95
4 ol
Bar Expan¬
sion Band .
Women’s smartly
styled bar expan¬
sion band In new
woven link effect.
Stretches to fit all
wrists. For watches
with loop ends
only.
94 B 1146-1/20 12K
Gold-filled. Yellow,
Pink or White gold.
State choice. Ar
Sblp.wt.4oz. *
A really thrifty
buy Is this women’s
long wearing, attrac¬
tive watch band of
Nylon cord with ad¬
justable ratchet. Has
safety catch of yellow
gold color metal. Fits
both bar and ring-
end tyj>e watches;
fits any size wrist.
94 B 1147 — Black
only. Ship. wt.
“VARSITY"
7 Jewels
Any woman would love
to have this time-tested
“Varsity” wrist watch.
Guaranteed Swiss move¬
ment in beautiful non-
tarnishable Chrome-
finish case. 7-jcwel pin
lever movement. White
dial with easy-to-read
gilt numerals and hands.
Cord band has secure
catch. Gift-boxed.
94 B 1144 — Ship, wt
12 oz . $12.96
ITEMS ABOVE AND RINGS BELOW ARE SHOWN ACTUAL SIZE
"HARMAN"
I0K Rolled Gold
Plate
•’Harman” means
beauty and depend¬
ability. Mechanically
tested, guaranteed
7-jewel Swiss move¬
ment in case of gleam¬
ing 10K rolled yellow
Gold Plate with stain¬
less steel back. Coral
color dial; black nu¬
merals and hands.
Black cord band has
1/40 10K rolled gold
plate self-adjustable
ratchet. Gift box.
94B 1143 Ship. wt.
14 oz . $18 95
OUR FINEST
"Harman" 17 Jewel
Created by "Harman.”
a time-honored name in
watches. Guaranteed
17-jewel Swiss move¬
ment encased in lovely
10K rolled Yellow Gold
Plate . . . stainless steel
back. Matching 1/40
12K rolled Gold Plate
bracelet with adjustable
ratchet. New high dome
crystal. Coral color face,
black hands and numer¬
als. Luxurious gift box.
94 B 1142 — Shin. wt.
14 oz . $25.75
ENGAGEMENT
WEDDING
SET
King
. m I4K Gold Rings
wedding rings ill
classic stylo tliafc
_ ds in good taste,
j of solid 14K Yellow
with plain dome top.
BBfully finished and
. (See “How to Or-
j b” on this page.)
wt. 4 oz.
I 1146— Bride’s Ring.
?£,Ha,< *4.59
-Groom’s Ring,
wider and heavier.
sy2
Genuine Diamonds
I4K Gold
!4K Gold and Diamonds
Half Sizes: 5 to 9. (See New wider
*5.95
_ __ (See
“How to Order” at right. )
Ship. wt. 6 oz.
94 B 1152 — Engagement
Ring. 14K Yellow Gold
motmting; White gold •
side plat] IKK with rough
diamond in af
center. .
94 B 1151 — Wedding
Band. Engraved 14K Yel¬
low Gold mounting; 3
wliito gold heart-shaped
inlays centered with 3
sparkling rough fa
diamonds. m
595
ring so pop-
ular with _
today’s brides. Gleam¬
ing 14K Yellow Gold
wedding band with clev¬
erly designed pierced
center, engraved sides.
94 B 1153 — /a in. wide.
Half Sizes: 5 to 8. (See
“How to Order Rings’*
tmlow.) Shipping weight
4 oz . $5.95
Fledge your love with this *
beautiful engagement and i
wedding ring set — she will
cherish it through the years,
value! Made of glea
Ei ..
1 5 15
Wonderful
[earning I4K Yellow Gold.
siiarkling rough _ , _
dainty engraved design. White gold inlay,
set with 3 genuine diamonds. Beautifully
boxed. (See "How to Order Rings” below.)
94 B 1150 — Half Sizes: 5 to 9. Shipping
weight S oz. .
. Set, $15
HOW TO ORDER KINGS. If you are not sure of correct ring size, wrap
a 14 -inch strip of heavy paper snugly around the ring finger. Cut strip
so that both ends meet exactly. Pin or paste this strip to your order.
7WC
/X’V..
W
rrsrarn
ped Locket
1/20 10K yellow
ling Silver. I .eaf
itack. Holds 2
_ ; 18-in. chain.
axe.) Gift boxed,
wt. 6 oz.. $2.95
Expansion Bracelet and Locket
“Sweetheart” expansion bracelet and
locket set of 1/20 12 K Yellow Gold- 9 Sfl/D
Filled on Sterling Silver. Two-tone on- - IS r.
graved design. (Shown actual size. X ’omes
in a beautiful box.
94 B 1155 Set. Ship. wt. 14 oz . $11.75
94 B 1156 Expansion Bracelet. Fits all )■* AF
wrist sizes. Ship. wt. 8 oz . * ** +
94 B 1157- Locket. Holds 2 photos; has Af
18-inch chain. Shipping weight (1 oz . *9x79
Matching "Butterfly" Jewelry
Gorgeous “butterfly” jewelry cleverly designed of Pink
Gold Plated metal with glittering stones. Colors: lied.
Blue or Green stones. State color.
94 B 1160- Earrings. K-in. Metal screw $1 IE
hack. Ship. wt. 3 oz . ■■■*
94 B 1159 Bracelet. 7*4 in. long. % in. 50 QE
wide. Secure links; safety clasp. Ship. wt. 4 oz.
94 B 1158 Pin. 1% x 2 Inches. Small cut white stones
form eyes. lawge stones form body. $1 IE [— 1
Secure safety catch. Ship. wt. 4 oz. [ 93 {
Pantie
Girdle
^ Sleek Stretchables [f
( W
'4 GIRDLES and pantie girdles
M
Rayon Satin "Lastex” Zip-Up
Fits hips 8 to 10 inches larger than
waist. Supremely comfortable girdles.
They weigh but a few ounces yet are
amazingly strong and firm in moulding
and coaxing your curves. Cleverly con¬
structed of Rayon Satin “Lastcx’’ with
separate Inside panel having 2 narrow
bones to flatten your tummy. Side-
stretch front and sides and down-
stretch back, to flex with every move¬
ment of your body. 9-lnch zip closing.
Colors: NiKle, Black or White. Waist
Sizes: 25. 26. 27. 28. 29. 30. State
color and size. Shipping weight 10 oz.
2 B 255- Girdle with 4 elastic garters.
2 B 256- Pan tie Girdle with 4 de¬
tachable garters. Rayon Jer- jg
Girdle 1
kju ters. nay on jer¬
sey crotch . Each.
"Stay-Up” Top 2-Way Stretches ->
Fits hips 8 to 10 inches larger than
waist. Favorite of juniors and all
women who want comfortable, gentle
but firm curve-control. Rayon-and-
Cotton knit with “Lastcx," with spe¬
cially designed stay-up top . . . won’t
roil, won’t bind. Made with ovai-
shaped front panel of smooth Rayon
Satin “Lastcx*’ for that nice “flat-
tummy’’ look. Has no fastenings: you
simply step into it. Pretty ruffled bot¬
tom. Colors: Nude or White. Sizes:
Sm?11 (?3 to 25 waist): Medium
£5 to 28) : or Large (29 to 30) . State
color and size. Ship. wt. 10 oz.
2 B 267-Girdle with 4 elasticgarters.
2 B 258 — Pantie Girdle. 4 detach-
*2.98
Pantie
Girdle
UGHT TWO-WA Y STRETCH GIRDLES, PANTIES AND
Sleek AlWn-One Detachable Crotch Extra Large . . . Boned
CORSELETS FOR SUM CONTROL
Fits hips 8 to 10 in,- larger
than waist. Two-way
stretch corselet. No fasten¬
ings. Knit of Rayon-Cot-
ton-aml-Elastlc. Lined iace-
top bra, stitched Rayon
Satin underbust sections.
Adjustable ribbon straps
with elastic “fork” at back ;
4 elastic garters. Elastic-
bound toi* and bottom.
2 B 260 Nude. Sizes: 32,
34. 36. 38 bust, ta aa
Ship. wt. 12 oz. . .
l~94 NATIONAL BELLAS HESS
Fits hips 8 to 10 in. larger
than waist. Look at this
buy! Sleek-fitting Corselet
with detachable crotch and
garters. No fastenings to
bother with. Strongly knit
of Ray on -4 'otton-and-Eias-
tic. Lace-top bra has
stitched Rayon Satin under-
bust. Elastlc-imuml top and
bottom. Adjustable straps
with elastic "fork" at hack.
2 B 259 Nude. Sizes: 32,
34. 36. 38 bust.
11 or.W‘ *3.49
Fits hips 9 toll in. larger
than waist. Sleek control
for the larger figure. Kirin ly
knit Rayon-Cotton-and-
Eiastic corselet has 3-bone
front on separate panel for
firm abdomen control. Elas¬
tic-bound top and Inittoni
Rayon Satin bra. Stitched
and seamed for youthful
uplift. Adjustable shoulder
straps with elastic “fork”
at back; 4 elastic garters.
2 B 261 -Nude. Sizes : 38,
40. 42. 44 bust, ta aq
Ship. wt. 10 or.. .
Extra Largs — Zip-Up
Fits hips 9 to 11 In. larger
than waist. Larger women
appreciate this wonderfully
light weight control as a
change from heavier gar¬
ments. Extra size two-way
stretch girdle of strong
Kayon-Cotton-and-Elastic.
Has 2-bone inner shield for
firm stomach support; 7,-in.
zip closing. Elastic-bound
top: 4 elastic garters.
2 B 268 Nude. Waist Sizes :
31. 32, 33. 34. 35, 36.
37. 38. Ship. wt. <9 aq
12 oz . *4.TO
Detachable Crotch
Fits hips 8 to 10 I
larger than waist. r_
way stretch step-I n p _
girdle of Rayon-CotM
and-Elastic with deti
able Rayon Jersey cr<
ami gartera.Mild restr
at a budget price!
2 B 267 — Colors: Nuc
or White. Sizes: Smi
(23 to 25 waist) : Medlu
(26 to 28) ; or Large (
to 30 watst). Be sure
state color and size wh«w
ordering. Ship. <1 m
wt. 12 oz . J
jA^Two-Way Stretches
_) BUDGET GIRDLES AND PANTIES
? v i <<— Top Value in Trim Stretchobles
■ ' Fits hips 8 to 10 In. larger u.kl*
* “ i than waist. Two-wav stretch ,n#tae
• & d
<<— -Top Value in Trim Stretchable*
Fits hips 8 to 10 in. larger
than waist. Two-way stretch
girdles knit in firm, close stitch
o l Rayon-Cotton-and-Elastic.
Plenty of sideways stretch
and up-and-down stretch. \
Colors: Nude or White.
Sizes : Small (23 to 25 waist) ;
Medium (26 to 28) ; or Large
(29 to 30). Ship. wt. 10 oz.
2 B 265— Girdle with ns.
4 elastic garters .
2 B2 60-Pantie Girdle QA-
with knit Rayon crotch.
Inside
View
Criss-Cross Elastic Inner Beit :i
Fits hips 8 to 10 in. larger \
than waist. Moulds curves \
to flattering lines. Criss-cross \
elastic lnnerbeit for tummy
control. Firmly knit of Rayon-
Cotton-and-Elaatic. Colors :
Nude or White. Sizes: Small
(23 to 25 waist) ; Medium (26
to 28); or Large (28 to 30).
Ship. wt. 10 o*.
28268-Girdle with el wa
4 elastic garters _
2 8 270 — Pan tie Girdle
with 4 detachable elastic
garters. Knit Rayon *i wa
crotch .
Tan tallne” . . . Better Ouality
Rayon-Cotton -and - ‘ * Lastex ’ '
two-way stretch. Superior,
longer-wearing. Nude or
White. Sizes: Small (23 to
25 waist); Medium (26 to
28) ; Large (29 to 30) : Extra
Large (31 to 32) ; or Double
Extra Large (33 to 35).
Ship. wt. 14 os.
28271-Girdle with ta aa
4 elastic garters. . . fa»TO
2 B 272— Pantie Girdle with
4 detachable elastic garters.
Rayon Swaml jq aq
crotch .
-4- -rff
Pantie
SONED SIDE HOOK
br Comfortable Control
• 8 to 10 inches larger
list. Firm figure control
thrifty Bellas Hess price!
nk girdle of Rayon Satin-
Cotton In 2 lengths; 3-l>one
Inner shield flattens stom-
ile-etripped boned back;
_ front with heavy elastic
elastic side sections; 4
hie elastic garters. Color:
Waist Sizes: 26. 27, 28,
31. 32. 33, 34, 38. 36.
Ship. wt. 14 oz.
,h 14 In. «| aa
:th 16in.Ea. f||7#
RAYON SATIN ZIP-UP GIRDLES
With Elastic Panels
Fits hips 8 to 10 Inches larger
than waist. Rayon Satin girdle.
14 inches long, with 8-lnch smooth
zip closlug. Extra inner shield on
front section gives smooth control.
Two narrow slanting bones pre¬
vent top from rolling. Elastic front
gore. Elastic side sections. Rein¬
forced at bottom back; 4 elastic
double garters.
2 8 262— Nude. Waist Sizes : 26.
26, 27. 28, 29, 30- State size
wanted when ordering. «n aa
Ship. wt. 10 o* . ?a.70
To Smooth Your Hips
Fits hips 7 to 9 in. larger than
waist. Clothes fit better with a
good foundation like this! Rayon
Satin, 14 In. long; 9-in. zip closing.
Fagoted stitching. Shaped front
batiste elastic gusset; 2-boue sepa¬
rate Inner shield for abdomen con¬
trol. Batiste elastic side sections.
Back has batiste elastic gusset at
ton; reinforced at bottom; 2 narrow
full length bones; 4 elastic garters.
2 8 273 Nude. Waist Sizes: 26,
26. 27. 28. 29- 30, 31, ta aa r
32. Ship. wt. 12 oz. . . »y® j
TWO-WAY STRETCH
Detachable Crotch Pantie
Fits hips 8 to 10 in. larger than
waist. Two-way stretch panttc made
of durable Rayon-Cotton-and-Elas¬
tic, with Rayon Satin “Lastex”
down-stretch front panel. Two nar¬
row slanting top bones prevent
rolling. Detachable knit Rayon
drotch snatis out and In for jiffy lauu-
cering; 4 detachable clastic garters.
2 8 268— Nude. Sizes: Small (23 to
25 waist); Medium (26 to 28);
Large (29 to 30) ; or Extra Large
(32 to 34). State size, tn 7A
Ship. wt. 12 oz .
NATIONAL BELLAS HESS 95
BACK-LACE CORSE
Cotton-Covered Rubbe
f A 1 Fits hips 8 to
‘nj 10 inches larger f J
than waist. Boned J
material front: per- K
forated rubber sides and bad
Cotton-covered to absorb persi
ration. Back lace; front h
closing; 4 adjustable garters.
2 B 154— Nude. Waist Size**
27, 28. 29. 30, 31. 32. 33, 34
36, 37, 38 in. Side length 1
State size. Ship. wt. 1 ib. 2 oz. 3
Extra Supporting lnner-B«
TRl Fits hips 8 to t M
10 inches larger vA
than waist. Heavily U
boned, firm supporting ■
Cotton Twill Corset. Hea
boned S^-inch side-laced li
belt. Front hook and back-1
4 adjustable garters.
2 B 150— Nude. Waist Sizes:
29. 30, 31. 32. 33, 34, 35. 36.
40. Side length 16 in. State !
Ship. wt. 1 lb . 3
High Waist
Heavily Boned
ff*l Fits hips 8 » A
to 10 inches # J
larger than waist. J
Rayon-striped Cot-
ton. firmly boned. Front cl
Adjustable buckle-strap i
troLs and smooths hips
thighs: 4 adjustaole gar;
An excellent waist-slimr
corset.
2 B 140— Nude. Waist Si:
23. 24, 25. 26. 27. 28, 29.
32, 34. 36. 38. 40. Side la
16 14 In.: 14 In. from *
down. State size. Ship.
1 lb. 2 oz . $:
Side Lace Maternity Corset
Kx pertly designed t
maternity corset of * mB jf O
Cotton ('until with
woven surgical elas¬
tic. Cupped front. Hide lacings for
frequent adjustments; top awl bot-
tom elastic bands give firm support.
Boned back, 15 in. long; front. I i in.
long. Side hook closing; wide adjust¬
able garters.
2 B 156 Nude. Waist Sizes: 24. 25.
26. 27, 28, 29. 30. 31, 32. 33. 34. 35.
36. 38. 40 in. State present waist
size when ordering ; give period of
time Shite wt. 12 nz _ $2-98
[ 96 NATIONAL BELLAS HESS |
HEAVILY BONED SUPPORTING BELTS FOR GOOD POSTURE
Back Lace
Improve your i mature
witl! this sturdy Cot¬
ton Twill supporting
belt. Also recom¬
mended for wear after operations.
Heavily boned front supports the
abdomen comfortably. The laces are
controlled by side-buckled back
straps for easy adjustment. Side
hook closing; I adjustable elastic
garters
2 B 157 Nude. Waist Sizes: 26.
27. 28. 29, 30. 31. 32. 33, 34, 35. 36.
37. 38. 39, 40 in. Front and back,
length 11 In. Side length 0 in
State size. Ship. wt. 12 oz. $2. 59
Side Lace*
Relieve back strain # .
and you’ll enjoy ▼
life more. This belt
of Rayon Hatin-
striped ( 'otton gives excellent sup¬
port. Adjustable side lacings;
elastic gussets each side of boned
front; 2-in. elastic band across the
bottom. Side hookclosing; 13 (4 -in.
boned back; 11-in. front: 4 ad¬
justable garters.
2 B 139 Nude. Waist Sizes: 24.
25. 26. 27. 28, 29. 30. 31, 32, 33.
34. 35. 36. 38, 40 inches. State
size wanted when ordering. Ship¬
ping weight 12 oz . $2. 98
Thrifty Back-Lace
Fits hips 8 to * —m
10 inches larger ▼ t
than waist. Here’s
an e flic lent budget-
priced corset for slimmer, in
youthful lines. Made of good qi
Ity Cotton Twill, with front lax
and adjustable back laces
good support. Four elastic garb
2 B 130 Nude. Waist Sizes:
27. 28, 29, 30, 31. 32. 33, 34,
36. 38. 40 in. Hide length 15 incl
Be sure to state size when ord
Ing. Ship. wt. 1 lb . $2
SAVE THE POSTAi
SEE PAGE 198
R-BELT CORSELETS
Bostic Side Panels
Fits hips 8 t A flO
to 10 inches t JHq
than waist.
le Rayon- W
ed Cotton corselet.
>k 10-ln. innerbelt la
Elastic side panels;
garters.
— Nude. Sizes: 34.
40. 42. 44. 46 bust.
.jm length, 19 in. ; from
down, 14 In. State size,
wt. 1 lb . $3-98
-wcvily Boned Inner-Belt
wr Fits hips 7 t JflQ
- to 9 inches ?JVHq
v*er than waist. U
j=r» sturdy Cot- ■
an Coutll side-hook corselet,
seawily boned 14-in. inner-
sac of woven elastic. Wide
anmir straps with back elastic
* ra" \ 6 adjustable garters.
. I 132-Nude. Sizes: 34, 35.
- % 38, 39, 40. 41, 42, 44.
48. 50 bust. Underarm
tfc. 20 Vi in.; from waist
t. 14 In. State size,
wt. 1 lb. 2 oz . $4-98
Seilf-Up Back Lacer
>631
Fits hips 7 to
9 in. larger
i waist. Our
a heavily boned
>Jaee side-hook corselet,
on-brocaded Cotton.
Inner belt with elas-
ede sections and cupped
i_et bottom. Weil shaped
Jtee; built-up shoulders
t elastic Insert. Woven
s side sections. Adjust-
iastic garters; 2 trolley
pm at front.
1 113-Nude. Sizes : 36. 38.
tf. 44. 46. 48. 80, 82. 84
an. Underarm length, 21 Hr
*om waist down, 14 In.
~ ' ie.8hlD.wt l lb. 4oz.6.98
KMnch
Inner-Belt
BACK-LACE CORSELETS IN COTTON TWILL
Front Hook
7 to 9 s^ofi
larger ▼ lYO
Have
klonable
uette with this sturdy.
Cotton Twill founda-
In front ; laces In back.
built-up shoulders
Inserts; elastic gussets
front. Four elastic
garters for comfort
down.
Side Hook
Fits hips 8 to 10 e
Inches larger ▼
than waist. This
eorselet always fits
comfortably. Side hook; back lace
Arm elastic side sections. Heavily
boned front supports abdomen.
Built-up shoulders have elastic in¬
serts to prevent binding. Made of
good quality Rayon Satin-striped
Cotton Twill.' Four adjustable
elastic garters.
2 B 127 -Nude. Sizes : 36, 38, 40.
42. 44, 46. 48. 60, 62 in. bust.
Underarm length, 19 in.; from
waist down, 14 In. State size
wanted. Ship. wt. 1 lb . 64-79
EXPERTLY DESIGNED TO SLENDERIZE
CHOICE
’3?.8
Side-Hook Corselet
Fits hips 8 to 10 inches
larger than waist. Slim¬
ming side-hook foundation
well made of sturdy Cotton
Twill. Comfortable when
you’re standing or sitting.
Built-up shoulders with elastic in¬
serts In straps; well shaped bustliue.
Strongly boned all around for trim
control. Elastic side sections and
Insert at front for sitting ease; 4
elastic garters.
2 B 131— Nude. Sizes: 36. 38, 40,
42 , 44. 46. 48, 60, 62 in. bust.
Underarm length, 21 in.; from .. . 11 ■■ . . , . ■ -
waist down, 15 in. State size. ] NATiONAI RCI 1 AC ucec or I
Shipping weight 1 lb . $3.98 | NAifPHAL DELLAS HESS 97 |
Front Hook Corset
Fits hips 8 to 10 in. larger
than waist. Durable Cot¬
ton Twill corset. Boned
front-clasp Inner shield with
4 elastic bands for extra
control. Heavily boned
outer garment laces in front : elastic
waist inserts and elastic strip at
bottom back. Adjustable elastic
back garters; 2 front trolley garters.
2 B 155 — Nude. Waist Sizes: 28,
29. SO, 31. 32, 33. 34, 35, 36 inches.
Side length, 16 In. : back, 15 In. State
size. Ship. wt. 1 lb . 63.98
. COMFORTABLE
CONTROL
LONG
•LINE BRAS GIVE EXTRA SUPPORT
Comfortable front-hoe
for the larger bust. 1
with inner cup for i
support and figure co
Sturdy Rayon Satin-si
Cotton. The built-up*
ders have elastic in
Rounded bust sect
8-hook front; 2 elastk
sets in back at bottom
set hooks front and
7 B 799 -Nude only. S
36 to 62 bust. Be st
state size wanted. el
Ship. wt. 6 oz. . . .
For firm, youthful uplift.
Darts give shapely contour.
Batiste Elastic inserts each
side of deep diaphragm
band. Strong self straps;
5-hook back closing; 4
corset hooks. Nude only.
Sizes : 34 to 44 bust. State
size. Shipping weight 6 oz.
7 B 797 Rayon Satin.
7 B 798 — Cotton ei TO
Poplin . Each *****
fS NATIONAL BELLAS
For firm diaphragm control.
Rayon Satin-striped Cotton
bra with double-fabric dia¬
phragm band; underbust
stitching: elastic gore insert
at center front for moulded
contour. Comfortable yet
firm. Elastic back closing:
elastic Inserts in straps. One
front corset hook.
7B763 Nude only. Sizes:
36 to 44 bust. Be sure to
state size when ordering.
hesTI *l.»
Sturdy bra with built
up shoulders. Durable
Rayon Satin-striped ( V)t-
ton. Wide comfortable
diaphragm band. Side
hook closing. Elastic in¬
serts in shoulder straps.
Elastic Inserts at sides for
smooth fit. Corset hook
both front and back.
7B 764 Nude oirty.
Sizes: 36 to 46 bust. Be
sure to state size when
ordering. Shipping aa.
weight 6 oz..
Skilfully designed to give
excellent control and firm
support. Sturdy Cotton Pop¬
lin with bust cups of knit
Rayon Swarai Cloth.
Pointed diaphragm band
with elastic insert each side
front for efficient control.
Adjustable ribbon shoulder
straps; 4-hook back closing.
Front corset hook.
7 B 796— Nude only. Sizes :
34 to 46 bust. Be sure to
state size wanted. *1 AA
Ship. wt. 6 o*. . . . f»»*T
Control
THRIFTY JUNIOR BRAS FOR YOUTHFUL FIGURES
| A] Bust Pad "Assists*'
For small busts. Wear In¬
side any bra. Rayon-striped
Cotton Batiste.
7 B 724 — N u d e . TO#*
Ship. wt. 2oi 3*Q
Sizes 34 to 42
Designed for average *
bust. Good quality t»
ixed Cotton Broadc
with inner pocket foi
uplift, added support
justable straps and
hook closing. Colors:
or White. Sizes : 34 1
bust. State color and
Shipping weight 4 oz.
7 B 768 — For average
7 B 769— For full $
bust . Each,
Specially designed to flatter
the junior figure. Made of
lovely Lace and Rayon
Satin, with adjustable elas¬
tic back closing and adjust¬
able shoulder straps.
7 B 708 — Nude or White.
Sizes : 32 to 36 bust. State
color, size wanted, aa
Ship. wt. 4 oz
Weil made band style junior
bra. Cotton Batiste, with
lined stitched cups to en¬
hance youthful contours.
Adjustable ribbon straps
and adjustable elastic back
closing. Excellent value!
7 B 771 -Nude only. Sizes:
32 to 38 bust. State "tA-
uirrn QRiii nrt A oo ■ BV
Rayon junior bandeau at
a thrift price. Cleverly
seamed across bust for
extra figure shapeliness.
Ribbon shoulder straps.
Elastic back closing.
7B770— Nude only.
Sizes: 32 to 38 bust. Be
sure to state size. T5#*
[B] Padded Bra
Rayon-striped Cotton Ba¬
tiste. Adjustable straps and
back closing.
7 B 723-Nude. 30 to va.
36 bust. Wt. 4 oz.
Ship. wt. 2 oz
size. Ship. wt. 4 oz. . .
EXPERTLY STYLED TO FLATTER THE FULL BUST
Inset bust cup with firmly
stitched and lined undercup
section and semi-built up
shoulders. Rayon Satin,
with 1 Vi -Inch bottom band.
Adjustable straps; 2-hook
elastic back. Nude only.
Sizes: 36 to 46 bust.
7 B 789— C cup — for the
full bust. Ship. wt. 6 oz.
7 B 790 — D cup for the
extra large bust. el aa
Ship. wt. 6 oz. Ea. ?I-*T
Wonderful control and up¬
lift with 2 Vi -inch wide bot¬
tom band. Inset strip over
bust cups gives smooth
lines. Sturdy pre-«hrunk
Sanrorized Rayon Poplin.
Adjustable straiis; adjust¬
able 3-hook clastic back
closing.
7 B 729 - Nude only. Sizes :
34 to 42 bust. Be sure to
state size. Ship. el rA
wt. 4oz . *im9Y
Economy-priced bra de¬
signed for the fuller figure.
Has 2 Vi -inch wide band
at bottom for smooth con¬
trol. Weil made of Cotton
Batiste, with divided bust
cups for flattering uplift.
Durable shoulder straj>s
and 2-hook elastic back
closing.
7 B 794 Nude. 36 to 44
bust. State size. *©_
Ship. wt. 4 oz . ^TC
Well made and low-priced
bra for the fuller bust. In¬
serted bust cups, diagonal
stitching under bust for
firm support; 2 Vi -inch band
at bottom. Made of sturdy
Cotton Batiste, with adjust¬
able shoulder straps and
2-hook elastic back closing.
One corset hook.
7B 795 — Nude only. Sizes:
34 to 46 bust. State ZA.
size. Ship. wt. 4 oz. 9TC
NURSING BRA
Hook Front Openi
Weil made nursing b
Rayon Satin-stripe Co
Bust sections are lined
moisture-proof rubb«
cloth for sanitary pr
tlon. Has 6-hook front I
ing and 2 Vi -inch el
back insert. Adjustabl
bon straps.
7B766- Tearose.SiM
to 42 bust. State j
size. Ship. wt. 6 oz. <
Foil
fcxb
Large
bui»
YOUR FIGURE
AVERAGE-FIGURE FLATTERERS
Bellas Hess bra value. Sturdy
Poplin in cup style with
band for smooth control.
Is bust in firm young lines.
_n straps. One-hook elastic
closing. Here's an example of
I Bellas Hess economy and
See the extra low price!
773^ Nude only. Sizes:
38 bust. Ship. wt. 4 oz.“* c
Sweater bra of fir* Rayon Satin.
Shaped strip vertically across bust
line smooths high uplift and gives
you such attractive youthful lines
even under close-fitting sweaters.
Inserted bust cups, 1-inch separa¬
tion. Adjustable straps and elastic
back closing.
7 B 775 — Nude^only. Sizes:
BRAS PROPORTIONED FOR
Perfectly proportioned bras tb&t (it as though they were
custom made. Inset cups have stitched and lined lower M * *
section, 1-inch band. Vi -inch separation between cups m
to accentuate high uplift. Adjustable ribbon straps. m
adjustable clastic back. Color: Nude only. Shipping weight 4 os.
Cotton Batiste
7 B 731 — Small bust. Sizes :
33 to 36.
7B792 — Average bust.
Sizes: 32 to 38.
7 B 793— Full bust,
Rayon Satin
7 B 781 — Small bust. Sizes :
32 to 36.
7B782 — Average bust.
Sizes : 32 to 38.
7 B 783 —Full bust.
Sizes : 34 to 40. Ea., /TC
5T:
32 to 38 bust. Ship. wt. 4 oz.
Sizes: 34 to 40- Ea.
LEISURE-LOVELY
BED JACKETS
Priced Down Low!
Brushed Rayon
Cosy warm bed
Jacket of knit
brushed Rayon.
Peter Pan collar,
contrasting rib¬
bon tie. Bracelet
length sleeves.
7 B 961-Tearose
or Blue. Sizes:
Small (32);
Medium (34 to
36) ; Large (38 to
40 bust) . State
color and size.
toSi?’ *1.98
RAYON SATIN OR
COTTON BATISTE
Rayon Safin ►
Luxurious Rayon
Satin bed Jacket .
Lace^txim. Rayon
Satin ribbon ties.
7 B 960-Teanwe,
Blue or Opaline.
Small (32 bust) ;
Medium (34 to
36) ; Large (38 to
40). State color
and size wanted.
K, wt *2.79
Plungiug-neck bra for
your lowest cut dresses;
f;lves llrin support. The
nsec bust cups have lined
bottom section. "Lastex"
section separation and
center band assist uplift.
Straps and elastic back
are adjustable. Sizes: 32
to 40 bust. Color: Nude.
State size. Ship. wt. 4 oz.
7 B 786 — Rayon Satin.
7 B 787 — Rayon a Q
Poplin. . Each, **»OT
To give you lovely con¬
tours. Lace-trimmed bra.
Elastic front insert. Skil¬
fully placed darts and
seams. Adjustable elastic
back closing; adjustable
ribbon straps. Colors:
Nude, White or Black.
32 to 40 bust. State col¬
or and size. Ship. wt. 4 oz.
7 B 784-Rayon ci an
Hiirin -and ~ Liter ■Xir
Sutin-and-Lace.
7 B 786 Batiste
aud-Lacer .
98c
THE AVERAGE BUST
ALLUR
ING
YOUNG
CURVES FOR
designed of sturdy
Poplin with fagoted
:ver bust to accen-
ugh uplift. Satin
" triangular inserts
t assure better fit.
Me ribbon straps; ad-
: clastic back closing.
—Nude. White or
Sizes: 32 to 40
:u
te color,
wt. 4 oz.^®C
Rayon Satin and Lace are
effectively combined in
this well designed uplift
bra. Lace sections lined for
longer wear; %-inch band;
1-inch front separation. Two-
hook adjustable elastic back
dosing and ribbon straps.
7 B 778 — Nude or White.
Sizes: 32 to 38. State
color and size. Ship. AQ_
wt. 4 oz . TOC
Fine, sturdy Cotton Ba¬
tiste with Satin “Lastex"
insert at front. Inset cups
have stitched and lined
lower sections to accent
uplift; I J^-inch band.
Adjustable ribbon straps
and clastic back closing.
7 B 776 — Nude only.
Sizes: 32 to 40 bust.
State size. Ship. WTQ
wt. 4 oz. . "
Sleek Rayon Satin bra that
lifts your bust to lovely firm
young lines. Cleverly placed
darts, fagoted seams,
and stitched-on inverted V
at front for superb fit.
Adjustable elastic back clos¬
ing; adjustable ribbon straps.
7 B 777 — Tearose or White.
Sizes: 32 to 38 bust.
State color, size. AO.
Ship. wt. 4 oz. . . TOC
Budget-priced, cleverly de¬
signed bra to give modified
rounded uplift. Firm Rayon
with band under inset
bust cup. Center separation;
stitching under bust. Adjust¬
able riboon straps; adjust¬
able elastic back closing.
7 B 754— Nude. 32 to 38
bust. State size. rQ.
Ship. wt. 4 oz . OTC
NATIONAL BELLAS HESS
HOT WATER BOTTLE AMD SYRIMGE COMBINATIONS
Good Qualify
Thrift-priced combination!
Durable synthetic rubber
hot water bottle and foun¬
tain syringe — 2-qt. Blze.
Set includes stopper, tub¬
ing, vaginal slip-pipe and
rectal slip-pipe.
96 B 1410 — Red. Ship,
wt. 1 lb. ioi . 944
Bolter Quality
Hot water bottle and syringe
of heavy synthetic rubber
that withstands heat. Grid-
tread prevents burning. Bag
has leak-proof neck — screw-
in stopper. Holds 2 qts. One
rectal, one vaginal slip-pipe.
96 B 1411 — Red. Shfr £t.
lib. 10 oz . $1.19
Our Best Quality*
Our finest hospital grade
hot water bottle-syringe
set. Heavy gauge synthetic
rubber. Holds 78 oz. Adults’
and Infants’ slip pipes; vagi¬
nal balloon spray; tubing;
screw-in stopper.
96 B 1414— Red. Ship. wt.
1 lb. 12 oz . $1.98
?.h \cnt shown.) Fits any hot water bottle or syringe on this page. Consists
of i,slippliK» : 56-in. synthetic rubber tublug ; shut-off. Screw-in stopper. ^ t
96 B 1407— Red. Ship. wt. 8 oz . . . 4>C
Ret)
(A] Ntoprent “laftx" Gloves
Protect your hands with Neoprene “Lat
Protect your hands with Neoprene “Latex”
96B 1404— Red. Sixes: 7. 7ft, 8. 8ft, 9. 8t
when ordering. Ship. wt. 6 oz .
[B] Flat Oval Shaped Ice Bag
Durable synthetic rubber Ice bag; 4 tie-on loops
to attaoh to any part of the body. Wide, easf
mouth. Can’t leak; secure screw-on cap.
96 B 1413 — Red. 10 Inches across. Ship. wt. 11
[C] Sturdy Fountain Syringe Hospital-T
Excellent value! Durable synthetic rubber
syringe. 2-qt. capacity. 56-ln. tubing with shui
rectal and one vaginal hard rubber slip pipe.
96B 1406— Red. Ship. wt. 1 lb. 4 oz .
SCIENTIFICALLY DESIGNED BULB SYRINGES
Balloon Spray
Sturdy, thrift-priced bulb
douche syringe of good syn¬
thetic rubber. Convenient
curved pipe nozzle fits
vagina properly and com¬
fortably. Throws spray up¬
ward and outward . .
cleanses thoroughly. Form-
fitting shaped shield.
96 I* 1408 Red. ft -pint
capacity. Ship. wt. 1 lb. 774
Plastic-Lined Sanitary Protectors
Whirling Spray
Throws whirling spray in
every direction, assuring
effective, thorough vaginal
cleansing. Form-fitting
flared shield. Moulded pipe
nozzle fits vagina proj>eriy.
Has screw-on rectal pipe.
Made of long-lasting syn¬
thetic rubber.
96 B 1409— Red. Holds ft
pint. Ship. wt. 1 lb.. $1.19
Flexible Tube
Our finest douche syringe
with flexible, comfortable
tube and form-fitting
shield. Assures effective
cleansing and personal
daintiness. Durable syn¬
thetic rubber. Full pint
capacity. Detachable bal¬
loon spray; rectal pipe.
Individually boxed.
96 B 1418 — Red. Ship¬
ping weight 1 lb.. . .$1.98
Sanitary protector with
plastic-lined moisture-
proof knit Rayon Jersey
crotch. Two plastic nap¬
kin grips. Elastic waist¬
band with side straps.
Washable.
2 B 356— Tearose. Sizes:
Small (24 to 26 waist);
Medium (28 to 30); or
Large (32 to 34). State
size when ordering. Ship,
wt. 2 oz . .354
Combination sanit
belt-and-brtef-typc p
Knit Rayon Jersey e
and 10-in. moistun
plastic lining,
able elastic waistL
Plastic napkin grl
Washable.
2 B 357 — Tearose. !
Small (24-26
Mcdiu m (28-30) ;
Large (32-3 4). State l
Ship. wt. 2 oz. .
'tm*
Comfortable Sanitary Bafts
ID] 3 55 — Smooth-fitting lft -in. wide Rayon woven Elas-
11 Me sanitary belt. 4-in. Rayon Satin tabs . . . safety pins
attached to loops. Sanitary Cellophane wrapper. Tearose.
i*"1**1 l24. to 26 waist): Medium (28 to 30); or Large
(32 to 81). State size. Ship. wt. 2 oz. . . . . 39*
[pi 2 B 373 — Inconspicuous 1-ln. wide sanitary belt of Rayon
1 1 woven Elastic; 3-In. tabs: safety pins. Individually boxed,
fearosc. Even Sizes: 24 to 36 waist. Ship. wt. 2 os . 294
IF1 2B 372 - Narrow Rayon braid elastic sanitary belt:
, 3-4°- tabs ; safety pins. Each belt on a cellophane-wrapped
card. Tearose. Adjustable, fits al! sizes. Ship. wt. 2 oz. . .19*
fGl ? B 370— Rayon-stripe Cotton sanitary garter belt. 6-in.
back; 2 narrow front bones; 4 adjustable
garters. Tabs on Elastic Inside, back and front. Two safety pins.
Lined where tabs are attached; 3-hook side closing. Elastic side
(iSnl Orton Nude. Size*: 24, 26, 28, 30. 32. 34, 36
|lwl waist. Ship. wt. 6 oz . $1-25
Sanitary
Protective sanitary
bloomers of sturdy Cot¬
ton Batiste with clastic
waist and legs. Also In
“French” style p&ntie,
with inside Cotton nap¬
kin tabs. Washable. In¬
side shield of moisture-
proof plastic. Individually
packed. Colon: Flesh or
White. Sizes: Small (24
to 26 waist); Medium
(28 to 30); or Large (32
to 34). State color and
size. Ship. wt. 8 oz.
2 B 360 — Sanitary
Bloomers . 694
2B361 — French - style
Pantie. (Not shown.) 694
and PanNas
Comfortable sanitary
pantie, well made of soft,
durable Rayon Jersey
with protective moisture-
proof plastic-lined crotch.
Has two convenient in¬
side plastic napkin hooks.
Elastic waist and legs.
Washable. Unobtrusive
and convenient; assures
you of perfect protection.
Comes Individually boxed.
2 B 364 — Tearose only.
Sizes: Small (24 to 26
whist); Medium (28 to
30); or Large (32 to 34
waist). Be sure to state
size. Ship. wt. 4 oz. . .98*
Our non-chafe
Jersey shield is fea
weight, very comfoi
and assures you of p
protection. Wear it b
of a pantie. Shield h
Inches long, 7ft ‘
wide. Two back ds_.
perfect 0t. 2 elastic b
around legs. All
elastic waistband. ]
low priced.
2B371 — Nude t
Size*: Small (24 1
waist); Medium
29) : Large (30 to S
sure to state size.
Ship. wt. 4 os..
Sizes
meet
Satin
s|49
• * soft, las-
•_ijon Satin,
fc leolrlnc deep
■■lie waist.
i — Tearose
?.2«s: Smalt
,®eh waist) ;
P- J*ch wal‘
fc-w (28-30) ;
W 12-34). State
4 oz. $1
-49
Sizes
Bloomers
Flannel
todAy’s best values m smooth-fitting slips
at quality
’otton Flan-
for girls,
ly cut for
and long
All-around
u waist and
eng seams.
— Tearose
zes: 4 co 14.
to state size,
w 4 oz . . . 64*
In Three Fabrics
Full cut slip for
girls. Daintily /Wup
made with built-
up shoulders; fine hemstitch¬
ing at neck and armholes: ruf¬
fled bottom. Sizes: 8 to 14.
State size. Ship. wt. 4 oz.
7B875 — Sturdy Cotton.
White only . 79*
7 B 877 — Warm Cotton Flan¬
nel. Tearose only . 84*
7 B 876 — Swishy Rayon Taf¬
feta. Tearose only. . 89*
Built-Up Shoulders
A well fitting t|AA
4-pauel slip with ▼ I
comfortable built-
up shoulders. Made or dur¬
able Sanforized Cotton.
Neat hemstitching around
neck and armholes. One-
inch hem. Color: White.
State size. Ship. wt. 6 oz.
7 B 879- 32 to 44 bust.
44 In. long . $1.00
7 B 881 — 46 to 52 bust.
45 in. long . $119
“Youthful” Styling
A best-selling style t ■ I JC
because of its excel- * 1 1 &
lent fit and long
service. Tailored youth-top
slip of soft, durable Cotton.
Carefully made with separated
double-fabric bust sections for
a moulded fit. Bias-cut skirt;
adjustable shoulder straps.
7 B 878— White only. Sizes:
32 to 44 bust. Length 42 in.
Be sure to state size wanted.
Ship. wt. 6oz . $1.15
RTER BELTS FOR LIGHT WEIGHT CONTROL EASY COMFORT
[K] Sf itched Rayon Satin
So nod Rayon Satin
■ garter *■£*)
root with #| JT
- and 3 ■
4 adjustable gar-
*e back hook closing .
ie. Sizes: 24. 26. 28.
<hip. wt. 8 oz. $1.59
Lustrous Rayon Satin AM*
garter belt 4 in. wide. JC
Elastic side sections. *
Side hook; 4 adjustable garters.
2 B 313 Nude or White. Sizes :
24, 26. 28, 30 in. waist. State
color and size. Ship. wt. 8 oz. . 98*
Rayon Satin
Rayon Jersey Half Slip
Smooth-fitting t|lO
half slip of soft *|laf
Rayon Jersey —
needs no Ironing. Has comfy
all-around elastic waistband
and neatly hemmed bot¬
tom. Gives excellent wear.
A fine value at this price.
7 B 833 Tearose or White.
Sizes: 5 (24-26 in. waist):
6 (28-30) ; 7 (32-34) . State
color and size when order¬
ing. Ship. wt. 4 oz. $1.19
of good
a Satin:
Baround.
sing: 2-in. elastic
adjustable . garters.
Sizes: 24, 26, 28.
Tlip. wt. 4 oz. 69*
[L] Rayon Satin-Stripod Cotton
Garter belt for light
control: 8-in. front; ▼ Iww
6-in. side: 10-in. back; ■
4 adjustable garters; elastic side
sections.
2 B 315 Nude. Sizes: 24, 26. 28,
30 waist. Ship. wt. 10 oz - $1.00
[M] Junior Garter Girdle
In Two Qualities
Gives smooth, gentle con- t|QQ
trol. Elastic side sections f|47
slim your hips; bones in ■ UP
front to smooth your tummy. Side
hook closiug; 9 Yt -Inch center front;
10-inch side; ll-lnch back. Four
adjustable elastic garters. Color:
Nude. Sizes : 26. 28. 30. 32 and 34
inches waist. 8tate size wanted
when ordering. Ship. wt. 10 oz.
2 B 317 — Good quality Rayon-
Satin-striped Cotton.. .$1.29
2 B 316-Better quality Rayon-
brocaded Cotton . $1.79
Lace-Up Panfie Girdle
with Button-Up Crotch
Ideal style for active e|00
women. Brief pantle ▼ |TO
girdle of durable Rayon ■
Satin-stripe Cotton, lightly boned
front and back for easy control,
traces up on either side of front panel .
Rayon Jersey button-up crotch.
2B 206 Color: Nude. Sizes: 26.
28, 30, 32. 34 inch waist. State
size wanted when ordering. Shipping
weight 10 oz . $1-98
NATIONAL BELLAS HESS 101
GRAND
SLIP VALUE
$1*0
Lac* Trim
On Soft
Rayon Crop*
Sixes
32 to 40
SLEEK FITTING FOUR-GORE RA YON SLIPS
For Larger Women
Glamorous slip with smoo
moulded lines. Luxum
2 Vfe inch lace trims the I
gathered bodice, "V" fn
and back, adjustable stra
Made of French' type R
on Crepe.
7 B 873 — Color: Tean
Extra Large Sizes: 42
52 bust. Length 44 ind
State color and size want
Ship. wt. 8 oz . S2
Rayon Satin or Crepe
Tailored for a smooth, perfect
fit. Four gores, darted bust
sections, "V" front and back,
adjustable shoulder straps.
Colors: Tearose or White.
Sizes: 32 to 44 bust. Length
42 inches. State color and size.
Shipping weight 6 oz.
7 B 862 — Lovely Rayon
Crepe . $1.69
7 B 861 — Luxurious Rayon
Satin . $1.98
Lacy Rayon Satin
A "sweetheart" of a slip at a -honey of a low price.
Here's the kind of value you expect when you buy at
Bellas Hess — the same careful attention to detail you
find in slips at a much higher price. It's made of Rayon
Crepe, with rich looking novelty lace trim at top and
bottom and dainty embroidery on the "sweetheart"
front. Gathered bust sections; "V" front and back;
adjustable shoulder straps.
7 B 844— Color: Tearose. Size*: 32 to 40 bust.
Length 41 Vz inches. State color when ordering. Shipping
weight 6 oz . $1.59
A pretty slip in tine auality
lustrous shimmering Rayon
Satin. Cut with four gores
for smooth lines — won't
ride up. Shaped lace front
trim. Darted bust sections,
"V" front and back; adjust'
able* shoulder straps.
7 B 860 — Tearose or Blue.
32 to 44 bust. Length
42 inches. State color and
size. Ship. wt. 6 oz. . . .$1.98
Loco Top and Bottom
WOur better Quality
slip. Rich Rayon
Satin with embroidered
sweetheart bodice. ‘T’
front and back; adjust¬
able straps.
7B872 — Tearose or
White. Sizes: 32 to 40
bust. Length 42 V& Inches-
State color and size.
Ship. wt. 60s . $2.98
Rayon Crop* or Satin
I ol Lavish lace trims
shaped top and bot¬
tom of this midrifl style
slip. Adjustable straps.
Tearose or White. Size*:
32 to 40 bust. State col¬
or, slxe. Ship. wt. 6 ox.
7 fe 834 — Rich Rayon
Satin . Length 42 In. 2-79
7 B 880-Multl-filament
Rayon Crepe. Length
43 in . . $2-98
Super-Smooth Fit
' * Kno-Rlp-Seam”
slip of lovely Ray¬
on Crepe. Easy-action
one-piece bias-cut with
front panel Insert and no
side seams. Double top
with diagonal seam across
bust. Adjustable straps.
7 B 855 — Tearose only.
Sizes: 32 to 44 bust.
Length 43 in. State size.
Ship. wt. 6 ox . $1.79
Gorgeous Lac* Trim
I nl Wide flattering lace
1*^1 adds beauty to this
bias-cut slip of Rayon
Satin. Gathered bust sec¬
tions. Adjustable straps.
7B857 — Tearose or
White. Sixes: 32 to 40
bust. State color and
sixe. Length 42 inches.
Ship. wtTe ox . $1.98
LA MODIST
NATIONAL BELLAS HISS
102
Super Slip With
Stretch-To-Fit
"Lastex" Bock
That Eliminates
Need For A Bra
IN REGULAR AND
SHORT LENGTHS
Multifile m ant
Rayon Satin
198
I EACH.
CHOICE
OROUS BUDGET RAYONS
Lovely Grecian Styling
A beautiful dress-up slip at a
thrifty low price! Made of lux-
urious Rayon Satin, trimmed
with rich embroidered sheer
Rayon Ninon top and bottom.
Gathered bust sections; "V"
front and back. Adjustable
shoulder straps. A glamor
buy at a budget price.
7 B 859 — Tearose only. Sizes:
32 to 40 bust. Length about
43 inches. Be sure to state
size. Ship. wt. 6 oz . $1.98
on Rayon Satin
Black, Blue, Tearose
Tailored bias-cut slip. Gath¬
ered bodice, double bust sec¬
tions, "V" front and back.
Adjustable straps. Black, Blue
or Tearose. Ship. wt. 6 oz.
French-type Rayon Crepe
7 B 864— Sizes: 32 to 40
bust. Length 42 inches. $1 .98
7 B 866 -Sizes: 42 to 48
bust. Length 43 inches. $2.39
Multifilament Rayon Satin
7 B 874 — Sizes: 32 to 40
bust. Length 42 inches. $1 .98
=us lace trims both top
setom of this bias-cut
wstrous Rayon Satin,
■d and shaped bodice
neother bustline. "V"
snd back. Adjustable
r straps. Very reason-
Figure-flattering "Su-lette" in multifilament Rayon
Satin, bias-cut on princess lines. Features a bra top
for smootn, moulded lines and patented "Lastex '
for smooth, moulded lines and patented Lastex
back that fits skin-smooth — permits perfect free¬
dom of motion. Adjustable straps. Colors: Tearose
or White. State color and size. Ship. wt. 6 oz.
7 B 866 — Regular Length (43 inches). Sizes: 32 to
40 bust . $2.29
7 B 867 — Short Length (41 inches). Sizes: 31 to
37 Yz bust . $2.29
— Colors: Tearose,
White. Sizes: 32 to
. Length about 43 in.
aior and size when
i ShiD. wt. 6 oz. $1.98
[EJ Prettied with Lace
Bias-cut slip of firm Celaneee*
Rayon, with “V” front and
back. Trimmed with dainty
lace. Softly gathered bust sec¬
tions. Adjustable straps.
7 B 850- Tearose only. Sizes:
32 to 42 bust. Length about
42 inches. State size wanted.
Ship. wt. 6 oz . $1.19
•Reg. U.S. Pat. Off.
[F] Dainty Embroidery
Bias-cut tailored slip of dur¬
able Rayon, trimmed with
dainty embroidery. “V'* front
and back; double-fabric top.
Adjustable shoulder straps.
Color: Tearose only. State
size wanted. Ship, wt- 6 os.
7 B 851-Sizes : 32 to 44 bust.
Length about 42 Inches. $1.39
7 B 852 Sizes : 46 to 52 bust.
Length about 44 inches. $1.69
[G] Rayon Crepe or Satin
Smooth-fitting lace-trimmed,
bias-cut slip. Gathered, shaped
bodice. “V” front and back;
adjustable shoulder straps.
Colors: Tearose or White.
Length about 42 inches.
Sizes: 32 to 44 bust. State
color and size. Ship, wt- 6 oz.
7 B 853— Rayon Satin. $1.59
7 B 854 — Rayon Crepe. $1.59
[H] Exquisite Cocktail Slip
Dress-up slip made of fine
Rayon Crepe, trimmed with
lace, top and bottom. Bias-cut
style, with softly gathered
bust sections: “V” front and
back; adjustable straps.
7 B 871 — Colors : Tearose,
Blue or Black. Sizes: 32 to
40 bust. Length about 43 in.
State color, size. Ship. wt.
6 oz . $3.98
Flannelette
N i g h t w e a r
COZY CHILL-CHASERS
FOR WOMEN AND GIRLS -
Ruffles V
Beading
Sizes 34 to 40
Soft . . . warm . . .
wonderful . . .
deep-napped
Cotton Flannel¬
ette to keep you
snug on. frosty
nights. Styled to
be pretty as a
glamor gown,
with ruffle and
beading trim
from shoulder to
waistline. De¬
mure ruffle-edged
Peter Pan collar;
3-button front;
softly gathered
bust section. Bias
skirt with tie-
back sash. Cuffed
long sleeves.
Doublc-stitched
seams atshou ider
and arm mean
longer wear.
7 B 520 Tearose
or Blue. Sizes:
34 to 40 bust.
Length 55 in.
State color and
size. Ship. wt.
14 oz . $2.89
FLEECY GOWNS AND PAJAMAS
Slimming stripes on~ a
budget-priced Cotton
Flannelette gown with
piped collar, softly
gathered yoke. Straight
skirt: tie-back sash. Long
sleeves. Double-stitched
shoulder and arm seams.
7 B 522 -Pink or Blue
stripes on White. Sizes:
34 to 40 bust. Length
55 inches. State color,
size. Ship. wt. 12 oz. $2.19
mas. Fluffy ?
1 trims rcver i
mteh pocket. Da
ed .shoulder and
is. Long, hem
02 . . $2.89
<- GIRLS’ PAJAMAS
Sizes 8 to 16
fAl Cirls. on chilly nights you’ll
enjoy the cozy warmth of
these comfy Cotton Flannelette
pajamas. Smart “Butcher Boy”
style with white piping on club
collar and patch jacket. Softly
gathered yoke. Double-stitched
.shoulder and arm seams. Long
sleeves. Pants have hemmed front,
elastic back.
7 B 616 — Blue or Tearose. Girls’
Sizes: 8 to 16. State color, size.
Ship. wt. 12 oz . $1.89
fRl Pretty Cotton Flannelette
J pajamas for warmth, wear
and washability. White fringe trims
the rever collar and patch pocket.
Double-stitched shoulder and arm
yearns: long sleeves. Pants have
Jjenmjed front and elastic back.
7 B 617 — Tearose or Blue. Girls’
Sizes: 8 to 16. State color, size.
Ship, wt. 12 oz . $1.89
WOMEN’S GOWNS— >
Regular and Extra Sizes
[Cl Low priced for such sturdy
1 1 values! Warm Cotton Flan¬
nelette gowns. “V” neck with
2-button opening. Braid-trimmed
front yoke. Cuffed long sleeves.
Color: Blue or Tearose. Length 52
inches. Ship. wt. 14 oz.
7 B 524 -Regular Sizes: 34 to 40
bust . $1.69
7 B 525 — Extra Sizes: 42 to 48
bust . $1-89
fDl Better quality Cotton Flan-
1 J nelette gown in pretty floral
pattern. It features braid and hem¬
stitch trim. Round neck; 3-button
opening, cuffed long sleeves. Colors:
Rose or Blue print on White ground.
Length 52 inches. Ship. wt. 14 oz.
7 B 526— Regular Sizes: 16 (34 to
36 bust) : 17 (38 to 40j . $2.59
7 B 527— Extra Sizes: 19 (42 to
44 bust); 20 (46 to 48) . $2.79
CHOICE m
*180 V
Regular and
Extra Sizes
Rayon Satin
or Crepe
EXCITING RAYON GOWNS WITH REAL GLAMOR DETAIL
-run no-lron knit Feminine flattery in every charm- Gorgeous Grecian style gown of Lacy straps, suri
V" front back; ing detail. Deep lace “V” front, luxurious sheer Rayon Ninon . . . lace front midrlfr.
cap sleeves; tie- shaped and gathered bodice, bias so feminine and lovely. Shoulder 7 B 528 — Freni
s: Gay print on skirt. Cap sleeves; tie-back sash, straps 1} 4 inches wide; lacy trim Crepe. Tearose, I
th53in. Wt. 12 oz. “V" back. Colors: Blue, Opaline around the top. "V” back. 32 to 40 bust. St
5 (32 to 34 bust): or Tearose. Sizes: 32 to 40 bust. 7 B 518 — Black. Tearose or Blue. 7 B 523— Extra .
L7 (40 bust). $1.89 Length about 55 in. Ship. wt. 10 oz. Sizes: 32 to 40 bust. Length Colors above. ShJ
zes: 18 (42 bust); 7B 533— Rayon Satin _ $2.98 about 54 inches. State color and 7 B 530— Rayon
16) . $2-19 7 B 537»— Rayon Crepe _ $2-98 Bize wanted. Ship. wt. 6 oz. $3.49 White. 32 to 40 bu
<— Comfy "Butcher Boys”
For Women and Girls
Everybody's favorite — "Butcher
Boy” pajamas — for comfort and
long, satisfactory wear. Smartly
styled in gay prints on fine wash¬
able Percale. Colors : Floral prints
on Rose or Blue ground.
[E] Women's Sizes
7 B 620 — 34 to 40 bust. In fine
quality Percale. White eyelet tHm
on square neck, patch pocket.
Five-button front; waistband on
trousers. Ship. wt. 12 oz - $2-79
[F] Girls' Sizes
7 B 619-Sizes : 8 to 16. Rlcdrac on
the revers and patch pocket. Trou¬
sers have hemmed front and elas¬
tic back. State color and size.
Ship. wt. 10 oz . $1.89
(G] Prints or Solids — >■
Wonderful “Windsor Washanredy"
Cotton Crinkle Crepe gowns . . .
never need Ironing. Square neck,
tiny cap sleeves, gathered bodice.
7 B 535— Softly shirred floral print
bias cut gown. Colors : Tearose or
Blue. Sizes: 16 (to fit 32 to 34
bust); -or 17 (36 to 38). About
52 Inches long. State color and
size. Ship. wt. 12 oz . $2.49
7 B 532 — Solid color gown. (Not
Illustrated.) Colors: Tearose or
Blue. Sizes : 16 (32 to 34 bust) ; 17
(36 to 38). About 54 in. long. State
color and size. Ship. wt. 12 oz. $2.29
7 B 536 — Extra Sizes: 42 to 48
bust. (Not illustrated.) Contrast
ribbon is threaded through trim.
Colors: Tearose or Blue. State
color and size. Ship. wt. 14 oz. $2.49
[H] Eyelet Printed Batiste
Picture-pretty, soft and lovely
Cotton Batiste gown with eyelet-
trimmed sweetheart neckline. "V"
back. Softly gathered bodice; tiny
cap sleeves: tie-back sash.
7 B 531 — Tearose only. Sizes: 32
to 38 bust. About 52 inches long.
State size. Ship. wt. 8 oz. . . $2 89
Royo
FRILLY NECKWEAR ADDS THAT FEMININE TOUCH
Dainty Eyelet Set Ruffled Dickey tac.-and-Piqu. Die
Pretty, feminine V neck w
collar and cuff set. #|U
Shf'nr ft flvnTi AricTA/i M
Spruce up your suit or
dress with this crispy, XU1'
sheer Orgay collar. M
Dainty eyelet-edged ruffle with
small lace insert. Flattering V
neckline. Hand washable.
8 B 1068 White only. Fits 28-
inch neckline. Ship. wt. 4 oz. 89c
Beautifully made Cot-
ton Pique dickey with W
( Vittnn mtuh util..
Sheer Rayon edged *
with lace — eyelet - embroidered
floral design. Hand washable.
8 B 1057- White only. 26-inch
neckline, 8-inch cuffs. Ship. wt.
4 oz . set, 69C
( ’otton mesh back; side -
ties for better lit. Dainty
.sort, lace-edged bow. Rasy
and iron.
8 B 1058- White only. I
18) 4 inches. Ship. wt. 5
l ErIAJiruLAi nssmalfll
(A] Hand-Pointed Poncho
More than a dickey — and worn as a
1‘5vely. sheer Rayon poncho
with hand-painted Moral design .
unusually low priced for this quality.
Wear It with suits, 2-piece dresses
Swcet^rouod neckline, side ties. Fits
8 B 1052--White with gay floral de¬
sign. Ship. wt. 8oz . $1.69
{ B] Eyelet-Prettied Blousette
So pretty to look at — so simple, to
launder. Our Cotton Batiste blousette
with line embroidered eyelet trim.
N'arrow lace borders the round neck¬
line and sleeves. Adjustable shirred
elastic back.
8 B 1055 -White onljr'. One Size: fits
32 to 38 In. bust. Ship. wt. 6 oz. $1.69
(Cl f ?peskln- Grained Leather. A beautiful
) \ genuine leather belt, 3)* in. wide; pull
front Self-covered buckle with three gold color
o »tuk2«m5leuts on each side. Black, Brown. Red.
8 R 1059 — Sizes: 24 to 32 waist. State <■ qa
color, size. Shipping weight 6 oz . *l«TO
(Dl Morocco- Grain Leather. Genuine leather
‘ J belt with adjustable back buckle 1 A in wide.
Simulated leather lining. Gold color metal orna-
Black Turf Tan. Red or Kelly Green.
8 B 1066 — Sizes: 24 to 32 waist. State <1 aa
color and size. Ship. wt. 6 oz .
IE] f:alBirain Leather. Nailhead-stiifdded genu-
o J ‘father belt 2 in. wide. Leather lined.
1<&5~ Black> Br<>wn or Red. Sizes: «■
24 to 32 waist. State color, size. Wt. 6 oz.
(Fl Bieh Plastic Calf. Dressy wide belt of dur-
‘ ' ahle Plastic Calf, 2 'A in. wide. Adjustable.
Nailhead clusters with “jeweled” center
8 B 1063 Black, Red, Turf Tan. Navy «a aa
DllUt a\i> Ufhtio A J A E% — ■ — IV f a r ▼ | ^
y A vv» n, iviAl, l 1111 1 all, IN oV)
Blue or White. 24 to 40 waist. Wt. 5 oz
GAY FLOWERS
(Gl Suede Leather, lined with slrnul
s h iin‘ wid,e- color metal
8 B 1084 Black. Brown. Red or Kelly Green, «
Sizes: 24 to 32 waist. Ship. wt. 4 oz . . . *
(Hi Go!di or Si*ver Color Leather. Glam
8 B inwBUJ1l ca,haT, belt, * !»• wide. metal f
o B 1072 — Gold or Silver color. Sizes: 26 to «
32 waist. Ship. wt. 4 oz . *
(J] Alligator-Grain Plastic. Long-wearing bn
covered buckte: ° coJor rneta‘ ho,es- Novel 1
8B1062^ Black. Brown, Red or Kelly Green.
Sizes: 24 to 40 waist. Ship. wt. 5 oz..
(Kj Simulated Leather in Alligator-C
ft » «okl color metal tab.* tip and b
8 B 1061- Red. Black or Brown. Sizes: 24 to
40 waist. Ship. wt. 5 oz. . .
fl ] Morocco-Grain Simulated Leather. 1
iR1 “1 beR. % in. wide. Gold color nail
ft 106£ Hi*£k> Brown. Navy Blue or Red.
Sizes : 24 to 40 waist. Ship. wt. 5 oz.
For Your Hair or Lapel
(M) Double Feathers
Soft, fluffy double
feathers with contrasting
center. Wrell made.
8 B 1069 — Black, Natural
Tan, Melon. White. Pink
or Copen Blue. Size: 6
in. State color.
Ship. wt. 4 oz. . . 2yC
(N] Rich Chenille
Pretty three-looped
flower-effect of rich
Chenille with silvery tin-
Hel on edges. Two leaves.
8 B 1067 — American
Beauty, Rose, W'hlte,
Copen Blue. Size: 6 in.
State color. Ship, a r,
wt. 4 oz . 45C
[P] Beautiful Rose
Starched Cotton Rose
with sllver-like tinsel.
Double velvet-like leaves.
8 B 1068 America
Beauty. Rose. Y
Copen Blue. Size:
7 in. Ship. wt. 4 oz.
LOVELY COTTON HANDKERCHIEFS
Colorful Prints Bright Embroidery Thrifty White Hon
e a n.
29c
Pretty hankies of washable
Cotton. Ship. wt. 3 oz. for 6.
8 B 1039 12 in. sq. Assorted
Morals. Hemmed.. 6 for 55c
8 B 1003 13 in. sq. As¬
sorted florals. Strong hems.
6 for 75*
8B 1071-13 in. sq. Fine Lawn.
Assort, Purled hem. 6 for 95*
Snowy White Cotton
handkerchiefs with bright
colored embroidery trim
in one eorner. Hem¬
stitched edges. They
make welcome gifts tod.
8 B 1070 Size: 12 in. sq.
Ship. wt. a *0%
3 oz. for 6. . O for OtC
Ix>ok at our bargain 1
for these serviceable 1
White (.’otton ha
chiefs. They wash am
beautifully. Neatly
stitched.
8 B 1001— Size: 12 in
square. Ship. *
wt. 3 oz. for 6. O for i
Choice of
Choice of
Three Widths,
Three Lengths
Ric-Rac Trimmed Shortie
Crisp shorty Priscilla curtains $ i
make such a pretty frame for * ■
kitchen, dinette or bathroom
windows. Fluffy 3-inch ruffle is trimmed
with ric-rac. Made of Cotton Marquisette.
Tie-backs included. Washable with care.
37 B 1473- White. Each side 24 in. wide,
54 in. long, making pair 4K in. wide.
Ship. wt. 5 oz. . . Pair, $1.29
Matching Priscillas
and Tailored Pairs
IN CRISP WHITE COTTON MARQUISETTE
IN GAY FLOWERED COTTON MARQUISETTE
Cotton Marquisette in gay floral prints on White ground Choice
. . . so cheery and charming for dinette, bedroom or
kitchen. Top is hemmed and headed all ready to hang. £ ■ |
Keyed to your decorating scheme in tailored simplicity « ■ l*T
or ruffled Priscillas. Priscilla- type has 3-inch frilly self- I PAIR
material ruffle. They wear beautifully and are hand- ™
washable . . . with reasonable care of course. Shipping weight 5 oz.
37 B 1465 — Priscilla Curtain — 3-inch ruffles. Tie-backs included. Size:
Each side 23 in. wide, 78 in. long, making pair 46 in wide. Pair, $1,14
37 B 1466 — Tailored Pairs. Size: Each side 30 in. wide, 78 in. long, making
pair 60 in. wide . Pair, $1 .14
so, can make your home lovelier, more inviting Choice
<ae dainty-looking and long-wearing curtains of
Cotton Marquisette. So thriftily priced, too! s I ||| ]
aoice of the graceful ruffled Priscillas or the ■ ■ \P
•gly simple tailored style. Color: Snowy White I PAiR
knd washable with care. Shipping weight 5 oz.
67 — Priscilla Curtain — 3-inch ruffle. Complete with tie-backs.
sd tops. Size: Each side 23 in. wide, 78 in. long, making pair
cs wide . Pair, $1.00
68 — Tailored Pairs to use in any room in your house. Size:
6e 30 in. wide. 75 in. long, making pair 60 in. wide. . . Pair, $1.00
RESHEN YOUR WINDOWS WITH COTTON MARQUISETTE PRISCILLAS
Sprinkled with Pebble Dots
Dainty Fluffy Ruffles
white Cotton Marqui- a B O O
bble dote: 2 J4 -in. ruffle ? |07
Tie-backs. Washable. UD,
Size : Each side 38 in. " rr- up
long. Ship. wt. 7 oz.. Pair. $1.89
Size: Each side 38 in. wide, 63 in.
rt. 8 oz Pair, $1.98
Size: Each side 38 in. wide, 78 in.
rt. 9 oz . Pair, $2-39
Size: Each side 38 in. wide, 90 in.
rt. 10 os Pair. $2 69
Cushion dot White Cotton Marqui¬
sette. Tie backs. Hand washable.
37 B 1469 — With 3-ln. ruffle. Size:
Each side 24 in. wide, 54 in. long.
Ship. wt. 5 oz . Pair, $1.09
37 B 1470- With 3-in. ruffle. Size: Each side
24 in. wide, 78 in. long. Ship. wt. 6 oz. Pair, $1.44
37 B 1471- With 4-in. ruffle. Size: Each side
40 in. wide, 78 in. long. Ship. wt. 8 oz. Pair, $2.19
37 B 1472- With 5-in. ruffle. Ea. side 44 - ,
in. wide. 90 in. long. Wt. 10 oz. Pr. $3.19 107
FOR DOUBLE OR SINGLE WINDOWS
'I??
Colorful Cushion Dot Marquisette
Attractive cottage set to transform your *
kitchen or dinette windows. Fine quality
Cotton Marquisette with fluffy cushion
dots. Full ruffles and neat tie-backs.
Hemmed, headed, ready to hang. Washable with care.
37 B 1482 — Blue-and-White; Red-and-White ; or Green-
and-White alternating dots. Size: Top: Each side 24
Inches wide. 43 inches long. Sash: Each side 23 inches
wide. 35 inches long. State color wanted when order¬
ing. Shipping weight 5 oz . Set, $1.39
Splendid Values in Checked Voile
A refreshing addition to your rooms and a *
splendid value. Dutch styje curtain of fine
quality Cotton Voile in color-bright gingham-
type checks. Fits either double or single win¬
dows (total width 74 inches) . Needs only one rod. This attrac¬
tive curtain set will add life to any room. Washable with care.
37 B 1481 — Red or Blue checks on White. Size: Top: Each
side 18 in. wide, 54 in. long. Valance measures 38in. making
pair 74 in. wide across the top. Sash: Each side 26 in. wide,
35 in. long. State color. Ship. wt. 15 oz . Set , $1 .89
Gay Windmill
Tie-Back Pins
.pretty pm-type <i
tain holders in Dui
design. Sturdy
tic-and-Metal.
37 B 1607- Red,
or Green design. 1
in. diam. State co
Ship. wt. 1 oz. Pr.3
lllg. v . ' ~
f SHEER COTTAGE SETS TO CHARM YOUR KITCH
CRISP
WASHABLE BEAUTIES AT MIRA
Dainty Flocked Voile Floral
Styled for window charm and #|
priced for economy. Cottage set ▼ !
of good quality Cotton Voile,
hemmed, headed, ready for hang¬
ing. Tie-backs are included. Washable with care.
37 B 1483— Red, Blue or Green on White. Size:
Top: Each side 21 in. wide, 43 in. long. Sash:
Each side. 22 in. wide, 35 in. long. State color
Ship, wt. 7 oz . . Set, $1.19
1 108 NATIONAL BELLAS HESS |
(100
I SET
Darling Dutch Stylo . . . Super Buy
Put new sparkle into your kitchen *
or living room with this bright,
cheerful Dutch style curtain. Good
quality Cotton Voile in gingham-
type checks. Needs only one rod. Priced extra
low so your windows need not go bare while
one set is being laundered. Washable with care.
37 B I486 Red or Blue checks onWhite. Size :
Top: Each side 24 in. wide, 72 In long, with a
19-incli valance, making pair 67 inches across
top. State color. Ship. wt. 5 oz . Set, $1.00
Floral Marquisette
For brighter, cheerier rooms
this pretty cottage set of fresh
blossom prints on good quality
Cotton Marquisette. Economy
priced, but made as carefully as more exp
curtains. You’ll love their gay good look?
3-inch ruffles; tie-backs. Washable wttK
37 B 1479 Colorful florals on White
Size: Top: Each side 23 in. wide, 43 i
Sash: Each side 20 in. wide, 45 in. long,
wt- 5 oz . Se1
Two-Tone Swagger
in Cotton Marquisette
For striking elegance
and beauty — this dis¬
tinctive two-tone swag¬
ger curtain in fine Cot¬
ton Marquisette. What
a lovely way to frame
your windows! Attrac¬
tive White-and-print
combination. Hemmed
and headed. Tie-backs.
Washable with care.
37 B 1484— White with
colorful print. Size:
Each Side 37 in. wide,
and 81 in. long. Ship:
wt. 6 oz. . . Pair, $1.79
Ruffly Priscillas
in Three Sizes
Extra fine quality peb¬
ble dot Cotton Mar¬
quisette Priscillas with
a baby headed ruffle.
Hemmed and headed.
Tie-backs included.
Washable. Colors :
Rose. Blue or Green
dots on matching
ground. State color.
*37 B 1504— Size: Each
Side: 30 in. wide and
63 in. long; with 4-in.
ruffle. Ship. wt. 6 oz.
Pair, $1.89
37 B 1505- Size: Each
Side: 34 in. wide and
78 in. long; with
414-luch ruffle. Ship,
wt. 9 oz. Pair, $2.39
37B 1506— Size: Each
Side: 38 in. wide and
81 in. long; with 6-in.
ruffle. Ship. wt. 12 oz.
Pair, $3.19
Charming Two-Tone Design
t ton-awl- Rayon yarns ^
WINDOW FLATTERY
LACY-KNIT CURTAINS FOR SPARKLING
Cotton, 25% Rayon)
i in a charming two- tone
r attem. Makes a liandsoine tailored
. Hemmed and headed, all ready
_ ng. We recommend dry cleaning.
F 3 148& Colors: Blue, Burgundy or
'ombinations. Size: Each Side:
wide and 78 inches long. State
when ordering. Ship. wt. 14 oz.
Pair, $1.69
Delightful ’’Evening Star” Pattern
Rich-looking, lacy. Knit of
80% Rayon and 20% Cotton.
All hemmed and liearled.
Dry clean. Colors: Wine,
B1 ue or Green, each with Egg¬
shell. Pane! Size: 33 in.
tfide, 81 in. long. State color.
37 B 1515 Single Panel.
Ship. wt. 10 oz . $1.49*
37 B 1516— Pair. State color. *
Ship. wt. 1 lb. 4 oz . $2.89
Pairs
Gay Novelty Stripe Effect
Of 75% Cotton, 25% Ray¬
on. Hemmed and headed. Dry
clean. Colors: Eggshell with
Wine, Blue or Green. Panel
Size: 33 in. wide, 78 in. long.
37 B 1489-Single Panel. Ship.
wt. 9 oz . $1.25 e
37 B 1490 Pair. Ship, wt.*
1 lb. 2 oz . $2.38
12?
Pairs
038
PR.
NATIONAL BELLAS HESS 109
FIVE SI
What’* your
problem? T~ t
sheer Priscifia
will solve it in
they come in ai
any window, i
windows long i
row? Long a*
Short and narroi
they square or j
age size? Then i
perfect window
— in just the sc
— and at no ea
'mtm
SEIF-PLEATED CUFF-TOP
Lovely Cotton Lace panel with * | qa
the new Plymouth top that f IO7
liides the rod and make*; an I Panel
ornamental edging across the top of your
window. Self- pieating — hangs in uniform
pleats. Attractive floral border-effect.
Washable; keeps its good looks.
37 B 1512— Ecru. Panel Size: 50 in. wide.
81 in. long. Ship, wt. fi oz. Panel, $1.89
\]t
n_i
I 9
Medium ;
i
f Wide
i t - S {
Measure your window
before you order so thol
your curtains will fit prop¬
erly and hang gracefully.
9 .*>
Measure width
and allow 1 /z to 2 times
width of window to get
proper fullness.
Measure length
curtain can hang
(1) to the window sill,
(2) below the apron of win¬
dow, or
(3) to the floor.
All three ways are equally
correct.
RW-DOT PANELS IN 4 SIZES . . . GRAND VALUE!
y pin-dot Cotton Marquis-
lels with l-inch side hems, M
bottom hems. Washable m M UP
Care- White only. Each Panel
1498 — Size : 38 m. wide, 63 m.
Shipping weight 7 oz . Each panel, 79i i
1499 — Size: 38 in. wide, 72 in. long. Shipping
it 9 oz . Each panel, 89£
1500 Size: 38 in. wide, 81 in. long. Shipping
it 9 oz . Each panel, 98?
1501 — Size: 38 in. wide, 90 in. long. Shipping
it lOoz. .- . Each panel, $1.09
4 SIZES
FOUR PANEL LENGTHS
TO CHOOSE FROM
CUSHION-DOT MARQUISETTE .
Fine Cotton Marquisette panels
with cushion dots. 1-inch side
hems, 3-inch bottom hems.
Washable with care. White only.
37 B 1494 — Size: 44 in. wide, __ P __
Shipping weight 8 oz . Each panel, 89^
37 B 1495 — Size: 44 in. wide, 72 in. long.
Shipping weight 9 oz . Each panel, 98c
37 B 1496— Size: 44 in. wide, 81 in. long.
Shipping weight 10 oz . .Each panel, $1.19
37 B 1497 - Size: 4*4 in. wide, 90 in. long.
Shipping weight 11 oz . Each panel, $1.29
Each Panel
MISTY SHEER MARQUISETTES . . . YOUR CHOICE OF LENGTHS
Rayon Marquisette . $105
Hemmed, headed panels. I
-£gshell, Light Ecru or ™ _up .
5<eigeiState color. Each Panel
iil7— size: 42 inches wide, 63 inches long.
5 oz . Each panel, $105
— Size : 42 inches wide, 72 inches long.
>z. . Each panel, $1-15
Size: 42 inches wide, 81 inches long.
6 oz
_ $1-25
42 x 90 in. Ship. wt.8oz.. . Ea.$135
oz . Each panel, J
Woven Madras Pattern $ 1 7 Q
Attractive Madras pattern on I ^
fine quality Cotton Marquisette. ■ UP
Washable. One-inch side hems. Panel
2-in. bottom hems. White only.
37 B 1491 — Size: 37 Inches wide, 63 inches
long. Ship. wt. 8 oz . Each panel, $1.79
37 B 1492 — Size: 37 inches wide. 78 Inches
long. Ship wt. 10 oz . Each panel, $2. 19
37 ft 1493 — Size : 37 Inches wide, 90 inches
long. Ship. wt. 12 oz . Each panel, $2-39
Flocked Rayon Marquisette
Headed: 1-In. side hem: 3-in. bottom
hem. Dry clean. Color: Eggshell.
37 B 1521— Size : 42 inches wide, 63 Each Panel
Inches long. Ship. wt. 8 oz. . . Each panet $1,79
37 B 1522 — Size: 42 inches wide, 72 inches long.
Shin. wt. 9 oz . Each panel. $1.89
37 B 1623 Size: 42 inches wide. 78 inches long
Ship. wt. 10 oz . Each panel. $1-98
37 B 1524 — Size: 42 inches wide, 87 inches - 1
long. Ship. wt. II oz. . . Each panel, $2 08 HI j
BRIGHTEN YOUR
MAPLE EURNITURE
Sofa
ORDER
STYLE
Knit Covers Protect and Renew Furnitur
[a] "National Belle" Qualify [b] Superba" Quality
Chair $
Cowort
Bright, luxurious slip covers that
will transform a shabby living room
set. Expertly tailored of fine quality
closely knit Cotton, with draw¬
strings underneath for secure fit.
Dry clean. Colors: Wine, Blue or
Natural, with floral design.
37 B 1002 — Sofa Covers. Styles 1
and 4. Fit sofa 06 to 80 inches long.
Three separate cushion covers (cush¬
ions not included). State style num¬
ber; sofa width at widest part, color.
Ship. wt. 4 lbs. 4-piece Set, $12. 69
37 B 1062 — Chair Covers. Choice
of Styles 2, 3, 5 and 6. Separate cush¬
ion cover (cushion not Included).
Read “How to Measure” below.
State style number and color. Ship,
wt. 2 lbs. 4 oz.. 2-piecc Set, $6^8
How to
Measure
Your Sofa
or Chair.
M e a s u r e
across out¬
side back at widest point (do nob
Include arms or wings). .Select style
pictured here that has the same
measurements and most resembles
your sofa or chair. (T-cushlon covers
won’t fit straight cushions.) State
I style number, color, and
798 *449
Give your living room that smart
decorator-styled look for little
money. These refreshing firmly
knit slip covers of fine., durable
Cotton will s-t-r-e-t-c-h to lit per¬
fectly. Drawstrings underneath.
Dry clean. Colors: Wine or Blue.
37 B 1001 — Sofa Covers. Styles 1
and 4. Fit sofa 66 to 80 inches
long. Three separate cushion cov¬
ers (cushions not included). State
style number, color, sofa width at
widest part. Ship. wt. 3 lbs. 6 oz.
4- piece Set, $7-98
37 B 1051 — Chair Covers. Choice
of Styles 2. 3, 5 and 6. Separate
cushion cover (cushion not In¬
cluded). State style number; color.
Ship. wt. 2 lbs. 2-piece Set, $4-49
width of chair aud sofa.
To fit sofas 66 to 80 tnchos
across wldost part of back
©
Stylo
STRAIGHT
CUSHION
Style
[c]
[d] For Maple Pi
459
To fit straight-cut Km
chairs 28 to 33 in.
Thrift-Priced
Thrifty way to protect your new
furniture or smarten up your old.
Attractive slip covers of sturdy,
closely knit Cotton In a rich sculp¬
tured pattern. Drawstrlugs under¬
neath assure smooth fit. Dry clean.
Colors : Wine or Blue.
37 B 1000 — Sofa Covers. Styles I
and 4. Fit sofa 66 to 80 Inches long
Three separate cushion covers (cush¬
ions not Included). State style
number, sofa width at widest part,
color wanted. Ship. wt. 2 lbs. 15 oz.
4-piece Set, $6-79
37 B 1050-Chair Covers. Choice of
Styles 2, 3, 5 and 6. Read “How to
Measure” below. State style num¬
ber; color wanted. Shipping weight
1 lb. 15 oz . 2- piece Set, $3.79
Now you can have charming a
covers for your hard-to-flt 1
furniture. These are of elastic-
knit Cotton that will stretch I
perfect smoothness. Designed ^
an attractive two-tone patte
that you’ll find both bright 1
practical — it’s slow to show ^
Dry clean. Colors: Wine or Bki
37 B 1059 — Sofa Covers. Com
of 6 separate covers for the hi
and seat cushions (cushions 1
included). State color. Ship. 1
1 lb. 14 oz . 6-piece Set, $'
37 B 1058— Chair Covers.
rate cushion covers (cushions 1
included). State color when ort
ing. Ship. wt. 10 oz.
2-piece Set, $1
HOW TO ORDER SUP COVERS FOR SOFAS AND CHAI
To fh wing choirs 23 to 28 In.
across back (not ind. wings)
T-CUSHION STRAIGHT
ORDER CUSHION
Stylo (2) Stylo (5)
To fH T-Cushion
chairs 28 to 33 in.
■juikJc****:
13.59
10.98
ray Covers Charm Your Home
* Gay Floral Pattern
Hect your new Daveno bed or make tbe old
ekook new and inviting again. Exceptionally
« made, well fitting cover of fine quality
kKonne in gay floral print. Strong cord
►sing. Dry clean.
r*1064 loral print, with Blue. Wine or
*n predominating. Fits sofa-bed 84 Judies
r. 48 in. wide. Arms, 32 in. long. 24 in. high.
z* color. Ship. wt. 2 lbs. 4 oz . $7-98
Our Best Quality
ae attractive covers that will give years of
r ... fit like “custom-mades.” Heavy, dur-
r quality Cotton Twill in smart solid colors
a back and skirt in gaily printed leaf and
9* pattern. Sturdy cord welting reinforces
Full box pleats on three sides. Expertly
ucted in 3 different types - Daveno with
£■». Daveno without arms, and studio couch,
pr cleanable. Colors: Print-and-solid. with
m*. Blue or Green predominating. State
wanted.
c* 37 B 1063 — For Daveno with arms.
Size : Fits couch 84 inches long, including
W: 44 inches wide when open. Arms 23
high. Ship. wt. 4 lbs. 8 oz . $13-59
g~_ 37 B 1062 — F'or Daveno without arms.
^ Size: Fits couch 75 inches long, 44 inches
when o|»n. Ship. wt. 3 lim . $10-98
fcari 37 B 1061 4- pc. Studio Set. Skirts
■ 17 in. deep. Three separate snan-
psened cushion covers 17 x 24 x 4 in. (Cusn-
•* ■ "fOt included). Ship. wt. 4 lbs . $10-98
Sparkling Bright Studio Set
i your studio couch look worn and drab, or
rne.w one need protection? Order this low--
-d well tailored 4 -pc. set in sturdy flowered
t-^nne. Cord waited seams. Full box pleats.
— 5 separate cushion covers, 17 x 24 x 4
_ *. (Cushions not included.) Dry cleanable.
I 1066 Fits couch 75 inches long, 32 Inches
e. Colors : All-over Floral print, with Wine,
r or Oreen predominating. Shipping weight
. 4 oz . Set, $6-89
[Kj Fine Quality Studio Set
Luxurious, long-wearing 4-piece studio set.
Well tailored of durable Cotton in lovely
floral pattern. Cord welted scams. Full box
pleats. 3 pillow covers. 17 x 24 x 4 in.
(Cushions not included.) Dry clean.
37 B 1065 Colors: Floral prints with
Blue. Wine or Green predominating. Fits
couch 75 in. long and 32 in. wide. State color.
Ship. wt. 3 lbs. 12 oz . Set, $9.29
Maple Chair Cover Sets
Make your maple furniture look bright
and new with these smart covers that can
take lots of hard wear. Fine quality Cot¬
ton Twill, gaily printed in an effective
leaf-and-strlpe pattern. Made with con¬
venient snap-fasteners. Fit any type cushion.
Dry cleanable. Colors: Print-and-plain
combination, with Blue, Green or Wine
predominating. State color when ordering.
37 B 1060 Chair cushions.
Ship, wt, 8 oz . Set of 2 for $3-89
37 B 1067 Sofa cushions.
Ship. wt. 2 lbs . Set of 6 for $11.39
[N] Folding Bed Cover
Our folding heel cover of sturdy Cretonne
adds an attractive touch to the room and
protects bed from dust and dirt. Fits all
standard size folding beds.
37 B 1648 Colors: Floral print with
Blue. Wine or Green predominating; also
solid color Wine. Blue or Green. State
color when ordering. Ship. wt. 1 lb. $3.49
[P] Sewing Machine Cover
Just put this cheerful Cretonne cover over
your sewing machine and presto - an un¬
gainly piece of furniture becomes a colorful
asset to the room. Protects machine from
dust and dirt. Fits all standard size
machines.
37 B 16471- Colors : Floral print, wPh
Wine, Bine or Green predominating. State
color. Ship. wt. 1 lb. 2 oz . $2-69
[LI
(Ml
3
49
BELLAS HESS 113
leecy Warm Blanke
TODAY'S LOWEST PRICE
SOLIDS OR PLAIDS IN
[Al Y°u always sleep
better when you’re
warm and comfortable!
This toasty-warm double
blanket is made of 75%
strong Cotton and 25 %
fleecy Wool ... its won¬
derful softness will waft
you away to dreamland.
In pretty plaids to har¬
monize with any bedroom
color scheme. Ends bound
with wide (3-in.) Acetate
Rayon Satin binding.
Weight about 3 % lbs.
37 B 1160— Colors: Plaids,
with Rose, Blue, Green or
Cedar Browm predominat¬
ing. Size: Double, Tt x
84 inches. State color.
Slip. wt. 5 lbs . $5.49
DOWNY 25% WOOL
[Bj Handsome, and t
as can be! Exca
value in a CottCHH
Wool single blanket C I
Cotton, 25% Wool) i
en in rich solid coi
They make your beds 1
so inviting, and com
shades that blend I
any color scheme. 1
carefully bound with
trous Acetate Rayon 3
(3-inch binding). Ac
weight about 2% lbs.
37 B 1161 — Colors: ?
Blue, Green, Rose
Mahogany Brown. S
Single, 72 x 84 fncl
Be sure to state c
wanted when order
Ship. wt. 4 lbs . $
439
70% Wool ’’Camper"
Warm, comfortable.
(10% new Wool, 40%
reprocessed, 20% re¬
used, 20% Rayon, 10%
Cotton.) Ideal camping
or for an extra blanket.
Whipped corded edges.
37 B 1153— Dark Gray
with Red border. Size:
Single, 72 x 84 inches.
Ship. wt. 3 ll>s. . . $4.19
Sturdy Utility Blanket
Good looking and dur¬
able single blanket—
95 % Cotton and 5 %
Wool. Will give long,
satisfactory use, )x>th
winter and summer.
37 B 1152 Color: Dark
Gray with Rod-atul-
Gold border. Size: Sin¬
gle, 66 x 80 in. Ship. wt.
2 lbs. 8 oz . $2.49
Thrifty S% Wool
Single blanket (95%
Cotton. 5% Wool).
Good looking, durable
and budget-priced. Neat
4-in. cotton sateen bind¬
ing. Hand washable.
37 B 1169 — C o I o r s :
Plaids in Blue, Rose.,
Green or Peach. Size:
Single 72 x 84 in. Ship,
wt. 2 lbs. 0 oz. . . . $2,98
Super Value!
Durable Cotton blanket
with overlook stit-clied
edges. Washable.
Colors: Plaidsfin Rose
or Blue. 66 x 80 in.
37 B 1150 — S ingle
Blanket! Ship. wt.
1 lb. 8 oz . $1.19
37 B 1151 — D o u b I e
Blanket. Ship. wt.
3 Ills . $2.35
All-Year Blanket St*
Economical, practka
Use in place of mua
sheets in winter or
a light covering
Summer. Stron
woven soft Cot
Washable.
37 B 1156 — C o I «
White. Size: 70 i
inches. Ship,
lb. 10 oz.
ATTRACTIVE DESIGNS IN SERVICEABLE DEER-NAPPED COTTON
[C] Bright Plaids
Durable, firmly woven Cotton
plaid single blanket with a
wonderful soft nap. Cotton
sateen binding, 4 inches wide.
37 B 1165 — Colors: Red-and-
Tan :*Green-and-Rust ; or Blue-
and-Tan plaids. Size: Single,
[ Via 72 x 84 in. State color.
LllZ Ship. wt. 3 ills. 7 oz. $4.49
{ D} Indian Design
Striking Indian-type design on
a warm, closely woven single
Cotton blanket. Stands lots of
hard wear. Sateen binding 4
inches wide.
37 B 1166 — Colors: Red, Blue
or Green. Size: Single, 72 x 84
I nches. State color when order¬
ing. Ship. wt. 3 lbs. 7 oz. $4.49
f E] Indion-Design Jacquard
Resilient Cotton single blanket,
strongly woven in dark con¬
trasting colors. Reversible; neat¬
ly bound ends. Hand washable.
37 B 1168 — Colors: Red, Blue
or Green background with
Indian design. Size: Single,
70 x 80 inches. State color.
Ship. wt. 2 His. 14 oz . $3.49
[F] Jacquard Plaids
Reversible and was ha
Warm, attractive twe
Cotton Jacquard single
ket. Neatly bound ends.
37 B 1167 — Colors: Wi
Navy Blue or Green, all
Tan. Size: Single, 70
Inches. State color,
wt. 2 lbs. 14 oz .
ozy Comforters
SUCH FINE QUALITY !
BLANKETS FOR EVERY USE
»'$ a wide assortment of warm blankets for
»-ery need — to use indoors or out. Some are
my-priced; all are excellent values! In
to harmonize with any color scheme; in
jeftems to please every taste. Whatever your
. Banket problem is — these pages hold the
ect solution.
MOLLY EATON
All Wool Filled
LUSCIOUSLY WARM COMFORTERS
'G] Cheery Printed Charmer
3 tump, light weight comforter
red with the warmest, fluf-
x 100% Wool — does every-
ng to lull you to sleep but
% a lullaby. Covered with a
j Cotton print and bordered
\ ftth fine Cotton Sateen.
' r B 1207 — Colors; Rose, Blue
Rust. Cut Size: 72 x 84
ches. State color wanted,
p. wt . 4 lbs. 4 oz . $7.49
Floral Center
warmth — less weight!
with 50% reprocessed
50% Cotton fibers, and
m attractively pat-
Cotton with a plain
r Cotton Sateen border and
l Cuddly-soft, buoyant — a
dorter designed for true
ifort! When those wintry
Bes start to blow, you’ll stay
under this downy quilt.
1 1206 — Colors: Rose or
e. Cut Size: 72 x 84 inches,
e color. Ship. wt. 6 lbs. $6.98
[H] Two-Tone Sateen Cover
Dowrny-soft comforter filled
with 50% reprocessed Wool,
50% Cotton, and covered with
lustrous Cotton Sateen. Won¬
derful to curl up under on a
chilly night! Promises warmth
without weight. Reversible, too
— to double the wear.
37 B 1205 — Color : Rose-and-
Blue. Cut Size: 72 x 84 inches.
Shipping weight 6 lbs. ... $6.98
[K] Snug Cotton-and-Wool
Snuggle down under this cozy
comforter filled with tufted
95% Cotton, 5% Wool. You’ll
like this beautiful comforter not
only because it's such a bar¬
gain, but also for its richness
and warmth. Firmly stitched,
so the filling stays in place.
Reversible — both sides are
equally attractive.
37 B 1204 — Colors: Rose or
Blue. Cut Size: 72 x 84 inches.
State color. Shipping weight
4 lbs. 10 oz . $4.65
OUR FINEST BLANKETS
Floral Border Jacquard
d-soft, warm, deep-napped
ket of 50% Rayon, 25%
on and 25% Wool in rich
Is with a floral Jacquard
>r. Bound in gleaming Ace-
- Rayon Satin (4-inch bind-
Extra long for a generous
c-in; no chilly shoulders or
t in frosty weather.
3 1170-Colors : Dusty Rose,
1 or Green. Size: 72 x 90
m. State color wanted.
. wt. 4 lbs. 14 oz. .
[M] Glorious Pastels
Lovely — lovelier — loveliest!
We’re justly proud of this
warm-as-toast 100% Wool sin¬
gle blanket in wonderful, soft
shades. You’ll love it, too — it’s
so warm and light! Acetate
Rayon Satin binding 4 indies
wide.
37 B 1171-Colors: Blue, Dusty
Rose, Green, Peach or Cedar
Browm. Size: Single, 72 x 84
i n . State color. Shipping weight
50% Wool F
. $5.98 4 lbs. 8 oz. .
$7.98
a Long
198 M
5% Wool Filled
465
! NATIONAL BELLAS HESS 115 |
EXQUISITE
COTTON
LACE
TABLECL
TO
OTHS... SCARFS
MAI
.Fine . . . luxurious . . . long wearing tablecloth. Loomed by
a famous mill. Fine Cotton yarns in a durable open mesh
pattern — you'll love it and use it for years. Color: Ecru.
43 B 2160— Size: 50 x 70 inches. Ship. wt. ! lb . $3.89
43 B 2161— Sixer 70x70 inches. Ship. wt. 1 lb. 4 oz 55.19
43 B 2162 — Size: 70 x 90 inches. Ship. wt. I lb. 7 oz . $5.59
Matching Scarfs. (Not illustrated'). Match tablecloths above.
43 B 2163 — Size: 17 x 36 inches. Ship. wt. 4 oz . 79c
43 B 2164 — Size: 17 x 48 inches. Ship. wt. 5 oz . 94c
43 B 21 65 — Size: 12 x 63 inches. Ship. wt. 7 oz . $1.24
CHOICE OF
FOUR SIZES
Beautiful cloth of durable Cotton Lace in an effectiv
design — priced at a Bellas Fless "compare and c
price. Sturdy quality — easy to care for. Color:
43 B 2148 — Size: 60 x 80 inches. Ship. wt. 13 oz .
43 B 2149 — Size: 70 x 70 inches. Ship. wt. 15 oz .
43 B 21 50 — Size: 70 x 90 inches. Ship. wt. 1 lb. 3 c.
Matching Scarfs. (Not illustrated.) Match tableclct*
43 B 2151 — Size: 17 x 36 inches. Ship. wt. 4 oz. . .
43 B 21 52— Size: 17 x 48 inches. Ship. wt. 5 oz .
43 B2153 — Size: 17 x 63 inches. Ship. wt. 7 oz . . .
* v
m?':
*1.00 %
■mini . 11**4*. «
Color-Gay Sack Towels
Sturdy, highly absbrbent Cotton
towels made from high count flour
sacking. Some brand names may
show, but will not affect use or wear.
43 B 2257 — Assorted Colors: Red,
Blue, Green, Gold in each bundle.
Size: 14 x 36 inches. Ship. wt.
1 5 oz. for 5 . , . . . 5 for 98c
Cheery Guest Towels
Festive novelty prints enliven these
high quality Cotton towels. Excep¬
tionally fine value at. this thrifty
low Bellas Hess price.
43 B 2081 — Multicolor designs in
Red, Blue and Gold on Bleached
White. Cut Size: 14 x 20 inches.
Ship. wt. 6 oz. for 3. Set of 3 for 98c
*\i
Our Finest 25 % Linen Towels
Super absorbent, super quality
towels (25% Linen, balance sturdy
Cotton). Gay printed border and
center floral motif.
43 B 2114 — Assorted Colors in
Red, Blue and Green on White.
Size: 17 x 33 inches. Ship. wt.
ea. 4 oz - 35<( each; 3 for $1.00
Thrifty Kitchen 1
Good quality absorbent
towels at a new thrifrj
Bellas Hess price. Come i
prints in sunny colors to c
your kitchen.
43 B 21 18— Multicolor pn
White. Size: 17 x 30
Ship. wt. 14 oz. for 4. . .4
’ JO*
Colorful tablecloths
14?
« i
Q.
1“ Bsk Vv; _ .
98
Miracle Plastic
Wonderful no-wash,
no-lron Plastic table¬
cloth with opaque
White ground so the
table will not show
through. Cheery fruit
and flower design in
multicolor prints.
Hemmed all around.
43 B 2167— 54 x 54
In. Shipping weight
12 oz . $1.69
43 B 2171— 54 x 72
in. Shipping weight
14 oz . $1.98
Brilliant Floral
Brilliant example of
Bellas Hess value! A
lovely all-over print
tablecloth of lustrous
Rayon-and-Cotton in
Soft floral patterns.
It makes mealtimes
attractive — sets a
pretty table.
43 B 2142 — Blue or
Rose. Size: 54 x 54
In. State color. Ship,
wt. 14 oz . $1-98
“Strawberry
Festival”
Pick this “straw¬
berry’ ’ cloth to
brighten your table
and your meals.
Handsome textured
weave Cotton in a
lively all-over print
pattern on White
ground. Grand buy
at this Bellas Hess
low price.
43 B 2146— Red or
Blue print. 52 x 52
in. State color. Ship,
wt. 14 oz. . 98c
Crochet-Type
Cotton Lace
Amazing value at
this sensational low
price! Good quality
crochet-type table-
cloth made of
sturdy Cotton Lace
in a distinctive all-
over pattern simi¬
lar to a much more
expensive cloth. It
will lend beauty
and an air of gra¬
cious hospitality to
every table.
43 B 2172— Color:
Ecru. Size: 54 x 72
inches. Ship. wt.
1 lb . $1.98
Floral Damask
by the Yard
Once again Bellas
Hess brings you
this lovely luxur¬
ious fine quality
Cotton Damask —
to make your own
tablecloths and
napkins as well as
wonderful gift sets.
Comes in charming
all-over patterns
with a border pat¬
tern woven right in .
Width: 58 inches.
Ship. wt. yd. 12 oz.
43 B 1640 -All-
White Yard, 79C
43 B 1641— White
with Blue, Pink,
Gold or Green bor¬
der. State color.
Yard, 89C
58-INCH WIDTH
Gay Cretonne . . . Lowest Price in Years!
xse charming style-mated Cretonnes were made to go
aether. Light weight — ideal for drapes, spreads, slip X M
rvers, garment and shoe bags. Width about 36 inches. m YD.
■R color". Dry cleaning recommended. Shipping weight yd. 4 oz.
. 37 B 1644 -Large All-over Floral. Colors: Rose, Blue or Tan
■or ground. Pattern repeats every \7y% inches . Yard, 37p
► 37 B 1645— Small Floral. Colors: Blue, Tan, Green or Rose back-
ccnd. Pattern repeats every 16% inches . Yard, 37p
O-TOGETHER DECORATOR FABRICS
YOUR OWN HOME STYLIST ... IT’S EASY. .. IT’S FUN... IT’S THRIFTY
•
Today’s Nowest Trend Is
Style-Mated Rooms
Good news! Dull, ordinary-
looking rooms can beam with
new color — new life — at very
little cost. Bellas Hess style-
selected materials are the
happy answer. Our stylist has
chosen four decorator fabrics,
each in two patterns that pair
up beautifully together. When
making your slip covers,
drapes, bedspreads, vanity and
bench skirts, use these style-
mated pairs for gorgeous con¬
trast and color harmony.
You’ll he delighted with the
results — • even if you’re new
at home-decorating!
Glazed Chintz at Top Savings
“~ss offers glazed Chintz at a miracle-price! Use am C
doming patterns separately or team them up for Sk
m room, for spreads, drapes; nice, too, for aprons YD.
'c_secoats. Dry cleaning recommended. Width about 36 inches.
repeats every 17^ inches. State color. Ship. wt. yd. 8 oz.
'B1637 — Juvenile Figures. Colors: Rose or Blue ground.
Yard, 58c
’ B 1635 — All-Over Floral. Colors; Blue, Natural or Rose
. Yard, 58fi
Heavier QualitV Vat-Dyed Cretonne
These "made-for-each-other" Cretonnes are a firm woven
quality, vat-dyed. Just perfect for slip covers, spreads,
drapes — wherever you want beauty and durability. Use _
them together, combine them with harmonizing solid colors -
will delight you. Dry clean. Colors: Blue, Natural or Rose bac
Width about 36 inches. Shipping weight yd. 8 oz.
13] 37 B 1634 — Floral-stripe. Pattern repeats every 17 inches. . . Y
[41 37 B 1643 — All-over Floral. Pattern repeats every \7V% in. . . Y
Our Finest Heavy-Texture “Ruffex”
Wonderful design mates in sturdy Cotton “Ruftex" — that tm
marvelous heavytexture — it makes rich-looking slip covers,
spreads and drapes. Blends with furniture of any style or w%rYD.
period. Dry cleaning recommended. Colors: Rose, Blue or Natural
background. Width about 36 inches. Ship. wt. yd. 9 oz.
17] 37 B 1642— Tulip and Leaf Design. Pattern repeats every 17J4 in.
Yard, 58p
[8] 37 B 1636 — All-over Floral. Pattern repeats every 1 7% in. Yard, 58ff
| NATIONAL BELLAS HESS 117 }
r - — - - - s»a - — - ■
TOP VALUES IN SHEER CURTAIN FABRH
Rayon Marquisette
Delightfully sheer, light in weight —
fine, closely woven Rayon Marqui¬
sette. Rich looking for quality cur¬
tains, bridal and evening gowns,
veils, etc. Hand washable
37 B 1846 — Width about 42 inches.
Colors: Eggshell, Rosebeige or
Light Ecru. Shipping weight yard,
5 oz . Yard, 43c
NATIONAL
BELLAS
HESS
Fine Cotton Dimity
Popular window pane checks on this
crisp, fine quality Cotton Dimity.
Just the thing for sash or cottage
curtains, or for sheer, dainty blouses
for yourself and dresses for the chil¬
dren. Hand washable.
37 B 1636- Width 36 inches. Color:
White only. Shipping weight yard,
4 oz . Yard, 49c
Permanent-Finish Organdy
Keeps its attractive crispness
this sheer, permanent finish
Organdy. So smart, so fresh for
curtains to perk up any room, for
pretty new blouses or party frocks.
Hand washable.
37 B 1617 — Widthabout 39 inches
White only. Shipping weight yd.
4 oz . Yard, 46c
Cotton Marquisette
... at a thrifty price, an: i
fine value! Good quality Cm
Marquisette for pretty ruffle:
tailored curtains so you caa i
beautiful windows at low :
Hand washable.
37 B 1628— Width about 39
Colors: Cream or Bamboo S
color. Ship. wt. yd. 4 oz. Yare
CURTAINS FOR EVERY ROOM
, SEW YOUR OWN... AND SAVE!
Dotted Swiss
|C It’s delightful.
It's distinctive.
YD- It's Dotted
Swiss — lovely for fresh,
perky curtains, for dainty
blouses and children's
dresses. Hand washable.
37 B 1616 — Width about
36 inches. White only.
Wt. yd. 4 oz. Yard, 49c
Alternating Dots
Afj C Woven cushion
/ dots on fine
Cotton Mar¬
quisette. Colored dots al¬
ternate with White.
Makes charming prac¬
tical curtains to cheer up
your rooms. Hand wash.
37 B 1628— Width about
42 inches. Colors: Red,
Blue or Green dots, all on
Cream ground. Ship. wt.
yd. 4oz . Yard, 29c
^ Cushion Do's
C Dainty cushion
_ dots sprinkled
" TD' on fine quality
Cotton Marquisette. For
ruffled or tailored cur¬
tains. Hand washable.
37 B 1627— Width 42 in.
Ivory, Ecru, Blue or Rose;
matching dots. Ship wt.
yd. 4 oz . Yard, 25c
^ Pin-Dot Marquisette
Me F rosty-iook-
ing, closely
spaced Point
d' Esprit dots on mercer'
ized Marquisette woven
of combed Cotton yarns.
For economy-priced,
pretty curtains. Hand
washable
37 B 1626— Width about
42 in. Colors: Cream,
Ecru, Blue or Rose State
color. Ship. wt. vd. 4 oz.
Yard, 25c
Rayon-a ftd>Cotton
For distin- AP C
guished cur-
tains, choose Ww^D,
this charming Madras
pattern woven of fine
Rayon-and-Cctton Mar¬
quisette. Hand washable.
37 B 1633— Width about
38 inches. Natural only.
Wt. yd. 4 oz. Yard, 36c
Gaily Figured
Spruce upAAC
your rooms % *
with this de'
lightful Marquisette
woven in airy pattern of
fine combed cotton yarns.
Hand washable
37 B 1632— Width 42 in.
Colors: White ground
with Red-and-Blue de¬
sign;, or Green-and-Gold
design. State color. Ship,
wt. yd. 4 oz. . . Yard, 33c
Cotton Marquisette — ►
For good looks AA(}
and long wear,
decide on thisWfc^D.
good quality Cotton Mar¬
quisette in dainty Madras
pattern. Firmly woven.
Hand washable.
37 B 1631— Width 42 in.
Cream only. Ship. wt. yd.
4 oz. . . Yard, 32<*
Pin-Dot Floral
Like a garden g% #|(J
in your window /if
— this beau- fcW'TD.
tiful floral pin-dot Cotton
Marquisette. Makes up
beautifully into ruffled
and tailored curtains and
cottage sets. Hand wash¬
able.
37 B 1630— Width. 39 in.
Color: Red-and-Blue
floral on White ground.
Wt. yd. -4 oz. Yard, 29c
ALL FASHION FABRICS
Thrifty! Tubbable!
Fine Percale
2 prints for
JF YD. beautiful
wash dresses.
66 B 6044- Width 36 inches.
In patterns and colors as
shown. State pattern num¬
ber when ordering.
Ship. wt. yd. 6 oz. Yd., 39£
80 x 80 Thread Count -
Our finest jm mm Q
washable Per- ME
cale prints.
66 B 6046 —
Width 36 inches. In pat¬
terns and colors as shown.
State pattern number when
ordering. Shipping weight
yd. 7 oz . Yard, 45£
Green
Brown
Green
WOVEN SANFORIZED CHAMBRAY
nforized woven Chambray is back in stripes or solid
lors — a super value! Shrinkage jess than \%. Ideal
f dresses for young and old, men's shirts or children's
rthes. Width 36 inches. State color. Ship. wt. yd. 6 oz.
B603& — Stripes. Colors: Blue, Green, Brown or j
•d on White. 1
B 6049 — Solid Colors: Blue, Green, Brown or Rose.
CUDDLY WARM COTTON FLANNELETTE
Keep cozy on cold nights! Firmly woven, thickly fleeced
Cotton Flannelette. Makes warm, comfortable gowns
and pajamas for all the family. Perfect for children's
undergarments. Washes and wears wonderfully. Width ^
36 inches. State color. Shipping weight, yd. 7 oz. ,
65 B 6046 — Stripes. Colors: Blue or Rose on White. ^
65 B 6048 -Solid Colors: White, Blue, Pink or Tearose.
Plain or
Stripes
Plain or
Stripes
WOVEN COTTON SEERSUCKER
Wonderful washable striped Seer' JM gfM Q
sucker with that permanent crinkle Emm W
woven right in! Perfect for kiddie 1
clothes and yours, too. Washes like a dream and keeps
its crisp freshness and clear colors even after many
sudsings . . . and it requires no ironing.
65 B 6050 — Width 36 inches. Colors: Red, Blue,
Green or Brown stripes on White. State color when
ordering. Ship. wt. yd. 7 oz . Yard, 42£
COTTON-AND-RAYON FOR THRIFTY SEWING
Cotton-and' Rayon fabric looks like expensive Shantung! It's an extra
•1 value at these low prices. Lovely for dresses and blouses for both
-<r and daughter. It's washable — dresses and blouses and children's
p made of it are practical as well as pretty. You'll want more than one
J Width about 39 inches.
5021— Solid Colors: Gray, Copen Blue, Gold, Kelly Green, Luggage
or Rose. State color. Ship. wt. yd. 6 oz . Yard, 39f
5047 — Prints. Patterns and colors as shown. Be sure to state pattern
oer when ordering. Shipping weight yd. 6 oz . Yard, 45^
Solids
Prints
GAY WASHABLE COTTON PLAID
jm JM c Popular plaid designs in smooth, evenly
Mm. woven Cotton. Washable.
YD. 65 B 6020- Width 36 inches. Colors: Blue.
Red or Green plaids. State color. Ship. wt. 6 oz. Yard, 45^
WOVEN COTTON GINGHAM ->
Smart, thrifty, crisp Cotton gingham JM
checks. The close weave means extra wear.
Excellent for children's things and frocks M YD.
that get frequent tubbing.
65 B 6019— Width 36 inches. Colors: Red, Brown, Green,
Blue or Black predominating. Be sure to state color when
ordering. Shipping weight yd. 6 oz . Yard, 39c
NATIONAL BELLAS HESS
. Dusty Ros
Blue,
1 Green,
Peach
Blue,
Green,
White,
Peach,
Rose Dust
Our Finest Chenille . . . Floral Pattern
What a wonderful luxury spread! Our fluffiest, downiest * a*.
Cotton Chenille, closely tufted on durable sheeting, is a 'PffJiX 5
delight to the eye. Beautiful solid color background, with
raised floral pattern. Wash with care, and be rewarded
with long, satisfactory wear. Needs no ironing. Colors : Blue, Rose Dust
?7hRi«7aclJ withmutticolor design. Ship. wt. 4 lbs. 10oz!
37 B 1277 — Large Size: 90 x 105 inches. . $9.75
Luxurious Chenille . . . Multicolor Posies
Thickly tufted Cotton Chenille in wonderful soft colors on *
strong sheeting, with white scroll border and a gay ▼
flower design. An outstanding value. Wash with care as 83
often as you please, it will come out as good as new, and
there’s no need to iron. Colors : Dusty Rose, Blue, Green or Peach
fT^ieee^T^J1 ISl1,tic««r d^LgD- ShiPPlng weight 4 lbs. 4 oz.
37 B 1283 — Large Size: 90 x 105 inches .
37 B 1284— Twin Bed Size: 72 x 105 inches .
37 B 1278— Twin Bed Size: 72 x 108 inches
$9.75
BEDROOM BEAUTY WITH CHENILLE
Blue,
Rose,
Turquoise
120
Rose,
Blue,
Peach,
Turquoise,
Orchid
Save Dollars! Fluffy Chenille Priced ’Way Down
Our thrift spread — priced low to bring the luxury of a soft *
Cotton Chenille spread within the reach of your budget- *
Generously tufted on sturdy sheeting. The same luscious
colors you find in more expensive spreads. Wash with care
37B1276— Colors: Rose. Blue. Turquoise. Peach or Orchid, with
multicolor floral design. Size: 82 x 105 inches. State color wanted.
- I Shipping weight 2 lbs. 8 oz _ $3.99
NATIONAL BELLAS HESS
Rich Chenille in Lattice Design
A bedroom brightener — two-tone Cotton Chenille in
lovely lattice pattern with multicolor florals. Lavishly
tufted on durable sheeting. Washable with care. Colors:
Blue, Rose or Turquoise, with white-and-multicolor de-
?e 8ure t0 8tate color when ordering. Shipping weight 2 Tbs. 10 o
37 B 1279— Large Size: 90 x 103 inches . $5 -
37 B 1280 — Twin Bed Size: 72 x 105 inehes . $$3
White,
Blue,
Rose,
Green
Shell Pattern in Rayon-and-Cotton
Our finest Jacquard bedspread * mm Q q
with silvery sparkle in the ▼ 1^ O y
handsome shell pattern. Made
of Rayon-and-Cotton in won¬
derful firm-textured quality in sateen weave.
Washable with care.
37 B 1307 — Green, Gold, Blue or Rose. Size:
87 x 105 in . State color. Ship. wt. 3 lbs. 6 oz. $5-89
Scalloped-Border Jacquard
Durable Cotton Jacquard spread * t
in classic chain-and-iloral pattern. *
Reversible. Firmly scalloped
edges. Washable with care.
37 B 1305 — Blue, Green, Rose or Gold. 80 x 105
Inches. State color. Ship. wt. 2 lbs. 10 oz. $3.98
I NATIONAL BELLAS HESS
$ t LUXURIOUS RAYONS
N
FALL COLOR
WOVEN PATTERN IN TAFFETA-LIKE RAYON
This fine woven Rayon has the wonderful “feel” of taf- A j
feta! It's a splendid wardrobe "pick-me-up” — choose
stunning stripes, pert checks or brilliant plaids in our M I
assortment of smart colors. The simplest styles look
dressy when they're made up in this wonder fabric. Dry clea
51 B 4023— Width about 39 inches. In patterns and colors as sho
sure to state pattern number when ordering. Ship. wt. yd. 7 oz. Ya
LOVELY SPUN RAYON PRINTS FOR GLAMOR
Glamorize your fall and winter wardrobe with these w
fashion-wise prints in soft, supple Rayon. You'll find they
drape well and hold their shape beautifully . . . lovely in JF YI
design, and the colors are so becoming! Practical, too —
you'll be sure of pretty frocks and long, satisfactory wear. Dry clean.
51 B 4025 — Width about 39 inches. In patterns and colors as shown. Be
sure to state pattern number when ordering. Ship. wt. yd. 7 oz. Yard, 694
122 NATIONAL BELLAS HESS
Supple Spun Rayon
^F J* C Here are the
season's favor-
ite shades in
long - wearing Spun Rayon.
Flattering colors for dresses
or blouses, both tailored and
dressy — you'll love to wear
them. Dry clean only.
51 B 4026— Width about 39
inches. Colors: Green, Rose,
Soldier Blue, Pearl Gray or
Rust Brown. Be sure to state
color wanted when ordering.
Ship. wt. yd. 7 oz. Yard, 654
Silk-Like Rayon Crepe
Perky polka dots gm £
to add charm to
your own dresses
as well as the children's. Our
finest Rayon Crepe, soft, lovely
and luxurious, with that mar¬
velous silk-like texture you love.
Dry clean only.
51 B 4027 — Width about 39
inches. Colors: Gray, Green,
Navy Blue, Brown or Black,
each with White dots. State
color wanted when ordering.
Ship. wt. yd. 6 oz _ Yard, 854
SAVE THE POSTAGE _ SEE PAGE 198
FINE FABRICS FOR FINE FASHIONS
Rich Rayon Velvet
It's beautiful!
Transparent
crush-resistant
Velvet. Rich,
deep-pile Rayon face; firm
Rayon back. Makes stunning,
luxurious costumes. Dry clean.
51 B 4024— Width 39 inches.
Colors: Royal Blue, Dubonnet
Wine or Black. State color.
Ship. wt. yd. 8 oz. Yd., $1.98
Rayon Gabardine
£% 0^ £ Our finest Ray-
on Gabardine;
jF YD.- tailors splen¬
didly and gives
long, durable wear. Dry clean.
51 B 4030 — Width about 42
inches. Colors: Rust Rose,
Copen Blue. Brown, Gray or
Medium Green. State color.
Ship. wt. yd. 7 oz. Yard, 894
85:
A favorite dress
fabric — a blend
of Rayon and
Acetate Rayon
yarns in a distinctive pebbt
weave. Dry clean only.
51 B 4032 -Width about :
inches. Colors: Royal Blu
Black, Rose, Kelly Green
Luggage Brown. State coir
Ship. wt. yd. 7 oz. Yard, 8
Lustrous Rayon Faille
Smart Rayon wmm mm C
Faille— liked
especially for 0 ^0 YD.
its fine weave,
rich appearance. Dry clean.
51 B 4029 — Width about 40
inches. Colors: Cherry Rose,
White, Black, Navy Blue or
Pink. State color wanted.
Ship. wt. yd. 7 oz. Yard, 754
Durable Rayon Serge
0% 0^ £ Fine All Rayon
II fabric in a rich
%0 M YD. Serge weave —
ideal to tailor
into light weight suits, toppers
and slacks. Dry clean only.
51 B 4028 — Width about 40
inches. Colors: Kelly Green.
Red, Brown, Sun Gold or Sol¬
dier Blue. State color wanted.
Ship. wt. yd. 8 oz. Yard, 894
751
Teca-and-Spun Rayon
Smooth, soft
fabric that
tailors like a 0 %#YD.
dream. Won¬
derfully durable. Fashion’s
favorite shades. Dry clean.
51 B 4031— Width about 39
inches. Colors: Powder Blue,
Rust, Mint Green, Gray or
Sun Tan. State color wanted.
Ship. wt. yd. 7 oz. Yard, 754
rAMPED PILLOW CASES. ART LINENS and NEEDLECRAFT
Stamped Baby Pillow Cases
j this dainty pillow case for baby's
Good quality Cotton, 68 x 72 count,
ted for embroidery. Hemstitched.
J208— Bleached White. Size:
27 in. Ship. wt. 4 oz.
Stamped Pillow Tubing
woven Cotton Pillow tubing with
stamped designs and scalloped
Thread count 64 x 64. Cut in pairs.
■ 12207-Bleached White. Size: <■ j pq
4 : 36 in. Ship. wt. 10 oz. Pair,
T
- ? t
* ?
39c
STAMPED PURE LINEN
Matching pieces t<5 embroider. Color : Oyster White.
[/-»| 43 B 2211 Scarf 18 x 41 in. (No edging).
Ship. wt. 6 oz . 890
43 B 2212- Scarf 12 x 41 in. Ship. wt. 5 oz . 79c
43 B 2213 -Scarf 12 x 33 in. Ship. wt. 4 oz. 59c
43 B 2214- Radio Scarf 9 x 22 in. Ship. wt. 3 oz. 290
43 B 2215 — Square 12 x 12 in. For napkins; dollies.
Ship. wt. 2 oz . 19C
mi 43 B 2217 Guest Towel. 12 x 19 in. Neat
finished hem. Ship. wt. 2 oz . 49c
frl 43 B 2216 — Chair Set. Full cut size. (No
edging) . Ship. wt. 4 oz. 3-pc. Set, 490
STAMPED COTTON CRASH
Matching pieces in florals to embroider. Color : Ivory.
fc-1 43 B 2222 Chair Set. One pc. 12 x 14 in.;
two pcs.. 12 x 7 in. Ship. wt. 3 oz. . . . 290
43 B 2203 -Vanity Set. One pc. 5'/2 x 13 in.;
two pcs. 6J£ x 11 in. Ship. wt. 3 oz . Set, 190
[/■*! 43 B 2202— Scarf. 17 x 45 in. Matches table
cloths, vanity set. Ship. wt. 4 oz . 390
43 B 2204 Scarf. 17 x 36 in. Ship. wt. 3 oz. 320
I Ml 43 B 2200— Table Cloth. 51 x 72 in. Ship.
wt 1 lb. 1 oz . $1.69
43B2201-TableCloth. 51x51 in. Ship. wt,13oz.$l. 19
43B2206- Towel. (Notshown.) 14x21 in. Wt.2oz.290
STAMPED COTTON APRONS
STAMPED BABY THINGS
43 B 2218 — Dres« pattern in fine
Cotton Batiste (no lace). Fits r*y _
n. to 1 yr. White. Ship. wt. 4 oz. * •
43 B 2219— Gertrude pattern in fine-
Cotton Batiste. Fits 6 mas. to cO-
:. White. Ship. wt. 4 oz . a7t
J23-i,lannelette Sacque. Notshown.
j made. Fits 6 mas. to 1 yr.
l Ship. wt. 2 oz. 3 for $1.00. Ea.
f | 1 Bib-top Apron. Makes you look pretty
In the kitchen. Attractive pattern on
closely woven durable Cotton. Cut extra wide;
has pocket and tie strings. 36 x 36 in. ja
43 B 2209— White. Ship. wt. 7 oz .
flUIl Skirt Apron. Generously cut dainty
i,¥,i apron with wide waistband and tie belt.
43 B 2210— White. Size: 24 x 36 inches.
Ship. wt. 4 oz . J7C
CLARK'S FINE
f Nl You can depend on
Clark's Big Ball
Crochet Cotton. Strong
3-ply mercerized — will
last a long , time. Add
several balls to your
order.
Colors: White or Ecru.
Sizes : 10, 20 and 30. State
color and size wanted
when ordering.
43B 2221 -Shipping
weight ea. 2 oz. a).
2 for 450; Each,
COTTONS
[pi O N T 6-strand
ll* Cotton embroid¬
ery floss. Wash-fast.
White, Pink, Baby Blue
and Pink, Lt. Rase, Dk.
Rose, Yellow. Black,-
Lt. Blue, Royal, Lt.
Brown, Dk. Brown,
Lt. Green, Dk. Green,
Lavender, Purple, Red,
Lt. Red.
43 B 2220- Ship. wt.
3 oz. for 6 skeins. 6
skeins 130; 12 for 24c
MBROIDERED TRIMS ADD NEW SPARKLE TO YOUR THINGS
COSTS SO LITTLE TO MAKE CLOTHES ,
SENS, CURTAINS AND SPREADS PRETTIER
AA
IRISH-TYPE LACE
EYELET ORGANDY
MATCHED BATISTE SET
embroidered Eyelet Batiste perks up your wardrobe. There
matching widths and types in this set for you to combine
mart effect. Simple to sew. Washable. Color: White.
zz weight yard, 1 oz.
B 6505 — % -in. [w] 65 B 6508— 1 y2-in. I* _
kc . Yard, lVj Edge . Yard, IOC
Embroidered in floral designs.
Four widths and types. Easy to
sew, washes beautifully. Shipping
weight yard 1 oz.
Vt 65B6513- 1-in. Bead-
l ■ i intr Tnsiortlnn Yd. IwC
%-in.
. Yard,
I '/2-in.
Yard,
1 -in .
. Yard,
B 6506
19c
3 6507
I6c
IBBl
123
fWl 65 B 6509 — 2-inch |q_
lWJ Edge . Yard, IqC
[vl 65 B 6510 1 -inch
1 1 Galloon . Yard, *#C
ing Insertion. ... Yd.
[71 65B6517-l-in. Bead-
Ing Galloon . Yd.
[a Al 65 B 6514 1-lu.
Edge . Yard,
6586515^2^ -in.
Edge V ard ,
Lovely Irish-type Lace adds new
sparkle to your things. You’ll be
delighted with the lovely design
for such a low cost. Color : White.
Ship. wt. yd. 1 oz.
frrl 65 B 6520 — % -in.
. Yard,
65 B 6521 — 1 !£-in. ,
Edge . Yard,'
66 B 6522 ltt-ln ,
Insertion . . Yard,
65 B 6523 1'4-in
Edge . Yard,
(DO]
[EE]
IFF]
NATIONAL BELLAS HESS
Wmm
jL.
f/y///y/f>y///am
OOL
LOOM
FLANNEL
ED BY PARKER Wl
[A] Smartest Fall Colors
Famous Parker Wilder faL
soft, firm weave in fine 100%
Wool fibers. Heart-warming a
You'll find this a joy to work <a
worthy of being made into your
liest suits and dresses. Drv e
55 B 5011- Width 58 inches. Ce
Gray, Luggage Brown. Royal 1
Black, Primrose or Med. Green i
color. Ship. wt. yd. 14 oz. Yd. 1
[B] Bright Bold Plaids
The well known Parker Wilder 9Mk
nel woven of 100% virgin WooLi
firmly textured for warmth and as
seasons of wear. Fine for 2
dresses and skirts. Dry clean. §
55 B 5010- — Width about 00 J
Colors: Plaid combinatioaA
Brown- White-Gold; Black-W»
Green; or Royal Blue-Whit
State color combination. Stuj
weight yd. 1 lb. 4 oz. . . . Yard. :
CHOICE OF
PLAID, SOLID
OR CHECK
*169
I YARD
RICH PART WOOLS FOR ECONOMICAL SEWING
1C]
Highland Plaid
Small and grown-up lassies
both will love this bright
plaid. Soft, yet firmly tex¬
tured in Part Wool Flannel
(25% new Wool, 20% reused
Wool and 55% Rayon). Beau¬
tiful for sportswear. Dry clean.
55 B 5004 Width 58 inches.
Colors: Red-Green-and-
White; Brown-Green-and-
Gold ; or Blue-White-and-Red
plaids. State colors wanted.
Ship. wt. yd. 14 oz. Yd., $1.69
|D] Shetland-Type Weave
Part Wool Shetland-type weave
tops in beauty, durability,
and economy priced. Woven of
37 % virgin Wool, 13% reused
Wool, 50% Rayon. In wonder¬
ful, flattering shades you’ll find
ideal for skirts, suits and dresses.
Dry clean.
55 B 5002 Width 58 inches.
Colors: Medium Brown. Rase,
Navy Blue. Gray or Green.
State color when ordering. Ship,
wt. yd. 14 oz. . Yard, $1.69
2
H?
{El Shepherd Check
Favorite of smart women *
time is the popular -sli^i-
check. Parker Wilder local
in Part Wool Flannel {25% \
gin Wool, 20% reused M
55% Rayon). .So expesd
looking and so economy-pra
For all your woolen costal
Dry clean.
55 B 5001 Width 58 M
Black and White or Brow: <
White. State* color. Ship!
yd. 12 oz. Yard, 3
Soft 50% Wool Dress Crepe
Smart for your all-occasion dresses and
soft suits. Lends itself beautifully to drap¬
ing and gathers. Parker Wilder Crepe in
50% virgin Wool, 50% Rayon. Dry clean.
55 B 5009 -Width about 60 inches. Colors:
Luggage Brown, American Beauty, Gray,
Blue or Green. State color wanted when
ordering. Ship. wt. yd. 10 oz. Yard, $1.49
1 124 NATIONAL BELLAS HESsl
THRIFTY PART WOOLS FOR FALL OUTFITS
65% Wool Pencil Stripe
You know how trim and slim pencil
stripes make you look! This Parker
Wilder Part Wool Flannel is soft vet
firmly textured for durability and figure-
flattering beauty. Woven of 30% virgin
Wool, 20% reprocessed Wool, 15%
reused Wool, 30% Rayon and 5% Nylon.
55 B 5090 Width 58 inches. Color:
Gray only with White stripe. Drv clean.
Ship. wt. yd. 12 oz.. . Yard, $1.95
Our Lowest Price . . . 50% Woo
for
A typical Bellas Hess price scoop f
who sew ’n’ save! When have yo
such soft Part Wool Flannel pri
low? Order enough for your Fall _
plans. Woven of 5% virgin Wool. .
reprocessed Wool, 28% reused Wool!
Rayon, 31 % Cotton. Dry clean.
55 B 5006 Width 60 in. Colors:
Brown, Wine, Green, Navy Blue 1
State color. Ship. wt. yd. 10 oz. Yd.,
Sizes
3lo9
Cuban Heels
PROTECTION FOR A RAINY DAY
[H] One-Buckle Galoshes
Sturdy All Rubber 1-buckle
galoshes. Easy to slip into. An
excellent value. Color: Brown only.
Order same size as shoe.
Ship. wt. 1 lb. 6 oz.
83 B 2503 — Children’s Sizes:
7 to 12 . 52.19
83 B 2510— Girls’ Sizes:
12J/Z to 3 . $2.29
[J] Slip-On Rubbers
Snug-fitting rainy-day protection
for any type shoe. Rubber Elastic
slip-ons that may be carried easily
in purse or coat i>ocket ... be pre¬
pared for sudden showers. Bargain-
priced — formerly $1.00.
83 B 2503 Black only. Sizes: to
fit shoes 3 to 9. State shoe size
when ordering. Ship. wt. 8 oz. . . 79f
Sturdy Platoon Boots
igger styled All Rubber platoon
IB. New, roomier wall-type last. —
re easily over shoes. Color: Black
r Whole Sizes. Order same size
Bboe. Shipping weight 1 lb. 8 oz.
3 2500 — Children’s Sizes:
9 12 . $2.49
82501-Girls’ Sizes: 13 to 3. $2.79
12502 Women’s Sizes :4to9. 2. 89
Two-Snap Galoshes
►fitting, durable 2-snap galoshes
All Rubber. Color: Black only,
krths: Medium or extra wide,
v y2 size larger than shoe; state
Ei. SI u pping weight I lb. 8 oz.
■ 2607 Low neel. Sizes: 3 to 9.
B 2608 Cuban heel. Sizes: 3 to 9.
■ 2609< ’uban heel. For stout-
fc shoes. Sizes: 4 to 10. Pr., $1.89
All-Rubber Television Zip Boots
lubber with concealed zip closing. College heels. If you wear a whole size,
br same size as shoe. If you wear a half size, order J/2 size larger than shoe.
B 2515 — Black only. Whole Sizes Only : 4 to 9. Ship. wt. 2 lbs . $3.69
W'5 AND BOYS 9 RUBBER FOOTWEAR
Light Weight
Rubbers
fpl Well made,
comfortable
storm rubbers. All
Rubber, made on a
modified last . Light
weight and sturdy —
made to wear and
wear. Slip on easily
over your shoes.
83 B 2800— Black
only. Men’s Sizes:
6 to 11. Order Vz
size larger than shoe
size. Shipping weight
1 lb. 8oz . $1.59
Heavy Dufy
Knee Boots
[N] Sturdy boots
1 J made by a fa¬
mous manufacturer.
Heavy duty, knee-
high style. Strong
All Rubber to give
fullest protection
in any kind of
weather. Heavy sole
and heel.
83 B 2801 — Black.
Men’s Whole Sizes:
7 to 13. Order same
size as shoe. Ship. wt.
4 lbs. 12 oz.. . .$3.98
luckle Arctics
Heavy Rubber
waterproof
ics that keep
- feet dry and
a, The tongue is
ij cemented to
zppers. Heavy
ter bumper edge
b. heels. Four
k buckles.
■ 2606 — Black.
* s whole sizes:
12. Order same
■sshoe. For wear
r work shoes,
ir size larger.
! wt. 4 lbs. $3.98
Dress Arctics
IM] Comfortable
weight for
dress wrear. All Rub¬
ber — keeps your
feet dry. Protection
against slush, snow,
or mud. Four strong
metal buckles. Order
same size as shoes ;
state size wanted.
Color: Black. Ship,
wt. 3 lbs.
83 B 2561— Men’s
Sizes: 6 >/2 toll. 3.59
83 B 2560— Boys’
Sizes:2|/£ to6. $3.29
pw
Smart *‘Moe*’ Oxford
A great favorite! Three-loop ghillie oxford in durable
Elkgrain Leather. Popular moccasin vamp and a
roomy walled last. Style at a price to please mother.
Composition rubber soles and heels. State size when
ordering. Shipping weight 1 lb. 6 oz.
53 B 1245— Brown.
53 B 1246 — Black.
Sizes : 8)4 to 12 . Pair, $2 49
Sizes : 12 54 to 3 . Pair, $2 79
DESIGNED FOR GROWING FE
tnj soomy waned Toe
Sturdily built and styled for action, this attr
Perforated oxford built on a roomy P
fcctred walled last for growing feet. Long-we
mg Clkgrain leather, with moccasin van
Composition rubber soles and heels. State s
«nniw7er»,{' Shipping weight 1 lb. 6 oz
53 li 1247 -Brown
53 B 1248 — Pepper Red.
Sizes: 8)4 to 12 . pMjr $2
Sizes: 12 & to 3 . Pair. $2.
[J] Patent Leather T-Strapper
A real thrill for the younger set.
T-strap side-buckle pump of gleaming
Leather with a pretty cut-out on the
Enduring leather soles and rubber
Little daughter will be delighted with
and mother will like the low price.
53 B 1249 Black. Be sure to state
when ordering. Ship. wt. I lb. 6 oz.
Sizes: 814 to 12 . Pair,
Sizes: 1214 to 3 . Pair,
W
Also
[c]
Also Patent
Leather
RUGGED LEATHER BUY
for ages about 3 to
SIZES 8/2 to 12
}2.49
PR.
[A] Elkgrain Oxford
Sturdy Elkgrain Leather makes this a
long-wearing Blucher oxford for the
playground set. Composition rubber
s»le« and heels. Ship. wt. 1 lb. 6 oz.
53 B 1244 . Brown only.
Sizes: 854 to 12 . $2.49
Sizes: 12)4 to 3 . $2.79
IB]
. Cote Ankle-Strapper
Adorable ankle-strap style In durable
Elkgrain Leather. Composition rubber
sol(«,heel8. state size. Ship. wt. 1 lb. 6 oz.
53 B 1243 Brown only.
Sizes: 854 to 12 . $2.49
Sizes: 1254 to 3 . $2.79
(C] T-Strap Vogue
Stylish T-strapper with interlaced. i>er-
forated vamp. Composition rubber soles,
heels. State size. Ship. wt. 1 lb. 6 oz.
53 B 1242 Brown Leather.
53 B 1270 — Black Patent Leather.
Sizes: 854 to 12 . $2.49
Sizes: 12)4 to 3 . $2.79
9 . . • choice of sty*
SIZES 12/2 to 3
*2.79
Durable Elkgrain leather oxford
die and detachable kiltie tod
aillgator-grain leather. Red com**-
wt- 1 '
53 B 1262 Black.
Sizes: 8 54 to 12 .
Sizes: 12)4 to 3 .
IE] Patent Leather Pumps
Little girls like smart styles too 4,
strap side buckle pump with fed
soles, rubber heels. Ship. wt. 1 lfeTd
53 B 1250 Black Patent Leatha
Sizes : 854 to 12 . . .
Sizes: 1254 to 3 .
[F] Walled-Toe Casual
Roomy walled-toe leisure style fe I
grain leather. Composition rubber*
heels. Shipping weight 1 lb. fl
M B 1173 Brown. State size.
Sizes
Sizes
■ 854 to 12
: 1214 to 3 •
,24’
126 NATIONAl BELLAS HESS
Leather Hi-Shoes or Oxfords
put his best foot forward when he
these handsome Bluclier style shoes
ly Elkgrain Leather — whether you
^ the oxford or the high shoe. The
►tli leather takes a glistening polish,
ited and stitched wing tip with a
wted medallion — like Dad’s shoes,
^ark composition rubber sport soles
heels. Color: Brown only. Sizes: 10
3. State size. Ship. wt. 1 lb. 8 oz.
B 1260— Oxford . $2.98
3 1261— High Shoe*. . $3.29
Sheepskin Cuffs! Leather Soles!
Smooth, supple Elkgrain Leather high
shoe with generous cuffs of natural color
shearling sheep’s wool. Children love
these cozy cuffs that keep their feet
warm all winter long. Good-looking
moccasin-style vamp. Quality leather
soles; grain leather irmersoles; rubber
heels. Sizes: 8'/2 to 3. State size wanted
when ordering. Ship. wt. 1 lb. 8 oz.
53 B 1257 White Elkgrain Leather.
53 B 1258 - Brown Elkgrain Leather.
Pair, $3.49
Springy- Solo Sports Model
Note their sturdy good looks . . . children
step out proudly in these comfortable
Blucher style oxfords in two shades of
Brown Elkgrain Leather. The vamp sports
a jaunty moccasin-effect overlay, and the
quarter is leather-lined for longer wear.
Sturdy No-Mark composition rubber soles
and heels. Built on a walled-toe last —
plenty of room for growing feet.
53 B 1259— Color: Two-Tone Brown only.
Sizes: 8/2 to 3. State size wanted when
ordering. Ship. wt. 1 lb. 6 oz. . $2.98
HUSKY LEATHER VALUES
FOR CHILDREN ABOUT 3 to 9 YEARS
Sizes
8«/2 to 2
Sizes
K) to 3
Brown
or Black
Hook and Eye High Shoes
$HOQ Smooth Elkgrain Leather
/ 7 O Blucher high shoe with the pop-
Jmm ular sporty moccasin-effect
vamp. Hooks and eyelets. A long-wearing,
sturdy shoe that’s built to “take it” from
active boys and girls. No-Mark composition
rubber soles and heels. Sizes: 10 to 3. State
size wranted when ordering. Ship. wt. 1 lb. 6 oz.
53 B1251-Brown Elkgrain Leather.
53B1252-Black Elkgrain Leather. Pr., $2.98
7-Inch Buckled Hi-Cufs — >
These sturdy 7-inch hi-cuts will * 4% O ft
keep their feet warm and dry. * €70
Two straps and buckles. Ever-
popular moccasin-like vamp for good looks,
roomy comfort. In smooth Elkgrain Leather.
No-Mark composition rublier soles and
heels. Girls’ and Little Boys’ Sizes: 10 to 3.
State size when ordering. Ship. wt. 1 lb. 8 oz.
53 B1255-Brown Elkgrain Leather.
53B1256-Black Elkgrain Leather. Pr., $3.98
Elkgrain Leather Majorettes
$4% O o There’s real big sister styling in
4/0 little sister’s majorette boots.
They’re made of supple Elk¬
grain Leather, with carefully cut tops and
tantalizing tassels . . . she’ll love to wear
them! The soles are durable leather, and the
heels are soft-stepping rubber. Sizes: 8'/2
to 2. State size wanted when ordering.
Ship. wt. 1 lb. 8 oz.
53 B 1124 — White Elkgrain Leather.
53 B 1125 — Brown Elkgrain Leather.
Pair, $3.98
Your Dressy High Shoes
Dress-up high shoes to give lit¬
tle feet the support they need.
Blucher style, with a plain toe
and print-crease vamp. In your choice of two
fine dressy leathers; shiny Black Patent or
dazzling White Elkgrain. Quality leather
soles and easy- walking rubber heels. Sizes:
8 Zz to 2. State size wanted wheu ordering.
Ship. wt. I lb. 6 oz.
53 B 1253-Wliite Elkgrain Leather.
53 B' 1254- Black Patent Leather. Pr., $2.98
298
Sizes
K) to 3
Sizes
8V2 2
I
FIRM SUPPORT FOR YOUNG F
Sizes
4 to 8
Sizes
4 to 9
LEATHER
MAJORETTES
SIZES 4 to 8
Ages About 2 to 3
S— Thrifty and
Cute
$249
Baby sister has her
majorette boots,
too! In sturdy
Leather with No-
Mark composition
rubber soles and
heels. Sizes : 4 to
8. State size
wanted. Shipping
weight 1 11).
53 B 1017 Brown.
53 B 1018 White.
Pair. $2.49
Also
White
SUPERIOR QUALITY LEATHER FOR BABY’S SHO
i he Roman Biucher-type To keen baby’s *
no nil far""/ nr *2**^ high shoe tor the $029 feet warm and $0
popular for younger mem- Mm cozv shoe with M
j^the^!hTiCe*K0f tVii0 bcrs of tho family. Has qual- natural color shearling
fee^s Tn a 12 Hy leather soles and spring cuff. Leather soles; ruW
ZT*' t Vh h^els. Sizes : 4 to 8- State heels. Infants’ Sizes: j
„ RiniQhuil Shipping weight 1 lb. State size. Ship. wt. 1 L
r oShSr Black Patent 53 B 1215-White Elkgrain 53 B 1031— Brown Ell
14-AUlCr. I Bat.hor I nntho*.
< Strap and
Buckler
$298
53 B 1020 White Elkgrain
'fi!
53 B 1216— Black Elkgrain
Leather . Pair, $2 29
Leather
T h e rn a j o r e 1 1 e
smoothie, laced at
the side, buckled
in front, trimmed
with gold color
nailheads. Sturdy
leather soles ; spring
heels. Infants’
Sizes: 4 to 8. State
size. Ship, wt, 1 lb.
53 B 1021 White
Leather.
53 B 1030- Brown
Leather. Pr.. $2 98
Pair
The “Cowboy
^ Our Finest
Sizes
4 to 8
$349
CHOICE
Your little bronco-
buster will adore
these Elkgrain
Leather Cowboy
boots with leather
make-believe spurs.
An embossed gal¬
loping horse and
rider on the side.
L e a t h e r soles;
spring heels. In¬
fants’ Sizes: 4 to
9. State size. Ship,
wt. J lb.
53 B 1035- Brown.
53 B 1036 White.
Pair. $3.49
TINY FEET DESERVE THESE FINE LEATHER SHO
I A] TJ; ;® S* “<! I« J. • IBI The Oxford. Soft [<-! J’lain-toc litali slioe ,
[P] The Oxford. Soft
1 J long-wearing
Leather in this 4-eyelet
blucher style oxford.
Flexible leather soles:
spring heels. Sizes: 4 to
8- State size when order-
C1 1 1»in-toe high shoe <
1 J ford of soft Leather,
[pie leather soles; spring
Sizes: 5 to 8. State size
ordering. Ship. wt. 1 lb.
53 B 1027 -White Leather
shoe.
53 B 1028 -Brown Leather
shoe.
53 B 1029- Brown Leather
. Pair. I
Adorable T-strap
side-buckle pump in Pat¬
ent Leather for the mem¬
bers of the youngest set.
They love the shiny finish.
1* iexible leather soles and
rubber spring heels.
53 B 1026 -Black. Sizes :
4 to 8. State size. Ship,
wt. lib . $1.98
««■ Ship. wt. I lb.
53B1024-Brown Leather.
53 B 1025 - Black Patent
Leather . Pair, $1-98
Sizes
4 to 13
Patent Leather Pump
The e I a » - . as a
sic ‘ • M ary $ I V
Janes” in '“•UP
shiny Patent leather.
1’he single strap buckles
on the side. Plain toe.
Long-wearing leather
soles and heels. State
size. Ship, wt, 1 lb.
53 B 1023 Black. Sizes:
4 to 8. Spring heel . $2. 19
1 - 8 He to 12.
Q28J Lift heel. . . . $2-59
SIZES 4 to 8 and 8'/2 to 12*
T-Strap Sandal
Little-girl ver- .iao
sion of the 1170
T-strap style. ■ UP
( -hoice of leathers. Leath¬
er soles, heels. State size
Ship. wt. 1 lb.
53 B 1108 — Black Patent
Leather.
53 B 1109- White Leather.
Sizes: 4 to 8. Spring
heels . $1.98
Sizes : 8'/i to 12. Lift
heels . $2-29
• - AGES ABOUT
Leather Hi-Shoe
pur finest .
leather $929
m a k e s Mm up
these biucher-type high
shoes something special
ror small boys and girls.
Plain toes. Leather soles
and heels. State size when
25&rfj& Shiii- wt. i ib.
5|g 1413 - White Leather.
53B1414 Brown Leather.
Sizes: 4 to 8 $2.29
Sizes: 8!4 to 12 $2. 79
2 to 7
Roman Sandal
Favorite
dress-up 9 J I ¥
style — dar- Mm up
ling Roman sandals in
sort Leather. Strong
leather soles and heels.
State size. Ship. wt. I lb.
53 B 1884 Black Leather.
53 B 1885 White Leather.
Sizes: 4 to 8. Spring
heels . $2.19
Sizes : 8^ to 12. Lift
heels . $2. 39
BUNNY SUPPER
Wool-Lin«d Loath*
For the very young and f
older brothers and sist«B
cuddly-warm bunny i
of soft Leather. Lined «
genuine shearling
wool. Cushiony padded t
53 B 1123 — Brown. Sizes
to 13: whole sizes (
State size when ordi
Ship. wt. 1 lb . |
you’ll find lots more
of these terrific
styles on page 150
Elkgrain Party Tie
[M Party-going pumps
— pretty as can he,
practical, too! The
-mch low wedgie heels are
erfect for walking or danc-
3* comfort; sturdy leather
lies. Made of good quality
Eth Elkgrain Leather;
f bow ties. Sizes : 4 to
so half sizes. C (me-
») width. State size,
wt. 1 lb. 8 oz.
1475- Brown Elk-
Leather.
tm 1476 -Black Elkgrain
rather . . . Pair, $3. 98
it’s New! It's a Bootee
fcrl Now big girls wear
bootees, too! They’re
the smartest things on two
feet. In smooth Elkgrain
Leather — comfortable as a
slipper. Laced moccasin-
like vamp; No-Mark com¬
position rubber soles and
heels for miles of wear.
Sizes: 4 to 9; also half
sizes. C (medium) width.
State size. Shipping weight
1 lb. 10 oz.
53 B 1473— Brown Leather.
63B 1474— Pepper Red
Leather . Pair, $3.29
Sues
3 *o 9
5298
Tap-Dancing Shoos
$298
For Girls
and Teens
THER SMARTIES PRICED LOW
They’re Dynamite in Suede!
1 comfortable — the newest sandals
Leather make fashion headlines
: your feet. T-strap, side buckling sandal, open at
•ad toe. Extension soles. No-Mark composition
r®oles and low flattie heels.
‘18 — Black. Sizes: 3 to 9: also half sizes. C (me-
•idth. State size. Ship. wt. 1 lb. 6 oz . $2.98
for dancing feet! The traditional
cer's one-eyelet tie with a Patent
vamp and Simulated Patent quarter. Sturdy
»te*. i-inch dancing heels. Metal taps included
i pair. State size when ordering. Ship. wt. 1 lb. 8 oz.
7— Black. Girls’ Sizes: 12 to 3; also half sizes.
Sizes: 3Vi to 9; also half sizes. . Pair, $2 9"
Shirred Vamp Flattie — >■
fpl Really on the beam
ir J — our baby ballerina
of Suede Fabric has a vamp
that's cut out and shirred,
laces that tie at the Instep.
Just-right platforms;
leather soles; low flattie
heels. Sizes: 4 to 9; also
half sizes. C (medium)
width. State size wanted.
Shipping weight 1 lb. 6 oz
53 B 1469 — Brown.
53 B 1470— Black.
74 B 427— White.
74 B 428— Pepper Red.
Pair, $2 49
Leather Buckle Casual
[Q] Strap ’n’ buckle
1 1 moccasins made on
a comfort-first last.
Their casual good looks
are always in style.
Smooth , sturdy Leather ;
leather-laced vamp and
kick-off back. Long-
wearing No-Mark com¬
position rubber soles
and heels. Sizes: 3 to
9; also half sizes. C
(mediu m) width.
State size. Ship. wt.
1 lb. 8 oz.
53 B 1466 — Brown.
53 B 1467— Wliite.
53 B 1468 — Black,
Pair, $2.98
Dress-Up Lo-Heelers
[H] Super-terrific
slide-in pumps,
gored for perfect, snug
fit. The vamp, prettied
up by a style-bright
overlay with a tiny bow,
is pin-tucked and
stitched for dressy good
looks. Sturdy composi¬
tion rubber soles for
plenty of plain and
fancy footwork; 1-inch
rubber-top heels. Sizes:
4 to 9; also half sizes.
C (medium) width.
State size. Ship. wt.
1 lb. 8 oz.
53 B 1471 — A ntique
Brown Leather.
53 B 1472— Pepper Red
Elkgrain Leather.
Pair, $3.69
Strap V Buckle Flattie
[J] Your pet low-
1 heeled sling pumps
with a jaunty diagonal
strap . . . makes your
foot look smaller. Easy-
to-walk-on platforms ;
quality leather soles;
flattie heels. Sizes: 4
to 9; also half sizes.
C (medium) width.
State size. Ship. wt.
1 lb. 8 oz.
53 B 1465 — Brown Elk-
gram Leather.
53 B 1464— Black Elk-
grain Leather.
53 B 1463 — Black Suede
Leather. . . . Pair, $2.98
Also
Black
J
298
Also
Black Elkgrain
or Suede
Red,
White,
3 to 9
Sophisticated Pouch
Fall fashion nows In this smart, * ^
roomy, sophisticated pouch. Softly t / V
shirred front and back. Panier M.
handle. Its big-city air will add
style and dash to your simplest costume. Mirror
included. Fully lined. Easy to get into — zip
closing, metal zip pull. Choice of Plastic Patent
or Plastic Calf. Size: 8x5 'A Inches. Shipping
weight 1 lb-. 6 oz.
25 B 4152 Plastic Patent. Hiack only . $2.29
25 B 4151 — PlasMc Calf. Colors: Brown or Red.
State color when ordering . $2.29
Twin-Handle Plastic Calf
>2*9
Smart, wear - with - everything * .
twin-handle bag. Made of long- f A
wearing Plastic Calf . . . won’t
crack, won’t peel. Convenient — —
outside zip-top compartment — no danger of
losing valuables. Secure metal zip-top closing
and pull. Mirror included. Fully lined. A
typical Bellas Hess value at our low budget¬
stretching price. For easy-to-attach prong
initials see page 131.
25 B 4158 -Colors : Black or Brown. Size:
10 x 7 In. State color. Ship. wt. 1 lb. 4 oz. $2.29
BEAUTIFULLY STYLED
Gleaming Nailhead Trim
Attractive panler-handle bag of *
Plastic Patent or Plastic Calf ?
(won’t crack or peel). Smartly
squared-off to look well with Fall
and Winter suits and coats. Added fi
interest in the large gold color metal nail
and large metal zip null. Secure metal zi]
closing. Gracefully shirred front, deep side „
to give extra roominess. Inner pocket: n
’. Fully lined. Size: 7 x 8 in. Ship. wt. 1 lb. 4
25 B 4159 — Plastic Patent. Black only..
25 B 4160 — Plastic Calf. Brown only..
Shirred Front and Back
Stitched twin handles on a metal-
frame pouch. Pliable Plastic Calf,
beautifully shirred front and back.
Extra deep side gussets; wide bot¬
tom. Nice and roomy but not bulky. Fully lined.
Inner |K>cket: mirror included.
25 B 4153 Black, Brown or Navy Blue. Size:
7x6 Inches. Ship, wt. 1 lb. 4 oz . $198
I 130 NATIONAL BELLAS HESS |
Throe Convenient Compartments
All contents are easy to find, * aa
neatly in place, in this three- f m M / V
section twin-handle bag. Sturdy ~
metal frame. Attractive shirred
front. Deep, roomy side gussets. Plastic Patent
or Plastic Calf that wears and wears . . . won’t
crack or peel. Inner pocket; mirror. Fully lined.
Size: 10 x 7 Vi Inches. Ship. wt. 1 lb. 4 oz.
25 B 4156 -Black Plastic Patent . $2.29
25 B 4157 -Black or Brown Plastic Calf. $2-29
*|98
Spacious Underarm Zip-Top
Three diagonal panels with side
shirring form a smart des*
Metal zip-top closing and
pull. Fashioned of durable Plastic
Calf . . . won’t crack or peel and can be wipe*
clean in a jiffy with a damp cloth. Inner pocket
mirror included. Fully lined. (Initials sold sepa¬
rately. see pave 131.)
25 B 4156 Black or Turf Tan. Size: 7Vfc x 9-
inches. State color. Ship. wt. 1 lb. 2 oz . $19f
Over-fhe-Shoulder “Canteen”
1 2*9
The popular canteen shoulder-
strap casual goes feminine for
Fall. Long-lasting Plastic-coated
fabric. Front diamond-shaped cen¬
ter is shirred all around to give a softer, ‘ dressier’ '
look. Metal zip closing; metal zip pull. Fully lined.
For easy-to-attach prong initials, see page 131.
25 B 4107 — Black, Turf Tan, Navy Blue or Red.
Size: S inches in diameter. State color wanted.
Ship. wt. 1 lb. 4 oz . $2.29
*2*9
Clever Front Pocket
A smart novel design! Under¬
arm zip-top bag with neat front
pocket that holds small zip
change purse . . . attached to
bag by chain to prevent losing. Soft tucking
either side of front pocket. Fully lined. Inner
pocket; mirror. (Initials sold separately, see
p. 131.) Size : 14 x 7 Inches. Ship. wt. 1 lb. 6 oz.
25 B 4162 — Black Plastic Patent . $2.29
25 B 4161 — Brown Plastic Calf . $2-29
J98
Economy Zip-Top Underarm
Popular Plastic Calf at a don’t- *
miss low price. Long-wearing — f
won’t peel or crack. Three rows of
stitching part in center to give
lovely shirred effect. Quality details that
expect to find in more expensive bags. Mi _ ,
zip-top and zip pull. Fully lined. Inner pocket
mirror.
25 B 4154— Black. Brown or Red. Size: 11 x *
inches. State color. Ship. wt. 1 lb. 6 oz _ $1.91
Double-Zip Bow Charmer
Two separate compartments, each * /g q
with zip-top closing, make con- 9
T-ntiS simple to find, easier to keep
seat and orderly. Rich-looking.
| trcssy fashion leader in wonderful Plastic Patent
| ? Plastic Calf . . . won’t crack or peel. Wipes
•iean in a jiffy with damp cloth. Gathered bow-
{ knot forms cult effect. Inner pocket and mirror.
1 ?uily lined. Size: 13 x 8 inches. Shipping
weight 1 lb. 6 oz.
15 B 4145 Plastic Calf. Black or Brown. $3.49
15 B 4145 — Black Plastic Patent . . $3 49
FOR YOUR
CHOICE OF FINE BAGS IN RICH GENUINE LEATHER
*479
Sculptured underarm favorite -
a stunning wear-wlth-every-
thing underarm bag in soft, lux¬
urious genuine Leather that
you’ll prize for its durability and simple ele¬
gance. The front features deeply sculptured
horizontal lines relieved by two interesting
diamond-shaped designs, plus a deep front cuff.
Metal zip top c lasing and decorative pull.
Inner pocket, mirror.
25 B 4139 Black or Brown. Size: 12 x 7
inches. Ship. wt. 1 lb. 4 oz . $4.79
FALL OUTFIT
EACH
Beautiful bag of supple, rich-look¬
ing genuine Leather that displays
line, quality and excellent taste In
every line. A favorite pouch style,
deeply shirred, with a sturdy, attractively
knotted handle. Stunning with new Kail suits,
coats, dresses. Flat bottom gives roomier
space Inside. Metal zip-top with lovely chain
and ring pull. Inner pocket and mirror.
25 B 4140 Black. Brown or Red. Size: 10 x 6
inches. State color when ordering. Shi]), wt.
1 !!). 6 oz . $4.79
ALL PRICES INCLUDE 20°/o
GOV'T TAX ON BAGS
IT’S NEW! THE SWAGGER POCKET POUCH
An elegant twin-handle
pouch, ideal for women
whose hag must hold a
lot. Cleverly constructed
for extra roominess, with
a wide deep pocket on
each side of zip-closed
center pocket. Dress¬
maker shirring front and
back lends a soft, dressy
touch. Ornamental zfp-
pull. Change purse; mir¬
ror. Made of non-crack,
non-peel Plastic Patent
or Plastic Calf. Fully
lined. Size: 10 x 9 in.
Ship. wt. t lb. d oz.
25 B 4147— -Black Plastic
Patent. . $3.49
25 B 4148 Brown Plas¬
tic Calf. . . $3.49
Hand-Laced — 3-Way Zip
Fwmcn’s smart em-
■ned Plastone (new
isolated leather) hill
M: contrasting hand-
■flne. 3-way zip closing. Coin purse
Ml side gusset; 2 swing picture
uduwg, identification window.'
SB 4149 Black with Red: Red
■Bk; Brown with Tan; Green with
Mrk. 4!4 x 314 in- closed. Ship.
A60;. . . $1.16
"French” Style Purse
69‘
Compact! Roomy!
Smart! Latest” French” ,
style shopper’s purse. (
Has zip-closing coin
compartment, bill pocket, handy
key chain. Secure snap fastener:
Soft Plastic Calf In lovely colors.
25 B 4150 Black, Brown. Red or
Kelly Green. Size: 4x3 inches
closed. State color wanted. Ship¬
ping weight 4 oz . 69c
Genuine Goatskin Leather
i J69
Our finest women’s *
billfold. Long-wearing *
genuine Goatskin . . .
‘2-way zip. Individually
boxed — makes a wonderful gift.
Secret side pocket; snap coin purse;
4 swing windows; identification
window; bill pocket.
25 B 4074 Block. Blue, Brown,
Red or Green. 4 x 314 in. closed.
State color. Ship. wt. 0 oz.. . $1.69
Gleaming Initials
Add a personal,
expensive-look¬
ing touch to your m ^ m
bag with these. cx
script initials. Gold color metal.
Prong style 114 in. high. All ini¬
tials except X. State initials.
25 B 4130 Ship. wt. 2 oz.
35 c* finch : .3 for $100
NATIONAL BELTAS~HESS 131 |
&
Twin Chain Charmer
•jeh a fashion-wise bag * ,
. . looks dollars more ▼
lan this low Bellas
Jess price! Sturdy
■ublc chain handle of gold color
3«al. Novel embroidery trim on soft
^tic Suede (color won’t come off
. . wears beautifully). It teams well
«th any outfit. Metal zip-top. Change
HBe and mirror included.
*298
Box-Effect Beauty
Our box-effect pouch is ,
softly constructed on
roomy lines. Designed
for long duty, ha
sturdy metal frame, fancy snap clos¬
ing. Inside zip compartment and inner
pocket. Mirror. Size: 5 14 x 10 x 314
inches. Ship. wt. 1 lb. 6 oz.
25 B 4144 — Alligator-grain Plastic.
Colors: Brown or Red . $2.98
C Calf. Colors :
Thrifty long-wearing smart Cottongloves. T
rows of pintucks border the top. Washable.
■3?
Gloves Go Glamorous
Naithead Bracelet-Effect
Top value in luxurious styling. You'll t ■ TQ
be proud to show off these stunning * I i w
gloves on any occasion. They go
especially well with the new Fall suits and the at¬
tractive coats that are being shown this year. Care¬
fully fashioned of rich Sueded Rayon in the 12-inch
length you love. Brilliant nailheads sparkle at the
wrist to form a bracelet-effect. You'll love the way
they dress up sports clothes, blend with dressier out¬
fits. Three darts on back for smooth fit. Dry clean.
25 B 5022 — Black or Brown. Half Sixes: 6 to 8
See How to Order, p. 197. State color and size.
Shipping weight 4 oz . . $1.79
Finer
Also
Smooth
Leather
*2.69
Imported Capeskin
IA] Superior quality slip-on
gloves of soft imported
Capeskin Leather. Expertly
made, with smooth-finished
seams to make your hands
look slender. Three darts on
back. Dry clean.
25 B 5028 — Black, Brown or
White. Quarter Sizes: 6 to
8 Length about 9 J/£ inches.
See "How to Order,” p. 197.
State color, size, to AO
Ship. wt. 4 oz . *E.yO
Corde Trim Capeskin
IB] Elegant slip-on gloves
of soft imported Cape¬
skin Leather. Trimmed with
expensive looking Corde em¬
broidery. Whipstitched sides
and fingers. These gloves are
handsome, sturdy. Dry clean.
25 B 5029 — Black, Brown or
White. Quarter Sizes: 6 to
8 54- Length about 10 inches.
See "How to Order," p. 197.
State color, size. tA AO
Ship. wt. 4 oz . ’X.TO
Capeskin Classic
[C] I mported Capes* *
Leather slip-ons. Strm*
side and finger seams. D-
clean. Quarter Sizes:
to 8'/2. Length 9^4 in. She
wt. 4 oz.
25 B 5026 — Pig-Tex finish*
Capeskin Lea thcr. B lac *
Cork or Oat- $1
meal . Ii7*
25 B 5027 — Smooth-finis
Capeskin Leather. tA
Black or Brown. . **97
[D} Sparkling Nailheads
Eye-catching nailheads trim the backs of these
lovely Cotton gloves. Sturdy seams. Dry clean.
25 B 5023 — Black or Brown. Half Sizes: 6 to
9J4- Length 11 Inches. See *'How to Order,”
p. 197. State color and size wanted. <■ jc o
Ship. wt. 4 oz . *1.4Y
[E] Cute with Corde Trim
Rich Corde trims these dress-up favorites. Care¬
fully made of soft, washable Cotton.
25 B 5024 — Black or Brown Half Sizes: 6 to
914- Length about 11 inenes. See ‘‘How to
Order,” page 197. State color and size. <■ ja
Ship. wt. 4 oz .
RICH-LOOKING COTTON GLOVES FOR ALL OCCASIONS
98c
Dainty Embroidery
For important occasions, these Cotton gloves
with delicate embroidery trim. Washable.
25 B 5025— Black or Brown. Half Sizes: 6 to
8J4- Length about 10J4 inches. See “How to
Order,” p. 197. State color and size. <
Ship. wt. 4 oz .
[G] Whipstitched Shorties
Trim-fitting shorties of durable duplex Cotton.
All seams whipstitched. Washable.
25 B 6033 — Black, Brown or White. Half
Sizes: 6 to 954- Length about 10 inches. See
“How to Order,” p. 197. State color, «■ af%
size. Ship. wt. 4 oz . ?l«4“
Leather
V Fabric
The very latest —
Fashion’s wonderful
glove idea! The palm
side is made of soft,
sturdy Cotton and
the back of smooth
Capeskin Leather.
Three tailored pin¬
tucks assure perfect
fit. Dry clean.
25 B 5030— Black or
Brown. Half Sizes:
6 to 854- Length
about 1114 Inches.
See ‘‘How to Order,”
page 197. State color
and size wanted.
Ship. wt. 4 oz. $1.98
[H] Pretty Pintucks
Carefully made of fine quality Cotton witi
rows of pintucks across the back. Washable.
25 B 5032— Black. Brown or WTiite. Half Size*
6 to 9J4. Length about 13 Inches. See ‘‘How t»
Order,” page 197. State color and size, f |
Ship. wt. 4 oz.
[J] Washable .
. at a Budget Price
6 to 954. Length about 10*4 inches. See ‘‘Hc-w
to Order,” page 197. State color and size.
Ship. wt. 4 oz . . o7c
Warm
AH
Wool
KNIT 6 LOVES
100% Wool knitted
gloves. Dry clean. S»
“How to Order,” p. 15*
Ship. wt. 4 oz.
25 B 5034 — Women
Sizes: Small (6 *
654): Medium (7
754); °r Large, (8 _
854-9). Colors: Bi set
with Maize: White
Black: Maize w
Brown; or Red «■
with White. . .
25 B 5035-Childre
Sizes: 1 (2 to 354 yn
2 (4 to 554): 3 (6 »
754): 4 (8 to 954): *
(10 to 1154): 6
to 14 yrs.). Colo
Brown, Red,
Navy Blue.
SPECIAL PURCHASE!
Luxurious Leather
Shoe Fashions for Fall
^5r and *6~Quality
IS '098
A and C WIDTHS PAIR
<] Kid Leather Bow Pump
~:j know how a bow makes your loot
!*-£ much shorter. Here Is a perky novel
rne^raln pow at0p our line quality
■mined Kid Leather pump. Open toe;
Sk-inch Cuban heel: quality leather
Mes. At a very special price.
'4 B 645 — Color: Black only. State size
■■tf width wanted. Ship. wt. 1 lb. 8 oz.
*es : 5 '/z to 9 ; also half sizes. A (nar-
' w width.
imes: 4 to 9: also half sizes. C
medium) width . Pair, $2-98
t] Black Suede Step-In
■efe a lovely pump . . . new cut-out
and tlattering sweetheart throat
k pretty compliments to your foot,
■hr daytime or dancetime. Fashioned of
quality Suede Leather with open
■l*. interesting stitching. You can tell
■B a glance they’re worth more than our
t price. Leather soles; comfortable
■b-fech Cuban heel.
*1 1 644 Black only. State size and
Shipping weight 1 lb. 8 oz.
■»-5 : 5!£ to 9 : also half sizes. A (nar-
tmm' width.
taw 4 to 9: also half sizes. C
r:.-: jm) width . Pair, $2.98
Alligator-Grain or Calfgrain Low-Heeler
Hta» sto the new season with these light-hearted perforated spectator pumps. You’ll
In their supreme comfort as well as casual good looks. Take your choice of
soft Calfgrain Leather or Leather grained to look like genuine Alligator,
leather soles; 1%-inch Cuban heels. Top favorite of co-ed and career girl . . .
Kker of all who insist on perfect ease combined with smart styling. And remember,
Kui to this very special Bellas Hess scoop, you get terrific value for a low §2.98.
Bkr - Brown only. State size and width when ordering. Shipping weight 1 ib. 8 oz.
^^■b : s to 9; also half sizes. A (narrow) width.
4 to 9; also half sizes. C (medium) width.
■7 — Calfgrain Leather.
OS — Alligator-grain Leather . . Pair, $2.98
(M] Calf Spectator
New excitement has been added to your
walled-toe "si>ectator.” Have It with a
very high (2%-ln.) heel or a 2J4-ln.
Cuban heel. Flattering heart-shaped
vamp. In Calfskin Leather. Leather Boles.
Sizes: 5‘/2 to 9; also half sizes. A
(narrow) width. Color: Black.
Sizes: 4 to 9; also half sizes. C
(medium) width. Color: Black.
74 B 639— With 2% -inch high heel.
74 B 640— With 254 -inch Cuban heel.
Ship. wt. 1 lb. 8 oz . Pair, $2.98
[N] Button-Trim Calf Leather
A pert little pump that shines up to your
Fall and Winter fashions. You’ll like the
neat and novel two-button trim on the
cut-out vamp. Made of soft, supple
Calf Leather with leather soles; open
toes. Flattering sweetheart throat to
slenderize ankles and foot: 2!4-inch
Cuban heel. State size and width when
ordering. Shipping weight 1 lb. 8 oz.
Sizes: 5!^> to 9 ; also half sizes. A (nar¬
row) width.
Sizes: 4 to 9; also half sizes. C
(medium) width.
74 B 641— Black.
74 B 642— Brown. . Pair, $2.98
[BELLAS HESS I33j
High or
Cuban
Heels
Block
Brown
Groy or
Block
High or
Cuban Heels
Also
Patent-Black
BUDGET FAVORITES. ..LEATHER SOLES
WORTH 14*06-
998
A mm pair
[A] High Wedgie Ankletfe . . . New Fashion
Grand gay ankle-strapper with 2%-inch high wedgie heel — at a price tha:
no strain on your budget! Open toe and back; smart cut-outs on the vaa
Leather soles. Sizes: 3 to 9; also half sizes. C (med.) width. Wt. I lb. 8;
74 B 622 — Gray Suede Fabric. «
74 B 623 — Black Suede Fabric . . Pair, $24
[B] Walled-Toe Bow Pump* Comfortable!
This adorable pump, prettied up by a saucy bow, features the roomy walk
last that you know is so comfortable, j Leather soles; 1%-inch Cuban hed
Sizes; 4 to 9; also half sizes. C (med.) width. State size. Ship wt. I lb. 8 c
74 B 629 — Black Simulated Patent Leather.
74 B 630 — Black Suede Fabric. . Pair, $2J
[C] It’s Dynamite! The Biggest-Selling Style in the Country!
How you'll love^ this sweetheart two-strapper with the baby toe! H
dynamite — that's what it is! Leather soles; H/^-inch college heels. Size
3 to 9; also half sizes. C (medium) width. State size. Ship. wt. 1 lb. 8 i
74 B 624— Black Suede Fabric.
74 B 625 — Brown Suede Fabric . Pair, $2J
Lover’s Knot Platform Sandal
ID]
A true lover’s knot graces the front of this dainty sandal with the s-c .
high platforms. Black Suede Fabric with quality leather soles; choice of he»
Sizes; 4 to 9; also half sizes. C (med.) width. State size. Shipwt. 1 lb. 8 :
74 B 620— With 2% -inch h,gh heel.
74 B 621— With 2J4'«nch Cuban heel . Pair, $2.S
[E] The High-Heel Baby-Toe Makes Footwear News
Sweetheart of a step-in pump with a pert snub-toe short vamp and 2%-ir_
high heel. Glamorous as can be! Durable leather soles. Sizes: 3 to 9; a ;
half sizes. C (medium) width. State size. Shipping weight I lb. 8 <
74 B 626 — Black Suede Fabric.
74 B 627 — Black Simulated Patent Leather . Pair, $2J
( 134 BELLAS HESsl
SPOT LITE ON SHOES
On these pages. I've selected the most flattering
shoe styles for Fall. You'll find glamorous high
heels, high platforms, and perky “baby toes"; or
new extension soles and comfortable Cuban or
flattie heels. Your favorite wedgies, sandals, pumps
and anklettes appear in Pepper Red, Town Brown,
Pine Green and Midnight Black. Made in rich
Patent, Kid, Calf and Suede Leathers, and tagged
with such tiny prices that you'll want several
p""1 now- HELEN HESS
CHOICE
'HE ACCENT'S ON BLACK ... IN CALFGRAIN . . .
SUEDE . . . PATENT . . . AND KID-FINISH LEATHERS
LOVELY STYLES
FINER QUALITY
OF
SIX STYLES
BABY-TOE ANKLETTE
: dainty short vamp and round toe combine
i an extra high (3-inch) heel to make style
*! These pumps may be worn with or without
ankle strap — it's removable. Quality leather
.3. Sizes: 4 to 9; also half sizes. C (medium)
«3th. State size. Ship. wt. 1 lb. 8 oz.
i 3 656 — Black Suede Leather.
1 8 657 - Black Kid-effect Leather.
LS658 — Black Patent Leather. . Pair, $3.98
KILTIE TONGUE STEP-IN
ben-toe pump with a gay kiltie tongue in
Mining Patent Leather. Extension soles of
MLty leather; 2}^ -inch Cuban heels. Sizes
» 9; also half sizes. C (medium) width,
b sure to state size. Ship. wt. 1 lb. 8 oz.
IB 664 — Black Suede Leather with Black
-_^nt Leather trim.
13 665— Black Calfgrain Leather with Black
it Leather trim . Pair, $3.98
[G] WEDGIE BABY-TOE
Brand new — the Big Town wedgie — an off¬
side step-in pump with stubby toe and 1 &-inch
wedgie heel. Flatters the foot that wears it.
Quality leather soles. Sizes: 4 to 9; also half
sizes. C (medium) width. Be sure to state
size. Shipping weight I lb. 8 oz.
74 B 651 — Black Suede Leather.
74 B 652 — Black Patent Leather.
74 B 653— Black Calfgrain Leather Pair, $3.98
[K] SHIRRED! DRESSY!
A pretty shirred lover's knot in Patent Leather
is a fashionable footnote on this step-in pump.
It highlights the cut-out vamp dotted with
perforations. Open toe. Quality leather soles;
V/s'tn. Cuban heels. Sizes: 4 to 9; also half
sizes. C (medium) width. Ship. wt. 1 lb. 8 oz.
74 B 661 — Black Suede Leather with Patent
Leather trim.
74 B 662-All-Black Patent Leather. Pair, $3.98
[Hi BABY-TOE PUMP
A tiny dainty bow adds extra spice to this prettily
feminine baby-toe charmer. The vamp is cut out
and perforated for smart styling and foot flattery.
Quality leather soles; IJ^'inch college heels are
smart as well as comfortable. Sizes: 4 to 9;
also half sizes. C (medium) width. State size.
Shipping weight 1 lb. 8 oz.
74 B 654 — Black Patent Leather.
74 B 655— Black Kid Leather . Pair, $3.98
[L]
PATENT LEATHER MODE
A grosgrain collar edges the top of this shiny
Patent Leather pufnp ... the famous style that
many well dressed women always choose regard¬
less of the season or the fashion of the day. It's
so smart! Quality leather soles; choice of heels.
Color: Black. Sizes: 4 to 9; also half sizes.
C (medium) width. Ship. wt. 1 lb. 8 oz.
74 B 659— With 2%-inch high heel.
74 B 660— With 2-inch Cuban heel . Pair, $3.98
High or
Cuban
Heels
BELLAS HESS 135}
Fiesta Wine,
Fine Green
NATIONAL
QUALITY
e&tce $
WORTH
Alto Black,
\ Country Gray
CHOICE
4,98
■r pass
Also
Black
N OUR FINEST HIGH PLATFORI
soft supple leathers . . . beautifully made
<— -Suede Anklette
[A] Wonderful soft
Suede with a super
platform (J^-inch high)
covered in blended Si mu-
lated Reptile. Slender
ankle-strap; smartly
squared-off toe. Leather
soles; 2%-in. high Cuban
heels. Sizes: 4 to 9;
also half sizes; C (me¬
dium) width. State size.
Ship. wt. 1 lb. 8 oz.
73 B 3317-Brown Suede
Leather.
73 B 3318-Black Suede
Leather.
73 B 3319 — Country
Gray Suede aq
Leather. Pair,
Sling Pumps'
[B] Sleek slings.
tailored to smart
perfection in Calfgrain
Leather — polishes to a
high luster. Sweetheart
cut. Comfortable walled
last and open backs; J /£-
i nch leather-covered super
platforms. Leather soles;
2% -inch high Cuban
heels. Sizes: 4 to 9;
also half sizes; C (me¬
dium) width. State size.
Ship. wt. I lb. 8 oz.
73 B 3320- — Brown Calf-
gram Leather.
73 B 3321 — Black Calf-
grain Leather.
Pair,
*4.98
Genuine Kk
(Cl Soft Kid Less
flexible as t ;
This sling pump f»
the Paris-drape n
J'fc-inch leather-co*
super platforms m
marvelous
high stilt heel. Sqa
off toes for trim newl
Quality leather d
Sizes: 4 to 9; alse
sizes; C (mec .
width. Ship. wt. I fc
73 B 3322— Brown f.
73 B 3323— Fiesta I
Kid.
73 B 3324 - Pine
Kid. %A
Pair, 4.
Also
Black or
Patent Leather
5^59
Inti. 1
-c
OUR FINEST CUBAN HEELS
[D] Suede or Patent Pump
High-cut dress-up pump with cut-out perfora¬
tions all over the vamp. New closed back; de¬
mure open toe. Quality leather soles; 2'/6-inch
Cuban heels. Sizes 4 to 9; also half sizes; C
( med.) width. State size. Ship. wt. 1 lb. 8 oz.
(3 B 3325 — Black Suede Leather.
73 B3326 — Black Patent Leather. Pair, $4.98
136 NATIONAL BELLAS HESS
[E] Queen Anne Slings
Checkered Queen Anne sling pumps — the
short vamp makes your foot look Cinderella-
small. Ooen toe and back. Leather soles;
2J4'inch Cuban heels. Sizes: 4 to 9; also half
Sizes: C (med.) width. Ship. wt. 1 lb. 8 oz.
73 B 3339— Brown Suede with Brown Alliga¬
tor-Grain Leather.
73 B 3340- Black Suede with Black Alligator-
Grain Leather.
73 B 3232 — Black Patent Leather Pair, $4.98
ZIP-TOP UNDERARM BAG IN
SUEDE OR CAPESKIN LEATHER
Classic handbag beloved by style-coracd
women. Distinctive shirring trims both s:c.
the front panel; a decorative metal "pull” ■■
it easy to zip open or close. Fully lined. Id
pocket; handy mirror. (For initials see 25 B *|
below.) Colors: Black or Brown. Size: 6^ d
inches. State color wanted. Ship. wt. 1 lb.
25 B 4136 — Suede Leather..
25 B 4137 — Capeskin Leather.
Each, including tax .
BAG INITIALS
25B4130 — Yellow Gold color Metal,
style, iy2 inches high. State initial w
(All initials except X.) Ship. wt. 2 oz.
35C Each; 3 for $|
Block or Red
Alligator-Groin Trim
e$L**Jr
VELVETY SOfT
SUEDE LEATHERS
3.98
WORTH
PAIR
High or
Cuban Heels
Pretty Bow Pump
rering footnote for your Fall and Winter
obe — an open-toe dress-up pump with
rful self bow — a shoe fashion that goes
• everything. Exceptional value. Your choice
a fine quality leathers. Quality leather soles;
ytnch Cuban heels. Sizes 4 to 9; also half
». C (medium) width. State size when
rring. Shipping weight I lb. 8 oz.
3 631 — Black Suede.
3 632 — Black Patent Leather. . . Pair, $3.98
[G] Smart Sling Pumps
Most attractive and most youthful — these sky¬
scraper wedgie heels — a full 2 Yz inches highl
Plump platforms! Smartly simple styling! Open
toe and back; quality leather soles. Sizes: 4 to 9;
also half sizes. C (medium).width. State size
when ordering. Shipping weight 1 lb. 8 oz.
74 B 633 — Black Suede with Black Alligator-
grain Leather trim.
74 B 634— Black Suede with Red Alligator-grain
Leather trim . . . Pair, $3.98
[H] Anklefte Platform Sandal
Eye-catching newest Fall style — heart-warming
price! Open-toe, open-back sandal with a dressy,
feminine scalloped vamp with tricky cut-outs
— an anklette style for your gay moments.
Generous platforms. Quality leather soles. Choice
of high or Cuban heel. In velvety Suede Leather.
Color: Black. Sizes: 4 to 9; also half sizes. C
(medium) width. State size. Ship. wt. I lb. 8 oz.
74 B 635— With 3-inch high heel.
74 B 636— With 2‘4-inch Cuban heel. Pr., $3.98
IMFORT PLUS STYLE
FEATURING THE FAMOUS
'FEATHERSTEP" ARCH CONTROL
Block or
Brown
4.69
PAIR
Soft Kid Leather with Patent
r side gores, the "Featherstep" arch control
i walled last make this dressy step-in pump
t rf the most comfortable shoes you've ever
I in. Well made of Kid Leather on smart
sizing lines, with a shiny Patent Leather
r-*y and perforated designs that add greatly
i cress-up air. Quality leather soles; 1%-inch
i heels. Color: Black.
-Sizes: 4 to 10; also half sizes. D
wide.) Ship. wt. I lb. 8 oz . $4.69
[K] Ported Calf grain Leather
The all-time popular oxford in smooth Calfgrain
Leather. Built on a comfortable walled last, with
"Featherstep” arch control. Vamp is perforated
and stitched to give a swagger moccasin effect.
Quality leather soles for enduring wear; 1%-inch
Cuban heels for firm comfort. Sizes: 4 to 10;
also half sizes. D width (wide.) State size
when ordering. Shipping weight 1 lb. 8 oz.
73 B 3307 — Brown Calfgrain Leather.
73 B 3308— Black Calfgrain Leather. Pair, $4.69
[L] Calfgrain Leather Pump
Handsome, practical step-in pumps, with at¬
tractively pinked and perforated shield vamp
to grace your foot. Wonderfully smart with your
suits and casual dresses. "Featherstep" arch con¬
trol and roomy walled last for complete comfort.
Quality leather soles; 1%-inch Cuban heels.
Sizes : 4 to 1 0 ; also half sizes. D width (wide) .
State size. Shipping weight l lb. 8 oz.
73 B3313 — Brown Calfgrain Leather.
73 B 3314 — Black Calfgrain Leather. Pair, $4.69
I NATIONAL BELLAS HESS 137 I
1
Also
Black Suede
Also Black
Patent or Suede
THE
FINE LEAT1
HIT-PARADI
NEWEST FALL " STEP-OUT " ST'
• BABY TOES
• ANKLE STRAPS
» PLATFORMS
• SQUARE TOES
[A] Leather Loop Oxford
Smart, practical women's Sued
oxford, with a cleverly cut-out
and stitched vamp trimmed in
smooth leather. Quality leather
soles; 25/8-inch Cuban heel. Sizes:
4 to 9; also half sizes. C (me¬
dium) width. Ship. wt. 1 lb. 8 02.
74 B 758 — Brown Suede Leather
with Brown Calfgrain leather trim.
74 8 759 — Black Suede Leather
with Black Patent Leather trim.
Pair, $4.45
[C] Gaily Trimmed Anklette
Open toe and back, with a slim
strap circling your ankle. Foot-
flattering platforms; tricky vamp
trim. Quality leather soles; 2]/s'\n.
Cuban heels. Sizes: 4 to 9;
also half sizes. C (medium)
width. State size. Wt. i lb. 8 oz.
74 B 755 — Cherry Coke Patent
Leather.
74 B 756 — Black Patent Leather.
74 B 757 — Black Suede Leather.
Pair, $4.45
[E] Low Wedge Sandal
Sure recipe for walking comfort
and style: a leather-covered plat¬
form, 1%-inch wedge heel, ankle
straps. Quality leather soles. Open
toe and back. Sizes: 4 to 9;
also half sizes. C (medium)
width. Ship. wt. 1 lb. 8 oz.
74 B 753-brown Elkgrain Leather.
74 B 754-Black Suede Leather.
Pair, $4.45
[B] Dress-Up Wedgie
Broad straps and square-ta
make your feet look mucl
Here are new closed tot_
casin-iike vamp; open back,
leather-covered platform:
leather soles; 1%-in.wedgi
Sizes: 4 to 9; also half s
(medium) width. Wt. I
74 B 751-Black Suede-and-
Leather.
74 B 752- Brown Elkgrain Lfl
Pair, J
[D] Alligator-Grain Bab
Super foot flattery! Harv
open-shank sandal pumps i
gator-grain Leather, with !
high heel, demure round t
an ankle strap. You'll lovt
with tailored, sports or
clothes. Quality leather
Sizes: 4 to 9; also half sa
(medium) width. Wt. 1 I
74 B 748 — Brown.
74 B 749 — Pepper Red.
74 B 750— Black.. . Pali
[F] Baby-Toe Pump
Adorable pumps with sauq
toes, zig-zag stitching,
leather soles; 2-inch Cuba*!
Sizes: 4 to 9; also half sia
(medium) width. Wt. I IS
74 B 760 — Hot Chocolate 1
Leather.
74 B 761 — Black Patent I
74 B 762— Black Suede
Pair j
138 BELLAS
Em Tax
Included
IL]
Leather Baby Toe
Sweet Bow Pump
Brown
SMART PUMPS AND A BAG TO MATCH
Square Toe . . . Bow Trim
l so captivating! No wonder
sy-DoM” pump is tops for
They're tops in' comfort,
_ i roomy toe and low-down
. t college heel made for easy
rrr dancing. Good mixer with
i or daytime casuals. Quality
*«£>. And an honorable men-
» » the low Bellas Hess price,
to 9: also half sizes,
■m) width. State size.
-Black Patent Lethaer.
-31&ck Suede Leather.
I -t*. 8 oz . Pair, $2.98
.title girl’’ look about these
: imps. Big grosgrain bow
“wi demure air and makes
>x>k shorter. Perfect in-
. . . not too tailored, not
- right with all your
'-wearing leather soles.
1^-inch low heel. Sizes:
i half sizes. C (medium)
size wanted.
-ddbck Patent Leather.
-Back Suede Leather,
i S oz . Pair, $3.98
The saddle-stitched leather extension
sole underlines the smartness of these
expensive-looking pumps. Perky bow
and squared-off toe do wonders to
make your feet look shorter. Just pic¬
ture how well they’ll go with your Fall
suits and Winter wools. Fashioned of
f love-smooth Calfgrain Leather, with
54 -inch Cuban heel. Sizes: 4 to 9:
also half sizes. C (medium) width.
State size wanted when ordering.
Shipping weight 1 lb. 8 oz
73 B 3341— Black.
73 B 3342— Town Brown. Pair, $4.69
[N] Vanity Box Bag
How you’ll love this clever version of
the box bag! The top is framed in gold
color metal: new wide self-material
handle. Mirror conveniently mounted
on lid: inner pocket: change purse.
Fully lined. Exceptionally good value.
Size: 3% x VA * 4 inches.
Shipping weight 1 lb. 4 oz.
25 B 4141 — Black Plastic Patent.
25 B 4142 — Brown or Black Plastic
Calf. State color.
25 B 4163 — Black Suede-like Plastic.
Ea.. including 20% Gov’t tax. $2-39
LUXURY LEATHER SUPER STYLES
<fe with Patent [H] Button Trim
out in style and
in these Suede
pumps. Made
my walled last
ikes your foot
shorter. Shiny
t Leather trim on
overlay and tiny
:ffect. Popular
n leather soles;
i Cuban heel.
2327 — B I a c k .
4 to 9; also half
• C (medium)
h. State size
L Shipping weight
sz. Pair, $4.98
Walled-toe pumps,
expertly designed and
carefully detailed. Attract
tive wide flap with
novel button trim.
Fashion's favorite
extension leather soles;
2-inch Cuban heel.
Sizes: 4 to 9; also half
sizes. C (medium)
width. State size. Ship,
wt. 4 lb. 8 oz.
73 B 3343-Black Patent
Leather.
73 B 3344— Black Calf-
grain Leather.
Pair, $4.98
[J] Bracelet Platform
When you want to be
most feminine and
dressed up here's the style
y.ou choose. Embossed
crocodile - effect Leather
with open toe, shank and
heel. Charming vamp
cut-outs, ankle strap,
graceful inch platform,
very high (3-inch) heel.
Sizes: 4 to 9; also half
sizes. C (med ium )
width. State size.
Ship. wt. 1 lb. 8 oz.
73 B 3345 — Town Brown.
73 B 3346 — Pine Green.
Pair, $5.98
298
M
Town Brown or
Pine Green
Suede
Also Black
Calfgrain
CHOICE OF
FOUR STYLES
CHOICE OF
Cam,
Quality Leather
BELLAS HESS FAMOUS CO-E
OUR FINEST
GOODYEAR WELTS
FOR TOP VALUE
140 BELLAS HESS
[A] ”Moc” Vamp Oxford
Practical blucher oxford in sturdy' Elkgrain
Leather with a moccasin-like vamp. Good¬
year welt construction means enduring wear.
Roomy last for long-time walking comfort.
Quality leather soles; leather-top flattie heels.
Sizes; 4 to 9; also half sizes. C (medium)
width. State size. Shio. wt. 1 lb. 8 oz.
73 B 717— All Brown.
73 B716 — Brown-and-White.. Pair, $4.79
[B] Popular Loaf-About
They cover every campus! These good-
looking moccasin-vamp casuals with the pop¬
ular kick-off back are made of long-wearing
Elkgrain Leather. A wonderful value! Good¬
year welt. Enduring quality leather soles;
leather-top low heels. Ship. wt. 1 lb. 8 oz.
73 B 715 — Brown. Sizes: 4 to 9; also half
sizes. C (medium) width. State size. $4.79
C.O.0. SERVICE
[C] Dress-Up Pump
Step-in pump with double-row stitctaoi
raised pin-tucks on the vamp. MaOe ar
Elkgrain Leather. Goodyear welt cm
tion spells quality and dependability, f
quality leather soles; 1%-inch lead!
Cuban heel. Sizes: 4 to 9; also haH a
C (medium) width. Statesize. Wt.lH
73 B 3294— Brown.
73 B 3295 — Pepper Red . Pa* i
[D] Strap-and-Buckle Loaf-Aboer
A swashbuckling style that appeals
co-ed! Goodyear welt construction a
more miles for your money!” Stn
stitched. Quality leather soles; %-in.l
top flattie heels. Sizes: 4 to 9; ah
sizes. C (medium) width. Wt. 1 ft I
73 B 3292 — Brown Elkgrain Leather-
73 B 3293— Black Suede . Pa * I
. . . SEE PAGE 198
Walking-On- Air" Comfort
WORTH DOLLARS $
MORE TODAY !
■4 [E] Two-Tone Saddles
The college gtrl's favorite oxford. White
Elkgrain Leather with contrasting sad¬
dle and back. Newest last and Goodyear
welt construction. White composition
rubber soles and heels — look so trim.
Sizes: 3!^ to 9; also half sizes. C
(medium) width. Ship. wt. 1 lb. 8-oz.
73 B 3296— White with Brown Saddle.
73 B 3297— White with Black Saddle.
Pair, $3.98
[F] “Moc" Vamp Beaufy — >
Introducing “Stompers” — the oxfords
with the smart rugged lines and fashion¬
able- stubby toe. Moc-type vamp, out¬
lined in stitching. Goodyear welts. No-
Mark composition rubber soles, heels.
Sizes: 3^2 to 9; also half sizes. C
(medium) width. Wt. 1 lb. 10 oz.
73 B 3298 — Brown Elkgrain Leather.
73 B 3299— Black Suede. . . Pair, $3.98
TWO STYLES
*369
[NATIONAL BELLAS HESS 141 j
AND PRICED ’WAY DOWN!
Good Quality
*|98
Better Quality
*298
[»] !
Also
Pepper
Red
Also
.Black
.ow-Priced “Moc"
For wonderful foot
freedom combined
n sporty good looks,
Itrcse this moccasin-style
mooth, sturdy Elkgrain
lather. Perfect for the out
Lrs or just lounging about
| borne. Equally smart
v~ slacks or casual dresses.
^Mark composition rub-
r soles and heels. Sizes:
to 9; also half sizes. C
sodium) width. State
a Ship. wt. 1 lb. 8 oz.
13456— White.
3 457 — Brown.
18490— Black. Pp., $2.98
:omy Wall Toe
Teacher's (and
pupil's) pet: the
I casual in Elkgrain
|to or Suede. Moc-
►-type vamp with
to toe. Neolite soles;
-jober-top low heel.
■ 4 to 9; also half
a C med.) width,
t «t. 1 lb. 8 oz.
3300 — Brown' Elk-
a Leather.
— Pepper Red
Leather.
302 — Black Suede
I m. Pair, $2.98
Thrifty Oxford
[L] The perfect com¬
panion for suits and
sports clothes ... at a
decidedly low price.
Made of fine Calfgrain
Leather on a roomy
walled last. Print-crease
vamp; composition rub¬
ber soles; 1-inch rubber-
top heels. Sizes: 4 to 9;
also half sizes. C
(medium) width. State
size. Ship. wt. 1 lb. 8 oz.
73 B 514 — Brown.
73 B 515— Black.
Pair, $2.79
Gay Kiltie Tongue— >>
[|V|] College girls go for
its comfort and prac-
cality. You'll like its looks,
too! Elkgrain Leather
kiltie tongue oxford> trim
and tailored, with a moc¬
casin-effect vamp. Dur¬
able composition rubber
soles, low rubber-top
heels. Sizes; 4 to 9; also
half sizes. C (medium)
width . State size.
Shipping weight 1 lb. 8 oz.
73 B 51 2 — Brown.
73 B 51 3— Black.
Pair, $3.69
Sports Favorites . . .
[H] Indian-Style Moccasins . , . Two Qualities
Popular moccasins in choice of two grades of leather.
No-Mark composition rubber soles and heels. Sizes: 3 to
9; also half sizes. C (med.) width. Ship. wt. I lb. 6 oz.
Good Quality Leather
73 B 31 67— Brown . $1.98
Better Quality Elkgrain Leather
73 B 31 68— Brown . $2.98
[J] Hand-Laced Leather “Moc”— >
Most attractive Elkgrain Leather moccasins with inter¬
lacing done by hand. Durable No-Mark composition rub¬
ber soles and heels. Sizes: 3 to 9; also half sizes.
C (medium) width. Shipping weight 1 lb. 8 oz.
73 B 3303— White.
73 B 3304— Brown.
73 B 3305— Pepper Red . Pair, $3.98
Red
Less
ay
Leather Values!
Also
Suede
Fabric
THEY'RE
RAGE!
THE
NEWEST WEDGIES
[A] Initialed Kilties
The new squared-off toe, basic
wedgie heels, and your initials in
gold color metal on the kiltie tongue
— they all add up to something
really special. Platforms. Composi¬
tion soles — outwear leather. Two
initials included — state initial want¬
ed (noQ of X). Sizes: 4 to 9; also
half sizes. C (medium) width.
Shipping weight I lb. 8 oz.
74 B 743 — Black Suede Leather.
74 B 744 — Brown Elkgrain Leather.
Pair, $3.45
[C] Baby-Toe Anklette
Your pet "Baby Doll" last, it i
your foot look so tiny and fea
These smooth looking, smooth I
pumps have sweetheart-cut i
and graceful ankle straps. High
backs. So new and "different"! Q
leather soles; 1-inch low wedgie
Sizes 4 to 9; also half sizi
(medium) width. i State size
ordering. Shipping weight 1 lb.
74 B 741 — Black Simulated P
74 B 742— Black Suede Fabric.
Pair.
[B] Easy-Walking Slings
Novel design, streamlined for style!
Two fine leathers to choose from!
A wide band, brightened with a gold
color bar, swoops across the front.
For walking comfort there are the
l!4'inch low wedgie heels and sling
backs. Plump platforms; composi¬
tion soles. Sizes: 4 to 9; also half
sizes. C (medium) width. State
size. Ship. wt. I lb. 8 oz.
74 B 745 — Brown Elkgrain Leather.
74 B 746 — Black Suede Leather.
Pair, $3.45
[D] “Big Town” Wedgie
The latest thing a-foot! Our pert
Town" wedgie of Suede Fabric-
closed all around and sports ar t
catching bow. Styled for the big rr
big time — or big moments. Yk
love its self-assured good looks, i
the way you can walk miles in ice
comfort. Smooth, flattering lines, i
quality leather soles; low wedgie hi
74 B 747 — Black, Sizes: 4 to 9; a
half sizes. C (medium) wk-
State size. Shipping weight I lb. I
Pair, $:
Black Suede
498
Sizes
4 to 10
*459
142 BELLAS HESS
[E] Finer Quality Oxford
Four-eyelet blucher oxford — pe"r
for sports wear or times when j
going to be "on your feet all a
The square walled toe assures \
of roomy comfort; leather-cc
•platform; 1%-inch wedgie heels.
casin-style vamp. In sturdy Elkgs
Leather. Sizes: 4 to 9; also h
sizes. C (medium) width.
74 B 737— Brown Elkgrain Leathi
74 B 738— Black Elkgrain Leatt
Ship. wt. I lb. 8 oz . Pair, $*
[F] Square-Toe Kiltie
Roomy box toe! Moccasin vamp! C
kiltie tongue ... to say nothing of n
platforms that make you feel y«
walking on air, the comfortable I
inch wedgie heels. Made in sma
Elkgrain Leather. Flexible lea:
soles. Sizes: 4 to 10; also half sis
C (medium) width.
74 B 739 — Brown Elkgrain LeatK>
74 B 740 — Black Elkgrain Leather
Ship. wt. 1 lb. 8 oz . Pair, I
Supple Calfgrain Leather Spectator
it to Bellas Hess to bring you such darling "specs" at such a low
Styled in good quality Calfgrain Leather on your favorite walled
These go-cverywhere smarties sport gay perforations, comfortable
college heels and long-wearing leather soli's. Sizes: 4 to 9;
half sizes. C (medium) width. State size. Ship. wt. 1 lb. 8 oz.
'17 Brown Calfgrain Leather.
718 — Black (’all grain Leather. . Pair, $2.98
Rich Alligator-Grain Leather Pumps
We've captured much of the expensive look of real alligator In these
walled-toe "specs. " Alligator-grain Leather, prettied up with a saucy bow.
Long-wearing leather soles; 194 -In. Cuban heels. Sizes: 4 to 9: also half
sizes. C (medium) width. State size. Shipping weight l lb. 8 oz.
74 B 731 Brown Alligator-grain Leather.
74 B 732 Black Alligator-
grain Leather _ Pair, $3.49
NATIONAL BELLAS HESS 143
LEATHER CASUALS
So luxurious with tailored costumes
398
G] Jaunty Walled-Toe Tailored Tie
"sere's elegance in every line of these smart Kid-
fabed Leather beauties and they feel as good as they
Eft. Designed with walled last for walking delight .
Bsible leather soles; 194 -in. Cuban heels. Eyelet
htgue tie; print-crease vamp. Sizes: 4 to 9: also half
pw. C (medium) width. Ship. wt. 1 lb. 8 oz.
IB 271 Brown Kld-effcct Leather.
1 1 272 Black Kid-effect Leather. Pair, $3.49
Sporty Extension Soles
■r young-Ln-heart Shindigs are the snappiest-looking
cards! Cleverly styled with contrasting trim on vamp
m mudguard; open toe. New extension soles of
Ncfaer: 194 -in. Cuban heels. Sizes: 4 to 9; also half
■■s. C (medium) width. Ship. wt. 1 lb. 8 oz.
11729 Brown Alligator-grain Leather with Brown
f-dgrain Leather trim.
El 730 -Black Suede Leather with Blaek Patent
► *ther trim . Pair, $3 98
Smartly Stitched Step-In
mt fashion favorite of smart dressers everywhere
heecs" are so right for every occasion. These are In
a rain Leather and feature a walled toe and rows of
ing. Extension soles of sturdy leather. Choice of
b*t heights. Sizes: 4 to9; also half sizes. C (medium)
► uth. State size. Ship. wt. 1 lb. 8 oz.
1 1 733 Black with 2 & -inch high heel.
IB 734 Blaik with 2-inch Cuban heel.
11 735 Brown with 2 Vi-inch high heel.
% 1 736 Brown with 2-inch Cuban heel. Pair, $3.69
High or
Cuban
Heels
NURSE-TYPE *
OXFORDS
<- Kid Effect
I a1 Our famous
1 J White Cross
oxford, beloved by
those who must be
ou their feet all day.
Soft Kid-effectLeath-
cr, perforated and
stitched. Quality
leather soles; 1 54 -in.
rubber-top heel.
73 B 521 - B 1 a c k .
Sizes: 4 to 9: also
half sizes. B, C, D,
E. EEE widths. State
size and width. Ship,
wt. 1 lb. 8 oz. $3.98
Popular "Gypsy”
Style
[Ql A White Cross
1 J gypsy-style ox¬
ford in soft Kid-effect
Leather — combines
style and comfort.
Smart perfs for eye-
appeal. Quality
leather soles ; 1 % -
inch rubber top heels.
73 B 507 Black.
Sizes: 4 to 9; also
half sizes. E and
EEE widths. State
size. Shipping weight
11b. 8 oz . $3-98
Brown or Bter
|Dl Dre«s>' **
1 1 cher ortM
a White M
style in Kid-«fllS
Leather. Lessam
soles; 1%-in.Ctffl
heels. Sizes: 4 «
9; also hulf
EandEEEwidrr
State size. ir»r
Ship. wt. I lb.*»
73 B 3253 — B
leather with Pm
Leather trim
73 B 3254 -Bmm
Leather. Pr., %i *
Perfed Elkgrain
[B] White Cross
1 J Blucher ox¬
ford in Elkgrain
Leather. Stitched,
perforated vamp
and quarter. No-
Mark composition
rubber soles;
116 -i n . heels.
Sizes: 4 to 9; also
half sizes. EEE
(wide) width
only. State size.
Ship. wt. 1 lb. lOoz.
73B 3241 -White.
73 B 3242 Brown.
Pair, $3 98
State size and width. Ship. wt. i lb. 4 oz. $2.3H
[F] Wall-Toe . . . Leather Sole
Jester-type slipper for leisure hours — it's bcc'
comfortable and attractive. Roomy wallet
toes. Flexible leather soles and soft-steppm
rubber-top heels. Sizes: 4 to 9; also h»
sizes. D and EE widths. State size aai
Brown or
Block
[G] Calfgrain Leather . . . Plain Toe
Soft Calfgrain Leather oxford — t ^ QQ
practical, trim-looking. Plain toe; * * ©
perforated quarter. No-Mark com- Jmm
position rubber soles; IJ^-inch rubber-topped
heels. Sizes : 4 to 9; also half sizes. EEE (extra
wide) width. State size Ship. wt. I lb. 10 oz.
73 B 3265- Black Leather.
73 B 3256 Brown Leather . Pair, $2.98
[H] Kid-Effect or Suede Leathers
Handsome oxfords designed on * #|QQ
slimming lines. Attractively per-
forated vamp; Black Patent Leather
tip and eyelet stay. Leather soles; 1%-in. Cuban
heels. Sizes: 7 to 10; also half sizes. EEE
(extra wide) width. Ship. wt. I lb, 10 oz.
73 B 3263— Black Suede Leather.
73 B 3264 Black Kid-effect Leather. Pr.. $3.98
NATIONAL BELLAS HESS |
SLENDERIZE STOUT ANKLES
SUPER STYLING
'INER QUALITY LEATHERS
IIX SLIMMING STYLES
1
Kid Leather Pump
bout in style and comfort in this
urt side-gored pump of Kiu
■ther. Flattering, slenderizing
tetheart throat and cut-out Par-
I Leather underlay. Walled last,
■iitv leather soles, 1 %-inch Cuban
|A for sturdy walking comfort.
[* 3332- Black Size?.: 5 to 10:
m half sizes. EE width. Ship-
■ t weight 1 lb. 10 oz. $4 98
£ Suede with Patent
B perfect combination . . . dressy
W looks and sublime comfort'
P Suede Leather with perforated
tent Leather overlay and Patent
■■her tongue. See the smart vamp
K«uts! Good quality leather soles :
■k-lneh Cuban heels.
■ *3338 Black. Sizes: 5 to 10.
TLm half sizes. EEE width. Shlp-
fc weight 1 lb. 10 oz. . $4.98
Wall-Toe Bow Pump
yt the youngest, most flattering
m we’ve seen in ages. Walled-
olds its shape, makes foot look
r. Perky bow adds charm. Top
leather soles. Comfortable
■eh Cuban heel. Sizes : 5 to 10;
half sizes. EE width.
3336— Black Patent Leather,
3337— Black Suede Leather
t. lib. 10 oz. Pair. $498
[Ml
il¥IJ Calfgrain Leaiher Oxford
Every woman needs a pair of oxfords
like these. Designed to give the
ultimate in comfort and service.
Smooth, supple Calfgrain Leather:
close-fitting heel: roomy toes. Dual¬
ity leather soles: l ^ -In. Cuban heels.
Sizes: 5 to 10; also half sizes.
EEE width. Ship. wt. 1 lb. 10 oz.
73 B 3328— Brown.
73 B 3329— Black. Pair. $4.98
[N] Leather Wedgie
Sturdy, sporty -looking and a joy to
wear! No wonder active women
cheer these moc-vamp oxfords in
smooth Elkgrain Leather. Leather-
covered platform, quality leather
sole. 1% -in. leather-covered wedgie
heel. Sizes : 6 to 10; also half sizes.
EE width. Ship. Wt. 1 lb. 10 oz
73 B 3334 Black. _
73 B 3335 — Brown. . Pair. $4.98
[p] Suede or Kid Leather
Real foot ease combined with trim
good looks. Patent Leather tips and
cut-out eyelet stays. Quality leather
soles, 1%-in. heels. Sizes: 5 to 10;
also half sizes. EE width. State
size. Ship. wt. 1 lb. 10 oz.
73 B 3330— Black Suede I.eather-
and-Patent Leather.
73 B 3331— Black Kld-and-Patent
Leather., Pair. $4 98
EEE
Width
Width
Black
Suede
NATIONAL BELLAS HESS 145
Bellas Hess scoops the nation!
LIVELY NEW STYLES
PR.
AT ONLY
WORTH
[A] Shiny Dress-Up Pump
A special purchase makes this com-
bination of high quality and low
price possible. Gleaming Plastic
Patent pump with peek-a-boo toe,
closed back; 2-inch Cuban heels;
quality leather soles.
74 B 648 Black. Sizes; 4 to 9;
also half sizes; C (medium)
width. State size wanted when
ordering. Ship. wt. 1 lb. 8 oz. . $1.98
[B] It’s New— and Dynamite!
Our pet "Dynamite Buster" in
soft Suede Fabric. The back is
open; twin straps buckle 'way
back on the side. No Mark com¬
position rubber soles; pancake flat
heels — smart, comfortable.
74 B 650 — Black. Sizes: 4 to 9;
also half sizes; C (medium)
width. State size wanted when
ordering. Ship. wt. I lb. 8 oz. $1.98
[C] Comfy Sling Pump
Youthful open-back sling pump for
work or play. Platform leather soles;
I -inch low heels. A wonder value at
less than two dollars! Sizes: 4 to 9;
also half sizes. C (medium)
width. State size wanted when
ordering. Shipping weight I lb. 8 oz.
74 B 646 — Black Suede Fabric.
74 B 647 — Brown Suede Fabric.
Pair, $1.98
[D] Rayon Satin
Rich Rayon Pannay Satin slippe-
with a jumbo pompon ornament"
the vamp; open toe. Cushiony pla
forms; flexible leather soles; I -inc¬
low heels. You'll really relax 0
these! Sizes: 4 to 9; also half siz»
C (med.) width. Ship. wt. I lb. 6 c.
73 B 3315 — Black Rayon Satin.
73 B 3316 — White Rayon Satin. ^
Pair, $1JI
DESCRIPTIONS OF STYLES SHOWN ON PAGE 147
[E] Soft Padded Soles
Boudoir luxury in this Ray¬
on D'Orsay slipper — soft
and lovely. You'll applaud
their looks. The soles are
softly padded for added
comfort; I J4-inch low heels.
Women’s Sizes: 4 to 9;
whole sizes only. Be sure
to state size wanted when
ordering. Ship. wt. 14 oz.
73 B 3272 — Blue Rayon
Satin.
73 B 3273 — Wine Rayon
Satin . Pair, $1.00
[F] Rich, Warm Felt
Budget-priced Everetts in
cozy Felt (58% Wool, 42%
Cotton) featuring a Cor¬
duroy "collar" and a fluffy
pompon. Attractive and com¬
fortable. Soft padded soles
and restful spring heels.
Sizes: 4 to 9; whole sizes
only. State size when order¬
ing. Ship. wt. 14 oz.
73 B 3270 — Blue with Wine
trim.
73 B 3271 — Wine with Blue
trim . Pair, $1.00
[G] Platform Wedgie
Luxurious, soft Rayon
Plush with a band of
fluffy bunny fur across
the instep and a snug
elastic sling back. You'll
love them for lounging!
Platforms; leather soles;
low wedgie heels.
Women’s Sizes: 4 to 9.
State size wanted.
Ship. wt. 1 lb. 4 oz.
73 B 3257- Whits!.
73 B 3258- Blue.
73 B 3259-Pink.Pr.,$1 .98
[H] Soft and Lovely
Handsome D'Orsay slippers
of Cotton Chenille in cor¬
duroy-effect — soft as can
be. Soft padded leather
soles; I /a -inch low heels. A
wonderful gift — to give
or to receive! Smart, rest¬
ful — grand for lovely, lazy,
leisure hours. Sizes: 4 to 9;
in whole sizes only. State
size. Ship. wt. 14 oz.
73 B 3268 — Royal Blue.
73 B 3269 — Wine Chenille.
Pair, $1.59
[J] Leather Soles
Smart Corduroy cuffs trm
these Everetts made sf
Wool Felt (64% new Woo.
17% Cotton, 10% Rayor.
9% reprocessed Wool). TSt
tips are of Black Kid Leaf
er. Flexible leather soles
low rubber heels. Sizes: *
to 9; wide width. WhoW
sizes only. State size.
Ship. wt. I lb. 4 oz.
73 B 3265- Royal Blue Fek
73 B 3266-Brown Felt.
Pair, $1.7$
[K] Flexible . . . Downy
Sheep's Wool slipper lined
with Cotton Fleece . . . col¬
lege girls love them, and so
do their mothers and sisters.
They're so warm and cozy
and soft as can be. Delight¬
ful to wear in chilly weather.
Flexible padded leather
soles and spring heels.
Sizes: 4 to 9; whole sizes
only. State size wanted
when ordering.
Ship. wt. I !b. 4 oz.
73 B 181— Red.
73 B 182— Blue. Pr., $2.59
[L] Kid Finish Leather
Tailored Everett style slip¬
pers in Leather finished to
look like soft kid. So relax¬
ing to slip into after a tiring
day! They are a fine value
— because they wear so well
and so long. Smartly simple
style that never goes out
of fashion. Durable, flexible
leather soles; comfortable
rubber-top heels.
73 B 3267— Black. Sizes: 4
to 9; wide width. State
size wanted when ordering.
Ship. wt. 1 lb. 4 oz.. . $2.59
M]FluffySheep’sWool
Smart cossack bootee in
durable, soft Capeskin
Leather lavishly trimmed
with Sheep's Wool and
lined with fleecy, super-
soft Cotton. Warm as
toast on chilly winter eve¬
nings! Soft padded leath¬
er soles; comfortable flat
heels. Women’s Sizes: 4
to 9; whole sizes only.
State size wanted when or¬
dering. Ship. wt. I lb. 4 oz.
73 B 154-Blue.
73 B 155- Wine. Pp. $2.59
[N] Rubber Boots
Top quality All-Rubber
cavalry boots. Fit comfort¬
ably over your shoes. Pro¬
tect stockings from splashes;
won't soil them. Help to
keep your feet warm in wet
weather Sizes: 4 to 9;
whole sizes. 1 1 in. high.
State shoe size. Ship. wt. 2 lbs.
83 B 2512-Red with Brown
lining.
83 B 2513 — Brown with
Beige lining.
83 B 2514— Black with Red
lining . Pair, $3.49
(P] Leather Majorette
Fair-weather boot in sof-
Elkgrain Leather. Your fa¬
vorite Majorette, still lead^
ing the fashion parade
You'll want yours toda>
Rows of stitching form a
cuff-effect at the top; dasr-
ing tassel. Composition
Panolene soles; l-inch
rubber-top heels. Women’s
Sizes: 4 to 8; C (medium
Ship. wt. 2 lbs. 8 oz.
73 B 3274-Red.
73 B 3275- Brown.
73 B 3276- White. Pr ., $5JI
146 NATIONAL BELLAS HESS I WE PAY THE POSTAGE ON CASH ORDERS OF $5.00 OR MORE
GAY! COZY! THRIFTY! SEE DESCRIPTIONS ON PAGE 146
CHOICE
RAYON SATIN D'ORSAY
CUTE CORDUROY CUFFS
PLUSH SLING SLIPPER
CHENILLE D’ORSAY
FELT WITH KID LEATHER
GAY SHEEP’S WOOL
CHOICE OF
THREE STYLES
*059
Mm pair
CAPESKIN LEATHER
Elkgrain
Leather
| BELLAS HESS 147 |
m SOFT LEATHER EVERETT
GALA
BOOTS
..For Rain
For Shine
B
*349
FINER
LEATHERS
WORTH
Also
Block
Leather
SMART SPECTATORS-NEW EXTENSION LEATHER SOLES
[A] Suede with Patent Leather
Slick Patent Leather combines with Suede
Leather in these feminine pumps with the
dressed-up, closed-up look you'll love for fall and
winter. We^ve squared-off the toes and punctuated
the vamp's smooth lines with perforations
Quality leather soles. Color: Charcoal Black
Sizes: 4 to 9; also half sizes; C (medium)
width. State size. Ship. wt. I lb. 8 oz.
74 B 597 — With 2%-inch high heels.
74 B 598 — With 2-inch Cuban heels. Pair, $3.98
[D] Cherry Red Calfgrain Leather
The season's smartest color in a slip-on pump
with a tiny strap that crosses the vamp and
buckles on the other side. Beautifully simple —
and simply beautiful, at this down-to-earth
Bellas Hess price. Quality leather soles. Color:
Cherry Red only. Sizes: 4 to 9; also half sizes;
C (med.) width: State size. Ship. wt. 1 lb 8 oz
74 B 614— With 2%-inch high heel.
74 B 615— With 2-inch Cuban heel. Pair, $3.98
fl48 NATIONAL BELLAS HESS 1
Walled-Toe Slings
For brisk, comfortable walking . . . these sling
pumps in supple Calfgrain Leather, priced
pleasantly low. The walled toe assures foot ease,
feels grand; the cleverly perforated streamlined
vamp looks smart. Good quality leather soles;
2-inch Cuban heels. Sizes: 4 to 9; also half
sizes; C (medium) width. State size when
ordering. Shipping weight I lb. 8 oz.
74 B 593 — Town Brown.
74 B 594— Black . Pair, $3.98
IE] Snappy Perfs and Stitching
This closed step-in pump features a round toe
that makes your foot look so much shorter! We've
attended to the fine detail of stitching, and gen¬
erously sprinkled the vamp with perforations
Quality leather soles; 2-inch Cuban heels. Sizes:
4 to 9; also half sizes; C (medium) width.
State size. Shipping weight 1 lb. 8 oz.
74 B 601 — Town Brown Alligator-grain Leather.
74 B 602 — Black Patent Leather _ Pair, $3.98
[C] Kiltie Tongue “Square”
Extra value for every penny in this distinctr
styled walking shoe — new closed style, i
modified kiltie tongue. The two leathers ad:
to twice as much style. Quality leather s<
1%-in. Cuban heels. Sizes: 4 to 9; also f
sizes; C (medium) width. Ship. wt. 1 lb 8
74 B 595 — Black Suede Leather with B.
Patent Leather.
74 B 596 — Gypsy Brown Suede Leather *—
Brown Calfgrain Leather . Pair, $33
IF] Pretty Bow Pump
Calfgrain Leather smartly stitched in i
lines of gray makes this square-toed pump
thing special, priced specially low. A dress---
bow is centered on the instep. Good quai-
leather soles; 194-inch Cuban heels. Sizes: < r
9; also half sizes; C (medium) width. Sa
size when ordering. Shipping weight I lb. 8 si
74 B 599 — Navy Blue Calfgrain Leather.
74 B 600 — Black Calfgrain Leather. Pair, $33
I :eas
ibl
Irryl
l«itl
Uue
I fiZl
I Sra
•3 1
'3 1
'31
ZIPPY
YELLOW
LACES
Kiltie Tongue Oxford
favorite classic lines reappear in this oxford
irdy Elkgrain Leather to welcome the new
Without the detachable kiltie tongue it's
T'type oxford with 5 eyelets. Expensively
tad — reasonably priced. Flexible com-
lion rubber soles; l^-inch rubber-top heels.
es3' 2 to9;also half sizes ;C (med.) width.
3 size when ordering. Ship. wt. I lb. 8 oz.
3 3286 — Brown Leather,
s 3287— Black Leather . Pair, $3.98
Strap-and-Buckle Casual
maimed smoothies! Trimly buckled flatties
l a moccasin-effect vamp, rugged construction
erg walks, smart details for good looks,
fcy leather’ soles, low rubber-top heels.
■ 3 2to9;alsohalfsizes;C (med.) width.
bk s-re when ordering. Ship. wt. I lb. 8 oz.
12283— Brown Elkgrain Leather,
i 2284 — Cherry Red Elkgrain Leather.
I 2285— Black Suede Leather. . . Pair, $3.98
Smart New Kiltie
Good looking, comfortable, long-wearing casual
in sturdy Elkgrain Leather that polishes to a
high luster. So smart and practical ... so low
priced. Distinctive wide strap with buckle; endur¬
ing leather soles that assure plenty of mileage;
I -inch leather-top heels. Sizes: 3j/£ to 9; also
half sizes; C (medium) width. Be sure to state
size when ordering. Ship. wt. 1 lb. 8 oz.
73 B 3288 — Brown Leatner.
73 B 3289— Black Leather . Pair, $3.98
[L] Jaunty “Moc” Walkers
Sturdily built in Suede-and-Elkgrain Leathers.
Leather soles; low leather-top heels. Sizes: 3J^
to 9; C (medium) width. Ship. wt. I lb. 10 oz.
73 B 3280 — Brown Elkgrain Leather with Brown
Suede trim.
73 B 3281 — Black Elkgrain Leather with Black
Suede trim.
73 B 3282 — Brown Elkgrain Leather with Green
Suede trim . Pair, $3.98
[J] Square-Toe "Mocs"
Supremely practical as well as ultra-modern!
There's a "swing” to the square-toe styling and
the bright yellow laces that make them campus
leaders. And Bellas Hess brings them to you at
such a low price! Tailored moccasin-effect vamps;
composition rubber soles and heels. Sizes: 3J^
to 9; also half sizes; C (med.) width. Be sure
to state size when ordering. Ship. wt. I lb. 10 oz.
73 B 3290 — Brown Elkgrain Leather.
73 B 3291 — Black Elkgrain Leather. Pair, $3.98
Carefree Slings
Jaunty slings for that walking-on-air feeling.
Attractively priced, too. Closed toes and open
backs. Quality leather soles; l-inch leather-top
"flattie" heels. Sizes: V/z to 9; also half sizes;
C (med.) width. State size. Ship. wt. 1 lb. 8 oz.
73 B 3277 — Brown Elkgrain Leather.
73 B 3278 — Cherry Red Elkgrain Leather.
73 B 3279 — Brown Alligator-grain Leather.
Pair, $3.98
I NATIONAL BELLAS HESS 149 I
Campus Queen fashions
c/tMCC
lOF THIS PAGE
WORTH
398
[A]
359
Campus Teens
FAMED BELLAS HESS LEATHER STYLES
SIZES 31/2 to 9 . . . DESCRIBED ON PAGE ISI
FOR GROWING FE
«?•“ SIZES 8 </2 to 3 . . . AGES ABOUT 3
279
Sizes
8'/2 to 2
HUSKY LEATHER SNOWBOOTS
SHEEPSKIN CUFFS
Sizes 8 '/2 *o 3
298
Sizes 372 to 8
*398
150 NATIONAL BELLAS HESS
Sizes 4 to 8
298
Sizes 872 to 12
349
Texas-Style
Majorettes
WONDERFUL IDEAS IN LEATHER FLATS
(] Fringed Tongue
bur beloved classic loaf-about with
smart new touch in the fringed
ague, moccasin vamp with pinked
i^ing. Made of supple Elkgrain
ather, with qualify leather soles for
ices of serviceable wear. Rubber-top
- heels. Sizes: 4 to 9; also half
aes. C (medium) width. State
B when ordering. Ship. wt. I lb. 8 oz.
IB 3310— Brown.
3 3311— Black . Pair, $3.98
M] Sling Heel "Mocs"
■art footwork in the casual manner,
■nfortable as it is good-looking!
tched oc vamp, sling backs. Soft
kgrain Leather, with No- Mark
■position rubber soles; rubber-top
ctie heels. New closed toes. Sizes:
» 9; also half sizes. C (medium)
•dth. State size wanted when order-
l. Shipping weight I lb. 8 oz.
33235 — Brown.
33236— Pepper Red.
33237— Black . Pair, $3.69
(L] New*! A Change Purse
What a clever fashion scoop! Your
favorite Elkgrain Leather loaf-about
wins new honors with a cute and so
useful snap pocket change purse on
the stitched moc vamp. Very tricky —
but no tricks about the quality leather
soles; low rubber-top heels.
73 B 3306 — Brown. Sizes: 4 to 9;
also half sizes. C (medium) width.
State size when ordering. Ship. wt.
I lb. 8oz . Pair, $3.98
|N] Crepe Rubber Soles
Just what you're looking fori The
new "Stompers" — the oxfords with a
smart collegiate air. For school, sports
or general every-day comfort. Casu¬
ally rugged moc toe and heavy crepe
rubber soles and heels for that walk¬
ing-on-air sensation and long wear.
In smooth Elkgrain Leather. Color:
Brown. 4 to 9; also half sizes. C
(medium) width. Ship. wt. I lb. 8 oz.
73 B 3347— Good quality . $3.98
73 B 331 2— Better quality . $4.98
*3.98 *4.98
Quality
Quality
DESCRIPTIONS OF SHOES SHOWN ON PAGE ISO
i] Two-Tone Leather Saddles
then’s best friend is the classic saddle — and
it look at our allowance-stretching low price!
*kve yours in Brown 'n' White or Black 'n'
*hite. Supple Elkgrain Leather with No-Mark
tfhite composition rubber soles and heels. Sizes:
3Hs to 9; medium wide. State size when
aroering. Shipping weight 1 lb. 8 oz.
B 1448 — White-and- Brown.
B 1449 — White-and- Black . Pair, $2.79
D] Hand-Laced Casual Mocs
can't beat moccasins for easy comfort,
alking grace, casual good looks. Leather-laced,
four choice of three different leathers, with
~ Mark composition soles. Sizes: 3l/z to 9;
dium wide. State size. Ship. wt. I lb. 8 oz.
B1454 — Brown Elkgrain Leather.
1455 — Black Suede Leather.
1456 — White Elkgrain Leather. Pair, $3.19
Leather Majorette Boots
rht at the head of the fashion parade are these
Jity-built majorette boots. Smooth Elkgrain
ether that wears and wears! Gay, swinging
seis. Composition Panolene soles; rubber heels,
ite size. Shipping weight I lb. 12 oz.
11235 White.
3 1236 — Brown.
a: 8/2 to 12 . $4.59
«:12^ to 3 . $4.98
[B] Alligator-Grain Slings
Smoothest little sling-back pump that ever
went a-dancing. "Goes steady" with casuals or
date dresses. Made of expensive looking Alli¬
gator-grain Leather, with novel strap-effect and
bar trim on vamp. Walled last; 1%-inch heel,
quality leather soles. Sizes:3'/£ to 9; medium
wide. State size. Shipping weight 1 lb. 6 oz.
53 B 1452— Red.
53 B 1 453 Brown . Pair, $3.98
[E] Buckle Loaf-About
That grown-up look for "growing-up" feet! Of
course you like to copy big sister and wear these
strap 'n' buckle moc-vamp loaf-abouts. Mother
approves of the long-wearing Elkgrain Leather,
roomy last, sturdy No- Mark red composition
soles and heels. Sizes: 8J4 to 3. State size.
53 B 1233 — Brown. Shipping weight 1 lb. 8 oz.
53 B 1234 — Red . Pair, $2.79
[Hi Boots for Stormy Weather
Warm snow boots made of husky Elkgrain
Leather with cuffs of natural color genuine
sheep's wool (turn them up for extra ankle
warmth). Durable No-Mark composition rub¬
ber soles and heels. Shipping weight ! lb. 10 oz.
53 B 1461- White.
53 B 1462— Brown.
Sizes: 8/2 to 3 . $2.98
Sizes: 3J/2 to 8 . $3.98
[cl Springy-Sole Comfort
Teeners "in the knofo" choose these blucher
oxford casuals to team with skirts 'n' sweaters
and slacks. They sport the raised-seam, moc-
vamp you love. Soft Elkgrain Leather. No-Mark
red composition rubber soles and heels. Sizes:
3/2 to 9; medium wide. State size when
ordering. Shipping weight I lb. 8 oz.
53 B 1459 — Whjte-and-Brown.
53 B 1460 — T wo- tone Brown . Pair, $3.59
[Fl Low-Priced Oxford
Busy little feet get the proper support in these
sturdy Leather oxfords. Made on a Perfectred
last — means lots of wiggle room for toes — so
necessary for growing feet. Wonderful value —
so low priced! Enduring No-Mark composition
rubber soles and heels.
53 B 1211- Brown. Sizes: 8J/£ to 2. State size
wanted. Ship. wt. I lb. 6 oz . Pair, $1.98
[J] Strap V Buckle Majorettes
Any child would thrill to these Texas-style boots.
Look at the star inlay on the smooth Elkgrain
Leather uppers . . . strap 'n' buckle across instep.
So low-priced too! Flexible leather soles and
heels. State size. Shipping weight 1 lb. 8 oz.
53 B 1237 -Red-and-Black.
53 B 1238— White-and- Red.
Infants’ Sizes: 4 to 8 . $2.98
Children’s Sizes: 8^> to 12 . $3.49
NATIONAL BELLAS HESS 151
✓
LEATHER BOO
FOR BOYS 4I“‘
[A] 12-INCH ELKGRAIN HI-CUTS
Defy snow and mud and stormy weather is.
strap-and-buckle boots, 12 inches liigh. Built of
high grade Elkgrain leather. Rugged and com.'
and designed to stand up under plenty of hare.
Priced to please tlirifty mothers. Leather gusset u
nine eyelets and five hooks. Heavy No-Mark cob
tion rubber soles and heels.
63 B 2021 — Brown only. Big Boys’ Sizes: 2 Z
wide width. State size. Ship. wt. 3 lbs .
[B] 9-INCH SPLIT COWHIDE HI-CUTS
Tough, long-wearing Split Cowhide Leather L
boots built for lads who are hard on their shoes. •
boy wants hi-cuts and at this price every boy i
have them. The ideal heavy duty boot for o
wear — at a very moderate price. Heavy comp
rubber soles and heels.
63 B 2007 — Black only. Big Boys’ Sizes: i
wide width. State correct size when ordering,
ping weight 3 lbs . . .
Springy Sole ”Mocs”
Leather casuals built *
on a roomy moccasin ▼
last. No-Mark com¬
position rubber
sports soles and heels. Relaxing,
comfortable and long-wearing.
Color: Brown. Whole sizes only.
State size. Ship. wt. 2 lbs.
63H2172 — Big Boys* Sizes: 1
to 6 . $1.98
63 B 2173 — Men’s Sizes: 6 to
11 . $1.98
Dressy Wing Tip
*079
Mm UP
Elkgrain Leather ox¬
fords. Lined. No-Mark
composition rubber
soles, heels. Wt. 2 lbs.
63 B 2033 Brown. Little Boys’
Sizes : 9 to 13 Vi ; wide width. $2 79
63 B 2036-Brown. Big Boys’ Sizes :
1 to 6: wide width. . $2-98
63 B 2259 - Brown. Young Men’s
Sizes : 6 V2 to 9: wide width. $3. 69
63 B 2258 — Bro w n -and- White .
You ng Men’s :B'/2 to 9; wide. $3-69
Popular Oxford
Cowhide Work Shoe
1069
UP
“Stompers” — the
new rugged oxfords >
for boys, young men.
Has the new raised
moccasin vainp. In Elkgrain Leather,
with No-Mark composition rubber
soles and heels.
63 B 2031 — Color: Brown. Wide
width. State size wanted. Shipping
weight 2 lbs.
Big Boys’ Sizes :2Ht to 6 .$3.69
Young Men’s Sizes : 6'/$ to 9. $4.49
Tough Split Cowhide
Leather work shoe.
with extra heavy
composition rubber ^ «
soles and heels. Can take
knocks — have steel toe and hee
plates for longer,, harder vrez.
Color: Black. Wide width. Skr.
wt. 3 lbs. 8 oz.
63 B 2160- Big Boys’ Sizes : 1 tot
State size . $2 9*
63 B 2250- Men’s: 7 toll. $3 A:
LITTLE BO YS’ VALUES . . . SIZES 10 TO 3
Hi-Cut Combat Boots
Sturdy 7J/2-inch Leather combat boots.
Durable No-Mark composition rubber
soles and heels. A big favorite at a
low price.
63 B 2044 — Black. Little Boys’ Sizes:
10 to 3; wide width. State size. Ship,
wt. 1 lb. 10 oz. . . $3.19
[752 NATIONAL BELLAS HESS [
Oxford or High Shoe
... in sturdy Elkgrain Leather, with
perforated wing tip. Youngsters are
proud of their dressy good looks. Won¬
der-wearing No-Mark composition
rubber soles and heels. Color: Brown.
Sizes: 10 to 3 ; wide width. State
Size. Ship. wt. 1 lb. 6 oz.
63 B 2026— Oxfords . $2.49
63 B 2027— High Shoes . $2.98
GOODYEAR WELT CONSTRUCTION
Handsome 5-eyelet Leather oxford made over a
roomy walled last. Straight tips. Good-looking anc
sturdy — here’s a Bellas Hess value that’s hard to
beat. Goodyear welt construction means long, satis¬
factory wear. Tough No-Mark composition rubber
soles and heels. Big Boys’ Sizes: 2'/2 to 6; wide
width. State size when ordering. Ship. wt. 2 lbs.
63 B 2012— Brown.
63 B 2013 — Black . Pair, $3.91
SAVE THE POSTAGE.. . SEEPAGE 7W
LONG-LASTING WEAR PLUS APPEARANCE
(.•other Oxford
lou’ll lx) walking in smart company
•hen vou walk in these Bal oxfords
It of smooth, supple Calfgrain
A favorite with good
_ everywhere and an excel-
value. Made for walking sturdi-
i Perforated wing tip and medallion;
io-Mark composition rubber soles; all-
“ber heels. Men’s Sizes: 6 to 11; wide
d th . Be sure to state size when ordering,
ipping weight 2 lbs. 8 oz.
B 226* Brown.
B 2267— Black . Pair, $3.96
Choice
Leather Casual
What the well dressed man will
wear — our swashbuckler in
smooth Calfgrain Leather. It’s
in great demand, this plain-toe
DB oxford — smooth and good look-
ing. Sturdy construction means
plenty of wear in every pair. No-Mark
composition rubber soles; solid rubber
heels. Men’s Sizes: 6 to 11; wide width.
Be sure to state size when ordering.
Shipping weight 2 lbs. 8 oz.
63 B 2268— Brown.
63 B 2269— Black . Pair, $3.98
LEATHER “MOC” CASUAL
In Two Qualities
Loaf-about shoe in genuine Leather. Its
style, quality and comfort appeal to well-
dressed men. Roomy moccasin vamp.
No-Mark composition rubber soles; solid
rubber heels. Men’s Sizes: 6 to 11: wide
width. State size when ordering. Shipping
weight 2 lbs. 6 oz.
Good Quality
63 B 2150 — Brown Leather . $3.98
Better Quality — Goodyear Welt
63 B 2135 — Brown Elkgrain Leather. $4.98
I NATIONAL BELLAS HESS 1531
BIG SAVINGS ON STURDY
LEATHERS
HANDSOMELY CRAFTED OF RICH LEATHER
The Buckled Casual
►-and-buckle leisure shoe in
th Elkgrain Leather . . . among
smartest Pall shoe styles —
ying in quality, appearance,
wear ana comfort. Features
popular moccasin vamp. Flex-
No-Mark composition soles; rubber
5. Men’s Sizes: 6 to 12; wide width,
ure to state size wanted when ordering.
»ping weight 2 Ills. 6 oz.
[ MO - Ttmwil
Pair, $4.98
Choice
Goodyear Welt Oxford
Smooth Calfgrain Leather in this
“go-getter” styled oxford on a
comfortable rugged brogue last.
Handsome and sturdy — qe-
signed for miles of wear. Per-
- — forated straight tip; Goodyear
welt construction. No-Mark composition
rubber soles; rubber heels. Men’s Sizes:
6 to 11; wide width. State size when
ordering. Shipping weight 2 lbs. 8 oz.
63 B 2264 — Brown.
63 B 2265 — Black . Pair, $4.98
[°3
Sizes
6 to 12
A REAL BARGAIN!
Loaf- A bout or Oxford
Choice of two comfort-built styles. They
epresent real value! Both shoes feature
he comfortable moccasin vamp. Both are
nade of sturdy Elkgrain Leather. Both
lave long-wearing No-Mark composition
ubber soles and soft-stepping rubber heels.
\jid both are worth $4.00! Men’s Sizes:
» to 12: wide width. State size when order-
ng. Shipping weight 2 lbs. 2 oz.
C] 63 B 2254 — Brown Loaf-About.
D] 63 B 2252 — Brown Oxford.
m 63 R 2253 — Black Oxford . Pair. $2.98
Good Quality
>3*8
Better Quality
*
A 98
FINE FIT FOR DAY-LONG EASY COMFORT
[A] Knobby Toe Bomber
I t’s new! The very latest
“knobby” toe. Here it’s
combined with the popu¬
lar straight tip. Smooth
Calfgrain Leather ox¬
ford, featuring Good¬
year welt construction.
Flexible leather soles,
leather-top heels. Men's
Sizes: 6 to 11; wide
width. State size. Ship,
wt. 2 lbs. 8 oz.
63 B 2036 — Light Tan.
63 B 2037— Black.
Pair, $5.95
[D] New “Stompers”
“ S torn per s” are the
newest in a rugged,
husky looking oxford.
Of supple Elkgrain
Leather with moccasin-
type vamp. Goodyear
welt construction for re¬
liable wear. Rawhide
leather laces. Sturdy
leather soles and rubber-
top heels.
63 B 2029-Nat viral Tan.
Men’s Sizes: 6 to 11;
wide width. State size
wanted when ordering.
Ship. wt. 2 lbs. 12 oz.
Pair, $5.95
[BJ French Last
Plenty of toe-room for
you in this Calfgrain
Leather Bal oxford.
Smooth dressers approve
of its good looks. French
last; Goodyear welt con¬
struction. Durable leather
soles; rubber-top heels.
Men’s Sizes: 6 to 11;
wide width. State size
wanted when ordering.
Ship. wt. 2 lbs. 8 oz.
63 B 2016- — Brown.
63 B 2017- Black.
Pair, $5.95
[E] Plain Too
Smart masculine sim¬
plicity characterizes this
plain-toe oxford of sturdy
Elkgrain Leather that
polishes to a high luster.
Preferred by men who
know good-looking shoes
make a good impression.
Goodyear welts. Good
duality leather soles;
rubber-top heels. Men’s
Sizes: 6 to 11; wide
width. State size.
Ship. wt. 2 lbs. S oz.
63 B 2399— Brown.
63 B 2400 —Black.
Pair, $5.95
[C] Elkgrain Casual
Distinguished leisur-
time shoe in smortBu
fine quality Elkgraz:
Leather. C Combines gooc
looks with comfort at
enduring wear. Moct*-
sin vamp . G ood ve*r
welt construction. Go--
quality leat her soles axt
rubber-top heels.
63 B2196-Brown. Men
Sizes: 6 to 11; wit
width. State size wanwt!
when ordering. She
wtr 2 lbs. 6 oz. . . S5-*
[F] Dressy Straight 71:
Smooth C a l f g r a :
Leather in a dressy Efcl
oxford, built with tfci
excellent eraftmansk»
that goes into our
brook” shoes. Straff
tip and perforated Me¬
dallion. Goodyear w«
enduring leather sote*
leather-top heels. Me-
Sizes: 6 to 11; w :
width. State si:
wanted when orders*.
Ship, wt, 2 lbs. 8 oz.
€3 B 6132 Brown.
63 B 6133- Black
Pair, $5 ±
MEN! FAMED
• STURDY LEATHERS
• GOODYEAR WELTS
• LONG-RUN THRIFT
• POPULAR LASTS
'C95
PAIR
WORTH s&r&0-
154 NATIONAL BELLAS HESS !
BELBROOK QUALITY MEANS LONG-RUN THRIFT
PlCrepe Rubber Sole
Btompers” — new
sgged oxfords in
tooth, fine quality
Lkgrain Leather. Moc-
In vamp and Good-
r welt construction,
n’s Sizes: 6 to 11;
de width. .State size.
;ip. wt. 2 lbs. 12 oz.
B 2276-Town Brown
Kain leather; crepe
r soles, heels,
i B 2277- Army Brown
■kgrain Leather with
■d composition rubber
and heels. Pr. $6.95
(] Suede or Elkgrain
(fully styled brogues
Dth straight tips and
tr eyelets. Your choice
two fine leathers. At-
actively stitched.
Brdy Goodyear welt
instruction; long-
»ring quality leather
s; rubber-top heels,
n’s Sizes: 6 to 11;
le width. State size
_ xi when ordering.
Ip. wt. 2 lbs. 12 oz.
B 2274-Brown Suede.
B 2275 . Brown Elk-
lin leather. Pr. $6.95
[H] Dressy Wing Tip
The pinked and perfo¬
rated wing tip and the
perforated toe medallion
makes this Bal oxford a
really dressy style. In fine
quality Elkgrain leather,
with Goodyear welt con¬
struction and good quality
leather soles; rubber-top
heels. Men’s Sizes: 6 to
11; wide width. State
size when ordering. Slip¬
ping weight 2 lbs. 12 oz.
63 B 2272 — Brown.
63 B 2273 — Black.
Pair, $6.95
[L] Handsome Brogues
Smooth fine quality Elk-
grain Leather makes this
a distinctive, dressy
brogue-type oxford. Has
clean-cut masculine lines,
straight tip with smart
perforations, Goodyear
welt, good quality leather
soles, leather-top heels.
It features good work¬
manship — and it’s mighty
comfortable.
63 B 2270-Brown. Men’s
Sizes: 6 to 11; wide
width. State size. Ship,
wt. 2 lbs. 12 oz. . . . $6.95
[J] Buckle Casual
Swashbuckling leisure
shoe in high quality
Elkgrain Leather. So
comfortable to slide
your feet into! So dressy
and good looking. Moc¬
casin-type vamp crossed
by a strap. Kick-off
back; Goodyear welts;
gooji quality leather
soles ; rubber heels.
63B2271-Brown. Men’s
Sizes: 6 to 11; wide
width. State size when
ordering. Ship. wt.
2 lbs. 0 oz . $6.95
[M] Kid Leather
It’s flexible as a glove,
the fine Kid Leather
in these shoes — a rev¬
elation in comfort.
Choice of liigh shoe
or oxford. Straight tips;
Goodyear welts ; leather
soles and easy-going
rubber-top heels. Color :
Black only. Men’s
Sizes: 6 to 11; wide
width. State size.
Ship. wt. 2 lbs. 8 oz.
63 B 2190- High Shoo.
63 B 2191— Oxford.
Pair, $6.95
SUPER-CRAFTED
Kid Leather
or Shoes
• SELECTED LEATHERS
• FINER WORKMANSHIP
• GOODYEAR WELTS
• COMFORT PLUS STYLE
''95
RTH *-hO-T&&
[nation Al BELLAS HESS 155 j
16-In. "OIL KING" HI-CUTS
• OIL TREATED ESKIMO COWHIDE
• GOODYEAR WELT CONSTRUCTION
• SOLID LEATHER THROUGHOUT
• DOUBLE SOLES • FOR ALL CLIMATES
Our “Oil King” is specially constructed for men who do
rugged work. These boots of Eskimo Cowhide are ideal
for farmers, laborers, truck drivers, lumbermen, because
they are powerfully built yet comfortable. The extra height
gives maximum leg protection and keeps out dirt. Because
they are thoroughly oil-treated your feet stay dry in
spite of water, mud, snow or slush.
S3 B 2039 — Color: Dark Brown. Sizes: S to 11. Wide
width. State size. Shipping weight 4 lbs. 6 oz . $10.90
OIL-TREATED COWHIDE
Rugged 10-Inch Boots
# Goodyear welt con¬
struction
• Oil -treated . . .
water repellent
« Reinforced heel
seams
Rugged without being
heavy, our general pur¬
pose 10-incn boots are
constructed of oil-
treated Eskimo Cow¬
hide. The wide shaped
leather back stay rein¬
forces rear seam; extra
layer of leather around
heel. Leather counters
and innersoles: full bel¬
lows tongue stitched in
place. Oil-treated leath¬
er soles; rubber heels.
Goodyear welts.
$3 B 2005 — Black.
Sizes: 6 to 12; wide
width. State size.
Shipping weight
4 lbs. 6 oz . $6.98
12-IN. ARMY HI-CUTS
Prlcod Below Government Cost
• Solid leather con-
• struetlon
• Oil-treated
e Triple leather soles
• For all climates
The army demanded the
best! These hi-cuts are
army surplus . . . proved
by government tests to be
bulldog-tough, comfort¬
able and durable. Now
Bellas Hess brings them
to you below government
cost. Constructed of best
quality Chrome tanned
Leather with triple-ply
leather soles and heels ; the
flexible 12-in<jh uppers are
oil-treated — they’re
water-resistant. Counters,
innersoles and Laces are of
sturdy leather. Felt-top
innersoles. Give warm,
enduring service for all
heavy duty.
63 B 2030— Black. Sizes:
7 to 13; wide width. Be
sure to state size wanted.
Ship. wt. 6 lbs . . $8.45
ELKCRAIN LEATHER
Popular 16-Inch Bools
• Tough raw-cord soles
• Goodyear welt con¬
struction
• Close-fitting strap
and buckle
Husky, sure-footed dur¬
able hi-cuts preferred by
outdoor men. Made of
brawny Elkgrain Leather
with strap and buckle —
fit snugly around top . . .
keep pants legs securely
inside boot. Extra tough
brown raw-cord composi¬
tion rubber soles and heels
for added durability and
protection. Leather count¬
ers and inner soles; full
bellows tongue.
63 B 2043-Brown. Sizes:
6 to 11; wide width.
State size when ordering.
Ship. wt. 4 lbs. G oz. $8.98
498
Sizes
7 to 13
WORTH
Cord
g98
< double-tannf:
16-inch Hi-Cuti
• Economy-priced I
• Double leatht'
vamp for mon
protection
• Tough soles ar*
heels
You know this is a k*v
price for 16-in. hi-cua
Made of husky 8 pc
Leather, with retn
leather vamp. Built ;
“take it” where v-
rugged jobs are calk*
for. Strongly stitche
seams; long-weariia
composition soles a'
heels.
63 B 2038— Black
Sixes: 6 to 11; w|d«
width. State si:
Shipping wei
4 lbs. 6 oz . $
s
Cord Soles
lEN’S HEAVY DUTY SHOES
^BEATABLE VALUES IN STURDY LEATHERS
Double Tanned Cowhide
real budget-priced buy!
Rged double tanned
lide Leather Blucher _
shoe. Built for long, dependable
and easy comfort. Extra heavy
position rubber soles and heels to
id tough going.
2256— Black only. Men’s Sixes:
12; wide width. Be sure to state
wanted. Ship. wt. 3 lbs. 9 oz. 53.98
Goodyear Welt Construction
top quality work shoe t ,
men who want the best * 1
erviceability and com-
. Heavy weight Elkgrain uppers,
mine Goodyear welt construction for
er wear. Your choice of double
ner soles or ‘ ‘ zebra' ’ corded soles; rub-
heels. Sizes: 6 to 11; wide width.
Ie size. Ship. wt. 3 lbs. 9 oz.
B 2257 — Black with double Leather
es.
B 2260 — Brown with Brown Corded
rs . Pr. $5.69
>498
>569
[C] Army-Type Work Shoe
What a buy! The best pos- t
sible work shoe for your * ■<
money. Made by a famous
factory to stand rugged army tests. Top
grade double tanned Cowliide Leather.
You’ll appreciate their roomy comfort.
Composition double soles, rubber heels.
63 B 2040 — Brown. Men’s Sizes: 6 to
12; wide width. State size when order¬
ing. Ship. wt. 4 lbs . 54.98
[D] Today’s Lowes* Price
A wonderful Bellas Hess t AQA
bargain for men who do * M * °
rugged work and need shoes Jm ■
that can “take it!” Tough Split Cowhide
Leather work shoe that will take rough
wear. Laces up snugly. Comfortable,
wide roomy last and extra heavy com¬
position rubber soles and heels. The price
you pay is unbelievably low; here’s a
value to marvel at.
63 B 2255— Black. Men’s Sizes: 6 to
11; wide width. Be sure to state size
when ordering. Ship. wt. 3 lbs. 8 oz. $2.98
Goodyear Welt Construction . . . Elkgrain Leather
•tly built to stand up under tion means longer, more satis-
d wear. Heavy Elkgrain factory wear. Wide, roomy toes.
Ilier work shoe with composi- 63 B 2223 — Black only. Men’s
i cord rubber soles and heels. Sizes: 6 to 11; wide width. State
Goodyear welt construe- size. Ship. wt. 3 lbs. 9 oz . $4.98
FT, COMFORTABLE SUPPERS FOR THE MEN FOLK
*|00
M
| Cozy Warm Slippers
dget-priced Easy chair slippers of durable
li (70% Wool, 30% Cotton) . Soft padded
Uy heels. Many styles. Color: Brown.
12261 — Men’s Sizes: 6 to 11: whole
In only. State size Ship. wt. I lb. $1.00
12205 — Boys’ Sizes: 2 to 6; whole sizes
. State size. Ship. wt. 1 lb . $1.00
Flexible Leather Soles
x on your evenings at home in these good-
mg Everett slippers. Soft, supple Simulated
Iher uppers, and leather soles. Rubber heels.
_i's Sizes: 6 to 11; whole sizes only.
12132— Brown. Ship. wt. 1 lb. 6 oz.
1 2133— Black . . Pair, $1.59
[H] Kid Leather Everett
Treat your feet to luxurious lounging comfort
in these flexible Everett slippers. Good looking
as they are practical because they're made of
soft, genuine Kid Leather that will wear and
wear. leather soles and rubber-top heels.
63 It 2251 — Brown. Men’s Sizes: 6 to 11:
halt sizes. State size. Ship. wt. 1 lb. 6 oz. $2.98
[J] Soft Leather Romeos
Soft Leather slippers for lounging. Elastic
side gores for foot-hugging snug fit. Sturdy
flexible leather soles and rubber heels. Men’s
Sizes: 6 to 12 : half sizes; wide. State size.
63 B 2107 Brown. Shipping weight 2 lbs.
63 B 2108— Black . Pair, $2-98
For Boys
and /
Men
BELLAS HESS
2-Way
Collar
MEN’S OVERCOATS
32-Oz. All Wool Melton
■ SHARP HOLLYWOOD
STYLE DETAILS . . .
NEWS! The Extra Length
2l98
The real snappy
dresser goes for this ♦ 1
top-value swank
overcoat! It’s skil¬
fully tailored of warm, heavy (32 oz.)
All Wool Melton Fleece (reprocessed
Wool) In the new Hollywood long
length style for easy perfect fit. Broad
padded shoulders taper to the narrow
waist, with slimming “pinchers" at
the back. Smart wide lapels; snappy
3-piece detachable all-around belt with
diamond shaped back; pockets; roll
convertible collar. Yoke and quarter
lining, also sleeve lining, of lustrous
Rayon.
18 B 1213 — Navy Blue, Teal Green
or Brown. Sizes: 34 to 44 chest.
Length 50 Inches. Give chest measure
taken over vest. State color wanted.
8hip. wt. 7 lbs. 8 oz . $21.98
FAVORITE DRESS ->
MODEL . . . AND HEAVY!
SMAftT! Double Breasted
Tops with men all *
over the country! ▼
Handsome over¬
coat of heavy (32-
oz.) All Wool Melton (reprocessed
Wool) that Is famous for warmth and
durability. In dressy double breasted
style with broad shoulders, trim fitting
waist and deep pockets. Convertible
roll-up collar wards off cold winds.
Yoke and quarter lining, also sleeve
lining of rich Rayon Satin Twill.
18 B 1212 — Navy Blue. Brown or Ox¬
ford Gray. Sizes : 34 to 44 chest. Give
chest measure taken over vest. State
color wanted. Ship. wt. 8 lbs. . $18.98
|898
Quilted
Rayon Lining
Roomy
Sports Bock
FINE QUALITY CAPESKIN LEATHER ZIP-JACKETS
I498
DOUBLE CHEST PROTECTION
Smart military-tailored Cape- »
skin Leather jacket. Zips high #
to shoulder. Roomy construc¬
tion. with action-free, fancy — —
belted back. Three slash pockets; one zip pocket,
fa n' 1 *naa . he^y quilted Rayon Unlng.
l¥J^J'.39j7,.Adj tLon or Buccaneer Brown.
$4 chest. State color wanted; chest
measure over vest. Ship. wt. 3 lbs. 6 oz . . . $14.98 ,
j 158 NATIONAL BELLAS HESS j
I29*
WARM PLAID LINING
Super value In this fine, pliable *
Capeskin Leather jacket with t
full length zip front. Two deep
slash pockets; extra zip breast - — —
pocket. Inside leather facings. Fancy belted back
sswfiff&s* bucls ,or
over vest. Ship. wt. 3 lbs. 2 oz . $12.98
CAPESKIN AND ALL WOOL
AN OUTSTANDING BUY
Good looking two-tone jacket *
of sturdy 100% Corded Wool f
(reprocessed) Melton with
Capeskin Leather front for ex- —
^,F5°£ct,OIV Z1P wRh to shoulder. Tw<
ooll*r- leather back; sleeve straps. ‘
Pocke“AWarm Cotton plaid Unlng.
llrB 1308 — Brown or Blue Wool com
with Brown Leather. Sizes: 34 to 44 cl
§^te col°r; give chest measure taken over
Shipping weight 3 lbs. 4 oz. .
79f
1
MEN! Top Values In Winter Wear
CAPESKIN LEATHER SURCOAT
FULLY RAYON LINED
imart long length sur- * ■
,t to give you years ▼ I V D
wear and service. I M
tardily made of smooth, pliable Cape-
fin Leather for real protection in all
toids of weather. Handsomely styled,
with large convertible collar, fancv
leated back, detachable belt, 3 pockets,
ull lined with rich Rayon Twill.
B 1304 — Aviation Tan or Walnut
frown. 34 to 44 chest. Length 29 in.
“tate color, size. Ship. wt. 4 lbs. . $17.95
HEAVY WEIGHT 32 OZ. ALL WOOL MACKINAWS
SNAPPY PLAIDS Choko
Wonder- wearing mackinaws
made of our heaviest, strongest
and warmest All Wool plaid
(12«/2% virgin Wool, 87%% re¬
used Wool), Full cut in double-
breasted style with convertible
collar, four pockets and all-around belt.
A splendid money-saving buy!
18 B 1202 — Blue, Brown or Maroon
plaids. Sizes: 34 to 46 chest. Be sure to
state color and size wanted. Shipping
weight 5 lbs. 8 oz . $8 75
NAVY BLUE MELTON
What warmth! What comfort!
What value! These tough, extra
heavy all Wool Melton mackinaws
heavy all Wool Melton mackinaws
(60% reprocessed Wool, 40%
reused) give unusually service-
. . . wear- Double protection,
thanks to the double breasted front; con¬
vertible collar; two muff and two flap
pockets. Belted back.
18 B 1214 — Navy Blue only. Sizes: 34 to
46 'chest. State size wanted when order¬
ing. Ship. wt. 5 lbs. 8 oz . $8.75
WONDER BUY !
SWANK
PLAID
HEAVY WEIGHT 32 OZ. ALL WOOL JACKETS
TOP QUALITY OUTDOOR MODEL
Our finest All Wool outdoor £
*479
NAVY BLUE MELTON
teal jacket for outdoor *
wk, made of extra heavy, ▼
rtra warm All Wool Mel- .
■ (60% reprocessed Wool, 40% re-
«d). Smartly tailored, with popular zip
■nt and two deep slash pockets. Acf-
■t&ble side buckles.
I B 1338 — Navy Blue. 36 to 46 chest,
bte size. Ship. wt. 3 lbs. 12 oz. . .$4.79
jacket in a strong, warm ^ A 9 S
plaid — 12 % % new Wool, "T
S7y2% reused Wool. Cossack style. Zip
front, two slash pockets, adjustable side
buckles. Fancy belted back.
18 B 1310 — Blue, Maroon or Green plaids.
Sizes: 36 to 46 chest. State color and
size. Ship. wt. 3 Ibe. 12 oz . $4.98
CALIFORNIA SPORTS-STYLED
ALL SPUN RAYON FLEECE
Two-tone jacket with con¬
vertible collar, flap pockets,
rib-knit cuffs and bottom.
Heavy Spun Rayon Fleece
18 B 1347— Brown with Car
Camel Tan with Br-c*- S
to 36 cbe«r. U+c _ -
Large 42 tc -r4
359
•34
or
*159 1
MEM! Savings For You!
INE QUALITY
WHITES ,
. STRIPES . . . SOLID BLUE
DRESS SHIRTS
CHOICE
Just what you've been looking and hoping for, these style
leader shirts at a thrifty low price. Firmly woven practical
fabrics to give you lots of wear. High count fast color San¬
forized Cotton Shirtings, won’t shrink more than 1 %. Non-wilt
ress-type pointed collar; roomy pleated cuff sleeves and yoke
hack; strong buttons. Half Sizes: 14 to 17 Inches neck. State
size wanted when ordering.
13 B 349 — Cotton Broadcloth. White only. Ship. wt. 14 oz . $1.98
33 B 419 — Fancy Cotton Shirting. Assorted Stripes. Ship. wt. 14 oz. . . . $1.98
S3 B 340 — Mercerized Cotton Poplin. Blue only. Ship. wt. 1 lb. 2 oz _ $1.98
*198
| EACH
Our Finest Dress Shirts for Men
Expertly tailored fine qual- Choke
ity dress shirts that feature
smooth shoulders and a
smart well-fitting collar
with dressy three-inch
points. Fabrics are Sanfor¬
ized — won’t shrink more than 1 % and are
mercerized for lasting luster. Ocean pearl
buttons on the French- type front ; button
cuffs. Half Sizes: 14 to 17 in. neck. State
size when ordering. Ship. wt. 1 lb. 2 oz.
33 B 336-Fancy Cotton Shirting in assorted
patterns. Vat-dyed. Color fast . $2.98
33 B 337 — High count Cotton Broadcloth.
White only . $2.98
PAY LESS AT BELLAS HESS
FOR MEN'S FURNISHINGS!
Sanforized Poplin Shirt
Our finest Poplin service shirt — heavy
weight, mercerised for luster that lasts
and Sanforized against shrinking more
than 1%. Full cut with yoke back for
freedom of action. Two flap pockets. Button-cuff
sleeves. Carefully tailored throughout.
33 B 388 — Blue or Tan. Half Sizes : 14 & to 17 in.
neck. State color and size. Ship. wt. 1 lb. 4 os - $2.29
Worm Cotton Flannel Pajamas
Men! . . . there’s comfort a-plenty in g 4
these soft double-napped, full cut Cot- ▼
ton Flannel pajamas for cold winter
nights. Coat Is nicely tailored with
notched collar, breast pocket, long sleeves. Trousers
have drawstring ties. Strongly stitched throughout,
reinforced to retain their shape; launder easily.
S3 B 342— Assorted Stripes. Sizes: A (34 to 36 chest) ;
B (38 to 40 chest) ; C (42 to 44 chest) : or D (46 to 48
chest). Order by letter for size. Ship. wt. 1 lb. 8 oz. $2.98
SAVE POSTAGE TOO!
Just build up your ordor to $5 or more and
sond cash with ordor. Wo pay tho postage.
>298
MEN’S STURDY COTTON HANDKERCHIEFS
White or Prints
Sturdy, thrift-priced Cot¬
ton Handkerchiefs for
men. Excellent value!
Ship, wt. 5 oz. for 6.
(A] 8 B 1051 — White
only. 18 in. square. Hem¬
stitched hem. ... 6 for 85^
[Bl 8 B 1050 — White
witn assorted colored bor¬
ders. 17 inches square.
Maohine-stitched hem.
Washable.... 6 for $1.00
OuA> fyineit!
EXTRA HEAVY
BLUE DENIM
WORK COAT
50% Woo!
Bianket-Lined
ExtraHeavy
Blue Denim
Working
men, un¬
matched
comfort,
warmth and
value in our
best-wearing
work coat.
Made of
heavy duty
Blue Denim.
It’s warmly
lined with
50% Wool blanket lin¬
ing in colorful bold
stripes. Convertible
Corduroy collar pro¬
tects neck from chaf¬
ing. Four deep, roomy
pockets. Specially
designed to allow
~lenty of easy action.
Don't miss this buy!
18 B 1323 — Indigo
Blue Denim only.
Sizes: 36 to 46 chest.
Length 30 inches. State
size. Shipping weight
2 lbs. 4 oz . $3.98
n Battle-Axe” Whipcord
Men’s Rugged Work Clothes
8-OZ. DENIM
DUNGAREES
*|89
Five Copper-
Riveted Pockets
Bulldog-tough Cow¬
boy-style dungarees
made of heavy (8-oz.)
long-wearing Blue
Denim that will give
extra long wear and
service. Sanforized —
won’t shrink more
than l%. Strongly
stitched throughout,
bartacked at points
of strain. Pockets
copper-riveted to
withstand hard wear.
N eat-fi tting California
yoke back for added
strength. Firmly
stitched belt loops.
Full cut for comfort
and easy action.
18 B 1030 —Blue
Denim only. Sizes: 28
to 42 waist; 30 to 36
inseam. Give both
measurements. Ship,
wt. 1 lb. 14 oz. $1.89
- viest, longest wearing Work
Made of famous Sanforized
•ell “Battle Axe’’ Cotton
nrd. They fit well. Reinforced
Double-fabric pockets. Belt
(no belt).
*031- Oxford Gray only.
29 to 44 waist : 29 to 34
, Give both measurements,
wt. 2 lbs. 4 oz . $2.98
Heavy Covert Pants
Tough and good-looking work
pants tailored of Peppereil “ Fron¬
tier’’ Cotton Covert - Sanfor¬
ized. Strong stitching; all seams
reinforced. Deep pockets. Firm
belt loops (no belt).
18 B 1032 — Oxford Gray onlv.
Sizes: 29 to 44 waist; 29 to 34
inseam. Give measurements.
Ship. wt. 2 lhs. 4 oz . $2 69
Army-Type Herringbone Twill
Husky, long-wearing work pants
of heavy Cotton Herringbone
Twill. Sanforized for less than 1%
shrinkage; fast color. Full cut.
Seams double-stitched. (No belt.)
18 B 1022 Blue or Tan. Sizes:
30 to 42 waist; 29 to 34 inseam.
State color wanted" and .give
measurements. Shipping weight
1 lb. 14 oz . . . .$1.98
Extra Heavy Corduroy
Guaranteed long wear and winter
warmth in these work pants of our
toughest Corduroy: napped back.
Two side, two back pockets. Strong,
heavy pockets; reinforced seams.
18 B 1054 Vavy Blue or Havana
(dk.) Brown. Sizes: 28 to 40 waist;
28 to 34 inseani. State mini-
wanted: give measurements.! 1*3 I
Ship. wt. 2 lbs. 4 oz. . . $4.49i -1
Heavy Weight
Extra warm sweater
— comfortable, good
looking, long wear¬
ing! Heavy weight
100% virgin Wool
Worsted knit of
shrunk yams (finer,
more expensive fiber) .
Elastic rib knit — re¬
tains shape . . . allows
freedom of motion.
Easy-on coat style,
with specially taped
Reinforced non-sag
shoulders; snug rib
knit cuffs. Reinforced
bound sleeves, neck,
and shoulder seams.
Two handy pockets
with non-sag top.
20 B 206 — Colors :
Oxford Gray,
Navy Blue or
Brown Heather.
Sizes: 36 to 44
chest. State coi-^
or, size. Ship, wt.*
1 lb. 9 oz. $3.98
MEN’S ALL
WOOL WORSTED
COAT SWEATER
65%
Wool Utility
Budget-priced warm sweater
new Wool, 30% reused Wool,
Cotton, 15% Rayon). Made
long service and winter p
Five-button cardigan style,
large roomy pockets; strongly
info reed.
20 B 2 12 — Brown, Oxford or
Blue. 34 to 46 chest. State
size. Ship. wt. 1 *lb. 8 oz.
All Wool Shaker Knit
Popular V-neck slipover style in
heavy weight 100% All Wool. Sturdy
Shaker knit stitch for style and dur¬
ability. Snug-fitting rib knit cuffs,
bottom and V-neck. Perfect to wear
under a jacket or without a jacket
in warmer weather.
20 B 204 Gray, Blue or Tan. Sizes :
36 to 44 chest. State color, size.
Ship. wt. llb.8oz . $2.98
[
SNAPPY HATS FOR
ALL OCCASIONS
[A] Hollywood Styled “Hep Brim”
Tops for smart dressers. Holly- * 4
wood style in all Wool Felt, with ♦ -
wide (3-in.) brim; rayon-bound
edge. High pinch front crown.
Sweatband, snappy plume feather.
33 B 461 — Nu Tan, Medium Brown, Mdfeso
Gray or Nu Blue. Sizes : 6% to 794 . St*
and size wanted. Ship. wt. 1 lb. 12 oz.
[B] Dressy Style for All Occasions
Smart, casual All Wool Felt hat. *
Popular high crown, pinch front ; ♦
2 94 -In. wide brim, smart bow,
jaunty feather. Stitched brim.
33 B 462 — Nu Blue, Nu Tan, Medium
or Medium Gray. Sizes : 694 to 794 .
and size wanted. Ship. wt. 1 lb. 12 oz
iions
249
MEN'S CAPESKIN GLOVES
SAVE! ARMY “AIR CORPS” SURPLUS GLOVES
Warmly Lined Dress Model
Thick Sheepskin Lined Mittens
Caposkin Leather Gauntlet
Dressy slip-on gloves of embossed
* ’ i Leatl * -
Capes kin Leather, they’re Chrome % 2 V
tanned; keep supple^ even after yp
they have been wet. Half ontseam
sewn. Colors: Dark Brown or Black. Sizes
to 10V4. State color and size
33 B 409 — Good quality
8
_ _ Capeskln Leather.
Fleece-fined. Ship. wt. 12 oz . $2.29
33 B 410 — Our finest quality Capeskln Leather,
with extra heavy 100%_ Wool knit lining. Read
“How to Order, p. 197. Ship. wt. 14 oz. .$2.98
Buy yours while they last at this » gy q
spectacular low price! Genuine ▼ mM y o
U.S. Air Force specifications.
Supple top quality Capeskln
Leather, chrome tanned, treated to be water
repellent. Lined throughout with warm, fleecy
Sheepskin. Strongly made to take hard use.
Perfect for drivers and all outdoor workers.
Worth at least *7.00.
33 B 417 — Leather Tan. One Size fits all men.
Ship. wt. I lb. 12 oz . . $2.98
Sensational value . . . don’t miss
it! Top quality Capeskln Leather
gloves made to the rigid specifica¬
tions of U,S. Air Force. Popular
5-finger gauntlet with 2 center fingers in rein¬
forced, easy-action Gunn cut model. Soft, pliabfc
and water-repellent. Elastic-hugging wrist. Loaf
gauntlet cuff. All seams outsewn, heavily rein¬
forced. Wonderful for driving.
33 B 424-Brown only. Sizes: 8, 9, 10. 11. State
size. Ship. wt. 12 oz . $1.4*
MEN’S GENUINE LEATHER BELTS
[C] Dressy Suede Finish
Finest top grain bridle
Leather with dressy Suede
finish. Long-wearing. Real
bargain-low price! You’ll
wear this handsome belt
with sports or dress clothes.
High-nnish non-rust buckle .
33 B 432 — Russet Brown.
Sizes : 28 to 40 waist.
State size. Shipping aq.
weight 8 oz . “BC
[D] The “Ranger”
Stunning Western “Ran¬
ger” belt, about 1J4 in.
wide. Sturdy top-grain
Cowhide. Embossed floral
design. Engraved steel
buckle, loop and tip. Billet
anchor strap.
33 B 407 — Russet Brown.
Sizes: 30 to 40 waist.
State size. Ship. <■ no
wt. 8 oz . *I.yo
[E] “Ranchero"
Smart, durable “Westernr
belt in genuine Cowttr
Leather, one inch wide. A-
tractive floral leaf deafcs
Sporty-looking, long-war
Ing. Silver color non-ti
metal buckle, tip and
33B406 - Color: Sad
Tan. Sizes: 28
waist. Ship. wt.
8 oz .
) Young Men's
Sizes 16 to 22
I998
To Fit Chest
32 to 38 in.
All Virgin Wool Herringbone
Yes! Tliis is our best young men’s suit — smartly
tailored of 100% virgin Wool in every body’s
favorite — Herringbone Twill weave. Double
breasted model with built-up shoulders, wide
peaked lapels and trim tapered waist. Drape-
pleated trousers have zip fly.
18 B 1443 — Blue or Brown. Sizes: 16 to 22
(to fit 32 to 38 inch chest, 28 to 33 in. waist,
28 to 33 in. inseam). State color and size
wanted; give all measurements when ordering.
Ship. wt. 5 lbs . $19.98
65% Wool Plaids — >
Quality plus! This smartly tailored long-wearing
plaid (65% reprocessed Wool, 35% Cotton)
looks and feels like all wool. Full Rayon lined
double breasted coat lias wide peaked lapels,
three pockets. Drape-pleated slacks have sturdy
pockets and cuff bottoms. Zip fly.
18 B 1441 — Blue-Gray or Brown plaids. Sizes:
8 to 16 (to fit 26 to 32-inch chest, up to 29-inch
waist, up to 30-inch inseam). State color and
size wanted; give all measurements when order¬
ing. Ship. wt. 3 lbs. 12 oz . $13.98
FOR INFORMATION ON MONTHL Y
PAYMENTS SEE PACE 196
Big Boys'
Sizes 8 to 16
1398
To Fit Chest
26 to 32 In.
TOP VALVES FOR BIG BOYS I',
Single or
Double Breasted
2-Pc. Suit
I098
63% Wool
Cheviot
BACK!
Coat and
Two Pairs
of Trousers
1498
60% Wool
Herringbone
coat with peaked
lapels. Drape-pleated
trousers. Color :
Navy Blue. Sizes: 8
te 16 (to fit 26 to 32-
in. chest, up to 29-in.
waist, up to 30-in. in¬
seam) . State size, give
all measurements.
Ship. wt. 2 lbs. 14 oz.
18 B 1444 — Single
Breasted.
18 B 1445 — Double
Breasted. E a., $10 .98
BELLAS HESS 165
Double value in this
double breasted 2-pants
style. In 60% Wool
Herringbone Cassimere
(10% virgin Wool, 25%
reprocessed, 25% re¬
used, 40% Rayon).
Durably tailored. Coat,
Rayon Twill lined, has
peaked lapels, 3 pock¬
ets. Drape-pleated
trousers.
18. B 1453 — Blue or
Brown. Sizes: 8 to 16
(to fit 26 to 32-in. chest,
up to 29-in. waist, up to
30-in. inseam). State
color, size, measure¬
ments. Shipping weight
$14.98
Compare and cheer for
value and style. Longr
wearing Herringbone
Cassimere (30% reused
Wool, 5% Rayon, 65%
Cotton) . Rayon-lined
coat has peaked lapels.
Full cut trousers with
three pockets. Colors j
Blue or Brown. Sizes:
8 to 16 (to fit 26 to 32-
in. chest, up to 29-in.
waist, up to 30-in. in¬
seam. Give color, size,
all measurements. Ship,
wt. 2 lbs. 14 oz.
18 B 1425 — Single
Breasted.
18 B 1426 — Double
Breasted. Each, $9.98
TOP “TEAM-MATE$”
iai All Wool Buffalo Plaid
l J Jack* Shirts
HI. Mac, here’s your ‘\Jac” # a Ag
shirt, latest popular lad for * * O
warm knockabout winter out- UP
fits. New long length, double-
stitched throughout. Convertible collar, 2
flap pockets, button cuff sleeves. Colors:
Red-and-Black or Whlte-and-Black plaids.
Even Sizes: 12 to 20-
18 B 1346 — Sturdy 15-oz. All virgin Wool
buffalo plaids. State color, size. Ship. wt.
1 lb. 10 oz . $4.98
18 B 1346 — Extra heavy (20-oz.) All virgin
Wool; slightly larger buffalo plaids. Ship,
wt. 2 lbs. 10 o* . $6.49
[D| Sanforfced Dungarees
1 J In Three Sturdy Fabrics
Bulldog-tough cowboy pants *
for active boys. Made of sturdy ▼
8-oz. fabrics, all sanforized
against shrinking more than 1 % .
Cut full and easy; double-stitched through¬
out. Seams b attacked at strain points. Four
roomy copper-riveted pockets.
18B1723X — Colors: Blue Denim, Tan
Chino or Blue Cotton Herringbone Twill.
Even Sizes: 6 to 16. State color and size.
Ship. wt. 1 lb. 4 oz.. . . $1.69
1 166 NATION Al BELLAS HESS |
Buys From Our Boys' Shop
CASH SAVINGS PLUS EXTRA LONG WEAR
Cotton Flannel Shirt
Glad plaids —
every boy' '
ite — of warm
every bo/’s favor- *|39
sturdy double-
napped Cotton Flannel. Con¬
vertible dress-type collar but¬
ton cuff sleeves, one breast
pocket. Double-stitched seams
throughout. Can be worn in or
out of slacks. A smart buy for
smart shoppers.
33B355X— Colors : Blue,
Green, Brown or Red plaids.
Even sizes: 6 to 18. State
color, size. Ship. wt. 12 oz. $1.39
Corduroy Slacks
Splendid value in*
plnwale Corduroy?
Smartly
iff
slacks — great for
long wear and
warmth In W'lnter.
styled with draped pleats, cuL
bottoms. 4 pockets. Fly front.
All seams neatly reinforced. A
perfect sports outfit when worn
with all types of sport or dress
shirts.
18 B 1055— Navy Blue or Dark
Brown. Even Sizes: 8 to 16.
State color, size. Ship, wt
1 lb. 8 oz . $3.98
Sanforizod Poplin
For value and *i
smart service, this ? |
is a shirt worth
talking about.
Long-wearing mercerized Cot¬
ton Poplin, 8anfortzed against
shrinking more than 1%. Wear
It as a dress shirt with tie (that’s
a convertible collar). Breast
pocket, cuff sleeves, strong
buttons. In or out style.
33 B 414 — Colors : Blue or Tan.
Even Sizes : 6 to 18. Be sure to
state color and size. Ship. wt.
12 oz . . , . $1.49
Plaid Corduroy Slacks
Our best and *
heaviest slacks in ? A
thickset, heavy
napped Cordu¬
roy In smart Glen Plakl pattern.
Tailored In the favorite style,
with draped-pleated front, cuff
bottoms, 4 pockets, fly front.
All points of strain are strongly
reinforced.
18 B 1051 — Colors : Brown or
Blue-Gray plaids. Even Sizes:
8 to 16. State color and size
when ordering. Shipping weight
1 lb. 10 oz . . . .$4*49
*449
FOR BELTS PICTURED ABOVE SEE PAGE IS8
Port Wool Coot
A leisure leader *
— rich-looking ?
coat In a sturdy
blend of 25%
checked Wool, 75%
Rayon Fleece In soft
finish. Con vertlble collar, t,
buttoned pockets. Strong s
for added wear.
18 B 1316 — Colors: Luggar*
Brown with Tan checks; or Tw
with Blue checks. Sizes : Smt:
(8 to 10); Medium (12 to 1«
or Large (18 to 18) . State ookr
size. Ship. wt. 1 lb. 8 oz.. .$3B
50% Wool Slacks
Thrifty-priced — a 4
and tailored Just ?-
like our men’s
slacks. Of long-
wearing Herringbone weave c
a sturdy blend of 50% Woe.
(25% reprocessed, 25% reused
50% Cotton. Drape-pleats
front, belt loops; four llnet
pockets, cuff bottoms. All seac
neatly bartaeked at points 3
strain.
18 B 1014 — Colors: Brown «r
Blue Herringbone stripes. Eve*
Sizes: 8 to 18. Be sure to ati:
color and size when ordertag
Ship. wt. 1 lb. 8 oz . $*.«
Sizes
6 to 16
usky Togs Keep You Worm All Winter
TERRIFIC VALUES FOR BIG BOYS
SIZES 6 to 18
WARM ZIP-FRONT WINTER JACKETS
GENUINE CAPES KIN LEATHER
80% Wool Melton
real bargain in a zip-front
"siter weight Melton jacket.
r«il made of a sturdy 80%
Fool fabric (50% virgin Wool,
'% reprocessed, 10% reused) ;
%% Rayon and 5% Cotton,
lyfed with two warm slash
octets ; adjustable side straps,
taongly stitched seams.
' \ 1337— ^Maroon only. Even
»s: 6 to 16. State size
ted when ordering. Ship.
2 lbs. 4 oz . 52.98
All Wool Plaids
All Wool plaid jacket (15%
virgin Wool, 85% reused).
Zip-front; belted back. Ad¬
justable side straps ; two pock¬
ets. Reinforced seams. Even
Sizes: 6 to 16. .State color
and size. Ship. wt. 2 lbs. 10 oz.
18 B 1341— Heavy, 24-oz.
Brown, Blue or Maroon
Plaids . 53.79
18 B 1309 — Extra heavy
weight (32-ozA. Brown,
Blue or Maroon plaids .54.69
Aviator Style . . . Super Value
Handsoihe. long-wearing jacket
expertly made of smooth, top
grade Capeskin Leather. Smart
belted back; three pockets;
sleeve straps. Zips shoulder-
high for double chest protec¬
tion. Extra warm heavy quilted
Rayon lining.
18 B 1302 — Aviation Tan or
Buccaneer Brown. Even Sizes:
10 to 18. State color and size
wanted when ordering.
Ship. wt. 3 lbs. 2 oz . . . . 512.98
Cossack Jacket
You’ll welcome the warmth
and comfort of this sturdy
weather-proof Capeskin
Leather jacket. Smartly tail¬
ored with zip front, belted
back; three pockets. Adjust¬
able sleeve straps. Warm
fleecy Cotton lining in color¬
ful plaid.
18 B 1300 — Chocolate Brown.'
Even Sizes: 8 to 18. State
size wanted. Ship, wt.l 'IT I
2 lbs. 10 oz . 510.981 167 I
HEAVY ALL WOOL MACKINAWS
SIZES 8 to 18
Cold-Defying Plaids
old weather favorite with all boys. Eco-
miically priced top quality double breasted
lat of extra heavy 100% Wool (12 J/fe%
Wool, 87J4% reused Wool) in smart,
_ plaids. Convertible collar — protects
lest and neck. Two warm, handy muff
ekets; two flap pockets.
B 1201 — Blue, Maroon or Brown plaids,
en Sizes: 8 to 18. State color and size
;ed. Shipping weight 3 lbs. 12 oz. $6-98
Fully Lined for Super Warmth
Excellent value in a smart, sturdy mackinaw
of two-tone All Wool Fleece (15% virgin
Wool, 85% reused Wool) ; fully lined with
Cotton Flannel for greater warmth. Fancy
back; all-around belt; convertible collar.
Four front pockets plus a large zip-closing
book pocket.
18 B 1218 — Blue or Maroon plaid combina¬
tions. Even Sizes : 8 to 18. State color and
size. Shipping weight 4 lbs . $8-98
32-OZ. ALL WOOL FLEECE
A Favorite Zip-Front Jacket
Thrifty, good looking jacket that provides real cold-
weather protection. Smartly styled of All Wool plaid
and solid color Melton Fleece (both 15% virgin Wool.
85% reused Wool). Popular zip-front closing and fancy
belted and pleated back; adjustable side straps. Two
convenient deep slash pockets. A well tailored roomy
coat of durable fabric and sturdy construction.
18 B 1340 — Blue or Maroon plaid combinations.
Even Sizes: 8 to 18. State color and size wiien order¬
ing. Shipping weight 2 lbs. 10 oz . $4- 98
Sizes
8 to 16
BOYS’ 2-PIECE
PAJAMAS
Heavy, Warm
Cotton Flannel
Real comfort for
frosty nights.
Boys’ two-piece
pa j am as of
warm, double-
napped Cotton
Flannel. Full cut
coat has long
sleeves and
breast pocket.
The drawstring
pants have wide
legs. Reinforced
seams. Come in
smart, cheerful
stripes.
33 B 328 — As¬
sorted stripes.
Even Sizes: 8
to 16. State size;
Shipping weight
1 lb. 2 oz. $1.98
Sturdy Cotton Poplin
Good value in neat, well made
shirts of mercerized Cotton Poplin.
Neat pointed collar; button cuffs;
breast pocket and action back.
Double stitched throughout. San¬
forized against shrinkage of more
than 1%. Colors: Blue or Tan.
State color, size. Ship. wt. 1 lb. 2 oz.
33 B 389-Sizes: 6, 8, 10, 12. $1.39
33 B 398-Neck: 12J/2 to 14. $1.39
Fine Quality Shirts
Good looking dress shirts
fully tailored of fine, sturdy Cocur
fabrics. Sanforized — won’t ikm
more than 1%. Pointed rrf 1—7
pocket and button cuff
Well cut for long wear. Co r— .
Assorted stripes ; also White. SBa*
choice and size. Ship. wt. 1C 3.
33 B 420-Sizes: 6, 8, 10, 12. SI l
33 B 421— Neck: 12 yz to 14. SI =
Rib knit sport shirt of fine
combed Cotton in popular
colorful blazer stripes. Crew
neck, warm long sleeves.
Seams are reinforced for hard
w ear. Never needs ironing.
33 B 308-Navy Blue, Brown,
Maroon or Green stripes.
Even Sizes: 8 to 16. State
color and size wanted when
_ :.-w. C 1 1 1 PO,i
Warm, drossy two-tone cardi¬
gan with plaid front; popular
zip closing. Sporty set-m pock¬
ets. Blue or Maroon plaid com¬
bination. Even Sizes: 8 to 16
(28 to 36 in. chest). State color
and size. Ship. wt. 1 lb. 8 oz.
208 217—45% new Wool, 10%
Rayon, 45% Cotton . $1-98
20 8 215— Soft 100% All virgin
Durable winter weight
sweaters with popular V-neck.
Snug rib knit cuff and bottom
keep out cold winds. Even
Sizes: 8 to 16 (28 to 36
chest). State color, size. Ship;
wt. 1 lb. 2 oz.
20 8 203-15% Wool, 15% Rayon;
70% Cotton. Royal Blue, Luggage
Brown or Camel Tan . $1.00
20 8 201—100% All Wool. Blue,
3rown - $1.98
>nt oc
ater—
WooL
ri, 505
Sporty herringbone front 1
this warm V-neck sweater
30% Wool (20% new W<
10% reused), 20% Rayon, 5
Cotton. Solid color rib-L
back, bottom and long sleev
two patch pockets.
20 B 216 — Colors: Blue
Camel Tan. Even Sizes: 8 t:
16 (28 to 36 chest). State
size. Ship. wt. 1 lb. 4 oz. . .
Leather Helmet
Leather helmet * ■ a A
with Lambskin 9 |47
fur peak: Cotton ■
Flannel lining leather chin
strap. Brown or Black.
33 B 453 — Sizes : Small
(6'/2 to 6%); Medium
(6% to 6% ) ; Large (7 to
7 '/a). Ship. wt. 14 oz. $1-49
fK NATIONAL BELLAS HESS
Aviator Style Helmet
Thrif t - pric e d jr
now! Sturdy#%\Jv'
“ace” helmet of W
Simulated Leather-and-
warm plaid Corduroy. De¬
tachable goggles.
33 8 454— Black with Red;
Blue or Green Corduroy.
Sizes: Small (6!4 to 0 Vz)\
Medium (6% to «%);
Large (6% to 7J4 ) .
Ship. wt. 8 oz . . .690
Elastic Suspenders
Dependable, durable All-
Elastic Rayon suspend®*
for boys. Four metal clip-on
clasps that hold tight —
end all “suspender button-
worry.
33 8 403 — Copen Blue;
Navy Blue, Brown or
Maroon. Fit sizes: 4 to 12
years. Length 28 inches;
State color wanted. Ship,
wt. 4 oz . 39c
$|49
4 Pinched” Crown Hat
Swanky hat {
for dress-up >
wear. Made of _
All Wool Felt with smart
“pinched” crown and
two-tone Rayon band.
Feather: sweat band.
33 B 455 — Brown, Soldier
Blue, Gray or Nu-Tan.
Sizes: 6'/b to 7!4- State
color, size. Ship. wt.
1 lb. 3 oz . $1.49
Boys’ Leather Belts
Non-rust buckles. Even
Sizes: 24 to 32 waist,
fn] 33 B 404— Western
1 J style of genuine Cow¬
hide Leather in floral de¬
sign. Metal tip, buckle and
loop. Color: Saddle Tan.
Ship. wt. 8 oz . 790
fRl 33 B 402— Cowhide
Bridle Leather.
Floral design. Color: Rus¬
set Tan. Ship. wt. 6 oz. 490
Heavy Weight Flannel Shirt
laager wearing work shirt — of
Iwible^napped solid color Cotton
>omet Flannel. Extra warm, with
»inted collar, 2 pockets, long
tetton-cuff sleeves. Colors: Blue
m Gray. Shipping weight 14 oz.
3 B 413 — Little Boys’ Sizes: 6
: 12. State color and size. $1.49
2 B 413X — Big Boys’ Sizes:
3 i to 14 neck . $1.49
Flannel in Two Qualities
Snappy plaids in long-wearing
sturdy Cotton Flannel. Convert¬
ible collar, cuffed long sleeves.
Wear in or out. Colors: Assorted
Blue, Brown, Green or Red plaids.
Even Sizes: 6 to 18. State color
and size wanted. Ship. wt. 12 oz.
33 B 371— Winter weight. . $1.19
33 B 355 — Heavy weight, double
napped . $1-39
Sanforized Chambray
Smartly styled work shirt of heavy
Sanforized-shrunk Chambray. Full
cut, double-stitched throughout,
with pointed collar, double shoul¬
der yoke, big pockets, button
cuffs. State size. Ship. wt. 10 oz.
33 B 390 — Blue only.
Little Boys’ Sizes: 6 to 12. $119
Big Boys’ Sizes: 12^ to 14
neck . $1.19
“Superman” Sweat Shirt
Yes, that’s the real “Superman” de¬
sign on front! Made of heavy knit
Cotton with highly absorbent fleeced
inner side. Strongly stitched through¬
out. Ribbed neck, cuffs and bottom.
33 B 306-Nautical Blue or Tank Tan.
Even Sizes: 6 to 16. State color and
size. Ship. wt. 1 lb. 4 oz . 98tf
[NATIONAL BELLAS HESS I6?|
BOYS’ RAINCOAT OUTFITS
IN DU PONT BUNA-S RUBBER
well for stormy weather! Buna-S
jeavy Rubber — won’t crack or peel,
kit ton-front coat, full cut for free-
torn. Two-way collar, 2 slash pockets,
iglan sleeves, double-stitched seams,
latching police-type helmet gives
bmplete protection for head and
jeck. Color: Black. Even Sizes: 4 to
Ship. wt. 3 lbs. 4 oz.
18 B 1398 — Made with double
back with ventilating eyelets.
tesize . $3.98
18 B 1399 — Made with single
back. State size . $3.39
“Western” Jeans
98e
Built for long,
sturdy wear.
Heavy jeans
made of 8-oz.
Cotton Covert — Sanforized
against shrinking more than
1%. Wide waistband style,
4 big pockets, fly front, dou¬
ble stitched seams. Regular
SI. 69 value — a wonderful
Bellas Hess bargain.
18 B 1715 — Oxford Gray.
Even Sizes: 6 to 14. State
size. Ship. wt. 1 lb. 4 oz. 980
J69
Sturdy Dungarees
Rugged, full- £ |
cut dungarees * I
of tough 8-oz.
Sanforized
fabrics. Won’t shrink more
than 1 % . Copper-riveted
pockets; double-stitched
seams, bartacked at points
of strain.
18 B 1723 — Blue Denim,
Blue Twill or Tan Chino
Cloth. Even Sizes: 6 to 16.
State material, size. Ship,
wt. 1 lb. 4 oz. . $1.69
Sizes
4 to 16
Boys' Shop Value Find!
Sanforized 8-oz. Fabrics
BULLDOG TOUGH DUNGAREES AND OVERALLS
Denim Overalls
These sturdy
overalls are
made of heavy,
Sanforized-
shrunk 8-oz. Denim for
extra strength and extra
wear. Full cut and roomy;
main scams are double
stitched. Deep, roomy pock¬
ets for toys or tools.
18 B 1724- White-back Blue
Denim. Even Sizes: 4 to
16. State size. Ship. wt.
1 lb. 8 oz . $1.88
PART WOOL
OUTFITS
CHOICE
Single or
Double
Breasted
SMARTLY TAILORED
All-time favorite with boys — they
like the smooth grown-up lines. Skil
fully tailored Navy Blue Cheviot,
63% Wool (8% virgin Wool, 55%
reprocessed Wool), 37% Rayon.
Well cut double breasted coat has
strong piped seams for long wear.
Lined facings and taped front hold
the shape. Full cut longies: match¬
ing belt, fly front, cuff bottoms.
18 it 1418 — Navy Blue only. All
Sizes: 4 to 10. State size wanted.
Ship. wt. 2 lbs. 6 oz : . $5.98
. . . SIZES 4 TO H
Expertly tailored double-breastat
suit of extra long-wearing Her¬
ringbone Cassimere (30% reusei
Wool, 5% Rayon, 65% sturdy
Cotton). Smooth-fitting coat tut
notch lapels, two pockets. Full CM
trousers have cuff bottoms, %-
front, matching belt. Exceptiaii
ally good value at a typicafiy
Bellas Hess low price.
18 It 1417-Bhie or Brown Herring*
bone. All Sizes: 4 to 10. Sta»
color, size. Ship. wt. 2 lbs.. .$5.*
COMPLETE 5-PC. OUTFITS . ..SIZES 4 TO 10
Here’s real value for your money!
Good-looking Part Wool Cheviot
suit that will wear and wear — 63%
reprocessed Wool, 37% Rayon. Well
cut jacket, trim belted longies. Dress
shirt and snappy tie complete the
outfit. A wonderful don’t-miss buy
at our low price. Color: Navy Blue.
AI1 Sizes: 4 to 10. State size.
Shipping weight 2 lbs. 6 oz.
18 B 1415 — Single Breasted. . $6.98
18 B 1416 — Double Breasted. .$6.98
[>7Q NATIONAL BELLAS HESSl
A fellow likes to dress up in an
outfit like this. Well tailored suit
in serviceable Herringbone Cas¬
simere, 30% reused Wool, 5%
Rayon, 65% Cotton. Full-citf
coat, belted longies. Included are
dress shirt and smart tie. A real
Bellas Hess budget-stretching low
price. Colors: Brown or Blue.
All Sizes: 4 to 10. State color and
size. Shipping weight 2 lbs. 10 oz.
18 B 1413-Single Breasted. . $6.98
18 B 1414-Double-Breastcd. $6.98
WARM
Part Wool 2-Tone Style
Snappy 2-piece leisure suit.
C hecked coat front is 55% Wool
(20% new Wool, 35% reused),
45% Rayon. Rest of coat and
slacks are of mercerized Cotton
Gabardine. Two-way collar. Slacks
have elastic-side waistband, self-
belt. fly front, cuff bottoms.
18 B 1430 — Navy Blue or Brown.
Even Sizes: 4 to 10. State color.
Size. Ship. wt. 2 lbs. 10 oz.. .$5-98
TWO-PIECE SPORTS
All Wool Flannel Zip Suit
Fine All virgin Wool Flannel.
Jacket has zip closing. All Wool
check collar and pocket trim.
Warmly lined with Cotton
Suede. Bib-top longies with side
pockets, adjustable shoulder
straps: reinforced throughout.
18 B 1455-Navy Blue or Brown.
Sizes: 3. 4. 5 and 6. State color
and size when ordering. Ship,
wt. 1 ib. 10 oz . $4-98
SUITS
Sturdy Corduroy
Warm and durable wide-wale
Corduroy outfit. Coat has two
roomy pockets and a belt. Bib-
top overalls with adjustable
shoulder straps. All seams rein¬
forced for longer wear. Good
style, good quality, low price.
18 B 1448-Navy Blue or Brown.
All Sizes: 3 to 8. State color
and size wanted when ordering.
Ship. wt. 2 lbs. 4 oz. . . . . .$2.98
“LONE RANGER” OUTFIT
Every boy dreams of owning
rootin’, tootin’ cowboy outfit like this
Two-color mercerized Cotton Poplii
Western style shirt. Wide-flaring chap:
have thrilling Lone Ranger and faith¬
ful guide Tonto decorations: fly front-
imitation leather waist front. Includes I
in this famous 8-plece outfit is a to*
gun with imitation leather holster
and belt, black mask, lariat, cowboiF I
hat, bandanna.
18 B 1449— Even Sizes: 4 to 14
State size. Ship. wt. 2 lbs. 8 oz. . .$4.5?
0
Sizes
4 to 10
FULLY LINED HEAVY ALL WOOL WINTER COATS
Navy Style Pea Coat
favorite Navy style double
*ed pea coat in our heaviest
I All Wool Melton (15%
i Wool, 60% reprocessed,
reused). Navy style collar,
ib pockets, Navy-buttons and
?ni. Fully lined with warm
m plaid.
.221-Navy Blue. Even Sizes :
10. Be sure to state size
ed when ordering. Ship. wt.
14 oz . $5-98
All Weather Reversible
Wonderful rain or shine coat that
every boy needs. Heavy All Wool
(reprocessed) Melton, with water-
repellent Cotton Gabardine on
reverse side. The stitched con¬
vertible collar can be buttoned
high. Two pockets.
18 B 1208 — Colors: Teal Blue or
Brown. Even Sizes: 4 to 10.
Be sure to state’ color and size
wanted when ordering. Shipping
weight 3 lbs . $6.f~
Heavy Melton “Admiral’'
Extra warm, and extra smart
“Admiral” style double breasted
coat. In Navy Blue heavy All
Wool Melton — (70% reprocessed
Wool, 30% reused). Convertible
collar can be buttoned high; has
gold color buttons. Deep flap
pockets. Warmly lined with plaid
Cotton Flannel. Cap not included.
18 B 1204— Navy Blue. All Sizes:
2 to 8. State size wanted.
Ship. wt. 2 lbs. 10 oz . $5.98
Ccc*
Ski Ponts
Sizes
2 *o 8
100% WOOL • jfs SIZES 4 fo 10
Jacket. Warm All Wool buffalo plaid
(60% virgin Wool, 40% reused Wool.
Two-way collar, 2 deep pockets.
18 B 1342-Red-and-Black plaid. Even
Sizes : 4 to 10. Ship. wt. 1 lb. 6 oz. $3 .98
Ski Pants. Extra heavy All Wool
Melton Cloth (reprocessed Wool).
Fully lined with warm Cotton Flan¬
nel. Reinforced double knee patches
Zip closing knitted ankles.
18 B 1500 — Navy Blue or Brown.
Even Sizes: 4 to IQ. Shipping
weight 2 lbs. 8 oz . $3 98
WARM WINTER WEIGHT ZIP-FRONT , JACKETS
•eavy 32-Oz. All Wool
is our best quality extra'
f weight All Wool jacket that
i the cold (15% virgin Wool,
*eused Wool). It’s a good-
W two-tone plaid and solid
Melton Fleece combination
popular zip-front closing,
rarm slash pockets, adjust-
jlte buckles.
1339 — Colors: Blue plaid or
in plaid combinations. Even
4 to 10. State color and size
Ship. wt. 2 lbs. 4 oz. $3.98
100% Wool Plaids
Warm and serviceable jacket for
school or sports wear. Tailored of
husky All Wool plaids (12 y2% vir¬
gin Wool, 87J£% reused Wool)
with favorite quick-action zip-
front closing. Adjustable side
buckles for correct fit. Deep, warm
slash pockets. Designed with
action-loving, youngsters in mind.
18 B 1308-Colors: Blue, Maroon
or Brown plaids. Even Sizes: 4 to
10. Be sure to state color and size
wanted. Ship. wt. 1 lb. 14 oz. $2.98
90% Wool Two-Toner
Snappy two-tone jacket that boys
go for. Warm, winter weight 90%
Wool Melton (10% virgin Wool,
30% reused Wool, 50% reproc¬
essed Wool, 10% other libers.
Handy full zip front. Slash pock¬
ets, stitched-down belted back,
strong serged seams.
18 B 1344 — Colors : Blue body
with Maroon trim; or Brown body
with Teal Green trim. All Sizes:
2 to 6. State color and size
wanted. Ship. wt. 1 lb. 12 oz. $2.79
50% Wool Leisure Coaf
Styled like big brother’s and very
popular with the young crowd, too.
Well tailored of warm 50% virgin
Wool, 50% Rayon, with asnappy plaid
front, solid color sleeves and back. A
typical Bellas Hess miracle-low price!
18 B 1317 — Brown, Blue or Tan. Even
Sizes: 2 to 8. State color and .size.
Ship. wt. 1 lb. 10 oz . $2.98
jZl)
NATIONAL BELLAS HESS
Sizes
3 to 6
Sanforized
Sanforized
Shirt
*1.49
Herringbone Twifl
BIB-TOP
LONGIES
|00
WORTH lir&fr
Sizes 4 to 12
Look to Bellas Hess
to bring you a bar¬
gain like these sturdy
bib-top longics.
They’re well made of
heavy Cotton Her¬
ringbone Twill, with
double-stitched
seams to stand rough
wear. Sanforized —
won’t shrink more
than 1%. Adjustable
shoulder straps; two
handy pockets.
18 B 1747— N a v y
Blue or Postman
Blue. Even Sizes: 4
to 12. State color
and size wanted.
Ship. wt. 1 lb. $1.00
33B414X— Shirt.
Sanforized Cotton
Poplin. Colors: Blue
or Tan. Sizes: 6, 8,
10. 12. State color
and size wanted.
Ship. wt. 12 oz. $1.49
STURDY
Two-Tone Cotton
Worth SI. 391 Smart out¬
fit with striped short-
sleeved shirt and solid
color button-on shorts of
heavy Cotton Gabardine
Twill. Adjustable belt;
reinforced seams.
18 B 1615— Navy Blue.
Sizes: 3, 4, 5, 6. State
size. Ship. wt. 12 oz. $1.00
WASHABLE SHORTY SUITS
Cotton Poplin
An excellent value. Crisp
Cotton Poplin suit with
contrasting braid trim.
Half sleeves. Full cut,
button-on belted shorts.
18 B 1601— Blue or Tan,
each with White top.
Sizes: 1, 2, 3, 4, 5, 6.
State color and size.
Ship. wt. 8 oz . $1.35
Cotton Jerse>
Top value in a i
wearing outfit of zfl
Cotton Jersey,
long sleeve sweater,
color shorts with
on suspenders.
18 B 1406— Blue,
or Green. Sizes: 3. 4
6. State color and m
Ship. wt. 1 lb. 4 oz. $L
S'. •
fAl 33B305— Polo
1 J Shirt. I-’ine
knit Cotton.
Washable. Colors:
Blue, Brown, Green
or Maroon stripes.
All Sizes: 2 to 8.
Ship. wt. 8 oz.. .690
IB| 18 B 17 0 0 —
1 J Overalls.
Rugged Pin wale
Corduroy. Full cut.
Reinforced seams.
Navy Blue, Brown or
Maroon. All Sizes: 2
r,7o ito 8- Ship- wt.
l!zJ 1 lb. 3 oz.$1.98
THRIFTY BUYS IN
[Q] 3315352-Shirt
of warm Cot¬
ton Flannel.
Button-cuffs; 2-way
collar. Colors: Blue,
Brown, Green or
Maroon assorted
plaids. Even Sizes:
4 to 10. Ship. wt.
8 oz . $1.19
fnl 18B1710 —
1 J Overalls of ex¬
tra heavy tweed pat¬
tern Corduroy. Re¬
inforced seams. Gray
or Brown. 4. 6, 8. 10.
Wt. 1 lb. 4 oz. .$2.39
‘Af/X ’EM-UP” TOGS
rrl 208200-Sweater.
L*-! Warm 100% All Wool.
Wine, Blue or Luggage Brown.
Even Sizes: 2 to 8- Ship. wt.
14 oz . $1.79
fc-l 20 B 122 — Sweater.
l*J Heavy rib-knit Cotton
In bright Antelope pattern.
Ribbed neck, sleeves, bottom.
Colors: Blue or Maroon.
2, 4, 6. Ship. wt. 12 oz. $1.00
fGl 33 B 431— Polo Shirt.
IV*J Durable close knit Cot¬
ton. Button collar. Colors:
Blue, Tan or Creen stripes.
Sizes: 4, 6. 8, 10. State color,
size. Ship. wt. 8 oz . 890
I
*1.59
Corduroy
FOR BOYS
[ul 18 B 1726 — Overalls of
l*1! Sanforized hardy Cot¬
ton Twill. Bib top; reinforced
seams. Colors: Navy Blue
or Brown. Sizes: 2, 4, 6. 8.
Ship. wt. 1 lb . 890
fll 18 B 1708— Overalls.
Sanforized Cotton
Worsted Herringbone. Blue
or Brown. Even Sizes: 2 to
10. Ship. wt. 12 oz . $1.19
fLrl 18B 1721— Overalls
irvj of sturdy Corduroy.
Double-seamed legs. Colors:
Blue, Browm, Green or
Maroon. Sizes: 2, 4, 6. 8.
Ship. wt. 12 oz . $1.59
f|_ 1 18B1729-Onc-
piece Overall
Suit of Sanforized
heavy Blue pin-check
Cotton. Just the
thing for an active
boy. Styled with
sport collar, long
sleeves and three
handy pockets. Long
trousers with button
drop-seat back, fly
front. All points of
strain reinforced.
Color: Blue only. A11
Sizes 2 to 8. Ship,
wt. 1 lb . $1.69
>f
!-
V
Ribbed
To-Toe
''Banner
Wraps"
De-Tec-Tip
Reinforced
Heels
GUARANTEED 5
I 3 MONTHS Jl
In Three
Weights
MEN’S SMART DRESS SOCKS IN TWO LENGTHS
[CjSensationalValue [D] Mercerized Cotton
[AJ Colorful Argyles
[B] Dressy Rayon
Men’s and youths’ gen¬
uine ‘.‘Banner Wrap”
slack socks knit of 2-ply
combed Cotton yarns,
dyed before knitting to
insure lasting colors.
Smart Argyle knit-in pat¬
terns. Snug elasticized
stay-up ribbed tops.
5 It 302 — Green. Brown,
Navy Blue or Maroon.
Sizes: 9 to 13. State size;
also first and second color
Choice. Ship. wt. pr. 3 oz.
450 pair; 2 pairs, 870
Genuine“BannerWrap”
Rayon socks with at¬
tractive knit-in pattern.
Snug ribbed tops; Cot¬
ton-reinforced heels,
toes. Seamless for extra
comfort. Colors : Black,
Navy Blue, Maroon or
Brown. Sizes: 10 to 13.
State color and size.
Ship. wt. pr. 2 oz.
5 It 307— Full Length
Socks. 390; 2 pairs, 750
5 It 308— Short Slack
Socks. 39c; 2 prs., 750
YS IN MEN’S WORK SOCKS
ERRIFIC BU
Warm 25% Wool
Men’s' ‘Foot warm- am c
er" brand socks — "~M
the ideal hose tom ■>. 'M
wearinzeroweather.
They’re knit of 25% soft new
Wool for warmth and 75%
strong Cotton for durability.
Thick, resilient, absorbent.
Trim-fitting ribbed Cotton
tops, reinforced heels, toes.
Seamless for added comfort.
ong Army “Mules
men who A | £
Famous
Rockfords
Our toughest-wearing
2-thread C ’otton work PRS,
socks with the rugged . B ^ m
“De- Tec -Tip” rein- $|25
forcement. Genuine I
Rockfords in your UP
choice of 3 weights.
Color: Brown mixture only:
Sizes: 10 to 12- State size.
SB 404-Medlum Weight. Ship,
wt. 6 prs. 14 oz. 6 pairs, $1.25
5 B 405 — Heavy Weight. Ship,
wt. 6 prs. 1 lb. 2 oz. 6 prs., $1.45
5 B 400-Extra Heavy Weight.
Ship. wt. 6 prs. 1 lb. 8 oz.
6 pairs, $1-74
It thrifty, a #1
brtable socks Mi
\ are extra ■
&dfc0„°idt3pRs.69c
tedium fine gauge of strong
thread heavy Cotton. Have
ic ribbed tops and reinforced
( and toes. Seamless feet for
ing comfort.
411 — Black, Navy Blue;
rn or Gray. Sizes: 10 to 12.
I color and size wanted
1 ordering. Ship. wt. pr.
L 24c pair; 3 pairs, 690
5 B 413 — Natural Gray only.
Sizes: 10 to 12. State size
wanted when ordering.
Ship. wt. pr. 3 oz.
350 pair; 3 pairs, $1.00
Excellent quality Ray¬
on plated on durable
Cotton. Unusually
smart fancy patterns.
Fine ribbed tops; rein¬
forced Cotton heels
and toes. Colors: Navy
Blue, Brown, Maroon,
Camel Tan or Copen
Blue. Sizes: 10 to 12.
Ship. wt. pr. 2 oz.
5 B 400— Full Length
Socks. 20c ; 3 pairs, £80
5 B 401 — Short Socks.
20c pair; 3 pairs, 580
Superior quality mercer¬
ized Cotton socks knit in
smart English rib to toe.
Ideal for both sports and
dress wear. Heels and toes
reinforced with Du Pont
Nylon. Seamless. Colors:
Black, Navy Blue, Brown,
Dk. Green, Gray. Sizes:
10 to 13. State color,
size. Ship. wt. pr. 2 oz.
5 B 309 — Full Length
Socks. 39C; 3 pairs, $1.15
5B 310 — Short Slack
Socks. 39(5; 3 pairs, $1.15
3 PAIRS
Rayon or
Mercerized Cotton
3 prs.
Slack
or'Regular
Length
3 prs. must wear 3 mos.
(worn by the same per¬
son) or new ones free! £
Rayon, with mercerized %%
cotton heels, toes; ribbed M
tops. Colors: Gray, Black, Navy. Tan.
White. 9'/2 to 12 Ship. wt. 3 prs. 5 oz!
5B 407-Short Slack Socks. 3 prs., 980
5B 408-Full Length . 3 prs., 98(1
Durable, fine gauge mercerized Cotton.
Reinforced heels, toes; ribbed tops.
Colors: Black, Navy Blue, Brown,
Gray, White, Tan. Sizes: 9'72 to 12.
5B4C9-Slacks. Wt. 3 prs. 5oz. 3 prs. 98(4
5B410-Regular.Wt.3prs.6oz.3prs.,98<5
NYLON-
AND RAYON
Men's Finer Dress Socks
SMART DURABLE SOCKS FOR BOYS
Cotton Slack Socks
l value in boys’ sturdy
■ad heather Cotton slack
L in striped and Argyle
■as. Elasticized ribbed
f reinforced heels, toes.
U-Brown, Maroon or Navy
Sizes: 8 to 11. Statesize;
first and second color
Ship. wt. pr. 2 oz.
29C pair; 3 pairs, 850
Rayon-Plated Cotton
Boys’ smart slack socks of
excellent quality Rayon plated
on durable -Cotton.- Fancy pat¬
terns. Snug elastic tops that
really stay up. Reinforced Cot¬
ton heels and toes.
5 B 402 — Maroon, Navy Blue,
Brown or Green. Sizes: 8 Vi to
10%. State color, size. Ship. wt.
pr. 2 oz. 21C pair; 3 pairs, 590
Sharp Blazer Stripes
Bright, sporty blazer-striped
crew socks for boys and young
men. In long-wearing medium
weight mercerized Cotton,
with snug English rib tops;
reinforced heels and toes.
5 B 403 — Brown, Navy Blue;
or Royal Blue. Sizes: 8 to 11.
State color, size. Ship. wt.
pr. 2 oz. 290 pair; 3 pairs, 850
These smooth-fitting
smartsocks are miracles
for long wear. Knit in ■ M
fine gauge of Du Pont O DDC QKr
NJrlon-and-Rayon. <APK:>. TJv
Durene mercerized Cotton sole, heel,
toe, ribbed top. Seamless. Colors:
Black, Navy, Brown or White. 10 to
13. State color, size. Ship. wt. pr. 2 oz.
5 B 300— Full Length. 49<‘; 2 prs. 95C
5 B 301 — Short Slacks. 490; 2 prs. 950
NATIONAL BELLAS HESS 173
OTIS
MODERN
UNDERWEAR
LONG-WEARING UNDERWEAR FOR BOYS .
SIZES 6 TO 16
Boys’ Thrifty Year 'Round Favorites
f pi 13 B 821 — Athletic Shirt. Stretchy rib
1 J Cotton. Deep-cut neck and armholes. C
White. Sizes: 6 to 16 (24 to 34 chest). Wt. 1 oz
fpl 13 It 822 — Briefs. Fine rib Cotton witt:
1 1 around elastic waistband. Double
Color: White. Sizes: 6 to 16. Ship. wt. 4 oz..
fGl 13 B 812 — Shorts. Vat-dyed Sanforize*
1 J ton Broadcloth shorts with non-rust gri
fasteners. Full cut; elastic waist inserts. Cc
Assorted prints. Sizes: 6 to 16. Ship. wt. 6 oz.
Winter Weight Cottons
Otis full-cut winter weight garments. Fine
warm rib-knit Cotton. Color: Cream White.
13 B 819— Mid-thigh Shorts. Have all-around
elastic waistband, reinforced fly front and
double crotch. Sizes : 6to 16. Ship. wt. 6 oz. 726
13 B 820 — Short Sleeve Shirt. Round neck,
snug cuffs. 24 to 34 chest. Ship. wt. 7 oz. . .726
IT H 804 — Trim-fitting Briefs. Elastic waist-
r«-rV“i band. Double front and crotch. Sizes: 6
I 174 I to 16. Ship. wt. 5 oz . 636
Warm Cotton Suits in Two Weights
Boys’ excellent quality Cotton union suits.
Closely rib knit for elasticity and carefully
finished for smooth fit and long wear. Long
• sleeve, ankle length styles with snug rib cuffs
and double crotch. Color: Ecru. Sizes: 6 to 16.
13 B 808 -Medium winter weight, knit of
heavy Cotton. State size. Ship. wt. 14 oz. $1.09
13 B 828 — Extra heavy weight, knit of
heavier long staple Cotton for more warmth.
State size. Ship. wt. 1 lb. 2 oz . $1.49
WINTER WEIGHTS FOR MEN
These sturdy garments all carry the famous Otis label. And you know what
that means . . . finer workmanship, excellent fit, longer wear. They’re made
of superior quality winter weight rib-knit Cotton. You’ll appreciate their
non-bulky, cozy warmth. Full cut for complete action comfort. All seams
are carefully finished so they stay smooth, don’t chafe. Yes, when you
order Otis you get our finest. Color: Cream White.
13 B 816— Mid-thigh Shorts. Warm, non-bulky shorts specially tailored
for “no-bind” fit. Convenient buttonless style, with all-around elastic
waistband and thigh-hugging cuffs. Reinforced fly front; double crotch.
Sizes: 30 to 44 waist. State size. Ship. wt. 6 oz . $1.05
13 B 817 — Shirt. Short sleeved no-button shirt. Round neck and snug
cuffs. Comfortably warm and not bulky. Sizes: 34 to 46 chest. State size.
Ship. wt. 7 oz . $1.05
13 B 818 — Ankle-length Pants. Smooth-fitting pants with all-around
elastic waist. Snug ribbed ankle cufT. Double crotch fly front. For real
cold weather wear. Sizes: 30 to 44 waist. State size. Ship. wt. 7 oz. $1.35
MEN’S FLAT KNIT COTTONS
Otis underwear for men. Well made of durable, fiat knit
Cotton; soft, absorbent and long-wearing. Color: White
r Al 13 B 827— Sleeveless Otis Athletic Shirt. Full
1 J neatly bound roomy armholes and deep neck. Sizes
chest. State size. Ship w’t. 5
[R] 13 B 802— Mid-Thigh
1 J around elastic waistbar
Sizes: 30 to 44 waist. State s h
fpl 13 B 801 — Short Sleeve Otis Shirt.
Sizes: 34 to 44 chest. State size. Ship,
fnl 13 B 810 — Ankle-Length Otis Pants. Smooth-fitting
lLyi comfortable all-around elastic waistband, double front
crotch. Snug, fine-ribbed ankle cuffs. Sizes: 32 to 44 waist,
size. Ship. wt. 6 oz .
SHIRTS AND DRAWERS
In Two Warm Winter Grades
Heavy long-sleeved shirts; flatlock seams:
round neck; ribbed cuffs. Ankle length drawers;
button yoke front; double crotch: ribbed cuffs.
10% Wool, 90% Selected Cotton
13 B 805— Pull-over Shirt. Gray. Sizes: 34
to 44 chest. Ship. wt. 1 lb. 5 oz . $1.49
13 B 806 — Drawers. Gray. Sizes: 32 to 44
waist. Ship. wt. 1 lb. 5 oz . $1.49
Rib-Knit Heavy Cotton
13 B 824— Pull-over Shirt. Ecru. Sizes: 36
to 46 chest. Ship. wt. 1 lb. 2 oz . $1.09
13 B 825 — Drawers. Ecru. Sizes: 32 to 44
waist. Ship. wt. 1 lb. 2 oz . $1.09
’ROUND ATHLETIC UNDERWEAR
50% WOOL UNION SUIT
Warmth Without Bulk
tdoor men, our best quality union
t will keep you comfortable even in
o weather. Excellently tailored of
% superior, soft new Wool for greatest
rmth, and 50% selected Cotton for
ability. Smooth-fitting neck; full-cut
ilitary shoulders ; strong flatlock seams,
e snug ribbed cuffs and ankles keep
t cold winds. Closed crotch; wide
seat.
11 — Color: Natural Gray. Sizes:
4 to 46 chest. State size when ordering,
hipping weight 1 lb. 3 oz . $3-98
RIBBED SHIRT AND BRIEFS
m-fitting year-round favorites of dur-
e excellent quality stretchy rib-knit
tton. Correctly sized. Color: White.
B 803 — Shirt. Sleeveless. Bound neck
armholes. 34 to 46 chest. State size.
[iBhip. wt. 5 oz . 49c
13 B 826 — Briefs. All-around elastic
Baistband. Strong double front and crotch,
pizes: Small (30 to 32 in. waist) ; Medium
Bf4 to 36) ; or Large (38 to 40). State size,
lip. wt. 5 oz . 55C
PRE-SHRUNK SHORTS
Men’s excellent quality shorts. Pre-shrunk
high count Cotton Muslin — won’t shrink
more than 1%. Vat-dyed assorted prints,
guaranteed tubfast. State size. Ship. wt. 6 oz.
13 B 800 — Boxer-type Shorts. Our highest
count Muslin. All-around elastic waistband.
Balloon seat; reinforced crotch. Sizes: 30 to
44 waist . 89C
13 B 8G9 — Shorts with rust-proof gripper
front. Elastic waist inserts. Sizes: 28 to 42
waist . 69C
WARM FLEECED RIBBED COTTON
Our customers praise these sturdy well tailored
winter weight union suits. All three weights are
of good quality Cotton, fleeced inside for the
w armth and comfort you want. Elastic rib knit for
lasting shape. Full cut garments, with “no-bind"
non-sag shoulders ; snug cuffs and ankles. Smooth
flat-lock seams. Color: Ecru. State size wanted.
[H] LONG SLEEVES . . . ANKLE LENGTH
13 B 813- — WARM. Medium winter vreight Cot¬
ton. Sizes: 36 to 46 chest. Shipping weight
1 lb. 3 oz . $1.49
13 B 814 — WARMER. Heavy wreight Cotton.
Sizes: 34 to 46 chest. Ship. \rt. 1 lb. 5 OZ.. . $1.75
13 B 815 — WA R M EST. Extra heavy w eight Cot¬
ton. Sizes: 36 to 46 chest. Shipping weight
1 lb. 7 oz . $1.89
[J] SHORT SLEEVES . . . ANKLELENGTH
13 B 823 — Warm, heavy wreight ribbed Cotton
union suit with short sleeves. Has the same fine
features mentioned above. Sizes: 36 to 46 chest.
State size. Ship, w t. 1 lb. 5 oz . $1.69
[NATIONAL BELLAS HESS 175]
MODERN DESIGN CLOCKS BY FAMOUS MAKERS
Electric Alarm Clock
“Telelarm Jr.” is the new self¬
starting electric alarm clock with
the famous synchronous Tele-
chron motor. It has all the pat¬
ented features that insure quiet performance and
long life. Lovely Ivory color Plastic case with Tan
dial and light Ivory color numerals outlined in
Brown. Hands are made of metal with Brown lac¬
quer finish. Attached 6-foot cord with plug. 110-120
volts AC only. Approved by Underwriters
Size:3'/2 in. high; 4 5/16 in.wide;2% in. deep.
90 B 273 — Shipping weight 1 lb.
Including 10% Gov’t tax, $5-45
“Gilbert” Alarm
|98
[Al Cheers
1 J for this
new low price
for the popular
•‘Gilbert” alarm clock. Guar¬
anteed 30-hour spring-driven
movement. Comes in Ivory
color enameled metal case
with White dial; Black num¬
erals and hands. Bell alarm.
90 B 211— Size: 4/2 x 4% in.
Shipping weight 1 lb. 12 oz.
Incl’d’g 10% Gov’t tax, $1.98
Electric Desk Clock
Built for
accuracy
and lasting
performance,
this” Sessions'
^48
clock of beau¬
ty and distinction. Smartly
styled in Plastic, with self¬
starting electric time move¬
ment. 7% in. wide; V/2 in.
high ; 3 l/2 in.metaldial. AC only.
90 B 210— Ivory color. Ship¬
ping weight 1 lb. 6 oz.
Incl’d’g 20% Gov’t tax, $4.48
WE PAY THE POSTAGE ON CASH ORDERS OF f 5.00 OR MORE
Electric Kitchen Clog
O r n a - $
mental *
and efficient,
“Sessions” at¬
tractive self-starting eleec*
clock of White Plastic, siuc*-
like a teapot. Designed ir
clear readability and accui**
it will give many years of m~
interrupted service. Reqates
no winding, regulating orb¬
ing. Motor gives trouble-ire-
service. Size: 7 in. high:
in. wide; 4 in. banded dfe.
AC only.
90 B 208 — Shipping weirto:
1 lb. 12 oz.
Incl’d’g 20% Gov’t tax, $4 *
Case
included
UNIVERSAL
695
HEALTH SCALE
THRIFTY , EASY-TO-USE CAMERAS
[D] “Clix-O-Ffex”
Specially designed * m
Fixed Focus 57.5 $ mu Vo
MM Maester lens. AA
The entire top is a ■
ground-glass view-finder which
shows full picture size. Durable
Bakelite case; 36-inch shoulder
cord. Takes 16 pictures on stand¬
ard 127 film, which enlarge to 3'/2
x 4 in.
95 B 465— Ship. wt. 13 oz. $4.98
95 B 452 — Standard 127 Film for _ _
craft” cameras. (We do not develop film). Ship. wt. 4 oz. Roll
[E] “Bellecraft”Candid-Type
In Pin-seal grain * m r%
leather-like f
carrying case. M
Takes 16 pic-
tures (instant or time exposure)
on 127 film; color also. Takes
pictures without removing from
case; eye-level view-finder.
Bakelite leakproof case.
95 B 453 — Camera and Case.
Ship. wt. 1 3 oz. Complete, $248
Clix-O-Flex” and Belle-
[F] ‘Royal” Box-Type
Plano-Convex lens * jife m t
focus from 4 feet to v
infinity. Either in¬
stant or time shots,
uses either Black and White <_
color film in size 120. Picture sia
2!4 x 3!4 in. Eye level view-findei
patented back clips.
95 B 472 -Ship. wt. 1 lb . . . $3 4:
95 B 478— Standard 120 Film
for box-type cameras. (We do no:
develop film). Ship. wt.
5 oz . Roll,
REYNOLDS
WORLD-
FAMED
" BOMBSHELL " BALL PENS
[G] Writes in Red and Blue
The only ballpoint pen at this low price that writes both Red
and Blue (actually 2 pens in 1). Top or pen becomes protected
writing point; writes for years without refilling. Writes
velvet-smooth with non-fade Satin-1 lo ink on any paper.
Makes 6 to H carbon copies. Patented positive leak control.
Has retractable sleeve to protect point.
80 B 357 — Ship. wt. 2 oz .
90 B 356 — Identical features as pen above, except fa
that it writes in blue only. Ship. wt. 2 oz. . . .
" *■
98c
New “Un iversal’ *
health scale. No
need to stoop as
you stand on it
— the figures
can be read easily
through the
magnifying glass
dial. Smooth,
rounded stream¬
lined styling in
baked enamel
finish. A depend¬
able scale, with
all steel bearings,
completely en¬
closed mecha¬
nism and an
unbreakable
transparent
shield. Conven¬
ient size — holds
weight up to 250
lbs. and has a
large corrugated
rubber mat.
Color: Ivory.
90 B 274— Ship,
wt. 12 lbs. .$6.95
BiUjc^Afr
"Bellecraft" Modern-Design Radios
FARM SET WITH 1000-HOUR BATTERY
New listening pleasure at an economical price. & jm q C
Powerful battery-operated radio — combines hand- * «#■
some styling with excellent performance. Has standard
broadcast band 540-1730 KC and also foreign short
wave band 5.4 to 18.3 MC. Decorative high-luster Walnut veneer cabinet
with “slide rule’’ dial for easy pin-point tuning. Automatic volume control
•iiminates fading and blasting. Your favorite programs will flow clear and
lull-toned from the 5-inch PM speaker. Complete with heavy duty
■hour battery pack; 90 volt B battery and V/z volt A battery.
:e: lV/z x 9% x 7 Vz inches. Mailable.
B 473 — Shipping weight 30 lbs . $34.95
FINE QUALIT Y PLASTIC RADIO
Our finest 5-tube radio in modern gleaming Plastic & ■ 4** q c
case . . . ideal for any home; plays on AC or DC cur- * ■ 0 7 ^
rent. Conservative design and simple, graceful lines. I jF
Superheterodyne circuit and automatic volume con¬
trol give you clear reception and minimize fading and blasting. “Slide
rule” dial with 540-1725 KC range. Efficient built-in loop antenna pro¬
vides greater range; 4-inch PM speaker specially designed to give you
clear, rich, smooth, mellow tone. Five tubes, including rectifier. Size:
8% x 6/2 x 0% inches. Mailable. Shipping weight 5 lbs. 2 oz.
95 B 477 — Handsome Ivory Color Plastic case . $19.95 [t7j |
95 B 481 — Attractive Walnut-effect Plastic case . $17.95 I — J
PORTABLES AND TABLE MODELS
J] AC-DC Table Model
.,495
ine table radio, amaz-
ngly low priced. Attractive
imulated leather-covered
tood cabinet. Illuminated
irplane-type dial; range
fom 540 to 1720 KC.
1CA and Hazeltine
censed superheterodyne
rtrcult for greater station
electivity; five RCA li-
ensed tubes, including
ectifier. Automatic vol¬
ume control eliminates
ading, blasting; 5-in. PM
speaker. For 105-125
rolts, 50-60 cycles. AC or
)C. Size: 8 x 5% x V/z
nclics. Mailable.
95 It 468-Shipping weight
7 lbs . $14.95
-
[K] 3-Way Portable [L] Battery Portable
32
95
1995
Ready to entertain you
indoors or out. Thrifty
portable radio — operates
on self-contained 200-liour
battery pack (Included),
or AC, DC current. Smart
luggage cabinet, with 2-
tone simulated leather
cover and sturdy leather
handle. Superheterodyne
circuit built-in aerial: 4
RCA licensed tubes and
Selenium rectifier for
clear, mellow tone. Dial
range from 540-1730 KC.
For 105-125 volts, 60
cycles. Size: 8%xl2x6!4
inches. Mailable.
95 B 482-Shipping weight
20 lbs . $32-95
Now — a battery-operated
4-tube portable radio de¬
signed for easy carrying.
Smart simulated leather-
co '•crcd cabinet has
recessed tuning panel.
Superheterodyne circuit;
PM speaker for rich, full
tone. Automatic volume
control eliminates blast¬
ing and fading. Airplane-
type dial with 535-1650
KC range. Built-in loop
antenna. Complete wbh
67 Vz volt B battery and
two V/z volt flashlight A
batteries. Size: 6 {/a x 7 '/a
x 3% in. Mailable.
95 B 469-Shipping weight
11 lbs. 2 oz . $19.95
THREE WAYS TO BUY RADIOS
1. CASH WITH ORDER . . . you save the postage.
2. C. O. D. . . . $5 deposit should accompany C. O. D. orders.
COMPLF.TE AERIAL KIT. (Not illustrated.) Kit comes
wRh complete instructions. Contains all you’ll need:
50 feet of 7 x 26 bare copper aerial wire: 35 feet No. 16
rubber-covered lead-in wire; 1 adjustable ground clamp; 2
porcelain nail knobs; 2 porcelain insulators; 1 window
lead-in strip and screws.
95 B 446— Shipping weight 2 lbs . 6“C
AUTOMATIC RADIO¬
PHONO COMBINATION
6747
REG. U..S.
pat. off;
Qc***44*
A SPECIAL BUY BRINGS YOU THIS
OUTSTANDNG OLYMPIC" AT HALF PRICE
• Plays up fo 12 Records Continuously
• Powerful 6-Tube Precision Radio
• Large Oval Electro-Dynamic Speaker
Here’s a "scoop” to shout about! Nationally famous Olympic radio-
phonograph combination with automatic record changer — now yours for
exactly half the former price. Regular price S134.95 as advertised in promi¬
nent national magazines. Features "Tru-Base” — expands the audible
range to include the full tonal scale, reproducing all the beauty of rich bass
tones plus the crystal clarity of all high notes. Seeburg two-post automatic
changer gives silent, trouble-free operation. Plays ten 12-inch or twelve
10-inch records. Permanent needle plays thousands of records. Powerful
6-tube radio has magnificent tone. Tuning range 535-1700 K.C. Specially
constructed 6x9 inch electro-dynamic speaker extends across almost
entire cabinet front, greatly eliminating distortion. Bold numerals on large
inclined dial make accurate tuning easy. Attractive modern cabinet In
veiu>cr and line hardwood. AC only. Approved by Underwriters
95 B 480 — Shipping weight 46 lbs . $67 47
AS ADVERTISED IN "GOOD HOUSEKEEPING
"SATURDAY EVENING POST" AND "COLLIERS
MADE TO BELLAS HESS
SELL FOR ASKS ONLY
THREE WAYS TO BUY “BELLECRAFT" RADIOS AND COMBINATIONS
I. CASH WITH ORDER ... you save the postage # 3. MONTHLY PAYMENTS. . . a convenient way to
BELLECRAFT
RADIO-PHONO AND
PHONOGRAPHS
LOW PRICED RADIO-PHONO
Priceless enjoyment in your home at low cost! Com- $ mm ■ #> E
bination radio-phonograph in attractive modern design. ▼ B y J
Simulated leather-covered wood cabinet. Roll-over top, lJ |
matching lid. 5 licensed RCA tubes, including Selenium
rectifier. Latest type superheterodyne circuit. Large 5-inch dynamic
speaker with permanent magnet for fine tone and performance. Illuminat¬
ing full vision dial — easy to tune. Automatic volume control eliminates
blasting and fading. Tuning range 540 to 1720 KC. Phonograph has
smooth self-starting electric motor, 9-incli turntable. Light weight crystal
pick-up arm. Plays 10- and 12-inch records. Operates on 110-125 volts,
_ 60 cycle. AC only. Approved by Underwriters’ Laboratories.
178 I B — Size: 14% x 14J£ x 10 inches. Ship. wt. 14 lbs.. .$31.95
PORTABLE PHONOGRAPHS
Increase both your own popularity and your personal * ■ mm o £
enjoyment with a “Bellecraft” portable phonograph. * I m 3
Your choice of hand-wound or electric motor type at ^0
a Bellas Hess money-saving price. These phonographs
formerly sold from $23 to $25. They have exceptionally fine tone, due
to the specially designed tone chamber. Covered with expensive-looking
Simulated Leather in Hark Brown. Have extra heavy, durable leather
handles, making them easy to carry around . . . you can play them
anywhere. Size: 15!4 x 12!4 x 7 inches. Shipping weight 13 lbs.
95 B 474 — Hand-wound Phonograph . $15.95
95 B 475 — Phonograph with electric motor. AC only. Just plug in to
start turntable . . . * . $15.95
YOUR FAVORITE RECORDS AND
WE PAY POSTAGE ON CASH ORDERS OF *5.00 OR MORE . . . SEE PACE 198
SINGLE RECORDS
COMPLETE RECORD ALBUMS
SOLUTEL Y FREE. With each group of four records ordered, you
li receive 100 fine quality phonograph needles (10 plays each).
FREE NEEDLES FOR YOUR PHONOGRAPH. With every album
you order, you will receive 100 fkie quality phonograph needles.
ur top favorites — famous
ce bands! Popular singers!
rboy and hillbilly songs. All
inch records. State catalog
mbers when ordering.
gWlNG and JAZZ TUNES
520-Tommy Dorsey: Boogie
igie; There You Go. Victor.
i. wt. 8 oz . 630
IB 577-Tex Beneke: My Young
\ Foolish Heart; Moonlight
jenade. Victor. Ship. wt. 8 oz. 630
B 578-Louis Armstrong: You
n’t Learn That in School; I
lieve. Victor. Ship. wt. 8 oz. 630
B 588— Buddy Clark: How
_F Things in Glocca Morra? If
is Isn’t Love. Columbia. Ship.
8 oz . 630
B 548— Eddy Arnold: What
Life Without Love; Be Sure
ere’s No Mistake. Victor.
ip. wt. 8 oz . 630
B 533 — Dinah Shore: The
psy: Laughing on the Outside,
umbia. Ship. wt. 8 oz . 630
B 634 — Dinah Shore; Doin’
bat Comes Naturally; I Got
; In His Arms. Columbia,
i. wt. 8 oz . 630
B 507 — Les Bro>vn : Day By
Doctor, Lawyer, Indian
Eef. Columbia.
i. wt. 8 oz . 63e
B 541-Modernaires: To Each
tOwn; Holiday for Strings.
mbia. Ship. wt. 8 oz . 630
B 584 — Bing Crosby and A!
Ison: Alexander’s Ragtime
d : The Spaniard That Blighted
Life. Decca. _ _
>. wt. 8 oz . $1-00
COWBOY AND
, HILLBILLY SONGS
586— Louise Massey: My
the Hacienda: Starlight Schot-
rhe. Columbia. Ship. wt. Soz.630
B 581 — Eddy Arnold : I
teldn’t Believe It Was True; It’s
tfn. Victor. Ship. wt. 8 oz.. .630
x B 583— Elton Britt: Candle¬
lit and Roses: I Wish You the
Et of Everything. Victor.
Ep. wt. 8 oz . 630
STORAGE ALBUM
FOR YOUR RECORDS
Kep your records safe, clean and
ft from scratches in this attrac-
pt album. Holds ten 10-in.
•ords.Ship. wt.21bs. lOoz.
i B 434 . 69c
COWBOY SONGS (Cont’d)
95 B 580— Spade Cooley : Red Hair
And Green Eyesi Boggs Boogie.
Victor. Ship. wt. 8 oz . 63c
95 B 587— Sons of the Pioneers:
Cigarettes, Whisky and Wild
Women; My Best to You. Victor.
Ship. wt. 8 oz . 630
95 B 585 — Texas Jim Robertson:
Don’t Look Now; It Takes a Long
Long Train with a Red Caboose.
Victor. Ship. wt. 8 oz . 630
95 B 523 — Roy Rogers: Rock Me
to Sleep in My Saddle: I Wish I Had
* Never Met Sunshine. Victor.
Ship. wt. 8 oz . 630
95 B 524— Roy Rogers: You Can’t
Break My Heart; YouShould Know.
Victor. Ship. wt. 8oz . 630
95 B 546 — Roy Acuff:- Wabash
Cannon Ball; Freight Train Blues.
Columbia. Ship. wt. 8 oz . 63c
95 B 511 — Roy Acuff and Smoky
Mt. Boys : No One Will Ever Know;
I Think I’ll Go Home and Cry.
Columbia. Ship. wt. 8 oz . 630
95 B 535— Bob Wills: Roly-Poly;
New Spanish Two-Step. Columbia.
Ship. wt. 8 oz . 630
95 B 519 — Bob Wills : Smoke on
the Water: Hang Your Head in
Shame. Columbia. Ship. wt. 8 oz. 630
95 B 518— Bob W7ills: Silver Dew
on the Blue Grass Tonight; Texas
Playboy Rag. Columbia.
Ship. wt. 8 oz . 630
95B515 — Gene Autry: Silver
Spurs; Good Old Fashioned Hoc-
down. Columbia. Ship. wt. 8 oz. 630
95 B 545 — Gene Autry: Have I
Told You Lately That I Love You;
Some Day You’ll Want Me to Want
You. Columbia. Ship. wt. 8 oz. . .630
95 B 567 — Ernest Tubb: Filipino
Baby; Drivin’ Nails in My Coffin.
Decca. Ship. wt. 8 oz . 790
95 B 689 — Ernest Tubb: Try Me
One More Time; Soldier's Last Let¬
ter. Decca. Ship. wt. 8 oz . 790
95 B 591— Ernest Tubb: Careless
Darlin’; It’s Been So Long, Darlin’.
Decca. Ship. wt. 8 oz . .790
95 B 575 — Red Foley & Cumber¬
land Valley Boys: Freight Train
Boogie; Rockin’ Chair Money.
Decca. Ship. wt. 8 oz . 790
95 B 590 — Red Foley: Old Shep;
Honey Be My Honey Bee. Decca.
Ship. wt. 8 oz . 790
95 B 568 — Hoosler Hotshots:
Divorce Me C.O.D.; Them Hill
Billies. Decca. Ship. wt. 8 oz.. . .790
Roy Acuff Album. Streamlined
Cannon Ball; Mule Skinner Blues;
Blue-Eyed Darling: Beneath That
Lonely Mound of Clay; The Pre¬
cious Jewel; Come Back Little Pal;
Be Honest With Me; Worried Mind.
95 B 543 — Four 10-inch records.
Columbia. Ship. wt. 3 lbs . $3 57
Blues By Basic Album. Count
Basie & Orchestra In a hot blues
session: Sugar Blues; Bugle Blues;
Royal Garden Blues; How Long
Blues; St. Louis Blues; Cafe Society
Blues; Farewell Blues; ’Way Back
Blues.
95 B 403 — Four 10-inch records.
Columbia. Ship. wt. 3 lbs . $3.57
Glen Miller & His Orchestra
Album. American Patrol; Song of.
the Volga Boatmen; Tuxedo Junc¬
tion; In the Mood; Little Brown
Jug; Moonlight Serenade; Stardust;
Pennsylvania 6-5000.
95 B 438 — Four 10-inch records.
Victor. Ship. wt. 3 lbs . $3.31
Perry Como Album. Till the End
of Time: That Feeling in the Moon¬
light; All Through the Day; Prisoner
of Love; Surrender; More Than You
Know; Blue Skies; Girl of My
Dreams; Garden in the Rain; You *
Must Have Been a Beautiful Baby.
95 B 544 — Five 10-inch records.
Victor. Ship. wt. 3 lbs. 8 oz. . . $3.94
Gene Autry Album. Favorite Cow¬
boy Songs. Be Honest With Me;
What’s Gonna Happen to Me; You
Are My Sunshine; It Makes No
Difference Now; I’m Thinking To¬
night of My Blue Eyes; I’ll Be True
While You’re Gone; Take Me Back
Into Your Heart; Tweedlc-O-Twill.
95 B 417 — Four 10-inch records.
Columbia. Ship. wt. 3 lbs . $3.57
Roy Acuff and Smoky Mt.
Boys Album. Wreck on the High¬
way; Fire Ball Mail; Night Train
to Memphis; Low and Lonely;
Don’t Make Me Go to Bed and
I’ll Be Good; I’ll Reap my Har¬
vest in Heaven; It’s Too Late
Now to Worry Any More; Wait
for the Light to Shine.
95 B 426 — Four 10-in. records.
Columbia. Ship. wt. 3 lbs.. .$3.57
Boogie Woogle Album. Real
low-down Boogie Woogle with
your favorite swingsters: Harry
James and Boogie Woogle Trio:
Boo-Woo-Woo-Woo; Joe Turner
and Pete Johnson: Roll ’Em
Pete; Count Basie’s Blue Five:
Boogie Woogie; Meade Lux
Lewis, Pete Johnson, Albert
Ammons: Boogie Woogie Prayer
(two parts); Albert Ammons:
Shout for Joy ; Meade Lux Lewis :
Bear Cat Crawl.
95 B 501 — l our 10-inch records.
Columbia. Ship. wt. 3 lbs.. .$3.57
A1 Jolson Souvenir Album. Old
favorites Jolson made famous.
April Showers; Swanee; California
Here I Come; Rock-A-Bye Your
Baby With a Dixie Melody: You
Made Me Love You; Ma Blushin’
Rosie; Sonny Boy; My Mammy.
95 B 572 - Four 10-inch records.
Decca. Ship. wt. 3 lbs . $3-89
Jimmy Davis Souvenir Album.
You Are My Sunshine; My Mary:
Let’s Be Sweethearts Again; I’ve
Learned My Lesson; What Hap¬
pened; What's the Matter \yith
You Darling; All Because You
Said Goodbye; I’m Hurt Too
Much to Cry.
93 B 571 — Four 10-incli records.
Decca. Ship. wt. 3 lbs. .... $3.89
Ernest Tubb Souvenir Album.
Answer to Walking the Floor Over
You; You’ll Want Me Back;
Those Simple Things Arc Worth
a Million Now; I’m Free at Last;
Though the Days Were Only
Seven; You Won’t Ever Forget
Me; Those Tears in Your Eyes;
How Can I Be Sure.
95 B 570— Four 10-inch records.
Decca. Ship. wt. 3 lbs . $3.89
LONG-PLAYING PHONOGRAPH NEEDLES
Permanent phonograph needle at a
new low price. Plays up to 1000
records.
95 B 486— Ship. wt. 2 oz. . . . i7C
New curved needle with osmium
tip — at a very low price. Up to 5000
plays. Ship. wt. 2 oz. I ,7q]
95 B 487 . 1
FAMOUS BRAND
ELECTRIC IRONS
FULLY AUTOMATIC " STERLING "
SELLS ELSEWHERE AT *-&&&
$
Our Lowest Priced
Automatic Iron
495
UNIVERSAL’S “GLIDER”
AIR-COOLED AUTOMATIC IRON
The famous Universal “Glider” — the automatic £ am •
electric iron that heats in 30 seconds. Finger-tip dial t ~
automatically regulates and maintains correct heat
for whatever fabric you’re ironing. Air ports on both sides of t>“
iron protect your hand from rising heal . Rounded “heel” ;
beveled point help prevent wrinkling. Light weight, per fee.
balanced. Beautifully finished with a gleaming luster. Co
smooth Bakelite handle fits the hand naturally. Permanen
attached 6-foot cord. Approved by Underwriters’ Laboratori
90 B 100 — For 110-120 volts. AC only. Wattage 1000. Ship]
weight 5 lbs. 12 oz . . 51
The price is lower than ever . . . less than a year ago
we sold this iron for S5.95I* Budget-wise housewives
will appreciate this amazing value. An exceptionally
fine automatic electric iron that incorporates the newest
features in both design and operation. Gleaming
Chrome finish, with a cool Black handle. The finger-tip
lever control indicates the proper temperatures — you
set the dial for the correct heat for any fabric. Full
household size. Large beveled-edge sole plate. Detach¬
able cord. Approved by Underwriters’ Laboratories.
90 B 261 — For 110-120 volts. AC only.
Shipping weight 5 lbs . . .
“ KNAPP -MON ARCH” . . .
DIAL THE CORRECT HEAT
Wonderful light weight K-M automatic iron that A #
assures quicker, easier ironing! Smooth Cliromium
finish. A quick-heating element is embedded in
t he beveled-edged cast-iron alloy sole plate that glides smoothly
over the fabric. The heat is automatically regulated for the
fabric you’re ironing — just set the control dial— lessens the
danger of scorching or burning delicate fabrics. Permanently
attached cord. The black Bakelite handle is shaped to fit your
hand. Approved by Underwriters’ Laboratories.
90 B 190 — B’or 115 volts; AC only. Wattage 1000. Shipping
weight 4 lbs. 15 oz . $6.95
Fabric Dial
Heat Control
SAVE MONEY ON ELECTRIC IRONS AT BELLAS HESS
[A] Our Lowest-Priced Iron
£ M Q Full-sized household
Y iron, perfectly bal-
anccd for easy iron-
, ing, and incorporating
the finest heating element to provide
quick, even heat. The Chrome top
features the latest style handle
bracket supporting a hew model
natural-grip black handle.
90 B 254- For 110-120 volts. AC or
DC. Wattage 550. Detachable cord
and plug. Ship. wt. 5 lbs . $3-49
[B] “Sterling” Folding Iron
£ H|A Convenient when
Y 4I7 you’re traveling;
practical for light
ironing at home.
Weighs only 2 lbs. — fits easily Into
your traveling bag. Lustrous Chro¬
mium finish. Handle is full size, locks
in upright position. Miniature plug
and cord included.
90 B 255 — For 110-120 volts, AC or.
DC. Wattage 400.
Ship. wt. 2 lbs. 8 oz . $3.19
OE LUXE
UNIVERSAL
LECTRIC TOASTERS,
RILLS, WAFFLE IRONS
•'Pop-Up” Automatic Toaster
I860
with beautiful chrome plating,
cool Bakelite handles, rubber
feet. Set thermostat control —
toast pops up when ready, current shuts off;
Toast may be inspected at any time without!
interrupting toasting cycle. Crumb tray. Perma¬
nently attached 6-ft. cord. Underwriter-approved.)
90 B 146-110-120 volts. AC only. Wattage 1150.-
Skipping weight 6 lbs. 9 oz . $18-60
Perfect Waffles
Every Time!
I295
HANDY HOT" AUTOMATIC "POP UP'
Toast Pops Up When Ready ^
Light, Medium Or Dark
burning, no turning, no watching — our “Handy Hot” toaster is
pletely automatic . ; . just set the control for either light,
ium or dark. Toasts two slices of bread (both sides at once)
dy and quickly. Toast pops up when done . . . current automatic-
shuts off. Beautifully designed, expertly constructed of lustrous
)ine Plate with black wood handles. Easily removable crumb
in base for simple cleaning. Will give long, satisfactory service,
i and plug permanently attached.
B 367 — For AC only. 110-120 volts. Wattage 750. Approved by
erwriters’ Laboratories. Shipping weight 5 lbs . $12.95
m :v - i ’ > - :
Easy to Use Oven-Type Toaster
ie-saving non-automatic oven- * w M ft
e — toasts 2 slices, both sides, ▼ JkHy
same time. Raise handle to
Hove toast. Mirror-polished —
ome plated finish. Durable Nichrome mica
oent for fast, even heat. Cool wood handles;
-scratch feet. Detachable cord. Approved by
lerwriters’ Laboratories, Inc.
B 263 — For AC or DC, 110-120 volts,
ttage 660. Shipping weight 5 lbs. 8 oz.. .$6-49
Thrifty "Turnover” Toaster
Sensationally low price for this < ■ ft Q
large 2-slice non-automatic toaster, v ■ O
Lower doors with the cool wood ■
knobs — toast reverses itself. Black m
Baked Enamel, with heavily plated doors;
Nichrome element is wound on best grade
mica. (Cord not included). Approved by Under¬
writers’ Laboratories.
90 B 337 — For 110-120 volts, AC or DC.
Wattage 500. Ship. wt. 2 lbs. 5 oz . $1-98
FOR COOKING RIGHT AT THE TABLE
[C] SANDWICH GRILL
Attractively designed lustrous Chrome-
'nish grill- with cool Walnut finished
landles. Toasts on both sides at once —
aakes delicious sandwiches. Also grills
jacon-and-tomato or cheese, small
steaks, chops, eggs, hot cakes, etc.
(special grease cup catches drippings);
[Insulated feet, heat-indicator. Nickel
Chrome wire element for even heat dis¬
tribution. Removable cord included.
Approved by Underwriters’ Laboratories
90 B 336— 110-120 volts; AC or DC.
Ship. wt. 9 lbs . $5-98
Standard Electric Cord Set
Standard underwriter-approved electric
eord set to fit any electric table appli¬
ance. Priced extra low.
90 li 364— Ship. wt. 8 oz . <**0
WAFFLE IRONS
No guessing, no testing —
easy-to-read dial indicator. It tells when
to pour the batter. Perfect waffles result.
Expert construction, with mirror-like
chrome plate finish, genuine walnut trim;
C-inch cast aluminum grids. Expansion
hinge: large tray to catch overflow batter.
Cord is not included. Approved by Under¬
writers’ Laboratories.
[D] Twin Waffle Iron
90 B 265— 110-120 volts, AC or DC;
Wattage 1100. Size: 16 In. long. 8 in.
wide, 4!£ in. high. Exceptionally low
priced! Ship. wt. 7 lbs . $7-98
[E] Single Waffle Iron
90 B 264— For 110-120 volts, AC or DC;
Wattage 550. Size: 9 in. long, 8 in.
wide, 4 in. high. Ship. wt. 4 lbs - $3 98
?3*8
*7 98
EACH
Nationally famous "Universal” pressure cooker with
exclusive Safe-T-Seal cover. Cuts cooking hours to
minutes. Made of high quality, easily cleaned
Aluminum. No moving parts. Rack included. Retains
vitamins, minerals, garden-fresh color and flavor.
Simple to use — directions included. Bakelite handles.
Holds 4 quarts. Underwriter-approved. Ship. wt. 4 lbs.
90 It 112 — Price Hast of Rocky Mts . $12.95
Price West of Rocky Mts.
THREE
SPEEDS
UNiVSRSAL
Pressure Cooker
CUT HOURS
TO MINUTES
WITH MODERN
PRESSURE
COOKERS
c&ice
$r
•TASTIER MEALS
• SAVES VITAMINS
• PRESERVES FLAVOR
• EASY TO USE
Recipe and instruction
booklet included
FOR
MONTHLY
PAYMENT
"Mirromatic” Pressure Cooker
Made of extra heavy gauge quality Aluminas :
one solid piece. Ileat-proof Bakelite handle*. E*
3 pressure selections (5, 10 and 15 lbs.). .Safe. alBc «r
to use. Holds 4 quarts. Cuts cooking time. RSm
vitamins, minerals, color and flavor oi foods &o .
for canning. Has reversible All-Aluminum rack. :
moving parts. Underwriter-approved. Ship, wt 41 .
90 B 311— Brice East of Rocky kits . 51.
Price West of Rocky Mts..
INFORMATION
See Page 196
For Beating, Mixing, Whipping, Juicing
‘‘DORMEYER" ELECTRIC
FOOD MIXER
Save time, work . . . whip up tastier dishes * f I V 3
in a jiffy! Improved vertical “Dormeyer” Jm i^Tr
super-powered mixer for superb perform- Complete
ance. Seventeen ball bearings in easier-acting tumtahk
Two-position mixing head — clicks from center of bow:
side of bowl — you never touch the turntable. Thra
kitchen-tested speeds for perfect mixing. Super-powere:
lifetime lubricated motor. Most portable mixing head c c
market. Light weight! Has chromium-plated, pear-sha^*:
beaters for quicker, more thorough mixing. Attractive^
designed of gleaming White baked Enamel with Black Inl¬
and handle. Two beautiful plaited opalescent glass mixir_:
bowls and juice-extracting bowl. Extra long (6-ft.) rubber-
covered cord included. For 110-120 volts, AC or DC
Approved by Underwriters’ Laboratories.
90 B 281 — Shipping weight 19 lbs . $24.5;
C.O.D. SERVICE _ SEE PAGE 1S8
Handy Food Chopper
Large size. Three & a
cutters — coarse, r*
medium and fine. Of
strong cast iron;
wooden handle. Capacity 2VZ lbs.
per minute. Hopper diam. 3!4 x3%
in. Height above table. 6 in.
riMlWB 115 — Shipping weight
I 15 lbs. 12 oz . $2.65
J265
Our Finest Meat Chopper
Cast iron 1-pc. frame. & -g w*
Concave blades for ? M
razor-like cutting
edge. Extra long han-
die for greater leverage. Specially
designed so no uncut meat can
remain in barrel. Capacity 2J4 lbs.
per minute. Height above table, 6 in.
90 B 230— Ship. wt. 5 lbs. 4 oz. $3-75
Kitchen Scale
High-strength alloy *
1-pc. body — means v j
precision assembly
In scale mechanism .
Low, square design — fits con¬
veniently into cupboard space.
Simplified adjustment screw. Fin¬
ished in Ivory color enamel.
90 B 126— Ship. wt. 6 lbs.. .$4.50
“Juicerette”
Compact modern * a a n
juicer. Clear juice v Q
— no rind, seeds,
or pulp. All moving
parts enclosed. Easy to clean.
Rubber feet. Finished in "White
Enamel: Red Plastic strainer cup.
Designed for large of small oranges.
90 B 278— Ship. wt. 3 lbs.. $2 95
FOUR WAYS TO MAKE DELICIOUS COFFEE
[A] Drip-O-Lator
For clear, flavorful drip * i
coffee you’ll praise this * I
efficient Drip-O-Lator. Holds
six cups. Modern, good-
looking design. Makes a grand gift at a
very modest price.
90 B 360 — Good quality 22 gauge
[Aluminum. Ship. wt. 1 lb. 8 oz. . . .$1.65
90 B 231 — Our finest heavy 20 gauge
Aluminum. Ship. wt. 2 lbs . $2-45
[C] Vacuum Coffee Maker
Want to brew perfect coffee &
guickly? Use this sturdy *
Range-Tec glass coffee
maker that can be cleaned
i jiffy. The wide-mouthed bottom is
[uaranteed for one year against heat
■eakage. Precision rubber seal, glass
Iter rod, spring tension, cloth-covered
Iters. Holds eight 5-oz. cups.
0 B 267— Ship. wt. 3 lbs . $1.89
$275
[B] “Royal Chef” Percolator
You’ll welcome the new & ^
No-Drip spout on this ▼
famous, dependable top-
of-stove percolator. Made
of extra heavy 18 gauge Aluminum with
mirror finish. Modern streamlined design
— no dirt-catching crevices, an assur¬
ance of better tasting coflee. Capacity,
6 to 8 cups.
90 B 246— Ship. wt. 3 lbs . $2-75
[D] Aluminum Coffee Maker
$
395
Enjoy the advantage of
a vacuum coffee maker
at a price that assures _
you of quality and value — the Perfecto
vacuum coffee maker made of pure run,
uniformly thick, high luster, unbreak¬
able Aluminum. Balanced handle of
heat-resistant Bakelite, attached with
stainless steel neckband. Holds 8 cups.
90 B 266— Ship. wt. 1 lb. 12 oz.. . .$3.95
ELECTRIC TABLE STOVES!
[E] Single Burner
Brews coffee or cooks quick snacks
right at the table. Modern in design;
standard size brick wound with 660
watts. Highest grade Nickel Chrome
element. Rubber feet. Separate cord
with rubber cap. AC or DC.
90 B 152— Ship. wt. 2 lbs. 12 oz. $2-39
IF] Double Burner
Cook a whole meal for just a few cents*
worth of electric current — tliis quick¬
heating portable stove can be plugged
into any electric outlet. White enam¬
eled 5-inch frame with separate snap
switches for left burner (990 watts)
and right burner (660 watts). For 110-
120 volts, AQ or DC.
90 B 269-Size: 17 Z2 x SV2 x 5 inches.
Ship. wt. 10 lbs . $7.50
NATIONAL BELLAS HESS 183
Whisfling Tea Kettles
;*No-Spiir* *
spout cap 9
makes this
solid Copper
Chromium-plated kettle extra
efficient and a real value.
Sings cheerfully when water
boils — you don’t have to
watch it. Saves fuel. Shaped
Bakelike handle. Flat bottom;
2/2 qt. capacity.
90 B 232 — Shipping weight
1 lb. 13 oz . $3.50
Pours through,
the whistle!
This clever,
shining Alumi¬
num kettle is a real kitchen-
brightener as well as a prac¬
tical utensil. Has cool, plastic
handle and red rooster whistle.
Boils two quarts of water
quickly. Makes, a wonderful
shower gift for a bride.
90 B 268 — Shipping weight
1 lb. 8 oz . $1.98
' SPACE-SAVING
$JT50
UNIVERSAL’S “COFF
Automatic Electric Percolator
No more weak coffee one day — & u o C
bitterly strong the next. “Coffee- r | Il7^
matic” makes it perfect every ■ O
day! Set control dial at “strong,” "
“mild” or any point in between. Percolation stops when
the “Redi-lite” tells you coffee is made. Low heat then
keeps it evenly hot. Beautiful Chromium-plated body;
cool Black Bakelite handle and feet. Six-foot cord with
plug; 110-120 volts, AC only; 400-475 watts. Holds 7
5-oz cups. Underwriter-approved.
90 B 102— Shipping weight 4 lbs. 8 oz . $18.95
JUST SET
THE DIAL
For The
Strength
Coffee
You Prefer
24-PIECE STAINLESS STEEL CUTLERY SETS
All-Stainless Steel
It -will serve you well — gmd £ m
you’ll serve well with it — t Mm 07
this 1 fine, thrifty 24-piece "l1
Stainless Steel cutlery set. Knives have
unbreakable White metal Chrome plated
handles and Satin-finished Stainless Steel
blades. Blades will not come out of handle.
Forks and spoons are equally durable. Set
consists of 6 knives, 6 forks, 6 teaspoons,
6 soup spoons.
90 B 282 — Ship. wt. 2 lbs. . Set, $4.69
Red Plastic Handles
Finer quality — excellent $ M OQ
value for such a low price! * XI 07
Grand 24-piece cutlery set
for every-day or guest use. You’ll be
proud of it for years. Blades, tines, and
spoons are made of gleaming mirror-
finished Stainless Steel, with gay Red
Plastic handles. Set consists of 6 knives,
6 forks, 6 teaspoons, 6 tablespoons.
You’ll be so glad you bought this now!
90 B 283 — Ship. wt. 2 lbs . Set, $4.89
Our Finest • • • Plastic Handles
Our best quality' 24-piece < /ne
Stainless Steel cutlery set — O
to grace your table, lend
charm and sparkle to your dinners. Set
consists of 6 knives, 6 forks, 6 teaspoons.
6 tablespoons. Keen-edged knives, smartly
styled forks and spoons ... all mirror-
polished, with handles of durable colorful
Red Plastic. Grand value at this very
reasonable price.
90 B 284 — Ship. wt. 2 lbs. . Set, $6.98
GLEAMING STAINLESS STEEL
- 12-Piece Steak Set
Just the set you’ve been seek¬
ing — at a new low price!
Consists of 6 keen-edged
knives and 6 forks — all mir¬
ror-polished Stainless Steel with Cherry Red
i** >•' *st jchandles . Comes in lined gift box.
90 B 285— Ship. wt. 1 lb. 12 oz. . . . Set, $2.98
5-Piece Knife Sef—>
Handy five-piece kitchen knife * ■/%
set with rack. Butcher knife, flyo
sheer, vegetable knife, utility ■
knife and paring knife. Keen ■
gleaming Stainless Steel blades; brass-
riveted rosewood handles.
90 B 286— Ship. wt. 1 lb . Set,
nanay rouirry anears
Precision quality * jm p"
poultry shears of hot •? Jm J U
forged Stainless Steel, m
in shining mirror ■
finish. Dependable serrated-edge
blade with bone cutter. The easy
way to carve poultry. Overall size
10 !4 inches.
90 B 290— Ship. wt. 1 lb. 2 oz. $4.50
uccu-Luycu \.ieaver
j2:
Light weight easy-to-
riandle cleaver — has
so many uses. Same
fine steel and keen
edge as a butcher's cleaver — bt
in streamlined design. Blade
polished to a mirror finish; hand
Is of gleaming Black Plastic.
90 B 291— Ship. wt. 1 lb.. . .$1.2
Bread Slicer!
Slices bread or meat * i
as you like it — thick $ |
or thin. The specially
ground thin blade cuts
a straight slice quickly and more
easily than an ordinary knife —
adjustable guide bar determines
thickness. Durable plastic handle.
90 B 160— Ship. wt. 6 oz. . . .$1.29
Wooden Cutlery Tray
Keep your silverware
neat and ever-ready II Vr C
in this tray. Made of mm
hardwood which has m
been hand-sanded and polished,',
then sealed with 2 coats of finest
clear lacquer. Pour compartments
keep pieces separate. (
90 B 288— Ship. wt. 1 lb. 12 oz. 98£
1 39
Rival Can Opener
Our finest can
opener — forcans
of all sizes and
shapes — leaves
a smooth beveled edge. In¬
cludes firm-grip bottle opener.
All moving parts and the
accurately ground cutting
wheel are made of hardened
steel with bright silvery finish.
Plastic handle and lever knobs
in matched colors. Wall
bracket and screws included.
90 B 131-Ship. wt. 1 lb. $1.39
Knife Sharpener ^
Swing-A-Way
“Edgemaster’*
knife sharpened
Patented angle
blade assures professional re¬
sults. Razor-like sharpness
with complete safety. Self
centering reversible twin
wheels sharpen both sides of
blade at once. Extra sturdy
frame plated with polished
Cadmium.
90 B 287 — Shipping weight
1 lb. 2 oz . $2.45
Precious Silverplate By
International Silver Go.
WM. ROGERS “ MEMORY ” PATTERN
50-Piece Set . . . Service for Eight
gracious Wm. Rogers silverware $ e
l bring satisfaction and delight to r M yj
UP
. Memory” Is - „ - _ - .
pattern that will bring satisfaction and delight to H
r the most exacting hostess for many many years. A
L truly line example of expert craftsmanship, with
f graceful rounded tip and smart beading blending with fruit design in
center panel. Made by International Silver Co. — famous over 100 years
for superior qualitv and beauty. Set of 50 pieces: 8 knives, 8 forks,
8 salad forks, 8 dessert spoons, 16 teaspoons and 2 serving spoons.
90 B 363 — Service for 8 InTuck-A-Wayroll. Ship. wt. 7 lbs. 2 oz. $22.95
90 B 303 — Service for 8 in Anti-Tarnish wood chest. Shipping weight
9 lbs. &oz . $24-95
1847 ROGERS BROS - 52-PIECE SET
Service for Eight . . . with Anti-Tarnish Chest
Precious 52-piece service you’ll love and cherish for *
years . . . 1847 Rogers Bros., the best known name in -P
silver plate. Heavy weight, with heavy overall plating
of pure Silver. The most used forks and spoons have an
extra, overlay of silver at points of greatest wear. Popular hollow handles;
Pull forged knives have mirror-finish stainless steel blades: base is stand¬
ard nickel alloy. Set includes: 8 knives, 8 forks, 8 salad forks, 8 dessert
spoons, 16 teaspoons, 2 serving spoons, 1 butter knife, 1 sugar spoon.
Beautiful anti*tarnish chest included.
90 B 302— Patterns: “Adoration, ” “Eternally Yours,” or “First Love.’
State pattern wanted. Ship. wt. 16 lbs. 8 oz . Set, $64 75
FOR INFORMATION ABOUT MONTHLY PAYMENTS . . . SEE PAGE 196
SERVICE FOR SIX
30 s598
BUDGET-PRICED SILVER PLATE
SILVER PLATED SERVING PIECES
[A] Sugar and Creamer on Tray
Three handsome pieces to add lovelinoss and grace & gm Q Q
to vour dinners and parties. Heavily plated with * * O
pure silver over a sturdy copper base. Tray may
f be used separately on many occasions.
90 B 309 — Shipping weight 3 lbs . Set, $5.98
[B] Gracefully Shaped Bread Tray
Famous Trent silver plated bread tray. Made on * qo
sturdy copper base, heavily plated with pure w
silver. The large, deep 12-inch size makes this
trav useful also for serving cookies and cakes.
90 B 306 — Shipping weight 1 lb. 2 oz . $3.98
Bellas Hess brings you a silver plate value that is simply sen¬
sational. This beautiful *“Lady Betty” pattern would be welcome
in any home. It’s made by a nationally known manufacturer
of silverplate. Look what you get for this amazingly low7 price!
Silver plated set of 30 pieces — service for 0 consists of knives,
forks, teaspoons, oval bowl soup spoons, salad forks . . 6
of each. Base metal is 18% nickel silver as used in the most ex¬
pensive silver plated ware. Knives have lustrous mirror-finish
stainless blades. You’ll be impressed by the fine details and die
work in the ornamentation. Don't miss this amazing buy.
90 B 304 — Shipping weight 4 lbs. 8 oz . 30- piece Set, $5.98
[ NATIONAL BELLAS HESS 185 |
NATIONALLY K _
"WEAR-EVER
ALUMINUM W,
“Wear-Ever” Aluminum Is
famous for utility, beauty, :
ability. The “Wear-Ever” test
check and approve each new des
structed for quick, even heat,
case. Dent-resistant and rust-
[A] 3 Open Sauce Pans
90 B 338 — Size: 1, 2, 3 qt. Shipping
weight 3 lbs. 8 oz . Set.
{B] 3-Qt. Covered Sauce Pan
90B 341— Ship. wt. 1 lb. 10 oz . 5
[C] 3-Qt. Combination Cooker
90 B 342 C overed saucepan, double ic
boiler, casserole. Ship. wt. 3 lbs. 14 oz. * . * •
[D] Covered Sauce Pot .
90 B 339 — 4-qt. Size. Ship. wt. 3 lbs. 3I»75
90 B 340— 6-qt. Size. Ship. wt. tfl |r
[E] Layer Cake Pan Ffi
90 B 343— Diam. 9/2 in. Ship. wt. 10 oz. w 7 :
[F] open Roasting Pan
90 B 344— Size: 15 13/16 x 10 13/16 ei y -
Inches. Ship. wt. 1 lb. 14 oz . *1«7*
[G] Scouring Pads
90 B 355 — For cleaning aluminum. Soap a a
Is In pad. Ship. wt. 6 oz . Package. I VI
GOOD QUALITY
ALUMINUM
IH] Double Roaster
Satin finish, heavy gauge, solid pure draws
aluminum roaster. Riveted handles, stear.
vent, snug-fit cover. Priced low!
90* 149— Medium Size: 17>/2 Inches lone
11% Inches wide, 6J4 inches deep. ir
Shin. wt. 6 lbs. 6 oz . *4.45
90" 141 — Large Size: 17‘/2 inches long
11% inches wide, 8% inches deep. *A
Ship. wt. 7 lbs . . *4«99
[J] 3 Open Sauce Pans
Sturdy 22-gauge Aluminum; mirror finish.
Bakelite knob. Riveted handles. Satin-flntafc
bottom.
90 B 345 — 1, 2 and 3-quart size. Ship. «■ *a
wt. 2 lbs. 2 oz . Set. *l«09
[K] 1 J/2-Qt. Double Boiler
Aluminum double boiler. New modern design:
2l?£.lJ^?<uK-.Satin fil*‘shed bottom, $1 no
90 B 348— Ship. wt. 1 lb. 9 oz . *l«29
[L] Covered Sauce Pot
Large size f6 qt.) Aluminum sauce pot for
general cooking. Snug-fitting cover. Bakelite
knob. Sunray inside finish. Riveted
handles. AA
90 B 347— Ship. wt. 1 lb. 8 oz. . *1.29
IM] 4 >/2-Qt. Tea Kettle
Attractive, long-wearing 22 gauge Aluminum
tea kettle. Cast spout securely riveted — guar¬
anteed not to leak. Stationary bail and Bakelite
grip: cover knob for cool handling. ia
90 B 350 — Ship. wt. 1 lb. 12 oz . *2.19
HANDY FOR
THE KITCHEN
[N] 5-Qt. Dutch Oven
For top-of-stove baking or roasting. Satin
finish, heavy gauge, solid pure drawn Alumi¬
num. Riveted handles. Rack included. Self¬
basting snug-fit cover. Reduced price. (A ««A
90 B 142—9 x 4 y2 in. Wt. 2 lbs. 8 oz. *2.79
[P] Colander Strainers
Handy long saucepan handle. Hook permits
use with various sized utensils. A A
90 B 352 — 1-quart Size. Ship. wt. 14 oz. ©9C
90 B 358— 2-qt. Size. Ship. wt. 1 lb. 2 oz $1.19
90 B 359 — 4-<it. Size. Ship. wt. 1 lb. 12 oz. $1 .49
[R] Salt and Pepper Set
Modern, expensive-looking Aluminum salt and
pepper set. Screw-on base. 1%-in. high, ja
90 B 239— Ship. wt. 4 oz . Set of 2. 49C
[S] Food Grater
Fine quality Aluminum. Light weight. Won’t
stain or rust. Cleans in a Jiffy. New low price!
90 B 166 — Size: 12 inches long. 4 inches ja
wide, 2 inches deep. Ship. wt. 5 oz. . . . ^ryC
[T] Jel-Rac
Soace-saving device for quick-action jelling of
salads and desserts. Takes up less space in
refrigerator than quart milk bottle. Gelatin
ehiils faster, frees easily from moulds, aa
90 B 354 — Ship. wt. 12 oz . Set, 9«5C
7-PIECE SETS OF
LUMINUM WARE
TWO FAMOUS BRANDS
•'Cornel** “Mirro"
f529 $|205
Good Quality “Comet” Set
iimnum ware means fast, efficient
king and better-tasting food. Tins
tonally known set of sturdy 22-gauge
minum is long-wearing and modern
lesign. Lustrous easy-to-clean finish.
lart Tea Kettle.
uart Windsor Lip Saucepan.
nart Windsor Lip Saucepan.
uart Windsor Lip Saucepan.
uart Covered Sauce Pot.
uart Combination Pan (2-qt. inset);
.ip Percolator.
B 170 — Ship. wt. 8 lbs. G oz. $ r AO
7-piece Set, *
ce, West of Rocky Mts., Set, 55.59
Best Quality “Mirro” Set
it illustrated. Designed to last a
time. Universally praised . for its
tutv and utility. Made of miracle-
aring heavy 18-gauge Alimnnum with
>right gleaming finish. Set consists of.
Luart Combination Pan (2-qt. inset).
iup Percolator.
ruart AVindsor Lip Saucepan,
tuart AVindsor Lip Saucepan.
Luart AVindsor Lip Saucepan.
[uart Covered Sauce Pot.
ruart Tea Kettle.
B 171-Ship. wt. 8 lbs. 8oz. $|A AC
7-piece Set,
ice, West of Rocky Mts., Set, $13.40
OOUBLE-C OAT ED
ENAMEL WARE
oking is so much easier if you have all
> proper pans. And now you can havea
of all the necessary utensils at a, very
rnomical price. Red-trimmed gleam-
; AVliite Enamel ware — looks cheerful
any kitchen. Double-coated smooth
ircelain enamel over a steel base,
sunless, non-porous, acid- and stain-
asting. AVide, flat bottoms heat evenly
d quickly on any type stove. Tight¬
en g covers hold in heat and steam,
urclv handles are welded to pans, and
axle ‘ hollow so that they stay cooj.
loice of “Junior Set of 7 basic uten-
s or 11-piece “Master Set.
7-Piece Enamel Ware Set
brifty “Junior Set” con- $
its of:
i) 1-qt. Saucepan.
D 1 /[-quart Saucepan.
I 2-quart Saucepan.
I 6-quart Sauce Pot.
( 8-cup Percolator.
| 1 14-quart Double Boiler.
B 4 J4 -quart Tea Kettle.
• B 365 — Shipping wt. 13 lbs.
7- piece Set,
49a
*4.91
11-Piece Enamel Ware Set
%
fccellent value “Master
K” consists of :
I 1-quart Saucepan.
(2) 1 '/2-quart Saucepan.
3 1 2-quart Saucepan.
4 1 6-quart Sauce Pot.
5 1 8-cup Percolator.
6) 1 14-quart Double Boiler.
7) 4 /-quart Tea Kettle.
8 12 /2-q^rt Pail.
9) Dipper.
10 1 1-quart Dish Pan.
II 4 14 -quart Wash Basin.
» B 334 — Shipping wt. 21 lbs. $4 Qj
11. piece Set,
THRIFTY PRICE:
YOUR CHOICE Q ftC 3 ^
of II ITEMS 85
"Efficiency experts” for your kitchen? lm fcn
the famous A & J trademark for g»l capB
kitchen tools. Each item is mad*1 c<f '
dependable Nickel and Chrome ptaC^H
with gleaming polished finish. Well irnmmmm
handles of select natural grain wood
lacquered finish — full size, easy to gr*L
drawn protective ferrules. At this Is m jflg »
you'll want a complete supply of these 1
items.
[Al 90 B 315 — Egg-shaped Ladle. ILtr »
1 •* pour from. Ship. wt. 5 oz . . jB
[Rl 90 B 317 — Potato Masher. Q^rX 0l
fleient. Ship. wt. 5 oz . r r
[d 90 B 313 — Basting Spoon. So mm*
IWJ venient. Ship. wt. 5 oz .
[Hi 90 B 322— Bowl Strainer. Hanr r a
1 J a handy spot. Ship. wt. fi oz . . jj|
[rl 90 B 318 — Offset Hamburger Tu.*v
1 J Durable, springy. Ship. wt. 3 oz. m*
[rl 90 B 316-Three-tine Heavy Wire F m.
L J For turning steaks, chops, roasts. 3b ►
ping weight 3 oz . jh r
fd 90 B 323— All-Purpose Kitchen T>
1 J jsT0 cn(^ to Ship. wt. 4 oz . _ar
[LJ] 90B314 — Batter and Mixing Spc«; r
1 J Very efficient. Ship. wt. 4 oz .
[J| 90 B 321— Hollow Ground Wheel K*. r
1 ■* Sharpener. Sturdy, dependable. Sip¬
ping weight 4 oz . . £*.r
[Kl 90 B 320— Long-Shank Can Opes r
irxj Quick and safe. Ship. wt. 3 oz .
[| 1 90 B 319 — Hi-Speed Beater. Ml:
uses. Ship. wt. 6 oz . JM
29C Each; 3 items for
STAINLESS STEEL
YOUR CHOICE 3 rot
OF 6 ITEMS H* VeA. *1.45
Our finest Stainless Steel kitchen tools. T
famous “Aeriston” trademark assures you eC
superior quality and lifetime wear. 'Satis-
flnished Stainless Steel with plastic handkt
Heat-treated for greater resiliency.
[lull 90 B 326 — Whip. Beats everyth!
1 J Whips food to flufflness . . . quid
easily. Ship. wt. 2 oz . ,
[Ml 90 B 327 — Offset Hamburger Turne-.
1 J Handy to flip and press down. Shippii
weight 3 oz . J,
[pi 90 B 329 — Scoop. For sugar, flour, <
fee. Ship. wt. 2 oz . «
[Rl 90 B 328 — Pie or Cake Server. Hau.
iriJ some, efficient. Ship. wt. 2 oz . 45
[Ql 90 B 325 — Three-Tine Fork. Grand fa
w gripping and carving. Ship. wt. 3 oz. 4^
m90 B 324 — Basting Spoon. Just tht
right size and shape. Ship. wt. 3 oz. 49-
490 Each; 3 items for $1.4;
TIME-SAVERS
, , PRICED LOW
fV/1 Ketchup Dispenser. No more pound-
* 1 ing! No more shaking that ketchup bot¬
tle. Just attach this handy cap (fits all popular
ketchup bottles). Pours when and where you
want it. Inner tube fits close to the bottom — to
use every drop. Siphon is made of Styrene Plas¬
tic. Spring not affected by ketchup acids. At
90 B 333 — Ship. wt. 10 oz . 97c
[Wl Spice Sets. To use, display, or give as
1 J presents. The racks are of sturdy steel
construction with de luxe red ripple finish.
Handy “keyhole” slots in back for wall mount¬
ing. 3-oz. jars, decorated with 4-color decals
several of them, (except salt and pepper) have
removable inner shaker tops as well as solid
outer caps. Sets also include “Selector” Sheet
of additional substitute spice names.
90 B 330 — 9-Piece Set. Shipping «■ aj
weight 4 lbs. 14 oz . ; . . *1.84
90 B 335-5-Piece Set. (Not illustrated.) aa_
Ship. wt. 2 lbs. 12 oz . “2c
TXl Dish Drainer. The rubber-covered wire
1 J dish drainer every housewife praises. Deep
basket permits use in sink or on drain board.
90 B.369 — Colors: Red or Black. «• aa
Size: 13 x 16 in. Ship. wt. 2 lbs. 5 oz. *1.09
[Yl Slicer — Slices! Dices! So easy to
1 . 1 slice evenly. Made of Aluminum with
piano-wire cutter and heavy gauge wire frame.
Over-size base (3x 5% in.) features non-skid
finger grip and the cutter frame is shaped to
clear fingers. Reinforcing bands and sides
assure durability and rigidity. a A
90 B 235— Ship. wt. 8 oz. . . . . 29c
[71 Set of 8 Coasters. Highly polished
1 J Aluminum finish, with embossed design
of a mallard duck in flight. aa
90 B 163— Ship. wt. 6 oz . Set, 79 C
fAAl Plastic Salt and Peppers. Indi-
1 J vidual service for four. All-Plastic set
consists of 4 salt and pepper shakers, each
marked “S” or “P”. Size: 1% In. high.
Boxed.
90 B 331— Ship. wt. 5 oz . Set, 79C
798
Circulates Warmed Air
leatwave’ ’ draws in cold air &
ini the floor and pours out *
irm air through the radiator _
lening in front, then circulates it through
e room. Fine for “taking the chill off’’ a
droom! Chromium-plated inside reflec-
r. Two-tone green opalescent finish. For
0-120 volts; AC or DC. Wattage 1320.
re: 19 x 13 x 8% in. Cord and plug
tached. Approved by Underwriters.
B 154 — Ship. wt. 15 lbs . $7.98
098
W up
Reflector Bowl Heater
Money-saving radiant re¬
flector heater with chrome
bowl. Streamlined enameled _
base. Removable heating element. Cord
and plug cap attached. Approved by
Underwriters’ Laboratories, ^Inc. For
110-120 volts; AC or DC.
90 B 292 — 11-inch bowl, 15 gauge wire
guard. Wattage 645. Ship. %vt. 5 lbs. $3.98
90 B 293 — 13-inch bowl, 12 gauge wire
guard. Wattage 1000. Ship.wt.01bs. $5.48
ELECTRIC
HEATING PADS
Knapp Monarch
STEEL-CASED
VACUUM BOTTLES
Safe and stur¬
dy, equally
dependable for
either hot or
cold liquids.
Protected by
spring retain¬
ers and shock
absorbers. En¬
amel finish.
Glass filler is
easily replace¬
able.
90 B 124-Pint
size. Alumi¬
num cup. Ship-
ping weight
llb.8oz. $1.25
90B223-Quart
size. Plastic
cup. Color:
Blue. Ship. wt.
2lbs. 12oz. 2.39
Outer cover of heat¬
ing pad is of soft-
finished Cotton Flan¬
nel. Added wetproof
protection for the heating element.
Double thermostat, 3-heat control.
110-120 volts; AC or DC.
Size: 12 x 15 inches.
90 B 295 — Blue checked cover. Ship,
wt. 2 lbs. 8 oz . $3.98
"Universal’* De Luxe ^
*695
COMPLETE
Famous “Universal’'
quality heating pad.
Four thermostats, 3
heat levels. Bakelite
switch. Beautiful
Green, soft downy
cover; additional moisture-proof
cover; 9-foot attached cord. Size:
12 X 15 in. For 110-120 volts;
AC or DC. Wattage 65.
90 B 122-Ship. wt. 2 lbs. 12 oz. $6-95
Twin Action . . . Adjustable
Twin action heater with & ■ 4% q c
the best features of both * I J / J
reflecting and circulating w Am
models. Replaceable dual heating units,
adjustable for high and low heat. Heavy
duty switch, 6-foot cord. Walnut Brown
finish. Tiltable — but cannot start fires
by tipping. Size: 16 y2 x 16 x 13 in. For
110-120 volts; AC or DC. Wattage 1320.
U nder writ er approved .
90 B 294 — Shipping weight 9 lbs.. .$12.95
LUNCH KIT AND VACUUM BOTTLE SETS
This neat, compact all
metal kit is just right for
school lunches. Lustrous, Mm
long-wearing Blue enamel finish. De¬
pendable self-locking catch fastens box
securely. Comfortable Black leather
handle. “Universal” vacuum bottle of
shock absorber construction. Holds
half pint, fits into special compart¬
ment; has excellent filter.
90 B 222 — Ship. wt. 2 lbs. 8 oz. $2.15
CONVENIENT C.O.D. SERVICE . . . SEE PAGE 7 98
The jumbo food com- 5 on
partment of this satchel- * A w ~
type kit has lots of space Jmm
to provide for healthy young appe¬
tites. Includes pint-size steel-cased
vacuum bottle, protected by spring
retainer and shock absorber. Holds
hot or cold liquids. Plastic cup. Box
has safety catch, durable carry ing
strap. Color: Blue.
90 B 123-Ship. wt. 3 lbs. 12 oz. S2.39
1 189. 1
Strong Metal Legs
EASY FOLDING IRONING TABLES PRICED ’WAY DOWN
automatically self-locking
for added convenience. Folding legs are
rubber-tipped to prevent marring or
slipping; they fold flush with the top
when table is not in use. Pine wood top
measures 12 x 48 inches.
90 B 293 — Ship. wt. 14 lbs . $3.98
[B] Complete Ironing Outfit
Its outstanding features *
make ironing easier. Light *
weight ironing table with all _
metal lacquered base and
rubber-shod “automatic” self-locking legs.
Nickel-plated iron rest and Thorm-o-
Flect Aluminum-surfaced pad prevent
fire hazard. Pine wood top, 12 x 48 in.
Snug cotton flannel cover.
90 B 300 — Shipping wt. 15 lbs. Set, $5.79
[C] Our Finest Ironing Table
You’ll appreciate this sturdy, *
well balanced ironing table — * i
opens and closes in one easy
motion. All-Steel enameled
undercarriage forms hanger hook when
folded. Non-marring rubber feet — won't
90 B 301— ^hipping weight 18 lbs . . $4.98
Towel Shelf and Drying Rack
Smart, serviceable shelf rack. $
Sturdily constructed of rust- •r IJy
resistant Luster Chrome, with ■
8 feet of square wire bars. m
Eight utility hooks. Wall brackets,
I - - screws included. Size : 22x9 V2 in.
| l?0 I 90 B 221— Ship. wt. 2 lbs. $1.39
Plastic Clothes Pins
Won’t snag clothes! New,
smooth Plastic clothes pins —
retain their firm grip. They
are unbreakable — will last
a lifetime. 12 to a card.
90 It 180 — Ship. wt. 4 oz.
One Card 25c; Two Cards 47c
Water Filter
drinking water
with Filter - Kleen. $
Fits any faucet. In¬
structions included.
90 B 366 — Complete with 12
filters. Ship. wt. 5 oz. . . $1.25
90.11 368— Filter-Kleen Pads.
Ship. wt. 2 oz. . . .6 dozen, 50c
Bathroom Tray
94*
Rubber tray top for toilet .
tank or window ledge. I
Raised rim keeps items
neatly in place. Non-slip,
corrugated bottom.
90 B 177 — Colors : Blue, Peach or
White. State color. Size: 19 x fi'/2
inches. Ship. wt. 1 lb. 4 oz . 94c
•HANDYHOT" PORTABLE ELECTRIC WASHERS
In Light Weight Aluminum
Ideal for day-to-day laundering and * C
for children’s clothes — easy-to-handle ▼ mM O y
portable washer. Aluminum agitator Jmm Jr
revolves the clothes gently in seven
gallons of soapy water until sparkling clean. Wash¬
ing action effective at any point in the tub. Air-cooled
motor operates on 110-120 volts, 50-60 cycles, AC only.
Approved by Underwriters’ Laboratories.
90 B 371— Ship. wt. 25 lbs . $29-95
"Little Magic" Wringer
Ncf more difficult wringing
by hand! Sturdily constructed
with adjustable rubber rolls
— give just the pressure
needed. For use with all
portable washers. Full iy2-
inch wringing spread.
90 B 240 — Ship. wt. u Ar
6 lbs. 12 oz .
95
. . . QUICK, SAFE, GENTLE
Our Finest Stainless Steel Washer
Launders clothes spotlessly clean in £ ,
only 10 to 15 minutes! Aluminum-agita- ▼
tor rotates gently, giving effective,
uniform washing action. Cover can be
removed without disturbing clothes. Our finest portae,
washing machine, made of durable rustproof Stattw
Steel. Holds 7 gallons. Air-cooled motor operates on 1 10-H
volts, 50-60 cycles, AC only. Underwriter-appiw*-L
90 B 298 — Shipping weight 26 lbs .
36
n 9 Includes
ELI Pad, Cover and Rest
MONTHLY PAYMEN
INFORMATION
See Page 19 6
Piftow Cases
Cover
Alone
64 x 64
Thread Count
42-In. Wide
permanent-cr/nkle bedspread
Needs
Ironing
Size
105
BELLAS HESS SHEETS
AND PILLOW CASES
OUTSTANDING IN QUALITY! TOPS IN VALUE!
Our Best . . . “National Belle’’ Quality
Splendid quality sheets and pillow cases. Bleached
White Cotton. 68 x 72 thread count
44 B 3013— 72 x 99 in. Ship. wt. 1 lb. 12 oz.
44 B 3014 — 72 x 108 in. Ship. wt. 1 lb. Id oz. $2 59
a a »» oni _ R1 x 99 in. Ship. wt. 2 lbs . $2 -59
44 B 3016 — 81 x 108 in. Ship. 2 lbs. 4 oz. $2 89
PILLOW CASE ... 42 x 36 inches
44B 3029 — Shipping weight 13 oz . Each, 570
National “Superba” Quality
■Bleached White sheets of medium weight firmly
Woven long staple Cotton. Type 128; 64 x 64 thread
44UR30O7-72C*'l|Ctn. Ship. wt. 1 lb. 10 oz. $2.05
44 It 3008 — 72 x 108 in. Ship. wt. 1 lb. 12 oz. $2.19
44 B 3009— 81 x 99 in. Ship. wt. 1 lb. 12 oz. $2. 19
44 B 3010 81 x 108 in. Ship. wt. 1 lb. 14 oz. $2-39
PILLOW CASE ... 42 x 36 inches
44B 3M6-Ship. wt. 12 oz. for 2 . 2 for $1.00
Bellas Hess Bargain Sheets
Bleached White Muslin. Thread count, 56 x 60.
T$pi»flkinEr strength, 51 lbs. Average 3 in. top hem,
1-Tn bottom hem. Firmly stitched hems, strong tape
g BaS301Sh-SlzeS:8lJ' 99m? Ship.'wt. 1 lb. 10 oz. $1.98
TABLECLOTH SAVER
Crystal-Clear Plastic
Scalloped Edges
Bring new fresh
charm and color to
your bedrooms with
these wonderfully
time-saving and easy-
on-the-budget crinkle
spreads. Economical,
serviceable — espe¬
cially practical for
children’s rooms, as
they are made of dur¬
able quality Cotton
that can take repeated
washings . . . and no
ironing is needed.
Neatly striped; firm
scalloped edges. The
crinkle is permanent.
In soft colors.
37 B 1350 — Colors:
Rose, Blue or Green.
Size: 82 x 105 in.
State color wanted
when ordering. Ship,
wt. 1 lb. 12 oz. $1.93
A wonderful laundry¬
saving aid for busy
housewives. Clear
plastic film to spread
over tablecloth to
keep It clean. Can be
wiped clean with a
damp cloth.
43 B 2166 40x54 in.
Ship. wt. 2 oz.. 590
43 B 2139-54
Ship. wt. 3 oz
43 B 2140-54
•Ship. wt. 5 oz
f fi Jsl, J \
; A^s^^ipes Clean
jj ** W',h Damf> Cl°,h
3-Piece Lace Chair SeJ
iood duality Cotton Lace chair sot
la pretty open mesh pattern. Beauti-
flng protection for any upholstered
3 i; 3149 — Ecru only. Back rest (1 Piepc)
5 x 17 inches. Arm rests (two) each
x 12 inches. Ship. Wt. 3 oz. Set, 390
Strong Pillow Tubing
Fine quality bleached pillow
tubing. Woven of long staple
Cotton— 64 x 64 tnread count.
Seam one end, hem the other
for a low-cost pillow case.
44 B 3100— Width 42 inches.
Ship. wt. yd. 8 oz. \ ard, 59c
Kitchen Chair Pads
Well made, comfortable chair pads
to brighten kitchen or dining room
Coated Composition in Morocco
grain Wipe clean with damp cloth.
Have tie strings. _ _ Cfofo
For Easier Ironing
Ironing hoard cover and knitted
pads. Fits boards up to 54 in.
43B2326-C’over. Ship. wt. / oz.39e
43B2335-Set. Wt. 1 lb. .11 oz. 890
43B2336-Better set. Elastic-edge
cover and pad. Shipping weight
Dainty Flocked 5-Piece Scarf Set
Ogc
Lovely Cotton Lace Scarfs and 3-Pc. Vanity Set
High quality hard twist Cotton Lace in very pretty pat-
i3B3151-n3y-pc. Vanity Set. 1 piece, 6 x 13 inches- _
i3Pi|e315l>iica3rt?CxTz 4*2%^. sSipplW weight 7 oz . 89*
43 B 3157— -Scarf. 15 x 34 inches. Shipping weight 5 oz . 790 I - «
43 B
SAVE! MAKE DOZENS OF THINGS
FOR THE HOUSE AND FAMILY
WITH DURABLE COTTON SACKS
Cltrths, Mopkirts
Ruffled Apron*
PlllOW Case*
Hemm©<
wi oB!eoched
fAl You’d expect mattress covers of this quality
1 J to cost much more! Especially well made,
with wide tape seams, reinforced buttonholes,
plastic buttons, bartacked corners. Will retain
lit after repeated washings. Made of unbleached
closely woven sheeting-. Packed In bags.
43 B 3145 — Full size. Ship. wt. 2 lbs. 12 oz. $3.29
43 B 3146 — Twin Size. Ship. wt. 2 lbs. 6 oz. $3429
f R1 Prolong the life of your mattress with these
* 1 big-value mattress protectors. Cotton-
nlled quilted padding. Made of good quality cotton
sheeting, bleached cotton filling. Bound edges,
firmly stitched, and long lasting. White only.
43 B 3148—39 x76 in. Ship. wt. 3 lbs. 4 oz. $3.59
43 B 3147— Size: 54 x 76 In. Ship. wt. 5 lbs. $3.99
[Cl w*3e an(* thrifty by safeguarding your
‘ 1 bedding and mattress against stains, mois¬
ture, etc. Tiie Bellas Hess price is very low for this
good quality coated sheeting. Firm, strong Cotton
sheeting, coated both sides with synthetic rubber.
Ideal for infants' and children’s beds, sick rooms.
43 B 2318— White or Maroon. State color.
Width about 36 in. Ship, wt, yd. 8 oz.. . . Yard, 750
1 192 NATIONAL BELLAS HESS [
Pillow Ticks and Covers
Pillow ticks of firmly woven
striped Cotton. Washable.
|nl 43 B 2327— Blue-and- - « -w ■-
White stripes. Size: ** ~ up
20^ x 28 in. Has open end. Ship. wt. 8 oz. 590
frl Heavy weight Roman Stripe Cotton
*■ 1 Sateen. Colors: Rose or Blue. Size:
20V2 x 28 inches.
43 B 2313-Open end. Ship. wt. 9 oz . 850
43 B 2315-Zip opening. Ship. wt. 10 oz. $1.04
f p] Clear Plastic covers to keep your pil-
*■ J lows clean. Perfect for allergies.
43 B 3140— With double flap end closing.
Size: 20 x 28 inches. Ship. wt. 7 oz . 690
43 B 3144 — With zip closing (not illustrated).
Size: 20 x 29 inches. Ship. wt. 9 oz . 890
Striped Cotton Ticking
iGl Be thrifty! Make your
lv*J own mattress and 2 M **
pillow ticks (also work m V|*
aprons, laundry bags, etc.) m up
Strong, sturdy Cotton ticking in Blue and
White stripes.
43 B 2312 — Good quality. 34 in. wide.
Ship. wt. yd. 5 oz . Yard, 37c
43 B 2332 — Better quality (6^ oz. wt.)
32 in. wide. Ship. wt. yd. 7 oz. . . Yard, 45c
43 B 2334 — Our best quality (8 oz.). 32 in.
wide. Ship. wt. yd. 9 oz . Yard. 54c
[jjI Feather- and dust-proof Cotton
irij Sateen ticking.
43 B 2333 — Color : Natural ground with
gay multicolor stripes. Width 32 in. Ship.
Wt. yd. 9 oz . Yard, 59c
498
FEATHER-FILLED PILLOWS
Ing filled with crushed chicken
feathers. Thoroughly purified. Govern*
ment standard.
43 B 2275 — Blue-and-White stripes.
17 X 25 in. Ship. wt. 2 lbs. 10 oz. . .980
Larger, more buoyant pillow. Cotton
Drill ticking filled with selected crushed
chicken feathers. Cleaned, purified.'
43 B 2276 — (Not pictured.) Assorted
floral stripes. Size: 20 x 26 In. Ship.
wt. 3 lbs. 7 oz . $1.49
Luxurious comfort in this pillow of
finer selected 100% crushed chicken
feathers. Embossed 8-oz. Cotton Sa¬
teen ticking. Firm corded edges.
43 B 2277 — (Not illustrated). Blue or
Rose. Size: 21 x 27 In. Ship. wt.
3 lbs. 14 oz . .$1.98
IK1 0ur very finest pillow. Plump,
buoyant. Filled with 20% down,
80% duck feathers. Sleek striped Cot¬
ton Sateen ticking; corded edges.
43 B 2280— Rose or Blue. 21 x 27 in.
Ship. wt. 3 lbs . $4. 98
Flour Sacking Has S_o Many Us
Durable Pre-Washed Kitchen Towels
You’ll find unlimited
use for these strong,
highly absorbent
towels of heavy Cot¬
ton flour sacking.
Some brand names
may show but won’t
affect usefulness. Pre¬
washed. Unhemmed.
Come in bundles of 10.
43 B 2253— Bleached
White. Size: 19 x 36
in. Ship. wt. 1 lb.7oz.
for 10.. .10 for $1.59
Sturdy, long-wearing
sack towels. Over-
locked-stltched hems.
Some brand names
may show but this
will not impair wear
or usefulness. Good
quality Cotton,
bleached White. Fre-
washed. Bundles of 5.
43 B 2252 — Assorted.
Sizes: 17 x 31 and
18 x 33 in. Ship. wt.
1 lb. 4 oz. for 5.
5 for 890
Sturdy Unused Cotton Sacks
Strong unbleached
Cotton flour sacks
you’ll use in many
ways. Include high
count print cloth as
well as 44 x 40 count
sheeting. Suitable for
pants pockets, quilt
patches. Come in
bundles of 20.
43 B 2255 — Assorted.
Sizes: 14^ x 17 in.
16x18, 14x20. Ship.
Wt. 12 oz. for 20.
20 for $1.19
New Cotton flour
sacks with bleached
White finish. Brand
names are imprinted,
but this in no way
impairs wear or use¬
fulness. Thrifty
towels for kitchen,
dairy, farm, etc.
Comcinbundlesof 10.
43 B 2254 — Size :
about28x28 inches
when opened. Ship,
wt. 1 lb. 12 oz. for 10.
10 for $1.29
Strong Pre-Washed Sacks
Our husky, extra heavy
(50 lbs-.) quality Cotton
sacks. Highly absorb¬
ent. Bleached white.
If any brand names
show, this won’t affect
their serviceability or
long wear. Come in
bundles of 6.
43 B 2259-Size: About
30 x 30 inches when
opened. Ship. wt.
1 lb. 2 oz. for 6.
6 for $1.19
These are our hea««b
quality (100 lb.) Car¬
ton sacks. Bleaetet
white. They’ll wear a
wear. Make highly ,
sorbent, thrifty td
for many uses. Bn
names may show '
won’t affect.their s«
iccability.
43B 2250 — About I
yard square whei
opened. Ship, wt
1 lb. 14 oz. for 5.
5 for $14
8-Ounce
Bundle
3-Pound
Bundle
“ CANNON TOWELS’ ’
[P] Smart Solid Colors
Firmly woven, medium weight terry
towels. Reversible. Colors: Rosej
Blue, Cold or Green State color.
43 B 2005— Towel: 20 x 40 in. State
color. Ship. wt. 6 oz . 460
43 B 2052 — Matching Washcloth.
12X12 in. Ship. wt. 2 oz. . . .4 for 390
[ R] White with Colored Borders
Popular weight. Absorbent; dry quickly.
Colors : White with Rose, Blue, Gold or
Green borders.
43 B 2006— Bath Towel: 22 x 44 in.
State color. Ship. wt. 8 oz. . . . . . 590
43 B 2010— Hand Towel: 17 x 26 in.
(Not shown.) State color. Wt. 5oz. 390
43 B 2053 — Matching Washcloth.
12 x 12 in. Wt. 2 oz. for 4.. .4 for 520
[S] Reversible Plaids
Heavy, quick-drying Cannon terry towels.
43 B 2001-Towel : 20 x 40 in. Colors:
White with Rose, Blue, Green or Gold
plaids. State color. Ship. wt. 7 oz. 530
43 B 2051 — Matching Wrashcloth.
12 x 12 in. State color. Ship. wt.
2 oz. for 4 . •• . 4 for 520
MUSCOGEE ” TOWELS
[L] Brightly Checked
Absorbent, quick-drying; made by a
famous-for-quality mill. State color.
43 B 2002— Towels. Red-and-White;
or Grcen-and-White checks. Size: 20 x
40 inches. Ship. wt. 5 oz . 390
43 B 2054 — Matching Washcloths.
Size: 12 x 12 in. Ship. wt. 2 oz.
4 for 360
[M] Pastel Reversibles
Superior quality heavy, fluffy towels.
All - over jacquard wavelet pattern.;
Colors : Dusty Rose or Blue.
43 B 2008— Bath Towel. Size: 22 x
44 in. State color. Ship. wt. 8 oz. 790
43 B 2009— Hand Towel. Size: 15 x
27 in. (Not shown). Ship. wc. 4 oz.460
43 B 2055 — Matching Washcloth.
12 x 12 in. State color. Ship. wt.
1 oz . 160
[Nl Lovely Colored Borders
Firmly woven turkish towels made by a
famous mill. Gay colored borders.
43 B 2003 — White ground with Rose
or Blue borders. State color. Size:
20 x 40 inches. Ship. wt. 5 oz . 350
Towel
Towel
-3^
Wash
i Cloths |§Sy
Wash
Cloths
Wash
Cloth
Wash
Cloths
Wash
Cloths
Towel
Towel
Towel
Thrifty Towels, Cloths and Household Needs,
Unbleached?;* 1
|Lk '
1 5 VOS 5 VOS. ''Vs. . V ' 5 VOS.
r|25kjHl |98c iiffl fcjp " 429
_ . VMiurl IIIA r* A \t DAOneBr
CHEERY CANNON
Famous Cannon name
means durable, absorbent
Cotton dish towels. The
gay large checks add
kitchen cheer. Fast color.
43 B 2116— Red-’n’ -White,
or Green-’ n’ -White checks.
Size: 16 X 32 in. State
color. Ship. wt. 12 oz. for 6.
6 for $1.35
DISH TOWELS
Fine durable grade highly
absorbent Cotton dish
towels that wear well. Fast
color; easy to wash. Bright
stripes on white ground
brighten your kitchen.
43 B 2117-Rainbow stripes
on White. Size: 17 x 32 in.
Ship. wt. 1 lb. 5 oz. for 5.
3 for 850
Toweling of 25 %« Linen,
75% Cotton. Width 18 in.
Thrifty, durable. Ship. wt.
2 lbs. 1 oz. for 5 yds.
43 B 2112 — Unbleached.
Red, Blue or Green border
stripes.. 5 yds. for $1.19
43 B 2113— Bleached with
assorted color border
stripes.. 5 Yds. for $1.25
Thrifty answer to your
kitchen towel question.
Good quality Cotton.
For roller or dish towels.
At this low price you can
fill your towel shelves.
43 B 2110 — White with
colored border. Width 15
inches. Ship. wt. 15 oz.
for 5 yds. 5 Yds. for 980
Superior quality Cotton
toweling. Very absorbent
for dish or hand towels.
White with gaily colored
woven border stripes. Splen¬
did value!
43 B 2111— White with col¬
ored border. Width 17 in.
Ship. wt. 1 lb. 1 oz. for 5 yds.
5 Yds. for $1.29
Cotton Quilt Scraps
For a lovely, gay patch-
work quilt. Cotton scraps in
pretty prints and solids. All
shapes and sizes, and all
palm size or larger. They’re
thrifty, time-saving, and
pretty to look at. Come
packed in bundles, ready for
sewing or patching.
43 B 2310— Assorted prints
and plain. Shipping weight
3 lbs. 2 oz . Bundle, 750
“Ctiix” Cheesecloth “Morgan” Dish Cloths Cotton-Knit Remnants White Huck Towels
“Chix” is indispensable in
any home. For dusting, pol¬
ishing; kitchen, dairy, or for
farm use. Scientifically
bleached, strongly woven of
Cotton. Clean and sanitary.
In colorful box. Width 36
inches.
43 B 2319 — Five yards.
Ship. wt. 6 oz . 390
43 B 2320 — Ten yards.
Ship. wt. 9 oz . 750
; . at a budget price. Good
quality woven Cotton dish
cloths with colorful striped
borders. Highly absorbent.
Natural with assorted
colored stripe borders.
43 B 2107—15 x 15 inches.
Ship. wt. 8 oz. for 10.
10 for 590
43 B 2104-Size: 14 x 18 in.
Ship. wt. 8 oz. for 5.
5 for 490
Household “handies”|with
numerous uses. Soft
bleached Cotton tubular-
knit.i Fine for diapers,
children’s underwear,
dusting, polishing, etc.
About 4 to 7 pcs. approxi¬
mately 20 in. long. Some
slightly imperfect. Packed
in bags. Net weight 8 oz.
43 B 2331-Ship. wt. 9 oz.
Bag, 570
Thrifty housewives every¬
where choose these fine
quality Cotton huck towels.
Soft and absorbent for face
or hand towels. Woven for
long serviceable wear. Care¬
fully hemmed. You’ll want
several; they come in handy
for family or guests.
43 B 2106-Size: 18x33 in.
Whiteonly. Shipping weight
3 oz . 350
NATIONAL BELLAS HESS KANSAS CITY 9, M
_ "SATISFACTION GUARANTEED OR YOUR MONEY BACK"
PLEASE PRINT (or write) PLAINLY . . . All members of the same family should order under ONE name.
NAME.
(FIRST NAME) (MIDDLE NAME OR INITIAL) j
NUMBER }
AND STREET |
(LAST N AML)
i
i
i
i
i
•<FELL IN COMPLETE ADDRESS
POST
OFFICE
1 ROUTE ! BOX NO.
- STATE
• whether or not it is needed FOR DEUVE? *
DATE
GIVE HERE FIRST NAMES OF
YOUR FAMILY LIVING WITH YOU
IF YOU HAVE MOVED SINCE YOUR LAST ORDER
PLEASE GIVE YOUR OLD ADDRESS HERE
| j
Please do not write in this spcce
1 - -
/
2
0
3
OLD STREET ADDREoS !
POST
OFFICE
STATE
ROUTE ! BOX
WE PAY POSTAGE ON ALL CASH ORDERS OF $5 OR MORE. ORDERS UNDER $2 NOT ACCEPTED.
ARTICLE
NUMBER
In Catalog
BE SURE TO GIVE
HOW
MANY
ARTICLE
W A N T E D
PAGE
NO.
PRICE
Each, Yd.,
Pair, etc.
Put Total Price
Here and Add
This Column
SHIPPING 2
WEIGHT
COLOR
SIZE
Dollars 1 Cents
Lbs. 1 Ozs.
GIVE SEC<
DND CHOICE OF ART
ICLE AND
COLOF
£ WHENEVER POSSIBLE AN
D MARK THEM "
SECOND CHOICE"
-COLOR -
-COLOR -
-COLOR -
-COLOR -
-COLOR -
-COLOR -
-COLOR -
-COLOR -
-COLOR -
— SIZE—
— SIZE—
— SIZE—
-SIZE-
SIZE—
SIZE-
SIZE—
— SIZE—
-SIZE-
ARTICLE NUMBER
i n Catalog
USE THESE SPACES FOR MEN'S AND BOYS' CLOTHING
COLOR
-COLOR-
Chest
Size
-SIZE—
Height
Age
HOW
MANY
ARTICLE
IF YOU WISH THIS ORDER
SENT C.O.D., SIGN HERE
Please send this order C.O.D.
SIGN HERE
(This order is subject to acceptance
at plaTit where filled)
Page 194
If your cash order is
for LESS THAN $5,
be sure to INCLUDE
POSTAGE In
AMOUNT FOR GOODS
Total All
Weights
MISSOURI CUSTOMERS
Add 2 % Sales Tax
Lbs. Ozs.
YOU CAN SAVE»>
THIS AMOUNT BY
INCREASING YOUR
CASH ORDER TO
$5.00 OR MORE
and we will
PAY POSTAGE.
AMOUNT FOR POSTAGE
WE REFUND ANY NOT USED
Postage
Lbs.
Balance Due “National” (if any)
from Previous Orders
For postage
see postage
chart on
Page 198
TOTAL AMOUNT ENCLOSED
ORDERS UNDER $2 NOT ACCEPTED
TlMI’5uY'OR*cut *
KANSAS CITY 9, MO.
iationalbell as^hess^
- - - - - ^ roembers of th8 some .amity should cinder ONE name.
PLEASE PRINT (or wr *sj P*A -
(FIRST NAME)
CR INITIAL)
iBER
STREET_
T
ICE
(LAST .NAME)
ROUTE ' BOX NO.
Infill in compute address
whether or not it is needed FOR DELIVERY
DATE
GIVE HERE FIRST NAMES Or
your family living with you
IF YOU HAVE MOVED SINCE YOUR LAST ORDER
PLEASE GIVE YOUR OLD ADDRESrHERw
OLD STREET ADDRESS
POST
OFFICE—
' ! ^ROUtF”' boX
Please do not write in this space
_ I STATE- - — - - - ~ ' — - - - - - ~
- - - - - - *. «D more ORDERS UNDER $2 NOT ACCEPTED
E PAY POSTAGE ON All CASH ORDERS OF - r““~ Put Total Price ! SHIPFINC
, \ i _ _ . ~ ■ c* PAGE PRICE Here and Add i WEIGHT
ARTICLE
number
In Catalog
BE SURE TO GIVE
HOW
MANY
ARTICLE
WA NTED
. PRICE
Each, Yd.,
Pair, etc.
Put Total Price ! SHIPPING
Here and Add : WEIGHT
This Column | _ _
Pollara 1 Cents" 1 Lbs. 1 Ozs.
IF YOU WISH THIS ORDER
SEN T C.O.D., SIGH HERE
Please send this order C.O.D.
SIGN HERE
Page 195
(This order is subject to acceptance
at plant where /tiled)
It your cash order is
for LESS THAN $S,
be sure to INCLUDE
POSTAGE in
your remittance.
YOU CAN SAVE»>
THIS AMOUNT BY
INCREASING YOUR
CASH ORDER TO
$5.00 OR MORE
and we will
PAY POSTAGE.
MISSOURI CUSTOMERS
Add 2% Sales Tax
amount for postage
WE REFUND ANY NOT USED
Balance Due “National” (if any)
from Previous Orders
T^Tamount enclosed
ORDERS UNDER $2 NOT ACCEPTED
Postage
Lbs.
For postage
see postage
chart on
FAMILY CLOTHING A PROBLEM?
Bellas Hess Friendly Credit
Is Your Answer
If you are over 21 years of age and have regular ye-z
round job, you may open a National Bellas Hess Mor*-
Payment Credit Account. You will find it a convenient, thr -
way to buy all the things you need right now.
HAVE ALL THE THINGS YOU NEED RIGHT NOW
ON CONVENIENT MONTHLY PAYMENT TERMS
TABLE OF TERMS
Here's what to do:
IF CASH PRICE OF
ORDER AMOUNTS TO
Down Payment
with Order
Monthly
Payment
$15.00 to $20.00
$2.00
$3.00
20.01 to 25.00
3.00
3.50
25.01 to 30.00
3.50
4.00
30.01 to 35.00
4.00
5.00
35.01 to 40.00
4.50
6.00
For information about monthly payments on Radio-Phono
95 B 480 and Silverware Set 90 B 302, write to Credit
Division, National Bellas Hess, Inc., Kansas City 9, Missouri.
10% of the Cash Price of the merchandise, less downpay¬
ment, is charged for credit. Postage actually used in
mailing your order and taxes, if any, are to be paid by you.
LIST the items you want on the Order Blank (other side c
this page). Your order must add up to $15 or more
ANSWER ALL the questions on the Application for Crec
Account below. SIGN your name.
FIND your Down Payment on Table of Terms at lef
MAIL us your order, application and down paymenttogethe*
IMPORTANT! We cannot open your account unless yo>.
Order and Down Payment are sent in with applicc
tion. Down Payment cannot be paid for C.O.D.
APPLICATION FOR CREDIT ACCOUNT
(Tell about husband or head of household — Single persons of age tell about themselves — No account opened for persons under 21.)
The following information is given for the purpose of establishing a Credit Account with National Bellas Hess, Inc.:
How long at if less than three years, ^ow
present address? - where previously? _
-Married?-
Age -
Name of
employer _ _
(We do not refer to employer)
What kind of
work do you do?_ _ _ ’
Give name
of landlord?-
Nationality
—or color _
Town
Now
—employed?-
State
How long with
-present employer?
-long?-
Street
How much do
-you earn a week? $_
Town
Own, rent
- or board?-
State
Street
State
Name-
Name-
State
State
Please give here the names
of two references with whom
you have had Credit Dealings
— Business Houses preferred.
I understand that I am to have the privilege of examination of all merchandise shipped to me. If retained longer than two days allowed
for examination I agree to pay according to your Credit Terms printed above. If I am not satisfied in every detail, I will return my
purchase within 48 hours after its arrival. 7 ' wm reiurn mX
SIGNED—
MAY WE SEND ouR CATALOG TO TWO OF YOUR FRIENDS OR RELATIVES?
Name
Local Address
Town
State
What Relations?
■ - - —
LLq-gel96l USE ORDER BLANK ON OTHER SIDE OF THIS PAGE
flow to Measure for Perfect- Fitting Clothes
HOW LU C _ mi t crvn CORRECT SIZE.
» ALWAYS lv
» DO NOT M
» PLEASE GIM
• VTE WILL SEND CORRECT SIZE.
\TlOW ANCES Do not pull tape measure too tightly. Have some
I^TK CMENTS one take your measurements for you, ,f possrble.
rake all
toente^Hh 5-'^^^t0nThe“
order ?he‘elZE
sweater^/- , ^ack’SX’
blouses, skir s. slacks and slack suits,
measure over slip .
FOR LITTLE GIRLS
and boys
ORDER BY CHILD’S SIZE, NOT by
age, since children of the same age vary
greatly in size. Measure child each time
you order, to insure getting a correct fit.
BUST or CHEST
Measure over full¬
est part of bust,
with tape close up
under arms.
WAIST
Take measure at
natural waistline.
LENGTH
CHILDREN'S SIZE SCALE
Size . 2 I 31 41 5 | 6 16*
Fits Chest. . .20H 1 22 1 23 1 23% 124 % l 2om.
HOW TO ORDER
CORRECT SIZE SHOES
HIPS
Draw the tape
snugly » . . make
sure that it passes
over fullest part of
your hips in back.
LENGTH
Lengths specified
in size scales for
dresses and coats
are from base of
neck to bottom of
hem in back.
COMETS
part of bust. Do not let tape slip down in
Waist Alcasuremcmt- Taken around the
Taken around the
fairest, .art of hips. Do not let tape slip
down in back. ,
For full length corselets, give bust and
hip measurements.
For waistline corsets and girdles, give
waist and hip measurements.
millinery
Use a tape measure.
Measure straight around
your head just above
the ears. The number of
inches around your
head is the head size for
you to order. Be sure
» the hat you order is
listed in your size, as hats can be furnished
only in the sizes given in each description.
IF YOU DO NOT KNOW YOUR
SHOE SIZE . . .
send us all the numbers, marks .and dashes
as they appear on the inside an oM
«hoe that fits comfortably. If the figures
^Tnot easy to read, use this simple
Sthod of measuring : With shoe removed
but with stocking on, stand with fuU
weight on left foot on a sheet of plain
paper placed on a smooth flat hard sur-
'ice and trace an accurate outline of your
left Sot on the paper. Send this tracing
with your order.
EXPLANATION OF OUR SHOE WIDTHS
A: Narrow ^ldew. .
B • Medium Narrow E : \ ery Y» ide
C: JlS Wide EEE: Extra W ide
for boys, young men
AND MEN
The catalog description of each item
f jackets overalls, etc.). Always taso
measurements over vest and trousers.
Be sure to state all the measurements
requested in each catalog description.
HOW TO MEASURE
WAIST AND
x INSEAM
It is better to have some¬
one else measure you.
WAIST
Remove belt. Measure around waist over
trousers, as snugly as you wish.
INSEAM
Measure from close up in crotch, down leg
to desired length. State whl<* J®""81
measure and which is inseam measure.
TO MEASURE
CHEST
Pass tape around
body over shoulder
[ i blades in back; over
V fullest part in front.
Do not take meas¬
urements too tight-
- - - ly; do not let tape
slip down in back. Order the sire that is
nearest your actual chest measure. It is
better to have someone else measure you.
K
MEN’S and BOYS’ SHIRTS
Order by Neck-Size
NFClv* Take a shirt that fits well and
measure it from center of collar-butt^ to
far end of collar buttonhole. The number
of inches is your neck -size.
SIZE SCALE
FOR BOYS’ CLOTHING .
. 3 TO 18
GLOVES
For men’s, women’s
and children s
gloves measure
around knuckles of
right hand — do not
include thumb. The
number of inches is
t he correct size glove
for you to order.
I Page 1971
Hosiery Size Scale lo, Women end MH*e.
6 In. Shoe Size...... | ,j6| lo’llOi l il
6l Hosiery Size... 1 3 >
Hosiery Size Scale for Men
Hosiery Sixe Scale for Children. Girls and Boy. g;M Ml,|Jr|Tif|»M|»l-JO|ll^«l«JjU
I Hose Size 9-) 10 |l0x I 11 Us
Hosiery Size Scale for Infants
If foot measures . ^ I I tH ft '
Order hosiery size . * 1 | 5 l °a
• ..
oroerS
to SS.00 or
ltvMthy°ur
WE CANNOT ACCEPT
ORDERS FOR LESS THAN *2.00
HANDY INDEX
For Women, Misses
and Juniors
Bolts . 106
Blouses . 26, 27, 33, 34
Brassieres . 98, 99
c’oats . 1-5, 10-H
Corsets . 94-97
Dresses . 48-53, 5G-71
Garter Belts . ioi
Gloves . 132
Handbags . 130, 131, 136, 139
Hair Ornaments . 91 and 106
Handkerchiefs . 106
Hats . 18-23
Hosiery . S3-S5
Housecoats . 54, 55
Jackets . 28! 33
Jewelry . 91, 93
Maternity Dresses . 47
Neckwear . . ' ’ 106
Nightwear . .104, 105
Raincoats . 10, 17
Bobes . 54,’ 55
Rubber Footwear . 125
Sanitary Goods . 100
Scarfs . 22-23
Shoes . ! !!i33-l51
Shirts . 24, 25, 33
Slacks . .
Slips . .101-103
Suits . 2, 3, 6, 8, 9, 14, 15
Sweaters . 29-32
Underwear . 88-90
For Girls and Teen-Agers
Blouses . 37, 40, 46
Coats and Suits. .35, 36, 37, 41-43
presses . 38, 39, 44-46
Hosiery . 83, 84, 85
Hats . 23
Jackets . . 37 40
. Pajamas . 104, 105
Robes . 54
Shoes.. 129, 140, 141, i42,' i49,* i50
Skirts, Slacks . 37 40 46
SUPS . 101
Underwear . 86, 87, 101
For Infants and Children
Babies’ Needs . 74, 79, 80-82
Bonnets . 72-74
Children’s Needs . 73-77
Coats and Hats . 77
Diapers . "79
Layettes . 78
Shoes. . 81, 126-i28, i50
For Men and Boys
Boys* Clothing, Accessories
- _ • 165-J72, 199
Men s Clothing. Accessories
TT „ , . 158-161, 200
Handkerchiefs . 161
Boys’ Hosiery . 83, 173
Men’s Hosiery . '173
Rubber Footwear . 125
Boys’ Shoes . 152
Men’s Shoes . 153-157
Underwear . 174-175
Home and Other Items
Bedspreads . 120, 121, 191
Blankets, Comforters. ... 1 14, 115
Cameras and Film . 176
Clocks . 176
Cooking Utensils 182, 183, 186, 187
Curtains and Materials
107-111, 118
Cutlery . 184, 188
Domestics . 192
Drapery Fabrics . 1 1 7
Electrical Goods 180-183, 189, 190
Edgings, Stamp Needlework 123
Flour Sacking . 192
Furniture Covers . 112-1 13
Jewelry . 92, 93
Pens . 176
Radios, Records, Phonographs
177-179
Rubber Footwear . 125
Rubber Goods . 100
Sheets, Pillow Cases . 191
Scales . 176, 182
Silverware . 185
Table Cloths . 116, 191
Towels, Toweling, Wash Cloths
193
Vacuum' Bottles . 189
Watches . 92, 93
Yard Goods. . .117, 119, 122, 124
General Information
How to Measure . 197
How to Order . 198
Monthly Payments . 196
Postage Information . 198
Order Blanks . 194, 195
fl98 NATIONAL BELLAS HESS]
pun™
SEND H OR°tR*
,c\icrc d T i\o CI etna*1
for the eshteg
■irt-e-"*; CE »
..O.o. SER” —
RAPID POSTAGE CHART
FOR CASH ORDERS LESS THAN $ 5.00
TOTAL THE SHIPPING WEIGHTS
The catalog description of each article states the shipping
weight. In writing your order, list the weight in pounds
and ounces of each article ordered in the columns provided
on the order blank. Then simply add up these weights
(pounds in one column, ounces in the other). Then con¬
vert the ounces to pounds (16 ounces to a pound) to get the
total weight.
FIND YOUR TOTAL SHIPPING WEIGHT BN CHART. . .
IT TELLS YOU HOW MUCH TO SEND FOR POSTAGE.
NOTE: The post office department counts all additional
ounces as a full pound. For example: 5 pounds 33 ounces
would he 7 pounds 1 ounce. You would have to pay the
rate for 8 pounds, because the post office figures any part
of a pound as a full pound on all packages weighing
over 8 ounces. In such a case you could then take advan¬
tage of the full pound and add other purchases totaling
15 ounces to your order without increasing the postage.
SEND ENOUGH FOR POSTAGE-WE RETURN EVERY
PENNY NOT USED.
FOR C. O. D. orders it is not necessary to figure postage,
as you will pay the postman the exact postage used on
your order.
Shipping
Weight
Postage
to Seid
2 oz. or less . .
. . . iy£c
3 or 4 oz .
. . .3c
5 or 6 oz .
7 or 8 oz .
. . ,6c
9 oz. to 1 lb. ,
..lie
2 lbs .
. . . 15c
3 lbs .
. . 18c
4 lbs .
. . .22c
5 lbs .
. . . 25c
6 lbs .
. . 29c
7 lbs .
8 lbs .
9 lbs .
. 39c
10 lbs .
. 43c
15 lbs .
. 61c
20 lbs .
..79c
25 lbs .
. 97c
30 lbs .
$1.15
35 lbs .
$1.33
40 lbs .
$1.51
45 lbs .
$1.69
50 lbs .
$1.87
"WRITE YrOUR ORDER PLAINLY. Give
FULL address: P.O. number, house number,
street. General Delivery, or R.F.I). and box num¬
ber. All members of same family should order
under ONE name.
COPY COMPLETE ARTICLE NIJMRERS
CAREFULLY.
(’HECK YOUR SIZE. Be sure every article
ordered comes in the size you want. Please do
not order sizes that are not listed.
HOW TO SEND MONEY FOR CASH ORDERS.
Send Post Office Money Order, Express Money
Order, Bank Draft or your Personal Check made
payable to National Bellas Hess, Inc. Checks should
be filled out and signed in ink. If impossible to
obtain any of these, send currency wrapped in heavy
Paper and have your letter registered. Please do
not send postage stamps.
USE REGULAR ORDER BLANKS. Use plain
paper only if you do not have any of our regular
order blanks.
SATISFACTION GUARANTEED OR YOUR MONEY BACK
WARM 2-PC
alf Wool Two-Toner
r best-selling 2-plece
iure style in a sturdy
% Wool fabric (22%
•rocessed. 28% reused).
\ Cotton. 19% Rayon,
■ket has checked front,
ray collar, pockets. Long-
hare suspender straps;
ckets Reinforced seams.
B 1401 — Blue combina-
a :«2* SUea: J. 4- 5 6.
4 sit-1; rtJBa $4 98
. OUTFITS WITH BIB-TOP LONGIES
Corduroy with Wool
Smart jacket with checked
front of 12% virgin Wool.
38% reused Wool. 50%
Rayon. Collar, sleeves and
back of rugged pinwale Cor¬
duroy. Corduroy bib-top
longies; suspender straps;
pockets. Reinforced seams.
18 B 1403— Blue or Brown
combinations. Sires: 2. 3.
4 5. 6- State color and sire.
Ship. wt. 1 lb. 12 or.. $4 98
Cotton Flannel Shirt
with Part Wool Slacks
Cotton Gabardine
Long-wearing two-tone out¬
fit of fine, heavy Cotton
Gabardine — mercerized and
Sanforized. Convertible col¬
lar; patch pockets. Bib-top
longies with suspender
straps, one pocket.
18 B 1401— Teal Blue-and-
Brown combination. All
Sizes : 2 to 6. State size. _ _
l1bPPI2^W$3g98 [ NATIONAL BELLAS HESS
Excellent value! Rugged
3-piece outfit. Bright plaid
Cotton Flannel shirt. But¬
ton-on slacks of 30% Wool,
5% Rayon, 65% Cotton.
Reinforced seams. Belt.
18 B 1404 - Brown or Blue
combinations. Sizes: 3, 4,
5, 6. 7, 8. State color, size.
Ship. wt. 1 lb. 6 oz. . . $3.59
199 I
32-OZ. HEAVY ALL WOOL
This sturdy mackinaw is real pro¬
tection against blustery weather.
Well tailored of 32-oz. heavy 10°^
Wool Plaid (1214% virgin Wool.
8714% reused Wool . Convertib e
collar buttons up snugly. Adjustable
belt and sleeve tabs. Four pockets.
Seams neatly bound and taped.
18 B 1220 — Blue. Maroon or Brown
plaids. Sizes: 4, 6, 8 and 10. btate
color, size. Ship. wt. 3 lbs . 55.98
Low-Priced Favorite
with Bib-Top Longies
Ideal for active *
boys. This dur- *
able napped-back
pinwale Cor¬
duroy suit is a fine bargain. The
jacket has all-round adjustable
belt and two large handy pock¬
ets. Matching bib-top overall
longies with adjustable shoulder
straps and pocket. Reinforced
seams for longer wear.
18 B 1454 — Blue or Brown.
Sizes: 3. 4. 5. 6, 7, 8. State
color and size wanted when you
order. Ship. wt. 1 lb. 8 oz. $3.98
BOYS' 2-PC. SETS
S STURDY CORDUROY
Our Finest Quality with
Snappy Rodeo Design
t q q Will delight all
* V O boys! Handsome
outfit for all-
Tound wear, tail¬
ored of strong napped-back
thickset Corduroy. The two-
tone jacket front is in a swell
cowboy rodeo pattern. Warm
Cotton Flannel lines the jacket.
Matching drape-pleated slacks
have cuff bottoms, side pockets,
fly front. All seams reinforced,
for long, sturdy wear.
18 B 1451-Brown with Natural
Tan. Sizes: 4, 5, 6, 7, 8, 9, 10.
State size when ordering.
WR
tfnxii
Kffjv
ItBt
Corduroy
Slacks
Peg-Top
Slqcks
100% Wool]
Slacks
Hollywood
Rayon Shirt
*4.98
Leisure
Jacket
*4.98
us *•?
a s-
mm *
o 5
4
12 S5 i
S5 » « 5
« ! §
O w S'-
B - **JS S
•is:
Western-Style
Shirt ^
’4.98
MEN’S SPORTSWEAR
fAl Handsome, expertly tail-
l”J ored jacket. Checks in 25%
new Wool, 75% Rayon, are com¬
bined with the solid color front of
durable All Spun Rayon Fleece.
18 B 1333 — Tan with Brown
checks; or Brown with Navy Blue
checks. Sizes : Small (34-36 chest) ;
Medium (38-40) ; or Large (42-44) .
State color and size when ordering.
Ship. wt. 2 lbs . $4.98
[ Rl Pinwale Corduroy slacks for
1 J sporty good looks and long
wear. Drape-pleated; five pock¬
ets; cuff bottoms. Zip fly closing.
18 B 1048 — Dark Brown or Navy
Blue. Sizes : 28 to 38 waist ; 28 to
34 Inseam. Ship. wt. 2 lbs. $4 98
fpl Regular S5.00 value! Swanky
IWJ 100% Spun Rayon shirt
with two flap pockets and con¬
vertible collar. Button cuffs; shirred
yoke back; matching buttons.
33 B 397 — Blue, Tan or Green.
Sizes: Small (14-1454 in. neck):
Medium (15-1554) ; Medium Large
(16-1654) : or Large (17 to 1754).
Ship. wt. 1 lb. 2 oz . $3.98
fnl Drape-pleated peg-top
1 J slacks with high French-
style waist. In fine Spun Rayon-
and-Cotton. Wide knees; narrow
cuff bottoms. Zip fly.
18 B 1050 — Navy Blue or Brown
stripes. Sizes: 28 to 34 waist; 28
to 34 inseam. State color, size.
Ship. wt. 1 lb. 8 oz . $3.98
shirt. California-made of
lustrous Gold color 100% Spun
Rayon with contrasting checks.
Pleated yoke back; 2-way collar
2 concealed buttoned pockets.
33 B 426 — Gold with Blue or
Brown checks. Sizes: Small (14-
1454 in. neck); Medium (15-1554
or Large (16-1654-17). State color
size. Ship. wt. 1 lb. 2 oz . $4-98
frl "Jive” dressers’ favorite
1 J High-waisted drape-pleated
peg-top slacks of 50% Wool (25%
reprocessed, 25% reused), 50%
Rayon. Wide knees, narrowing to
16-in. cuff bottoms. Zip fly.
18 B 1048— Blue or Brown. 28 to
34-in. waist; 28 to 34 inseam.
Ship, wt, 1 lb. 10 oz . $4-98
mi Worth $6.00! California-
made 2-tone sport shirt in
our finest Spun Rayon. Checked
Western style rounded pockets; 2-
way collar. Action pleat yoke back.
33 B 427 — Blue or Brown com¬
binations. Sizes: Small (14-1454
in. neck); Medium (15115J4); or
Large (16-1654-17). State color.
size. Ship. wt. 1 lb. 2 oz . $4 98
rul Our finest drape-pleated
ir*J slacks, tailored of 100% vir¬
gin Wool Tweed. Lined crotch.
Belt loons (no belt) ; zip fly.
18 B 1010 — Brown or Blue-Gray
Tweed. 28 to 38 waist; 28 to 34
inseam. Ship. wt. 1 lb. 10 oz. $6 98
NATIONAL BELLAS HESS
BejjCfiz Bealuuf
cMave 1/jou
1 - Given Colors and Sizes;
2 - Printed Name on your order?
3 - Printed complete address on your order, (Route and Box No.)?
4 - Enclosed correct remittance?
5 - Included the correct amount for postage,
State and Federal tax (if any required)?
"THANK YOU"
?idi3
PLEASE PRINT NAME
AND ADDRESS PLAINLY
STREET ADDRESS
POST OFFICE
STATE
PLACE
POSTAGE
STAMP
HERE
NATIONAL BELLAS HESS
KANSAS CITY 9,
MISSOURI
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